Tobacco Documents Online

2041060991 L ~ ------- -- i

QuP GCI Group Is an ieternatione.l puhtic relstiuns and pu~lr:c affairs aqencc with e s:ronq entreprenercr!al. rssclfa-ariealed, client-dricen cnl:~ire. - Since our heqin- :rinq in L9BE. W_ hace grosan to te one ot the leaiinc,. sqencie in .2e United 3tctes and ca-ldaMe M tI offues in Ve Ycr-, Wastinctan O.C.. i,os neeies and mare than 2C1 ctties in Emcpe. itsia and the -_~mericas. l6e also nm2 affil!ates in aanv cther msjor ctitas in the , - II S anlj internat unaC:v, - in each st :", . r,nr aqencs- is Ld hq respected local practi- ~ ticners whe have joined the lirm io become part eP an Mernaiiar.al cnnsuifnncv. , - GCI Cracp nt er ~`ull rrrce af puhlic e:a[ions and ;•uhtic aft ;rs sercices In aur Aels. n hicl: Inctcde leadinq L.S. and multicaticnai r.smpentes, qovernments al.d eclnamirE reCdlopmen lcenfii°_s; ond: n7n-profit institutiuCs, ^ ~60 have essah!shBd apEciai s'renqths u_ the fnticnq arnas: . cnnsumer od 7r,inecs-tn- husiness marf;etinq , eorpcrate Ircpe • qov=raniect ralations ~ scnnnmic rlecelop- ment ind frade nromoCon > crisis smmunications ~ tiuauc.al mumunn:raions N O and jnvestrr re!atinns . mein e-ations ~ er-ent mar,sinq - issae n nayenerl • M O ~ sms: resoons7ikv . cuuln muc reatiun I:nuioce ennmuntcations spr:er,i- ~ ~ N Vil t"lq.~e,`;3cnt1s 111 t:each • LM I{llc deSlnl erRICeY.

(FNAGE'dEA7 GEI Omep Is fully CmmG1eJ fi r.licnl =ersics, ad',ve ae 11'lur !o heeA ;MI mmmilrl vJh x sunim Gvara.y=e. E e or._ feorn =n:Jor maTaqene: la o.i:r [esepl onss 6a~,c cne Ihmq In niA Froduc q nwmllen., ermr :ree sorn [or rur , rlienis - We ers remll_ d:ivnn. zottioq spe_rlfl^. 7qals pieys a key rsEc ia . unr ncaouni nqneqemenI sysram l4'e warh ,eEt]h cllenC to esE5lish o sel i~e:u~nmSle ctiec!h'es for sach pmqram erd effer a perfqrmaae-!used Ice system that is Iled In perl Ill Il:o successful ec4ie<smenl ul I6c=.n e,lec- lives. + All imr ser-ier ialauea nre hands~ec praclilirne-s. Ir tddi:ion In n[:`crinq mmsaqir mccselisu end cre li e d¢e.^.un. Ihay nrn per- sccally c,innleh e far delivednq a iiea.llv L::odaol liml meeie pmqrem qoeis. + 0,- poFle are na i i . i. Vre reek ou!sland- s[d t_=ctnolnqy + Eaci o[ nur di_n.s is served EI ao ecmce, leo n iletign=_I lo mae' 15e esslgnmecl s partL^ulaz n'_ la. -'lin iL elco hsue n¢es Ill the e::p[nded resoerces o[ iIVANCIA u"BE.KEB.T V'e lake Ihs fiall i canaqemecl rf rcr sc..orJS rer. ;ecsunlv and erlluely iiwnlve cu. r:71af fiwecial oLE:ar lo Ihe attann: aanaqelllr.nl prnrn5' _n elSure ma%Imn.".1 mmcns ci qur ciieois iuveeLnenls reifn us. * 1'A ra.l lVprk nC retalnFr er an hourly ire hlllinq hasis . dnpeod:Lq 9n WI'.et !: pretorohL hr ncr cient. We necer e:eceed'a.iur,n~. ~ R'e peo. de nnr dlents ,cll~ a fuli . T- :I )9GeP iiAFNS BfNIYp IIS C]adlildfdT T] 00ALIi'! ANU AESULiS SY OFFERING A SEAVICE ;OAAANTE ANp A aIqUE PEFEONMANCE PNICING 'GLICY. I WE PIE9;E TU PGepUCE EACELLENT, E3NGi1-PPEE WqUK TN.M1TiIELPS GLIE9TS AFHLEVE iHEIN inq prcfessionic mho utfcr n r.ch resou:re ut ~ il , nnd eepe- deo e 71i ,.:no ot OEr Ea; Ita slimulalrr d wnrhd:ei r.r. mabr Iss.i~e w~.lh rlher pmtxssimrsls rvlm .indcmland Ge imqnrl[nee o[ trm lesm- wa-6 ir brin9inq Ihn hesl ILichlnq an] -erclcn In clionlc. +jC= Graup Las mcmllml iram aJe nrrle IP rele' nalIre 5sianul icky i .irhnllnq I6e mnl ~Ir I Ieh~islnn ni alIuJnnll rvl ural m¢knies ,o-le'. rns4lu- lip a mllm:nl anrl slali I~v-nnenC. ncnnrmu Iv eafnienl I ,: andsr,lan¢ 9USINESSppAtS. nceeunlisqrfallstnff[metmdevpnecinn far:nal aJme21 hc C.:nnfs cn:que eeads. . iHE GCI: CLI \ II 4:R. AII r elz.f: Is 2adimLl lo .It-ul ~,rv_m. -1C cestly Sureaucraoi ar kurerrhy slands hel,veen mr clionts ani accass lo TI aor!drcid, emurces. IIiGLI P,. LlilfA'r'~ll. Ne facus our ef[nrle nn + r:hie.inq hcltem ine rcenlts lor aur clia ' - nh. .'e vh nlish ieeasuruhle rl,~ls nav~ ~ ave Lrepored lo IInM Ill fe e Ic Ihe uch:=_ rmer :d Cu.so ilen'.s. I 7 1~rIlCA'IG lil 'le =.r: a~aurli. eezresst,il. i Ir r emr.cirl:~qency rvllh

lif f1eY_oills to creale 'na best acECCI leams to n.ael each aienfs nd:ui2cal needs acd re;pnnd mmdiatnlv to o3pp'r:miees aid :hallenq :. SI V'.P. VIAI+RIII:I.If:AT IAClll ,~ I:H1.411 Onr pdnapals aro ezperlenced haads-nn praclilicier dediate`i to acnunl serdce. Each of nr- clie'ls mn cces: crn regu- luraccn" '.osnntnrr li.clu:slcrlp.,.ccn.oloswel tu:lmai impamzn- laoilllAI'.11INEVI I ILIIROIIIIISCCPsslale-n[I cnmp.ile::i- .OU MORE IPFORMATIUR ON WUAT 6[I CAX 00 FOR YOU. PIEASECOMIACT: VALERIE BI MARIA IIrW r4Px IIt.616.1737 MARUERY KRAUS xauasux 212.770.1010 JEROME LASCOMBE PABri o11.3314.12t01M1 GCIGROOP 777 7UIR0 AVEXUE REW YUA&.UY1001] 212.5/6.7200 lem lina.s all iis efllcs ard enahles srvllll eflacl:vo. =_LCmianl ¢mmuni- edlinn amn[q aecnant:aaws r~na~l- wde This sume rpp,.hliap 's :vaa- uSL In rllen;r. 6C_ w,ll ever prn- .ide avnpliha. unulVmit l if nens- ,_i~. Wn '.msv xn ni.F.nneo sieiF• dan [:nsa Ihm cfle:s ia a[rees lo broadcast aid nriin nledia lis`s'hal ae ndalerl on a mrduseus haeis, un auhiumnnm ciacidinrr -~[ Grn~ A:hinl'rinr. n- cri.ersemd I:alcr Ihaa mn[I ;he :mpotlanra of Inleigalsc marhelintl nnd aalcmne Ihe nppuriccil'y lo rI n tiinnle nlfntla :vilf i cl .:IS nr .'V. can ilsn c[ ,. n Ihn .viilrr .. , l Ila. Giu a n u[ c,an=.n . InrJ I:mi'nIAlr ~ c deI punnnlinn ena -esr-a¢h.

Valerie T. Di Maria President GCI _°';ew York Having held both corporate and agency positions, Valerie Di Maria has had extensive corporate, consumer marketing and business-to-business public relations experience. As managing director of GCI's New York operations, Ms. Di Maria has responsibility for the growth and profitability of GCI New York, the headquarters for GCI Group. She also manages corporate and marketing work for Procter & Gamble; VF Corporation, the world's largest publicly held apparel company; SkyTel, and the Internatioaal Olympic Committee. In addition, she recently was named to a three-person Executive. Committee which has overall management and financial responsibilities for GCI Group worldwide. She joined GCI Group from Porter/Novelli where she wasSer,ior Vice President/Group Supervisor. Previously, Ms. Di Maria was public relations director for Charles of the Ritz Group, Ltd. In her 18 years of experience, she has developed and supervised comprehensive public relations programs in the tobacco, consumer electronics,technology,publlshing, beautyfnealthcare,food,fragrance,fashion, travel, wine and spirits, toy and home furnishings categories. Nationally and on market-by-marke'- basis, she has orchestrated and implemented dozens of special events, with particular emphasis in spot'ts-marketing and caused related marketing. She planned and managed PRSA's Silver Anvil award-winning Tan- March Across America for Mothers Against Drunk Driving for Kraft General Foods. Also for KGF, she created and implemented Sanka.vational Walking Week, a program designed to help Sanka "own" walking, and supervised the Grape-Nut Bike Festivals, a grassroots event marketing campaign. For SmithKline Beecham, she created and managed the Geritoi Big Band Bash, an event marketing campaign targeting seniors. In the tobacco area, Ms. Di Maria has worlied on Philip Morris USA programs including'.Vlarlboro Country Music and the Virginia Slims Woanan's Opinion Poll. She also publicized the Kool Jazz Festival. An additional music program Ms. Di Maria promoted was the Bolla Music Series. She has worked wi[h IB`,I, Panasonic, 3M, M&lvL'Iviars and Champion to heip leverage their sponsorship of the Olympics. She also supervised a 22-city track and field program for SNICKERS and has rrianaged iheir sponsorship of World Cup Soccer. Ms. Di Maria is a Phi Beta Kappa graduate of New York University with a BA in Journaiism and Public Relations. She is on the board of directors of Women Executives in Public Relations and the Public Relations Society of America. She is also a member of Advertising Women of New York, Women in Communications, The Fashion Group, The American Film Institute, and the Women's Sports Foundation. She was named one of the "Ten Agency Ail-Stars" by fiiside PR, a leading industry publication.

John Lissner Execntive. Vice President GCI New York John's current responsibilities include overall direction of the agency's electronic product accounts. John joined GCI in 1971 as an account executive on Panasonic, managing the consumer products and special products business. In 1973, he directed the PR campaign that introduced the Technic s audiophile line, working closelyy with the Teclulics marketing and management team to establish the brand as number one in the hi-`i market. In 1981, he left GCI to handle the Sony account for its public relations agency, Geltzer & Co. While at Geltzer, John handled publ.icity for Sony's Professional Audio Division, and, in 1982, directed the public relations campaign for Sony Consumer Products that launched the introduction of the compact disc. Returning to GCI in 1983, as vice president and account supervisor ori Panasonic, he supervised trade awareness programs for Panasonic Industrial Company divisions including Professional Audio (RAMSA), Professional Industrial Video, and Broadcast Systems: He'relped increase visibility for RAMSA products in the professional audio market and 'nas helped Panasonic Professional Video Products achieve its high profile, industry leadership position. In 1987, John assumed responsibility for publicity on 3M's Magnetic Tape Division, both Professional Audio and Video_ Products, and 3M Scotch Video and Audio Tape. John's work on the account resulted in publicity campaig, is that showed market share gains for 3M Professional Audio. in 1990, John and, his agency team unleashed a public relations campaign on 3M's new analog audio mastering tape, 996, which gave 3M the strongest presence and highest visibility it ever had. - John is also a well-known freelance writer, coiam_m:st and music critic. He has'oeen a frequent contributor to the New YorX: Ti .mes, Village Voice, Audio, High Performance Review and Mix magazines; several infiight publications such as the American Way and Delta Sky. He has also been ajazz disc jockey, hosting big band /Swing Era shows on WNYC, WBAI and WPIX-NY New York City radio stations. While at Esquire (1960-1964) Jolu: co-authored a hard cover coffee table book, with Illustrations by Larry Rivers, Esquire's World of jazz. John was born in New York City and attended New York University where he received a Bachelor of Arts degree. He is single and remains a resident of New York City.

Mark Curran Senior Vice President GCI New York Mark has worked extensively on behalf of clients with Olympic Games and event marketing programs including IBM, M&VUVIARS, Sara Lee Personal Products, Sprint, Philip Morris USA, Gillette, Textron and the PGA of America. At GCI, Mark supervises the launch of OTC Rogaine, SmithKline Beecham's relationship rn•arketing program for the Vivarin br and and the International Olympic Committee, and he recently completed a project assignment to support Champion Products' International T-Shirt Trading Party at the Lillehammer Olympic Games. Mark came to OCI from Cohn & Wolfe/New Y ork. Mark's event marketing experience also includes: xVl&IUMARS: Handled national media relations and account strategy for MARS' SNICKERS' brand, the Official Snack Food of World Cup USA '94 and its 20-year sponsorship of the United States Youth Soccer Association *Sprint. Worked with World Ctm marketing pattner to maximize this company's largest sponsorship commitment in company history *Marlboro Cup. Helped elevate Marlboro Cup program into the premier soccer series played in the United States between 1987 and 1990, including focus on Hispanic markets and use of U.S. National Team players *Textron Specialty Materials. Has elevated awareness of use of this client's high-tech composite boron fiber in graphite golf shafts *PGA of America. Supervised 75th Anniversary account in 1991, hhelped catapult 1991 PGA Champion John Daly into national spotlight and enhanced national profile of the Ryder Cup matches *Event staffing for major sporting events including the Olympic Games, Indianapolis 500, the Ryder Cup, the PGA Championship, and U.S. Cup'9? Mark, a regular speaker at the InterG,ational. Events Group on maximizing sponsor inclusions, spent five years at Cohn & Wolfe. Before C&W, he was at Yale as Director of Sports Information. There, Mark publicized one of the NCAA's largest intercollegiate athletic programs. At Yale, Mark won five national awards from the College Sports Information Directors of America, including Best Football Program in the Nation, and he authored the Yale chapter of ivy League °ootball, published in 1989 by Bison Books. Mark, a former college basketball player, graduated with a B:A. in English from Hamilton College. N 0 .p .0 m 0 ~ 10 w

GGI Christopher :i, Clark Vice President GC1 New York 1« Christopher A. (Chris) Clark is a market development and communications professional with five years of management experience in public relations agencies serving leading- edge technology firr, s, business-to-business clients and consumer product marketers. He also offers more than 20 years of experi,ence as an editor and;ounalist, and an extensive background in all forms of popular music. In his current position as vice president at GCI Group, Clark manages the agency's New York-based technoiogy accounts. Clark also leads the -agencv's efforts to provide Internet and interactive communications services for clients such as SmithKline Beecham, Procter & Gamble, House of Seagram, MovieFone, Netscape Press. SunSoft, Arthur D. Little, the British Virgin Islands and Borden, including the development and implementation of branded sites on the World Wide Web. In addition to hYs agency work, Clark is currently a featured monthly columnist for Marketing Computers magazine, and writes frequently for Wired and Cnet. Prior to his career in public relations, Clark served as editor of two leading music publications, tVlusic & Sound Output and _Ifusic Connection, and was a reporter and entertainment editor for the Colorado Daily. He also spent more than eight years as a professiopal musician in Los Angeles and Boulder, Colo., and currently records song parodies for a;eading Connecticut radio station, in addition to contLibuting'freelance articles to leading music publications such as The Village Voice.

Virginia Randall Vice President GCJ New York A former journalist, Virginia Randall brings to GCI more than a dozen years of public relations experience, from strategic media relations to supervising special events for consumer and business-to-business clients. As vice president, she handles media relations and program development for VF Corporation, a major apparel manufacturer with almost $5 billion in sales, MIT, a leading educationaI institution, and Beth Abraham Hospital, a multi-faceted healthcare ' - organization. Her work spans day to day account management, crisis counseling, strategic media relations and opportunistic publicity. Prior to GCI, she represented major corporations such as American Express, Seagram, AT&T and Mattel. Her experience ranges from managing and publicizing a nationwide Rock `n Roll Talent Search for Seagram's Coolers to supervising media relations for Seagram's Coolers "Send the Fami:ies" Olympics proa am, which eamed an "Honorable Mention" from Marketing Week for the 300 million- impressions it generated. She also developed and supervised sports-related campaigns, new product launches and special events including putting 14 antique horse-drawn carriages on parade through Central Park and up Park Avenue. Her work for United Media, a major syndicator of comic strips and editorial properties, includes repositioning the comic strip Dilbert and quadfupling newspaper subscribers, and launching United Media's Web site. A former UPI business reporter,-I2andall covered general business topics with a focus on' banking. As a freelancer, she wrote articles for numerous local and national outlets including The Daily News, Washington Post, New Woman, Good Housekeeping and Nation's Business. She is a member of the Writer's Union and a guest lecturer in Public Relations for Marymount Maphattan College.

GCI Group is an international public relations/public affairs agency that provides counsel and communications support to corporations, financial institutions; governments and non-profit institutions. Since its founding twelve years ago, GCI Group has grown to the 10th largest public relations agency in the world. Based in New York, it now has offices in 39 countries worldwide. During the past two years it has grown in,the U.S. by 27% and 51% worldwide, the fastest growth rate of any major U.S. agency. GCI Group has a strong client-driven culture, offering a service guarantee and a performance-based fee system. The agency establishes specific targets for its programs in consultation with its clients, and charges fees based on meeting those targets. It is the only public relations agency offering a total commitment to accountability and financial guarantee of the quality of its services. GCI Group has recruited its staff from a wide range of backgrounds, including former journalists, corporate officers and government officials. It also draws on the resources and contacts of its 'parent company, Grey Advertising, one of the largest communications firms in the world with more than 270 offices worldwide. In serving a wide variety of world-class clients and in addressing timely business and public policy issues, the firm has built a strong reputation for marketing communications, corporate and financial relations, business-to-business, investment promotion, and government relations. It also has solid healthcare, technology and sports marketing capabilities.