PHILIP MORRIS U.S.A. COMPETITIVE SPANISH MAGAZINE SPENDING RANKED BY COMPANY DECEMBER, 1985

Women's Collection from Marketing to Counter-Marketing

PHILIP MORRIS U.S.A. COMPETITIVE SPANISH MAGAZINE SPENDING RANKED BY COMPANY DECEMBER, 1985

Date: Dec 1985
Length: 26 pages
2040783660-2040783685
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Abstract

Lists Spanish-language magazines that carry Benson & Hedges, Marlboro, and Winston advertisements for December 1985. Includes information on the number of advertisements and total cost.

Fields

Type: Chart/Graph/Table
Company: Philip Morris
Gender: No gender mentioned
Named Organization: Activa; Buenhogar; Caminos; Cosmopolitan En Espanol; Futbol; Geo Mundo; Guantes; Harper's Bazaar; Hispanic Business; Hispanic Review of Business; Hombre De Mundo; Ideas Para Su Hogar; Intimidades; Leo Burnett; Mecanica Popular; Miami Mensual; Nuestro; R.J. Reynolds; Temas; TV Y Novelas; Vanidades Continental
Brand: Benson & Hedges; Marlboro; Winston
Thesaurus Term: Hispanic Americans; Print Advertising; Magazines; Expenditures

Document Images

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DECEMBER, 1985 D996?LDtDz;

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PHILIP MORRIS U.S.A. COMPETITIVE SPANISH MAGAZINE SPENDING RANKED BY COMPANY DECEMBER, 1985 CIGARETTE COMPANY DECEMBER, 1985 YEARLY TOTALS 1. Philip Morris U.S.A. $56,723.10 q-b ,Zav 2. R.J. Reynolds 26,049.25 t5~ D~eS ~a~ dn~ Qn Total $82,772.35 $925,951.05 /,1q7,78. fqqc&:coto,: ;

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MAGAZINE: ACTIVA TOTAL PAGES: 108 ISSUE: December 4, 1985 MIN. PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST NO CIGARETTE ADS TOTAL CIGARETTE ADS: - TOTAL COST: $ - Z-99C?L0t

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MAGAZINE: ACTIVA TOTAL PAGES: 108 ISSUE: December 18, 1985 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro Back Cover $548.10 4/Color Bleed TOTAL CIGARETTE ADS: 1 TOTAL COST: $548.10 NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS C9969L0Yo1

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MAGAZINE: BUENHOGAR TOTAL PAGES: 100 ISSUE: December 3, 1985 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Benson & Hedges 100's Back Cover $911.70 Lights/Menthol 4/Color Bleed TOTAL CIGARETTE ADS: 1 TOTAL COST: $911.70 NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS t1?9C?L01r0z;

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MAGAZINE: BUENHOGAR TOTAL PAGES:. 100 ISSUE: December 17, 1985 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro Back Cover $911.70 4/Color Bleed TOTAL CIGARETTE ADS: 1 TOTAL COST: $911.70 NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS 99pC?L0v0z,'

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MAGAZINE: CAMINOS TOTAL PAGES: 32 ISSUE: December, 1985 MIN. PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST 16 Winston Page 4/Color Bleed $1,100.00 (Page 15) Marlboro Back Cover 1,350.00 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $2,450.00 999CaLDvOZi

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MAGAZINE: COSMOPOLITAN EN ESPANOL TOTAL PAGES: 148 ISSUE: December, 1985 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 145 Second Cover Ad (B/W) $1,125.00 Benson & Hedges 100's 4/Color Bleed Back Cover 1,215.00 Lights/Menthol 4/C Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $2,340.00 NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS L99CSLOtQ

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MAGAZINE: FUTBOL TOTAL PAGES: 52 ISSUE: December, 1985 RHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro Back Cover $1,140.00 4/Color Bleed TOTAL CIGARETTE ADS: 1 TOTAL COST: $1,140.00 09REBLDfrGz

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MAGAZINE: GEO MUNDO TOTAL PAGES: 100 ISSUE: December, 1985 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro Back Cover $844.20 4/Color Bleed TOTAL CIGARETTE ADS: 1 TOTAL COST: $844.20 NOTE: COST TAKEN FROM LEO BURNETT CONTRACTS 699CVLOh0

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