PHILIP MORRIS U.S.A. COMPETITIVE SPANISH MAGAZINE SPENDING RANKED BY COMPANY OCTOBER, 1984

Women's Collection from Marketing to Counter-Marketing

PHILIP MORRIS U.S.A. COMPETITIVE SPANISH MAGAZINE SPENDING RANKED BY COMPANY OCTOBER, 1984

Date: Oct 1984
Length: 36 pages
2040700628-2040700663
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Abstract

Lists Spanish-language magazines that carry Benson & Hedges, Marlboro, Players, Salem, Camel, and Winston advertisements for October 1984. Includes information on the number of advertisements and total cost.

Fields

Type: Chart/Graph/Table
Company: Philip Morris
Gender: No gender mentioned
Named Organization: Activa; Buenhogar; Caminos; Cosmopolitan En Espanol; Futbol; Geo Mundo; Guantes; Harper's Bazaar; Hispanic Business; Hispanic Review of Business; Hombre De Mundo; Ideas Para Su Hogar; Intimidades; Latin NY; Leo Burnett Agency; Lorillard; Low Rider; Mecanica Popular; Miami Mensual; Mr. Te Ve; Nuestro; The Ring En Espanol; Philip Morris; Temas; TV Y Novelas; Vanidades Continental; R.J. Reynolds
Brand: Benson & Hedges; Camel; Marlboro; Players; Salem; Winston
Thesaurus Term: Hispanic Americans; Print Advertising; Magazines; Expenditures

Document Images

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MAGAZINE: Guantes TOTAL PAGES: 66 ISSUE: October, 1984 MI N. PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro TOTAL CIGARETTE ADS: 1 TOTAL COST: $1,140.00 Back Cover $1,140.00 4/Color Bleed 26400L0VD,":

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MAGAZINE: Harper's Bazaar TOTAL PAGES: 92 ISSUE: October, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 6 Second Cover Ad (B/W) $221.00 Salem Lights/Lights 100's 4/Color Bleed Page 4/Color 177.00 Players Kings/100's/ 82 (Page 9) Bleed Back Cover 239.00 Menthol 4/Color Bleed TOTAL CIGARETTE ADS: 3 TOTAL COST: $637.00 Note: Costs taken f rom Leo Burnett contract. 6E90OL0tOZ

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MAGAZINE: Hispanic Business TOTAL PAGES: 40 ISSUE: October, 1984 MIN. PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST 37 Winston King Size Second Cover 4/Color Bleed Marlboro/Marlboro 100's TOTAL CIGARETTE ADS: 2 TOTAL COST: $5,885.00 $2,805.00 Back Cover 3,080.00 4/Color Bleed t}1=9OOZ.qVO.R

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MAGAZINE: Hispanic Review of Business TOTAL PAGES: 50 ISSUE: October, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Players Kings/100's/ 47 Second Cover Ad (B/W) $7,040.00 Menthol 4/Color Bleed Marlboro/Marlboro 100's Back Cover 7,590.00 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $14,630.00 .I~,q~y0,~0iz~'~

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MAGAZINE: Hombre De Mundo TOTAL PAGES: 84 ISSUE: October, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 81 Second Cover Ad (B/W) $495.00 Winston King Size 4/Color Bleed Back Cover 535.00 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $1,030.00 Note: Costs taken from Leo Burnett contract. Zk400L4V0Z

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MAGAZINE: Ideas Para Su Hogar TOTAL PAGES: 84 ISSUE: October, 1984 PHILIP MORRIS ADS MI N. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 8 Second Cover Ad (B/W) $249.00 Benson & Hedges 100's 72 4/Color Bleed Page 4/Color Ad (B/W) 199.00 Deluxe Ultra Lights/ Bleed Menthol (Pg. 11) Salem Lights/Lights 100's Back Cover 269.00 4/Color Bleed TOTAL CIGARETTE ADS: 3 TOTAL COST: $717.00 Note: Costs taken f rom Leo Burnett contract. G+ K T\.I 0Ls.l !! 51 ~J'

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MAGAZINE: Intimidades TOTAL PAGES: 66 ISSUE: October 1, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro Back Cover $314.00 4/Color Bleed TOTAL CIGARETTE ADS: 1 TOTAL COST: $314.00 Note: Cost taken from Leo Burnett contract. trlr900L0vC3z

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MAGAZINE: Intimidades TOTAL PAGES: 66 ISSUE: October 15, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Players Kings/100's/ Third Cover Ed. & Ad (B/W) $291.00 Menthol 4/Color Bleed TOTAL CIGARETTE ADS: 1 TOTAL COST: $291.00 Note: Cost taken from Leo Burnett contract. 5t900j,-0ir0z7

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S MAGAZINE: Intimidades TOTAL PAGES: 66 ISSUE: October 29, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 63 Second Cover Ad (B/W) $314.00 Salem/Salem 100's 4/Color Bleed Back Cover 314.00 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $628.00 Note: Costs taken from Leo Burnett contract. 9V 9,0qz ttl: ou

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MAGAZINE: Latin, N.Y. TOTAL PAGES: - ISSUE: October, 1984 MIN. PHILIP MORRIS ADS SEP. COMPETITIW E ADS SIZE/COLOR OPPOSITE COST Marlboro Page 4/Color $1,800.00 Bl eed Players Kings/100's/ Page 4/Color 1,800.00 Menthol Bleed. TOTAL CIGARETTE ADS: 2 TOTAL COST: $3,600.00 LV90(1.Gtlto;

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