990000 Industry Overview

Women's Collection from Marketing to Counter-Marketing

990000 Industry Overview

Date: 1999 (est.)
Length: 17 pages
97000017-97000033
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Abstract

1999 industry overview presented by Lorillard. Data trends - volume, market share by manufacturer, brand, price value brand, packing, filter, menthol. Retailer data - number of brands, share of sales by retail class.

Fields

Type: Chart/Graph/Table; Report
Named Organization: Bw, Brown & Williamson; Lig, Liggett; PM, Philip Morris; RJR, R.J.Reynolds
Brand: Basic; Benson & Hedges; Cambridge; Camel; Carlton; Doral; Generics; Gpc; Kool; Marlboro; Maverick; Merit; Misty; Monarch; Newport; Old Gold; Private Label; Salem; Viceroy; Virginia Slims; Winston

Document Images

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MANUFACTURERS SNAREOF MARKE7TRENDS FULL YEAR 1998 ®1999 Sowce: {MSA9HkPWNT9J CM1aft 2

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M 1999 INDUSTRY OVERVIEW Presented By: Lorillard Tobacco Company 51L .- # to 4 0 0 0 0 ~ -4 1

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1998 1999 PM 50.00 50M RJR 24.27 23.55 B&W 15.19 13.69 LOR 9.25 10.65 LIG 1.30 1.28 4

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IMPORTANCE OF PRICE VALUE BRANDS PERCENTAGE OF TOTAL COMPANY FULL YEAR ---------------------------------- ---------------- PM m 1999 J 84.4 51.7 37.4 12.0 12.0 18.3 Source:/MSA SHIPMENTSJ CbartO 9

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TOP TEN FULL PRICE BRAND FAMILIES SHARE OF MARKET TRENDS FULL YEAR 1998 1999 MARLBORO 35.74 37.31 NEWPORT 7.05 7.68 CAMEL 5.fl5 5.14 WINSTON 5.24 4.96 KOOL 3.47 3.30 SALEM 3.22 3.13 VA.SLIMS 2.39 2.47 B&H 2.08 1.93 MERIT 2.04 1.88 CARLTON 1.10 1.07 Sourte; (MSASHb'M1IENTS) Cfiat5

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