Women's Collection from Marketing to Counter-Marketing
TARGET: OPINION LEADERS; ACTIVE MOMS SUBJECT: REPSONSIBLE MARKETER/TOBACCO
Abstract
Print ad promotes "We Card" program and youth smoking prevention.
Fields
- Notes
Handwritten notes:
8/4 - have final out
- Type
- Summary
- Company
- Philip Morris
- Gender
- No gender mentioned
- Named Person
- Rodriguez, Janet
- Named Organization
- The Philip Morris Family of Companies
- Philip Morris U.S.A.
- Thesaurus Term
- Youth
- Industry Sponsored Prevention Programs
- Advertising
Document Images
(8~4- W* t,rA~ ar*
PM21 PRINT
TARGET: OPINION LEADERS; ACTIVE MOMS
SUBJECT: REPSONSIBLE MARKFTER/TOBACCO
HEADLINE: Janet wants to make it stick.
COPY: The "Under 18, No Tobacco. We Card" sign that is. As a major
sponsor of the "We Card" program, Philip Morris U.S.A. sales
managers like Janet Rodriguez help provide retailers with the tools
and training they need to spot fake IDs and uphold the law. "We
Card" is just a part of Philip Morris U.S.A's comprehensive effort
to help prevent youth smoking. For the whole story, visit
philipmorrisusa.com/ysp. Working to make a difference.
TAGLINE: The Philip Morris Family of Companies
