Tobacco Documents Online

! PROJECT SULT R&D/Marketing Objective: • Develop satis in ultra low tar products for current FFLT smokers. Product Description/Technologies: 1. TASTE - Modified Resconstituted Tobacco Sheets - Tobacco Extract applied to filters - Reaction Flavors 2. DRAW - Calcium Carbonate/Tobacco Reconstituted Sheet - High pressure drop, Low efficiency filters 3. BURN RATE - Paper technology - Tobacco burn rate modifications 4. SATISFACTION - Nicotine fortification - Nicotine levulinate Global Timing: • Develop 5 mg. SULT for market introduction 1992 • Develop 1 mg. SULT for market introduction 1992 External Affairs Impact: • Froggart advoc s low tar with high nicotine. Surgeon General states that nicotine is n addic ``' ubstance. 0 Nicotine fortification

HORIZON R&D Obiective: • Develop a cigarette that addresses the consumer demand for more pleasant sidestream aroma. Marketing Objective: • Introduce a brand that improves cigarette aroma and reduces the social guilt associated with smoking. Product Technologies: • Driving technology is the use of aroma precursors, particularly EVG, which when applied to cigarette paper yields, on combustion, a pleasant aroma in the sidestream smoke. Status: Horizon was introduced into test market 5/90 in Atlanta. Retail audit SOM increased to 1.41 at Week 8 and decreased to 1.13 at Week 10 as retail promotion decreased. Share of smokers has held at 0.7 since Week 6 with Horizon accounting for 80% of their purchases (Percent Requirement Satisfied). ,YeJCL .c7tef.Jj: • Development of 85 mm menthol and non-menthol styles is in progress. Prototypes in test with results due 9/90. • Address transition issues (PRO, Logo Repeat, Draft, Packaging). • Coordinate EVG production. Timin : • National Introduction 4/91 External Affairs Impact: • Smoke That Smells Good

I PROJECT QC R&D Objective: . Develop cigarette paper technology to provide a conventionally blended cigarette with greater than 50% reduction in 'tar' from the lit end of the cigarette. Marketing Objective: . Address consumer social quilt concerns by providing an added benefit of less visible smoke from the lit end of the cigarette. Product TechnoloQV: . A low sidestream cigarette paper containing magnesium hydroxide has been developed by Ecusta which reduces the amount of sidestream 'tar' emitted from the lit end of a conventionally blended cigarette by 55% versus Marlboro Lts. Status: . 100 mm menthol and non-menthol prototypes have been developed which yield 51 - 55% reduction in sidestream 'tar' versus Marlboro Lts. 100. . Concept Identified Consumer Testing indicates that 60% of FFLT and ULT smokers would definitely or probably buy the product after smoking a carton. Next Steps: . An A&A or TPT test will be fielded to determine SOM potential. 11 /90 . Regional Manufacturing Start-up. 1/91 . Regional DTS (40% U.S.) 4/91 External Affairs Issues: . Product will reduce ETS particulate but not gas phase. . Advertising may illicit implied health claims which cannot be substantiated to deter external critics.

Project NSS R&D Objective: Develop cigarettes with conventional taste, ash and burning characteristics which exhibit maximal reductions to visible sidestream smoke and odor. Marketing Objective: Address smokers' social andpersoal concerns by providing benefits of no visible smoke a d reduced odor and irritation from the lit end of the cigarette. Product Technologies: Option 1 A conventional tobacco blend wrapped with two paper layers. The inner layer contains 40-50% charcoal. The outer paper is a conventional cigarette wrapper treated with cellulose to obtain a very low porosity. Option 2 A mixture of tobacco and non-tobacco filler wrapped with a single paper layer. The filler contains charcoal and comprises 30-50% of the blend. The paper is a conventional cigarette wrapper treated with cellulose to obtain a very low porosity. Status/Next Steps: Performance/feasibility assessment - 1990. Consumer testing/product and materials refinement - 1991 Test market - 1992. External Affairs Issues: Non-tobacco ingredients used in both design options Health claims implied by the lack of visible smoke and odor Product reduces visible portion of lit end smoke but not the gas phase MS CO deliveries may be higher than other products of same 'tar'

BETA-90 R&D Objective: • To Develop a New Cigarette that Simultaneously 1. Approaches ALPHA in addressing alleged cigarette issues (Smoke Chemistry, Biological Activity, ETS) 2. Provides the ritual, taste, and satisfaction of traditional brands 3. Can be manufactured on existing equipment Critical Technologies: • Tobacco Replacement Filler Materials -- To reduce the amount of tobacco burned • Smoke-simulating Aerosol -- To provide apparent smoke and easy draw -- Biologically Innocuous • Low Biological Activity Tobaccos -- Processed forms: Extracts, Deproteinized, etc. -- Inherently Low (Type, Cultural Conditions) • Segmented Blends -- Concentrate tobacco in lighting end • Reconstituted Tobaccos with Extenders • Filters Gas phase reduction

Status: • Exploratory Prototype Development Stage • Significant Reductions in Biological Activity/Smoke Chemistry Demonstrated • A Number of Approaches Under Investigation: All tobacco < TO > all replacement filler . Final Prototype Selection Dependent on Best Balance of: Taste/Acceptance < > BA/SC < > External Environment Next Steps: • Develop Prototypes for Range of Options (12/90) . Determine Marketability (7/91) Timin : . TEST MARKET ,~_Y Potential External Issues: • Regulatory: It a Cigarette?" . Anti-Smoking Groups ~ G -- 'Vulnerable to Attack?",''0a,'" -~. Communication of Benefits

OMEGA R&D Objective: • To Develop a Product with the Following Features: -- Smokeless: Mainstream and Sidestream -- NO tar, NO CO, NO ETS, NO Controversial Compounds -- Non-burning -- Impact, Sensation, and "Satisfaction" of Conventional Cigarettes Critical Technologies: • Non-burning Heat Source to Provide 100°C, 8 Minutes • Product Design and Components -- To permit efficient heating of the tobacco • Tobacco Forms, Types, Modifications • Many Others Status: • Early Development Stages • Current Focus and Rate-Limiting-Step = Energy Source • "Working" Prototypes Expected by Year End Next Steps• • "Working" Prototypes (12/90) • Consumer Qualitative Testing Assessment of Market Opportunity (6/91) Timing • Undetermined Potential External Issues: • Regulatory - '9s It a Cigarette?" 0 Anti-Smoking Groups