PHILIP MORRIS U.S.A. COMPETITIVE SPANISH MAGAZINE SPENDING RANKED BY COMPANY DECEMBER, 1985

Women's Collection from Marketing to Counter-Marketing

PHILIP MORRIS U.S.A. COMPETITIVE SPANISH MAGAZINE SPENDING RANKED BY COMPANY DECEMBER, 1985

Date: Dec 1985
Length: 26 pages
2040783660-2040783685
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Abstract

Lists Spanish-language magazines that carry Benson & Hedges, Marlboro, and Winston advertisements for December 1985. Includes information on the number of advertisements and total cost.

Fields

Type: Chart/Graph/Table
Company: Philip Morris
Gender: No gender mentioned
Named Organization: Activa; Buenhogar; Caminos; Cosmopolitan En Espanol; Futbol; Geo Mundo; Guantes; Harper's Bazaar; Hispanic Business; Hispanic Review of Business; Hombre De Mundo; Ideas Para Su Hogar; Intimidades; Leo Burnett; Mecanica Popular; Miami Mensual; Nuestro; R.J. Reynolds; Temas; TV Y Novelas; Vanidades Continental
Brand: Benson & Hedges; Marlboro; Winston
Thesaurus Term: Hispanic Americans; Print Advertising; Magazines; Expenditures

Document Images

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MAGAZINE: GUANTES TOTAL PAGES: 66 ISSUE: December, 1985 MIN. PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST 63 Winston King Size Second Cover $1,240.00 4/Color Bleed Marlboro Back Cover 1,300.00 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $2,540.00 OL9C9L4"

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MAGAZINE: HARPER'S BAZAAR TOTAL PAGES: 116 ISSUE: December, 1985 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 113 Second Cover Ad (B/W) $518.00 Benson & Hedges 100's 4/Color Bleed Back Cover 558.90 Lights/Menthol 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $1,076.90 NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS 1L.qCUL00Z'

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MAGAZINE: HISPANIC BUSINESS TOTAL PAGES: 80 ISSUE: December, 1985 MIN. PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST 77 Winston King Size Second Cover $3,261.50 4/C Bleed Marlboro Back Cover 3,448.50 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $6,710.00 Z4°C8L0t0Z

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MAGAZINE: HISPANIC REVIEW OF BUSINESS TOTAL PAGES: 50 ISSUE: December, 1985 MIN. PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST 47 Winston King Size Second Cover $7,590.00 4/Color Bleed Marlboro Back Cover 8,140.00 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $15,730.00 CL9E?L0OZ

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MAGAZINE: HOMBRE DE MUNDO TOTAL PAGES: 100 ISSUE: December, 1985 MIN. PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST 86 Winston King Size Page 4/Color Bleed $600.00 (Page 13) Marlboro Back Cover 810.00 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $1,410.00 NOTE: COSTS TAKEN FROM LEO BURNETT CONTRACTS t'15'CEtLO#f)Z1

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MAGAZINE: IDEAS PARA SU HOGAR TOTAL PAGES: 100 ISSUE: December, 1985 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Benson & Hedges 100's 8 Second Cover Ad (B/W) $473.00 Lights/Menthol 4/Color Bleed Marlboro Page 4/Color Bleed Ed. 379.00 (Page 11) TOTAL CIGARETTE ADS: 2 TOTAL COST: $852.00 NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS 9L5'COLflV0,?

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MAGAZINE: INTIMIDADES TOTAL PAGES: 64 ISSUE: December 10, 1985 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Benson & Hedges 100's Back Cover $511.20 Lights/Menthol 4/Color Bleed TOTAL CIGARETTE ADS: 1 TOTAL COST: $511.20 NOTE: COSTS TAKEN FROM LEO BURNETT CONTRACTS 9L9E18L0t,OL

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MAGAZINE: INTIMIDADES TOTAL PAGES: 64 ISSUE: December 24, 1985 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro Second Cover Ed. $473.00 4/Color Bleed TOTAL CIGARETTE ADS: 1 TOTAL COST: $473.00 NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS ~ ZL°C?LOtQz

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MAGAZINE: MECANICA POPULAR TOTAL PAGES: 148 ISSUE: December, 1985 MIN. PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST 140 Winston King Size Page 4/Color Bleed $544.00 (Page 7) Marlboro- Back Cover 733.50 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $1,277.50 NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS

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MAGAZINE: MIAMI MENSUAL TOTAL PAGES: 114 ISSUE: December, 1985 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 62 Page 4/Color Bleed Ed. $1,990.00 (Page 50) Benson & Hedges 100's Third Cover Ed. 2,320.00 Lights/Menthol 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $4,310.00 61-9V3/-0t07~'

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