The Billie Jean King Project - Creating Wellness for Girls Through Sport Proposal Review

Women's Collection from Marketing to Counter-Marketing

The Billie Jean King Project - Creating Wellness for Girls Through Sport Proposal Review

Date: 13 Mar 2001
Length: 2 pages
2085668738-2085668739
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Abstract

Reports on the review of a proposal to Philip Morris for the cigarette company to fund a girls' sports program "to enhance the wellness of girls" ages 10-14 "as they navigate between childhood and early womanhood." Provides for youth smoking prevention activities through girls' sports, using sport as an educational intervention.

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The Billie Jean King Project - Creating Wellness for Girls Through Sport Proposal Review

Goal: The goal of the Billie Jean King Project is to maximize the use of sport as an educational intervention and social asset in order to enhance the wellness of girls as they navigate between childhood and early womanhood.

Purpose: The Billie Jean King Project is dedicated to the development and funding of girls' sports programs that combine athletic skill instruction and programming with the delivery of educational information aimed at reducing risky behaviors that threaten the health and social advancement of girls aged 10-14.

Funding Request: The WST is seeking a 3-year commitment with funding broken down as follows:

Year I - $1,016,665 Year II - $1,126,274 Year III - $1,339, 084 Total - $3,482,023

...Description of Program Elements:

1. GoGirlGo Kit: the WSF will design, produce and deliver program materials directly to coaches of girls' sports teams; these coaches will, in turn, disseminate the materials to the girls and ensure the usage of these materials for educating girls about sports, fitness, training, nutrition and risky behaviors...

2. Grant Program Targeting High Risk Population: The WESP will disseminate $1,000 grants to sports programs which primarily, but not exclusively reach 10-14 year old girls from populations with high incidences of health risk behaviors. Grants are contingent on the condition that the recipients conduct the GoGirlGo Playbook program...

...Reach:

The WSF expects to reach girls participating in sports programs, coaches, and team captains. The breakdown is as follows:

Year I Year II Year III Girls in Sport Programs 75,000 90,000 108,000 Coaches 6,000 7,200 8,640 Team Captains 6,000 7,200 8,640

...Recommendation

The proposal developed by the WSF will help to increase the quantity and quality of organized sports programs offered to firls while simultaneously educating girls on the importance of not engaging in smoking and other health risk behaviors...

Type

Report

Company

Philip Morris

Gender

Focus on women only

Author

Philip Morris

Named Person

King, Billie Jean

Named Organization

Blue Ribbon Expert Panel

Merrill Lynch

Sports Talk

WSF, Womens Sports Foundation (Founded by Billie Jean King of PM's Board of Directors)

WSF is a charitable educational foundation whose mission is to advance women in sports. Billie Jean King served as the chair of WSF's Board of Trustees in 2000, and also has been on the board of the Philip Morris Tobacco Company. Billie Jean King served as a spokesperson for PM, opposing FDA's 1996 proposed regulations to protect children from tobacco (http://www.pmdocs.com/getallimg.asp?if=avpidx&DOCID=2048619007) Philip Morris was a major WSF donor, giving $10,000 or more to the organization, according to WSF's 2000 annual report http://tobaccodocuments.org/pm/2085000168-0194.html

Operation/Project

YSP

Region

United States

Thesaurus Term

Youth

Industry Sponsored Prevention Programs

Smoking

Females

Sports Events

Document Images

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2. Grant Program Targeting High Risk Population: The WSF will disseminate $1,000 grants to sports programs which primarily, but not exclusively, reach 10-14 year old girls from populations with high incidences of health risk behaviors. Grants are contingent on the condition that the recipients conduct the GoGirlGo Playbook program. Grant distribution is as follows: Year I Year II Year III Number of Grants 260 312 374 Number of Girls Served 13,000 15,600 18,700 3. Endowment: An endowment will be established which will represent 8% of the total program budget; this endowment will be managed by Merrill Lynch. The yearly breakdown for the endowment is as follows: Year I Year 11 Year III Endowment $63,251 $74,724 $88,843 4. Program DevelopmentlOversightlStafffing: The WSF will staff the project with a team of experts consisting of the current Associate Executive Director and Grants/Awards Manager. PM YSP's funding will assist in the WSF hiring a Program Coordinator and an Intern to manage the day-to-day program execution. In addition, PM YSP's funding will also serve to provide a stipend for a graduate assistant who has expertise to develop and integrate health risk editorial into the SportsTalk newsletter. A Blue Ribbon Expert Panel will also be formed to oversee the development of all program education and evaluation materials. The panel will consist of academic and health experts, teen girls, and a professional sports player. Proposed panelists are outlined on pages 12-13 of the proposal. Reach: The WSF expects to reach girls participating in sports programs, coaches, and team captains. The breakdown Ls as follows: Year I Year I! Year III Girls in Sports Programs* 75,000 90,000 108,000 Coaches 6,000 7,200 8,640 Team Captains 6,000 7,200 8,640 *Includes girls reached with the grant making program. ResearchlMeasurement: Program participants will be required to complete a pre-and post evaluation developed by the WSF. In addition, coaches, project directors, and adult volunteers will be required to complete the program evaluations that include evaluation of materials used in the program. Lastly, peer group leaders will evaluate the leadership portion of the program. Recommendation; The proposal developed by the WSF will help to increase the quantity and quality of organized sports programs offered to girls while simultaneously educating girls on the importance of not engaging in smoking and other health risk behaviors. In addition, the program will ensure that coaches and team captains, who serve as mentors, will be trained to address youth smoking prevention and other risky behaviors. N 0 00 O ~ O ~ on V ~ CO , N ~ -4 t,a to A - -- Draft-For discussion purposes only-March 13, 2001

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! The Billie Jean King Project - Creating V+leilness For Girls Through Sport Proposal Review Goal: The goal of the Billie Jean King Project is to maximize the use of sport as an educational intervention and social asset in order to enhance the wellness of girls as they navigate between childhood and early womanhood. Purpose: The Billie Jean King Project is dedicated to the development and funding of girls' sports programs that combine athletic skill instruction and programming with the delivery of educational information aimed at reducing risky behaviors that threaten the health and social advancement of girls aged 10-14. Funding Request: The WSF is seeking a 3-year commitment with funding broken down as follows: Year I Year II Year III Total $1,016,665 $1,126,274 $1,339,084 $3,482,023 The WSF is requesting a 3-year commitment with the understanding that our continued support is dependent on the WSF's ability to deliver against the elements outlined below. , Description of Program Elements: 1. GoGirlGo Kit: The WSF will design, produce and deliver program materials directly to coaches of girls' sports teams; these coaches will, in turn, disseminate the materials to the girls and ensure the usage of these materials for educating girls about sports, fitness, training, nutrition and risky behaviors. The kit will consist of the following components: Coaches Guide: This instructional guide will include a curriculum designed to assist coaches in conducting 12 lessons related to athlete testimonials which are highlighted within the Playbook that each girl receives (details on the Playbook follow below), information on program administration and evaluation, suggestions on using the sport setting to address risky behaviors, information on how to involve peer leaders in message delivery, and a resource guide to obtain other educational materials that could be used to assist girls depending on their specific need. GoGirlGo Playbook : This Playbook serves as the primary guide to deliver educational information to each girl athlete. It contains testimonials from 12 athletes regarding their experiences with risky behaviors (e.g.: smoking drugs, sexual activity), diary space for recording work-outs and goals, basic training and nutrition information, inspirational quotes and training tips, and resource information on internet sites and help lines that address risky behaviors. Captain's Leadership Guide: Brochures directed to team captains including tips on leadership and suggestions on how to positively influence girls. WSF MembershiplSportsTa/k Newsletter: Each girl will receive membership in the WSF along with SportsTalk, the WSF youth,member quarterly newsletter. To ensure editorial coverage on risky behavior, the WSF will include a"Tips from a Champion" testimonial that will feature athletes and how they dealt wl various health risk situations. The WSF will enroll individual teams in the GoGirlGo program through the creation of a program brochure that will be distributed via Community Service Organizations with local girls' sports programs, promotional events, former Grantees, and coaches of middle and jr. high school teams. In addition, program enrollment will be conducted via an internet promotion to team administration and teen sites. Draft - For discussion purposes only-March 13, 2001 1 2085668738

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