PHILIP MORRIS U.S.A. COMPETITIVE SPANISH MAGAZINE SPENDING RANKED BY COMPANY OCTOBER, 1984

Women's Collection from Marketing to Counter-Marketing

PHILIP MORRIS U.S.A. COMPETITIVE SPANISH MAGAZINE SPENDING RANKED BY COMPANY OCTOBER, 1984

Date: Oct 1984
Length: 36 pages
2040700628-2040700663
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Abstract

Lists Spanish-language magazines that carry Benson & Hedges, Marlboro, Players, Salem, Camel, and Winston advertisements for October 1984. Includes information on the number of advertisements and total cost.

Fields

Type: Chart/Graph/Table
Company: Philip Morris
Gender: No gender mentioned
Named Organization: Activa; Buenhogar; Caminos; Cosmopolitan En Espanol; Futbol; Geo Mundo; Guantes; Harper's Bazaar; Hispanic Business; Hispanic Review of Business; Hombre De Mundo; Ideas Para Su Hogar; Intimidades; Latin NY; Leo Burnett Agency; Lorillard; Low Rider; Mecanica Popular; Miami Mensual; Mr. Te Ve; Nuestro; The Ring En Espanol; Philip Morris; Temas; TV Y Novelas; Vanidades Continental; R.J. Reynolds
Brand: Benson & Hedges; Camel; Marlboro; Players; Salem; Winston
Thesaurus Term: Hispanic Americans; Print Advertising; Magazines; Expenditures

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. OCTOBER, 1984 V~:.9f30LO#oz

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PHILIP MORRIS U.S.A. COMPETITIVE SPANISH MAGAZINE SPENDING RANKED BY COMPANY OCTOBER, 1984 CIGARETTE COMPANY OCTOBER, 1984 YEAR TO DATE TOTALS 1. Philip Morris U.S.A. $ 78,177.65 $ 664,606.40 2. R.J. Reynolds 33,032.50 347,990.35 3. P. Lorillard - 25,402.00 TOTAL $111,210.15 $1,037,998.75 6Z7 iJ '4F lr lF W

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MAGAZINE: Activa TOTAL PAGES: 84 ISSUE: October 10, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 81 Second Cover Ad B/W 277.00 Salem Lights/Lights 100's 4/Color Bleed Back Cover 299.00 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $576.00 Note: Costs taken f rom Leo Burnett contract. 0E900L4tr0Z,

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S MAGAZINE: Activa TOTAL PAGES: 84 ISSUE: October 24, 1984 PHILIP MORRIS ADS MI N. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Players Kings/100's/ Back Cover $299.00 Menthol 4/Color Bleed TOTAL CIGARETTE ADS: 1 TOTAL COST: $299.00 Note: Cost taken from Leo Burnett contract. I65'Q0LOV£iz

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MAGAZINE: Buenhogar TOTAL PAGES: 100 ISSUE: October 8, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro/Marlboro 100's Back Cover $1,135.00 4/Color Bl eed TOTAL CIGARETTE ADS: 1 TOTAL COST: $1,135.00 ZE 900, 0 #Q.M

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MAGAZINE: Buenhogar TOTAL PAGES: 148 ISSUE: October 22, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Benson & Hedges 100's 144 Second Cover & $1,305.00 Deluxe Ultra Lights/ Menthol Salem Lights/Lights 100's Page 1-4/Color Bleed Back Cover 785.00 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $2,090.00 CE5'Q4.Z0tot:

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MAGAZINE: Caminos TOTAL PAGES: 56 ISSUE: Octobe r, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Players Kings/100's/ 53 Second Cover Ed. $1,000.00 Menthol 4/Color Bleed Marlboro/Marlboro 100's Back Cover 1,100.00 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $2,100.00 VE900LOtrO`

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MAGAZINE: Cosmopolitan En Espanol TOTAL PAGES: 100 ISSUE: October, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 82 Page 4/C Ed. $1,125.00 (Page 17) Bleed Players Kings/100's/ Back Cover 1,520.00 Menthol 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $2,645.00 SC904zOvQz

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MAGAZINE: Futbol TOTAL PAGES: 52 ISSUE: October, 1984 PHILIP MORRIS ADS MI N. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro Back Cover $990.00 4/Color Bleed TOTAL CIGARETTE ADS: 1 TOTAL COST: $990.00 9C5'OQL f?VC1~

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MAGAZINE: Geo Mundo TOTAL PAGES: 100 ISSUE: October, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Players Kings/100's 6 Second Cover Ed. $605.00 Menthol Marlboro 90 4/Color Bleed Page 4/Color Ed. 484.00 (Page 9) Winston King Size Bl eed Back Cover 654.00 4/Color Bleed TOTAL CIGARETTE ADS: 3 TOTAL COST: $1,743.00 Note: Costs taken from Leo Burnett contract. LC9cOt?.Z4#07

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MAGAZINE: Guantes TOTAL PAGES: 66 ISSUE: October, 1984 MI N. PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro TOTAL CIGARETTE ADS: 1 TOTAL COST: $1,140.00 Back Cover $1,140.00 4/Color Bleed 26400L0VD,":

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MAGAZINE: Harper's Bazaar TOTAL PAGES: 92 ISSUE: October, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 6 Second Cover Ad (B/W) $221.00 Salem Lights/Lights 100's 4/Color Bleed Page 4/Color 177.00 Players Kings/100's/ 82 (Page 9) Bleed Back Cover 239.00 Menthol 4/Color Bleed TOTAL CIGARETTE ADS: 3 TOTAL COST: $637.00 Note: Costs taken f rom Leo Burnett contract. 6E90OL0tOZ

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MAGAZINE: Hispanic Business TOTAL PAGES: 40 ISSUE: October, 1984 MIN. PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST 37 Winston King Size Second Cover 4/Color Bleed Marlboro/Marlboro 100's TOTAL CIGARETTE ADS: 2 TOTAL COST: $5,885.00 $2,805.00 Back Cover 3,080.00 4/Color Bleed t}1=9OOZ.qVO.R

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MAGAZINE: Hispanic Review of Business TOTAL PAGES: 50 ISSUE: October, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Players Kings/100's/ 47 Second Cover Ad (B/W) $7,040.00 Menthol 4/Color Bleed Marlboro/Marlboro 100's Back Cover 7,590.00 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $14,630.00 .I~,q~y0,~0iz~'~

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MAGAZINE: Hombre De Mundo TOTAL PAGES: 84 ISSUE: October, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 81 Second Cover Ad (B/W) $495.00 Winston King Size 4/Color Bleed Back Cover 535.00 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $1,030.00 Note: Costs taken from Leo Burnett contract. Zk400L4V0Z

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MAGAZINE: Ideas Para Su Hogar TOTAL PAGES: 84 ISSUE: October, 1984 PHILIP MORRIS ADS MI N. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 8 Second Cover Ad (B/W) $249.00 Benson & Hedges 100's 72 4/Color Bleed Page 4/Color Ad (B/W) 199.00 Deluxe Ultra Lights/ Bleed Menthol (Pg. 11) Salem Lights/Lights 100's Back Cover 269.00 4/Color Bleed TOTAL CIGARETTE ADS: 3 TOTAL COST: $717.00 Note: Costs taken f rom Leo Burnett contract. G+ K T\.I 0Ls.l !! 51 ~J'

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MAGAZINE: Intimidades TOTAL PAGES: 66 ISSUE: October 1, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro Back Cover $314.00 4/Color Bleed TOTAL CIGARETTE ADS: 1 TOTAL COST: $314.00 Note: Cost taken from Leo Burnett contract. trlr900L0vC3z

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MAGAZINE: Intimidades TOTAL PAGES: 66 ISSUE: October 15, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Players Kings/100's/ Third Cover Ed. & Ad (B/W) $291.00 Menthol 4/Color Bleed TOTAL CIGARETTE ADS: 1 TOTAL COST: $291.00 Note: Cost taken from Leo Burnett contract. 5t900j,-0ir0z7

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S MAGAZINE: Intimidades TOTAL PAGES: 66 ISSUE: October 29, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 63 Second Cover Ad (B/W) $314.00 Salem/Salem 100's 4/Color Bleed Back Cover 314.00 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $628.00 Note: Costs taken from Leo Burnett contract. 9V 9,0qz ttl: ou

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MAGAZINE: Latin, N.Y. TOTAL PAGES: - ISSUE: October, 1984 MIN. PHILIP MORRIS ADS SEP. COMPETITIW E ADS SIZE/COLOR OPPOSITE COST Marlboro Page 4/Color $1,800.00 Bl eed Players Kings/100's/ Page 4/Color 1,800.00 Menthol Bleed. TOTAL CIGARETTE ADS: 2 TOTAL COST: $3,600.00 LV90(1.Gtlto;

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MAGAZINE: Low Rider TOTAL PAGES: 64 ISSUE: October, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Winston King Size Page 4/Color $1,668.00 17 (Page 7) Salem Lights/Lights 100's Bleed Page 4/Color 1,668.00 Marlboro/Lights/100's 7 (Page 23) Bleed Page 4/Color Ad (B/W) 1,668.00 (Page 41) (Marlboro Bleed Line Rider Jacket Offer) 14 Camel Filters Page 4/Color 1,668.00 Players Kings/100's/ (Page 49) Bleed Back Cover 2,122.00 Menthol 4/Color Bleed TOTAL CIGARETTE ADS: 5 TOTAL COST: $8,794.00 S'tr 9;~~~ ~~~,

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MAGAZINE: Mecanica Popular TOTAL PAGES: 100 ISSUE: Octobe r, 1984 PHILIP MORRIS ADS MI N. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Players Kings/100'.s/ 6 Second Cover Ad (B/W) $495.00 Menthol 4/Color Bleed Marlboro 90 Page 4/Color Ad (B/W) 396.00 (Page 9) Bleed Winston King Size Back Cover 535.00 4/Color Bleed TOTAL CIGARETTE ADS: 3 TOTAL COST: $1,426.00 Note: Costs taken from Leo Burnett contract. 6t900i: t}toz

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MAGAZINE: Miami Mensual TOTAL PAGES: 90 ISSUE: October, 1984 PHILIP MORRIS ADS MI N. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 32 Second Cover Ad (B/W) $2,190.00 Benson & Hedges 15 4/Color Bleed Page 4/Color Ed. & Ad (4/C) 1,880.00 100's Deluxe Ultra Bleed Lights/Menthol (Page 33) Salem/Salem 100's Page 4/Color 1,880.00 (Page 49) Bleed TOTAL CIGARETTE ADS: 3 TOTAL COST: $5,950.00 CyG900L0#t?U

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MAGAZINE: Mr. Te Ve TOTAL PAGES: 100 ISSUE: October 7, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Benson & Hedges 97 Second Cover Ed. $ 925.10 100's Deluxe Ultra 4/Color Bleed Lights/Menthol Winston King Size Back Cover 1,009.20 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $1,934.30 I990ilLi}trflZ

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MAGAZINE: Mr. Te Ve TOTAL PAGES: 100 ISSUE: October 14, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST 96 Salem/Salem 100's Second Cover $925.10 Marlboro 4/Color Bleed Third Cover Ad (2/C) 925.10 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $1,850.20 "'Sq00LUlrOu

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MAGAZINE: Mr. Te Ve TOTAL PAGES: 100 ISSUE: October 21, 1984 MIN. PHILIP MORRIS ADS SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST 97 Winston King Size Second Cover 4/Color Bleed Marlboro Back Cover 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $1,934.30 $ 925.10 1,009.20 sg~'t~OZ.'0~'fl~-

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. MAGAZINE: Mr. Te Ve TOTAL PAGES: 100 ISSUE: October 28, 1984 PHILIP MORRIS ADS MI N. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Salem Lights/Lights Second Cover $925.10 100's 4/Color Bleed TOTAL CIGARETTE ADS: 1 TOTAL COST: $925.10 tr9900z0#{f:"

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MAGAZINE: Nuestro TOTAL PAGES: 66 ISSUE: October, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro/Marlboro 100's 43 Second Cover Ad (B/W) $8,690.00 Benson & Hedges 100's 21 4/Color Bleed Page 4/Color Ed. 7,920.00 Deluxe Ultra Lights/ Bleed Menthol (Page 44) Salem Lights/Lights 100's Back Cover 9,240.00 4/Color Bleed TOTAL CIGARETTE ADS: 3 TOTAL COST: $25,850.00 999}0LOW

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0 MAGAZINE: The Ring En Espanol , TOTAL PAGES: 68 ISSUE: October, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 65 Second Cover Ed. $ 990.00 Winston King Size 4/Color Bleed Back Cover $1,069.00 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $2,059.00 Note: Costs taken from Leo Burnett contract. 95900EQfiiflZ

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MAGAZINE: Temas TOTAL PAGES: 64 ISSUE: October 30, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST 60 Winston King Size Page 4/Color $2,645.00 Marlboro (Page 9) Bleed Third Cover Ed. 2,794.50 Players Kings/100"s/ 4/Color Bleed Back Cover 3,133.75 Menthol 4/Color Bleed TOTAL CIGARETTE ADS: 3 TOTAL COST: $8,573.25 LS900L0V0Z

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MAGAZINE: TV y Novelas TOTAL PAGES: 66 ISSUE: October 3, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Benson & Hedges Back Cover $1,257.00 100's Deluxe Ultra 4/Color Bleed Li ghts/Menthol TOTAL CIGARETTE ADS: 1 TOTAL COST: $1,257.00 Note: Cost taken from Leo Burnett contract. 8S940Z.QixS?,:.

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MAGAZINE: TV y Novelas TOTAL PAGES: 70 ISSUE: October 17, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 67 Second Cover Ad (B/W) $1,163.00 Salem Lights/Lights 4/Color Bleed Back Cover 1,257.00 100's 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $2,420.00 Note: Costs taken from Leo Burnett contract. 62900LQVpZ

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MAGAZINE: TV y Novelas TOTAL PAGES: 66 ISSUE: October 31, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Players Kings/100's/ Back Cover $1,257.00 Menthol 4/Color Bleed TOTAL CIGARETTE ADS: 1 TOTAL COST: $1,257.00 Note: Cost taken f rom Leo Burnett contract. U5'9Ctt}zo3rC1z

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MAGAZINE: Vanidades Continental TOTAL PAGES: 116 ISSUE: October 1, 1984 PHILIP MORRIS ADS MI N. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro Back Cover $1,780.00 4/Color Bleed TOTAL CIGARETTE ADS: 1 TOTAL COST: $1,780.00 19900Lt}Vtkw

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MAGAZINE: Vanidades Continental TOTAL PAGES: 116 ISSUE: October 15, 1984 PHILIP MORRIS ADS MIN. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Players Kings/100's/ Page 4/Color Ed. $1,320.00 Menthol (Pg. 11) Bleed VANIDADES SUPPLEMENT - TOTAL PAGES 36 NO CIGARETTE ADS TOTAL CIGARETTE ADS: 1 TOTAL COST: $1,320.00 Z5'S't3f}LQbqz

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MAGAZINE: Vanidades Continental TOTAL PAGES: 116 ISSUE: October 29, 1984 PHILIP MORRIS ADS MI N. SEP. COMPETITIVE ADS SIZE/COLOR OPPOSITE COST Marlboro 113 Second Cover Ad (B/W) $1,650.00 Salem Lights/Lights 100's 4/Color Bleed Back Cover 1,780.00 4/Color Bleed TOTAL CIGARETTE ADS: 2 TOTAL COST: $3,430.00 C990oz4t4z

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