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PHILIP MORRIS USA 1994 PROPOSED ETHNIC ADVERTISING SCHEDULE AND BUDGETS ROP ONLY TOTAL HISPANIC PLACEMENT BUDGET: $302,500 TOTAL AFRICAN AMERICAN PLACEMENT BUDGET: $405,000 A. Marlboro Hispanic 1. Marlboro Music Concerts -- Priority Events ROP pAIA ~i Elg~ Market . Ad . . 3/1 3 Calle Ocho Miami Marlboro Music ,1 5/1 La Fiesta Broadway Los Angeles 6/94* Marlboro El Bai le San Antonio m 8/7-8* Pan American Fest Chicago , 11 10/* Marlboro Perfect New York Combinacion Creative & Placement: Leo Burnett Placement Budget: $100,000 Acct. Code: E-45 Production Budget: $ 25,000 Acct. Brand Production Budget Ad Size: Full Page, Tabloid or Broadsheet B/W Special Instructions: Creative Brief to follow; *Tentative dates - reserve more dollars for these events 2. Marlboro CMP Festivals -- Secondary Events ROP Date ven ark t Ad 4/1 5 La Semana Alegre San Antonio, TX Venue Sponsorship "We are Proud to be a..." 19 6/17 Hispanic Week in Lawrence, MA 7/10 Lawrence Carnival De Patterson Patterson NJ ,f , 11 7/20-21 V iva Mexi co Chicago IL 8/6 Hispanic World's Fair , New York, NY It 8/28 Tejano Superfest Houston, TX 9/3-5 Hispanic Fest of EI izabeth, NJ , Elizabeth 10/1-2 Amigo Airshow Ft. Bliss, TX 11

-2- Creative & Placement: Leo Burnett Placement Budget: $ 60,000 Acct. Code: E-45 Production Budget: $ 25,000 Acct. Code: E-45 Ad Size: Full Page, Tabloid or Broadsheet B&W Special Instructions: Creative Brief to follow 3. Marlboro Autoracing ROP Date ve Market 8.d 4/17 Toyota Grand Prix Long Beach, CA Marlboro Racing Focus on Hisp. drivers w/names 10/2* Toyota Monterey Monterey, CA Grand Prix Creative & Placement: Leo Burnett Placement Budget: $20,000 Acct. Code: Production Budget: $5,000 Acct. Code: E-1 1(881) Ad Size: Quarter Page Broad Sheet Special Instructions: Creative Brief to follow B. Benson & Hedges ROP 1. African American B&H Blues & Rhythm Concerts te ven Market Ad 8/13 Memphis Blues Memphis, TN B&H B&R w/ Festival artists ad 9/16 Black Expo USA 10/28 Black Expo USA Charlotte, NC " Richmond, VA " Creative: Caribiner Group Placement: Advertising Experti Placement Budget: $60,000 Acct. Code: E-45 Production Budget: $25,000 Acct. Code: E-45 Ad Size: Full page, Tabloid or Broadsheet B&W Special Instructions: Creative Brief to follow

-3- 2. African American B&H Festivals -- Secondary Events Date ven 4/16-17 Black Expo USA 5/14-15 Black Expo USA 5/21-22 Black Expo USA 6/3-6 Black Expo USA 7/3-4 Indiana Black Expo 7/8-10 Chicago Black Expo 7/30-31 Black Expo USA 7/23-24 Black Expo USA 8/19-21 Missouri Black Expo 8/27-28 Black Expo USA 8/31 -9/4 African American Heritage 10/8-9 Black Expo USA Marke Atlanta, GA Philadelphia, PA Houston, TX New York, NY Indianapolis, IN Chicago, IL Oakland, CA Washington, DC St. Louis, MO Dallas, TX New Orleans, LA Los Angeles, CA Ad . Creative: Leo Burnett Placement: Advertising Experti Placement Budget: $185,000 Acct. Code: E-45 Production Budget: $ 26,000(TBD) Acct. Code: E-45 Ad Size: Full page, Broadsheet or Tabloid B&W Special Instructions: Creative Brief to follow 3. Benson & Hedges Hispanic Festivals ROP Date Event Market Ad 4/ TBD San Antonio, TX 5/28-29 Carnival S.F. S. Francisco, CA 10/9-13 Discovery of America Miami, FL Creative and Placement: Leo Burnett Placement Budget: $27,500 Acct. Code: Production Budget: $1 0,000 Acct. Code: Ad Size: TBD Special Instructions: Creative Brief to follow

I Date Event 2/7-13 VS of Chicago 2/28-3/6 VS of Florida 3/21-27 VS of Houston 8/8-14 VS of Los Angeles 1 1/7-13 VS of Phi ladelphia 1 1 /14-20 VS Championships African American Creative: Leo Burnett Placement: Advertising Experti Placement Budget: $120,000 Acct. Code: E-45 ($25,000 already ordered for VS Chicago) Production Budget: $ 10,000 Acct. Code: E-45 Ad Size: 3 x 10.5 Special Instructions: Ticket Sell Ad for VS Championship Creative Brief to follow Ad Size: 3 x 10.5 Special Instructions: Ticket Sell ad for VS Championships Run ads' in NYC papers, similar to '93 roduction Budget: $25,000 '-Acct. Code: VS 'Brand budget lacement Budget: $80,000 --Acct. Code: E-45 ($10,000 already for VS Chicago) t reative & Placement: Leo Burnett ani 2. Legends DIU E.y gp t 3/19-20 VS Legends African American ROP Creative: Leo Burnett Placement Budget: $40,000 _` -Acct. Code:.E-45 . Production Budget: $ 2,500 ~~Acct: Code: ' E-45 Placement: Advertising Experti - _ __ -. ._ Special Instructions: Ad size inciud*ed in Creative Briet ~-' Ad Size: TBD - I?--- ~A Chicago; IL` (ordered) Delray Beach, FL Houston, TX ~ ~ Los Angeles, CA ' Phi ladelphia, PA New York, NY

-5- Hispanic ROP Creative & Placement: Leo Burnett Placement Budget: $15,000 Acct. Code: E-45 Production Budget: $ 5,000 Acct. Code: E-45 Ad S i ze: TBD Special Instructions: Ad size included in Creative Brief