Women's Collection from Marketing to Counter-Marketing
TARGET: OPINION LEADERS; ACTIVE MOMS SUBJECT: RESPONSIBLE MARKERTER/TOBACCO
Abstract
Summarizes PM 21 print advertisement. Focuses on "We Card" program.
Fields
- Type
- Summary
- Company
- Philip Morris
- Gender
- Gender mentioned, differentiation possible
- Named Person
- Norris, Jerome
- Named Organization
- The Philip Morris Family of Companies
- Philip Morris U.S.A.
- Thesaurus Term
- Females
- Advertising Campaigns
- Industry Sponsored Prevention Programs
- Youth
Document Images
PM21 PRINT
TARGET: OPINION LEADERS; ACTIVE MOMS
SUBJECT: REPSONSIBLE MARKF.TER/TOBACCO
HEADLINE: Jerome is looking for a sign.
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COPY: The "Under 18, No Tobacco. We Card" sign that is. As a major
sponsor of the "We Card" program, Philip Morris U.S.A. sales
managers like Jerome Norris help provide retailers with the tools
and training they need to spot fake IDs and uphold the law. "We
Card" is just a part ofPhilip Morris U.S.A's comprehensive effort
to help prevent youth smoking. For the whole story, visit
philipmorrisusa.com/ysp. Working to make a difference.
TAGLINE: The Philip Morris Family of Companies
