Women's Collection from Marketing to Counter-Marketing
Media Training for J. Scully, President - Philip Morris K.K. - February 27, 1996
Abstract
Presents media training packet, slides, talking points, and agenda for "key messages" on: "Smoking and health (ETS [Environmental tobacco smoke] and accommodation; Marketing (Youth access and advertising); Product integrity (Flavoring ingredients; Nicotine spiking/manipulation accusations); Litigation; Taxation; Business issues (State of the business; exports); Background (Active smoking; Tobacco smoke constituents Genetic engineering; Maximum constituent levels; Monitoring of 'tar' and nicotine levels; Tobacco processing and cigarette design; Crop protection agents)". Includes briefing points and communications and interview exercises for company President. Contains on pages 23-24, draft memo to Dunbar from York regarding "current litigation" marked "privileged and confidential, attorney-client privileged". Contains on page 47, Philip Morris news release regarding "story about ammonia in the Wall Street Journal". Resembles Bates 2500121308 and 2500121460.
Fields
- Type
- Manual
- Company
- Philip Morris
- Recipient
- Scully, J.
- Named Person
- Castano
- Dunbar, L.
- York, M.
- Named Organization
- Castrano Case
- Day One
- Department of Health and Human Services
- Environmental Protection Agency
- EPA
- European Council
- FAO
- FDA
- Federal Trade Commission
- Food and Drug Administration
- Federal Trade Commission (Enforcement agency for laws against deceptive advertising)Enforces laws against false and deceptive advertising, including ads for tobacco products. Ensures proper display of health warnings in ads and on tobacco products;collects and reports to Congress information concerning cigarette and smokeless tobacco advertising, sales expenditures, and the tar, nicotine, and carbon monoxide content of cigarettes.
- HHS
- ILO
- International Labor Organization
- International Organization for Standardization
- ISO (International Standards Organization)International Organization for Standardization - AN international federation of national bodies covering stadardization in all fields except electrical and electronic engineering standards. The largest non-governmental system of industrial collaboration on standards and technical regulations.
- Legal Department
- Medicaid
- Shook, Hardy & Bacon
- Surgeon General
- United Nations Food and Agricultural Organization
- Wall Street Journal
- World Bank
- ABC
- Region
- Poland
- Singapore
- United States
- United Kingdom
- Germany
- Hong Kong
- Norway
- Keyword
- 1988 Surgeon General's Report
- 1989 Surgeon General's Report
- Consumer Price Index
- Good Agricultural Practices
- Group A Carcinogens
- 1964 Surgeon General's Report
Document Images
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ADDICTION (cont'd)
Cigarette smoking does not lead to use of illicit drugs.
Few cigarette smokers are also drag users and cigarette smoking has not been
reported to be a useful predictor of later drag use.
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ADDICTION
Background
Antismoking advocates apply the term "addiction" to cigarette smoking (as well as other
activities of which they disapprove) mainly because of its emotional, stigmatizing impact.
Indeed, the definition of addiction has become so watered down over recent years that it
is commonplace to hear cigarettes, coffee, chocolate, exercise, sex, video games and so
forth described as "addictive" or "addictions". Smoking is more appropriately labeled a
"habit", which is the conclusion reached in the United States Surgeon General's report of
1964. In that report, the Surgeon General properly concluded the necessary criteria for
identifying a substance as additive would include: (1) tolerance, (2) physical dependence
(i.e., withdrawal syndrome upon cessation) and (3) intoxication -- criteria that smoking
does not fulfill. Only by eliminating these traditional, scientifically verifiable criteria
could the new Surgeon General in 1988 (and now the Commissioner of the Food and
Drug Administration) conclude that cigarette smoking is "addictive," the "new" criteria
favored by the Surgeon General and the Commissioner, however, would also classify the
caffeine in cola, coffee and chocolate and the relaxing substances found in a glass of
wam~ milk as "addictive" -- conclusions which defy common sense.
There is nothing in cigarettes which interferes with a person's ability to decide to quit
smoking or carry out that decision. In other words, despite the claims of some critics,
smokers retain their free-will and are able to make free-will choices about smoking.
Everyone knows people who have quit smoking. Even in 1988 U.S. Surgeon
General's Report said that over 40 million people have quit smoking, the vast majority
without any formal treatment. Similarly, the 1989 Surgeon General's Report observed
that nearly half of all living adults in the United States who ever smoked have quit.
Just because some people say it is difficult to stop doing something does not make
that behavior an addiction. Based on the available literature, there is no secret to
successfully stopping smoking, other than the personal desire to do so. An individual
must want to stop smoking and make an effort to stop.
(Source: Shook, Hardy, 8/25/95)
Marketing
Tab 3:
Youth Access and
Advertisin~
2~0012152~
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YOUTH ACCESS
Key Messages
Youth Smoking
Smoking is an adult decision
The decision to smoke is one that should be made by informed adults. Children
should not smoke just as they should not drive ears. Our company's worldwide policy
is to ensure that our cigarettes are sold and marketed to adults only.
Philip Morris International has long been committed tO marketing its cigarettes
responsibly and believes that children should neither smoke nor have access to
cigarettes.
We are continuing to expand initiatives that address the issues of youth access
internationally.
Our programs are developed in concert with many groups including government,.
health authorities, the distribution trade and within the industry. Although each
program may differ, in detail, from market to market, each is designed to keep
cigarettes out of the hands of minors.
Example: Where sampling is permitted, it is conducted by adult samplers and is
directed at adult smokers only.
Young People and Advertising
• Advertising doesn't cause young people to smoke
Tobacco companies do not advertise smoking, they advertise brands. By advertising,
we hope to persuade smokers to choose our brands.
Cigarette advertising does not cause people - young or old - to smoke.
In Norway, where there has been no cigarette advertising for years, there is a higher
rate of smoking among youth than in the United States.
In Eastern Europe, where there was absolutely no cigarette advertising for 45 years,
people were still smoking when the Wall came down.
In Poland, when the Wall came down, per capita consumption of cigarettes was
higher than it was in the United States where there was extensive cigarette
advertising.
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YOUTH ACCESS (cont'd)
In East Germany, where NO cigarette advertising was allowed, when the Wall came
down, per capita consumption was the same as it was in West Germany where
advertising was permitted.
Hong Kong and Singapore parallel Eastem Europe. Until 1991, Hong Kong allowed
all commercial freedoms regarding cigarette advertising (cinema, TV, outdoor, radio
and print). Singapore allowed absolutely no advertising. It was forbidden to even
show cigarettes on the counter at a tobacconists'. Nevertheless, per capita
consumption in Singapore was comparable to Hong Kong.
Product Integrity
Tab 4: Flavoring Ingredients
Tab 5"
Nicotine Spiking/
Manipulation
OCR for 2500121527 does not yet exist
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FLAVORING INGREDIENTS
Key Messages
• All of Philip Morris cigarettes comply with the regulatory requirements for
flavoring ingredients of the countries in which they are manufactured and sold.
Philip Morris does not use any ingredient which is prohibited anywhere in the world.
Philip Morris limits the cigarette ingredients it uses to those disclosed to the U.S.
Department of Health and Human Services for its brands sold in the U.S. and also for
those brands for sale around the world.
In the United States, the United Kingdom, and Germany, cigarette ingredients have
been scrutinized by governmental and regulatory organizations for years.
In the United States, the six major U.S. tobacco companies voluntarily released
their combined list of ingredients in an effort to put an end to the false
allegations that some of the ingredients on the list are hazardous ~as used in
cigarettes.
An independent safety assessment recently conducted by six renowned scientists
concluded that none of the ingredients from the list provided to the U.S. Department
of Health and Human Services by the six major tobacco manufacturers were harmful
as used in cigarettes.
Philip Morris reviews any questions that arise concerning ingredients and will
continue to monitor independent research findings and conduct tests as warranted.
As with many other consumer products, the identities of specific ingredients
used in a particular brand of cigarettes are important trade secrets which are
entitled to confidential treatment.
• Flavoring ingredients have been used ever since the American Indians
introduced smoking to European explorers.
(Source: Product Integrity Module, 8/28/95)
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