Women's Collection from Marketing to Counter-Marketing
SUGJECT: Newport 120's REVISED P.O.S. Materials
Abstract
Describes progress on Newport 120's point of purchase promotional materials. Highlights problems with the photo for the advertisement and coupon coloration. Lists pieces (e.g. coupons, tent cards, stickers) needed for two phases of production and pieces not yet needed.
Fields
- Type
- Memorandum
- Chart/Graph/Table
- Company
- Lorillard
- Gender
- Focus on women only
- Author
- Ball, Natasha C.
- Recipient
- Straub, Dorothy
Document Images
:>
PIECES NOT NEEDED AT THIS TIME
NEWPORT 120'S PROMOTIONAL PIECES
Small Burst - GM - "Save 40 cents"
Small Burst - SL - "Save 40 cents"
$3.00 ShieldlShelf Talker
tlEVUPORT 120'S COUPONSfSTICKERS
40 cents Pack Coupon - Vertical
40 cents Pack Sticker - Vertical
30 cents Pack Coupon - Vertical
30 cents Pack Sticker - Vertical
$3.00 Carton Coupon
$4.00 Carton Coupon
,L7
i PIECES NEEDED FOR JANUARY 30, 1998 PRODUCTION
NEIIVPORT 120'S 30 PACK ENHANCED TEMPORARY DISPLAY
Newport 120's Riser Card - GM
N~wp~rt-120's Riser Gard `UC ', , : :?.,'<. 4:
New''act 120's Riser Calid
TOBACCB COMPANY
MEMORANDUM
DATE: January 28, 1998
TO: Dorothy Straub
FROM: Natasha Ball ~/(,' /~
SUGJECT: Newport 120's'REVISED P.O.S. Materials
Attached is a revised list of Workplan and Promotional P.O.S. items for Newport 120's.
Revised timing is included. Pieces that have been added are shaded. For those
mechanicals that have already been routed and approved, I have written in the date they
were returned to you.
Outstanding issues:
1. Coupon coloration-the blue/green background color originally used doesn't provide
enough differentiation; exploring alternative colors -yellow, white, etc. Samples
arriving 1/29.
2. Need revised 50 cents pack coupon and sticker and $4 carton with $3 Bounceback
coupon once coloration resolved.
3. Retouching women on chase lounge...
General Market - covering more of the knee with dress
Urban Center - softening cleavage
Approved on 1/28 and returned to you.
4. Need revised 30-Pack Enhanced Display header card to include.curved line on top of
the card and radius dimension for GM, UC, and SL versions. Artwork due Friday,
January 30,1998.
5. Medium Burst mechanicals (GM, UC, and SL versions) routing.
Dorothy, please call to discuss.
Thanks!
Cc: Collett Thach Tara DeCoursey
Victor Lindsley Nancy Korda
Keith Faircloth
Kym Settle
POS PIECES NEEDED FOR FEBRUARY 10. 1998 PRODUCTION
NEWPORT 120'S WORKPLAN PIECES
4/5 Wide Riser (Excel 4 Wide) - GM ~-7
4/5 Wide Riser (Excel 4 Wide) - UC f la7
4/5 Wide Riser (Excel 4 Wide) - SL x~
4 Wide Excel Channel Strip - 50 cents English ~
6 Wide Excel Channel Strip - 50 cents English r/z
Short Strip 2 W Spring Load - 50 cents English (1-2
Long Strip 4 W Spring Load - 50 cents English r2-7
18x18Poster-GM 1127
18 x 18 Poster - UC
18 x 18 Poster - SL z-7
Large Tent Card - GM
Large Tent Card - SL - -- ~ f zS4
Large Tent Card - UG r+ ` =
Medium Burst - GM
Medium Burst - SL
Medium Burst- UC
POS Channel Holder Panel - GM ~ 2
Round 12 Inch Window Decal (Permanent POS) ~
NEWPORT 120'S PROMOTIONAL PIECES
Small Burst - GM - "Save 50 cents" 1127
Small Burst - SL - "Save 50 cents" 1117
$4.00 Shield/Shelf Talker
NEWPORT 120'S COUPONS/STICKERS
50 cents Pack Coupon - Vertical
50 cents Pack Sticker - Vertical
Package insert with Coupon Offer ($1 Off 2 Packs) - Bruce
$4.00 Carton Coupon with $3.00 Bounceback Offer
