Women's Collection from Marketing to Counter-Marketing
Public Opinion Research
Abstract
Identifies objective, strategy, and timeline for public opinion research regarding MSA.
Fields
- Type
- Outline
- Company
- Philip Morris
- Gender
- No gender mentioned
- Named Person
- Turner, Dan
- Named Organization
- SGA
- USA Communications
- Thesaurus Term
- Public Opinion
- Surveys
- Communications Campaigns
Document Images
Public Opinion Research
Objective:
Determine public attitudes regarding the allocation of MSA funds for state-
sponsored youth smoking prevention programs
Strategy:
Design as national survey, with over-sampling in 12 key states, so findings can be
used to support national overlay and state-specific efforts conducted by SGA
and USA Communications
Implementation:
Obtain proposed questionnaire and budget by 6/30
Distribute for review/comment 6/30-7/15
Determine/secure funding source(s) by 7/30
If funded, determine final design of survey by 8/15
Conduct/analyze results by 9/15
Distribute results for use by SGA/Communications 9/15-9/22
Primary Responsibility:
Dan Turner
1 Case Studies
ON HOLD
