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ATTACHMENT I f ! ATTRIBUTE PERFORMANCE RELATIVE TO MARLBORO KING AMONG MALE MARLBORO 85 SMOKERS, AGED 18-24 Prototype 1 Prototype 2 Attributes Where Both Prototypes Were Parity With Marlboro King (CT 552-A) (CT 552-B) Strength P P Fresh Aftertaste P P Smoothness P P Tobacco Taste P P Drying Aft:ertaste P P Long Lasting Aftertaste P P Bitter Taste P P Rich Taste P P Attributes Where Prototypes Differed In Performance Relative Marlboro King Less Harsh. P S * Less Strong Aftertaste P S Milder P * D * Harder To Get Smoke Through Filter P I More Natural Taste S P KEY: S - Superior P - Parity I - Inferior D - Differ, But Neither Superior Nor Inferior * - At Ideal NOTE: Sample Sizes for "new attributes" (get smoke through filter; fresh, strong, drying, long lasting aftertaste) are small for Marlboro King and WINSTON King.

t ATTACHMENT II ATTRIBUTE PERFORMANCE RELATIVE TO WINSTON KING AMONG MALE MARLBORO 85 SMOKERS, AGED 18-24 Prototype 1 Prototype 2 (CT 552-A) (CT 552-B) Attributes Where Both Prototypes Were Parity Wi.th WINSTON King Harshness Strong Aft:ertaste Tobacco Taste Drying Aftertaste Long Lasting Aftertaste Artif iciaA Taste Bitter Taste Rich Taste Attributes Where Prototypes Were Superior To WINSTON KING Fresher Aftertaste S S * Attributes Where Prototypes Differed In Performance Relative To WINSTON King Less Strength P I Easier To Get Smoke Through Filter S P Smoother P S Milder P * D * KEY: S - Superior P - Parity I - Inferior D - Differ, But Neither Superior Nor Inferior * - At Ideal NOTE: Sample Sizes for "new attributes" (get smoke through filter; fresh, strong, drying, long lasting aftertaste) are small for Marlboro King and WINSTON King.

ATTACHMENT III MEAN ATTRIBUTE RATINGS AMONG MALE MARLBORO 85 SMOKERS, AGED 18-24 WINSTON PROTOTYPE 1 PROTOTYPE 2 MARLBORO 85 KING IDEAL (CT 552-A (CT 552-B Sample Size (282) (297) (300) (300) % 70+ 49.6 54.3 60.5 58.5 Mean Attribute Ratings Stronger 4.0 3.9 4.0 4.0 4.4 Harder To Get Ilp- 1 0 < 4 1 3 Smoke Thru Filter . 3.5 < 3.8 > 3.5 . 6 7 3 5* < 3 7 3 5 3 Harsher . . . 3. . < 3 1 3 4 Fresher Aftertaste 3.5 > 3.8 3.6 . . 4 2 3 3 4 4 < 4 1 4 6 Smoother . . . . . ~ 0 2 4 8 4 > 3 4 4 3 Strong Aftertaste . . . .0 . More Tobacco Taste 4.2 4.1 4.1 4.1 4.6 Drying Aftertaste 4.1 4.0 3.9 4.0 3.2 2* < > * 4 0* 0* 4 4 1 4 Milder . 4.1 . . . Long Lasting Aftertaste 3.6 3.6 3.6 3.5 3.3 Artificial Taste 3.8 3.9 4.0 4.0 Bitter Taste 3.5 3.5 3.5 3.5 Rich Taste 4.3 4.2 4.3 4.3 < Points to product with significant advantage (80% confidence level) with large number being more in agreement with attribute on left. * At ideal NOTE: Sample Sizes for "new attributes" (get smoke through filter; fresh, strong, drying, long lasting aftertaste) are small for Marlboro King and WINSTON King.

ATTACHMENT IV XG FFNM 85 SP DEVELOPMENT DIRECTION (ETA RATINGS) PROTOTYPE 1 (CT 552-A) ETA PROTOTYPE 2 (CT 552-B) ETA Increase Smoothness .45 Fresher Aftertaste .48 Increase Strength .43 Increase Strength .46 Reduce Harshness .40 Less Long Lasting Aftertaste .45 Less Drying A:Etertaste .38 Less Strong Aftertaste .42 Increase Tobacco Taste .33 Increase Tobacco Taste .42 Less Strong Aftertaste .32- Increase Smoothness .39 Fresher Aftertaste .31 Less Drying Aftertaste .37 Less Long Lasi:ing Aftertaste .25 Easier To Get Smoke Thru Filter .34 Easier To Get Smoke Thru Filter .22 Maintain Ideal Harshness .50 Maintain Idea]L Mildness .33 Maintain Ideal Mildness .43 WINSTON KING ETA Marlboro 85 ETA Increase Smoothness .51 Increase Tobacco Taste .57 Increase Strength .48 Increase Smoothness .49 Increase Tobacco Taste .42 Reduce Harshness .46 Reduce Harshness .40 Increase Strength .38 Maintain Ideal Mildness .45 Maintain Ideal Mildness .54 NOTE: Sample Sizes for "new attributes" (get smoke through filter; fresh, strong, drying, long lasting aftertaste) are small for Marlboro King and WINSTON King.

/-} J 7 t1 C t( IY1 t r' I -Y- fl Yvt k{ ti ca l Z?4-o- + Date: APR 23, 1985 Requested by: TtJRLINGTON, BECKY (4030) Classification: XG FF Page 1 X lr Fr NM 8~ c~~ Test Purpose: NEW PROTOTYPE DEVELOPMENT FOR NFO MAILOUT `- t~(~o'tnT~PE I ^ CT ~ CT00552A O P2oro-r,i p~a CT005528 ' CT00552C. - CIGARETTE Wt. Gms.(Ind. ) 1.0462 1.0367 1.0394 Wt. Gms.(Group) 1.0455 1.0399 1.0381 Length. as. 84.00 84.00 84.00 Cigt. Draft 147. 144. 130. C i rcumference, wwl. 24.85 24.88 24.81 Firmness, 0.1 wnt. 8.80 9.37 9.77 Filter Length,wra. 21.00 21.00 21.00 TIPPING Length 25.0 Color CORK CENTURY COLOR_ Perf. Method NON PERFORATED EP Zone C to C .0 Air Dilution, X .0 ( Moisture, X i1•8v ~A..,clt J • rn.;sr-A..-L 1z. c,- -*?moke Analysis Butt Length, sm. Puff Count Nicotine, mg./cigt mg./puff FTC Tar, wg./cigt. sg./puff C0, wg./cigt. Production Date _ Product Source 25.0 CORK CENTURY COLOR NON PERFORATED 25.0 CORK CENTURY COLOR ELECTROSTATIC .0 4.0 30.0 .1 14.3 /a•It - 13•0 4'~ /~.s7 J ,~. t5 28.0 28.0 28.0 9.1 9.0 9.5 1.17 1.02 1.15 .13 .11 .12 18.3 17.0 16.4 2.00 1.89 1.72 19.43 18.12 16.11 Parts Released _A r S Parts to be frozen Ouantity to be frozen 3oo a~ns - c.L oF C Project Leader Brand Manager Division Manager ZAk&# VZ".i Concurrence Product Guidance Signatur~'-~*o,•,_ ~,,.,~" ~ Date ~ s^~B ~~ Concurrence Marketing Signature Date L~ 8~ ~ iI tii

( ATTACHMENT VI PRODUCT TESTING SCHEDULE (AS OF JULY 19, 1985) ( As possible candidates for XG FFNM 85 SP product, several CAMEL F 85 SP and WINSTON King prototypes are scheduled for NFO testing as follows: Prototype # Prototypes Mailout % 70+ Topline (Week Of) Final Report (Week Of) CT 566-A & C 2 Complete NA 7/15/85 CT 688 1 In-Field 8/19/85 8/26/85 CAMEL F85 SP 2 8/19/85 9/23/85 9/30/85 CAMEL F85 SP 1 9/2/85 10/7/85 10/14/85 WINSTON King 1 In-Field 7/29/85 8/5/85 WINSTON King 4 In-Field 9/2/85 9/7/85 WINSTON King 1 9/16/85 10/21/85 10/28/85 WINSTON King 1 9/30/85 11/4/85 11/11/85