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.. m W .= m m .m m = m m r m .r ... = a. = .. Report 1 Database View of Mailable Universe May, 1999 Data received through April 15, 1999 Prepared by: e silon, 89bZ6t98 p

9W6t9$ Lorillard Marketing Database Reports May, 1999 Data received thru Apri115,1999 Prepared by: epsilon.

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= M M on A M M M M M M lilll , k Report 2 Smoker Distribution by Area, Division and Region May, 1999 Data received through Apri115,1999 Prepared by: LLV7,6t98 sil ep on.

.. .. = .. r .. .. .. .. .. .. .. .r r. ..r .. .. .. Iiuiii Report 3 Smoker Distribution by Area, Division and Region May, 1999 Data received through April 15, 1999 Prepared by: VGV7.6f98 ~ p~on. sil n . o e

M .. M .. .. r M M M .. M M M a. M .. M M .. Salem 197,080 68,213 288 355 47,483 61,999 Saratoga 2,080 417 6 7 8 1,534 Silva Thins 371 4 1 1 1 284 Sterling 956 68 0 7 Il 729 St. Exp 0 0 0 0 0 0 Tall 315 32 0 0 1 224 Tareyton 4,703 16 5 13 7 3,795 Vantage 47,383 117 19 76 936 43,089 Viceroy 11,608 2,701 23 5 13 6,245 Virginia Slims 81,379 12,430 133 272 34,219 28,279 Winston 283,105 2,140 397 634 124,470 148,107 Misc. Discontinued Brands 22,819 1,500 173 228 409 17,950 Other Comp Brands 173,221 16,683 5,454 4,605 15,785 146,832 Total 2,136,886 297,536 11,524 12,585 658,103 1,152,992 TotalAll 2,778,589 402,450 30,664 35,126 709,641 1,803,785 LLb7,6t98 epsdon. 515199

e ~ silon . p __._.1. I : l Locations: Massachusetts California Texas Corpurnte O/lice 601 Montgomen Street 2410 Gatcway Drice S(1 Cambridge Street Suite 725 lrcing_ TX 75063 Bur]ingi,m. MA ll1N(13 San Franc6ro. CA 91] 11 8Lti7,6fi98

= = M = = i M M = = w M M = = = M M = Class A Commander Cost Cutters Covington Daves Doral Eve Export Federated GPC Horizon House Blend Jumbo Wide Kool Milds Kool Lark L&M Lucky Strike Magna Marlboro Medium Marlboro Merit Merit Ultima Misty Monarch More Now pall Mall parliament Phillip Morris International planet players pM Commander private Stock pyramid Q°a`ity galeigh 9 G ti 7 6 t9 8 galeigh Extra gichland gothmanns 82 55 3 1 0 3 10 I 0 0 0 10 11 0 0 0 0 11 0 0 0 0 0 0 0 0 0 0 0 0 62,794 30,839 691 755 2,666 2,014 9,207 1,424 28 38 39 5,942 4 0 1 1 0 3 0 0 0 0 0 0 38,093 22,868 407 133 554 398 70 0 0 0 0 52 0 0 0 0 0 0 0 0 0 0 0 0 775 68 2 0 286 9 141,521 49,820 269 462 88,266 47,941 1,726 3 3 9 14 1,266 2,480 l0 4 12 6 1,903 4,369 28 13 23 27 3,510 1,132 182 14 2 6 1,010 876 1 0 13 14 1,267 553,799 39,967 1,996 2,599 302,868 261,497 80,095 336 62 203 4,946 82,243 709 1 0 0 12 535 15,526 4,883 155 229 4,102 3,246 1,590 640 10 12 196 71 19,467 4,152 16 54 470 12,204 22,256 72 20 31 342 17,623 20,430 89 50 90 125 20,063 23,354 83 18 59 292 25,325 460 0 1 0 0 569 0 0 0 0 0 0 1,912 12 3 8 10 1,767 1 0 0 0 0 1 207 148 21 3 7 43 1,590 808 14 24 20 88 79 14 2 0 0 15 8,666 1,249 19 24 32 6,181 264 16 0 0 2 227 2,202 85 1 4 4 2,330 4 0 0 0 0 12 n, 5/5/99

M M M M M M M M M M M M i M M M M M M Area 04 Total Smokers 14 15 16 19 Total Area 04 Smokers Total Area 05 Smokers Unknown Area Smokers Count Percent Lorillard Brands 156,209 2.64% 41,373 188,115 3.18% 50,125 117,005 1.98% 39,284 202,160 3.42% 43,783 663,489 11.22% 174,565 Count Percent Lorillard Brands 167,041 2.82% 35,270 177,724 3.00% . 40,127 113,006 1.91% 22,977 246,094 4.16% 76,081 153,992 2.60% 32,278 857,857 Count 14.50% 206,733 Percent Franchise 172,558 2.92% 43,188 Total Smokers - Good Mailable Count Total 5,760,255 9LV 7,6fi98 Percent Franchise 97.38% 1,490,629 Competitive Brands 114,836 137,990 77,721 158,377 488,924 Competitive Brands 131,771 137,597 90,029 170,013 121,714 651,124 Competitive 129,370 Competitive 4,269,626 etmlon. 5/5/99

w = = = M i M M M = i M i = = = = M = Report Date: May 5, 1999 Update #: U051 Criteria: Good Mailable Smokers Report #2: Smoker distribution by Area and Division Area 01 Total Smokers Count Percent Lorillard Brands Competitive Brands 01 360.299 6.09% 104,793 255,506 02 301,277 5.09% 117,362 183,915 18 295,246 4.99% 72,537 222,709 20 381,565 6.45% 132,303 249,262 21 494,057 8.35% 127,135 366,922 Total Area 01 Smokers Area 02 Total Smokers 1,832,444 Count 30.98°/u Percent 554,130 Lorillard Brands 1,278,314 Competitive Brands 08 151,387 2.56°/n 26,859 124,528 09 124,509 2.10% 26,162 98,347 12 262,306 4.43% 40,405 221,901 13 196,865 3.33% 29,729 167,136 22 108,464 21,516 86,948 Total Area 02 Smokers Area 03 Total Smokers 843,531 Count 14.26% 144,671 Percent Lorillard Brands 698,860 Competitive Brands 06 303,227 5.13% 74,292 228,935 07 248,732 4.21% 43,401 205,331 10 306,306 5.18% 116,596 189,710 11 192,104 3.25% 61,376 130,72B 23 340,007 5.75% 71,677 268,330 Total Area 03 Smokers 1,390,376 23.51% 367,342 1,023,034 515199