Women's Collection from Marketing to Counter-Marketing
PHILIP MORRIS U.S.A. COMPETITIVE SPANISH MAGAZINE SPENDING RANKED BY COMPANY OCTOBER, 1984
Abstract
Lists Spanish-language magazines that carry Benson & Hedges, Marlboro, Players, Salem, Camel, and Winston advertisements for October 1984. Includes information on the number of advertisements and total cost.
Fields
- Type
- Chart/Graph/Table
- Company
- Philip Morris
- Gender
- No gender mentioned
- Named Organization
- Activa
- Buenhogar
- Caminos
- Cosmopolitan En Espanol
- Futbol
- Geo Mundo
- Guantes
- Harper's Bazaar
- Hispanic Business
- Hispanic Review of Business
- Hombre De Mundo
- Ideas Para Su Hogar
- Intimidades
- Latin NY
- Leo Burnett Agency
- Lorillard
- Low Rider
- Mecanica Popular
- Miami Mensual
- Mr. Te Ve
- Nuestro
- The Ring En Espanol
- Philip Morris
- Temas
- TV Y Novelas
- Vanidades Continental
- R.J. Reynolds
- Buenhogar
- Brand
- Benson & Hedges
- Camel
- Marlboro
- Players
- Salem
- Winston
- Camel
- Thesaurus Term
- Hispanic Americans
- Print Advertising
- Magazines
- Expenditures
- Print Advertising
Document Images
.
OCTOBER, 1984
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PHILIP MORRIS U.S.A.
COMPETITIVE SPANISH MAGAZINE SPENDING
RANKED BY COMPANY
OCTOBER, 1984
CIGARETTE COMPANY
OCTOBER, 1984 YEAR TO
DATE TOTALS
1. Philip Morris U.S.A. $ 78,177.65 $ 664,606.40
2. R.J. Reynolds 33,032.50 347,990.35
3. P. Lorillard - 25,402.00
TOTAL $111,210.15 $1,037,998.75
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MAGAZINE: Activa TOTAL PAGES: 84
ISSUE: October 10, 1984
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro 81 Second Cover Ad B/W 277.00
Salem Lights/Lights 100's 4/Color Bleed
Back Cover
299.00
4/Color Bleed
TOTAL CIGARETTE ADS: 2
TOTAL COST: $576.00
Note: Costs taken f rom Leo Burnett contract.
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MAGAZINE: Activa TOTAL PAGES: 84
ISSUE: October 24, 1984
PHILIP MORRIS ADS
MI N.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Players Kings/100's/ Back Cover $299.00
Menthol 4/Color Bleed
TOTAL CIGARETTE ADS: 1
TOTAL COST: $299.00
Note: Cost taken from Leo Burnett contract.
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MAGAZINE: Buenhogar TOTAL PAGES: 100
ISSUE: October 8, 1984
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro/Marlboro 100's Back Cover $1,135.00
4/Color Bl eed
TOTAL CIGARETTE ADS: 1
TOTAL COST: $1,135.00
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MAGAZINE: Buenhogar TOTAL PAGES: 148
ISSUE: October 22, 1984
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Benson & Hedges 100's 144 Second Cover & $1,305.00
Deluxe Ultra Lights/
Menthol
Salem Lights/Lights 100's Page 1-4/Color
Bleed
Back Cover
785.00
4/Color Bleed
TOTAL CIGARETTE ADS: 2
TOTAL COST: $2,090.00
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MAGAZINE: Caminos TOTAL PAGES: 56
ISSUE: Octobe r, 1984
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Players Kings/100's/ 53 Second Cover Ed. $1,000.00
Menthol 4/Color Bleed
Marlboro/Marlboro 100's Back Cover 1,100.00
4/Color Bleed
TOTAL CIGARETTE ADS: 2
TOTAL COST: $2,100.00
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MAGAZINE: Cosmopolitan En Espanol TOTAL PAGES: 100
ISSUE: October, 1984
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro 82 Page 4/C Ed. $1,125.00
(Page 17) Bleed
Players Kings/100's/ Back Cover 1,520.00
Menthol 4/Color Bleed
TOTAL CIGARETTE ADS: 2
TOTAL COST: $2,645.00
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MAGAZINE: Futbol TOTAL PAGES: 52
ISSUE: October, 1984
PHILIP MORRIS ADS
MI N.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Marlboro Back Cover $990.00
4/Color Bleed
TOTAL CIGARETTE ADS: 1
TOTAL COST: $990.00
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MAGAZINE: Geo Mundo TOTAL PAGES: 100
ISSUE: October, 1984
PHILIP MORRIS ADS
MIN.
SEP.
COMPETITIVE ADS
SIZE/COLOR
OPPOSITE
COST
Players Kings/100's 6 Second Cover Ed. $605.00
Menthol
Marlboro
90 4/Color Bleed
Page 4/Color
Ed.
484.00
(Page 9)
Winston King Size Bl eed
Back Cover
654.00
4/Color Bleed
TOTAL CIGARETTE ADS: 3
TOTAL COST: $1,743.00
Note: Costs taken from Leo Burnett contract.
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