Women's Collection from Marketing to Counter-Marketing
Infotab Board of Directors Meeting Brussels
Abstract
States (on Page 121) that the "overall objectives" of Infotab are to "join in an international effort to combat the worldwide threat to our business..." and "to prevent, halt or slow down global adversary campaigns such as the WHO recommendations."
Fields
- Quotes
(From Page 121 of the document (Bates Page No. 2025013815)
OVERALL OBJECTIVES
1. To join in an international effort to combat the worldwide threat to our business, particularly in the fields of:
--taxation on tobacco products --passive smoking issues --social acceptability of smoking --freedom to market our products --industry credibility
2. To prevent, halt or slow down global adversary campaigns such as the WHO [World Health Organization] recommendations.
3. To develop international strategies and action plans for implementation, as appropriate, through NMAs [National Manufacturing Organizations], member companies and their affiliates and with allies.
4. To establish an international monitoring and information exchange system in order to assure the fastest possible reception, assessment and response to events and intelligence.
- Type
- Chart/Graph/Table
- Named Person
- Armstrong
- B, E.
- B, P.
- Bergler
- Berman, G.R.
- Bruckner, E.
- C, A.
- Covington, M.W.
- Dewin, P.
- Enahoro, E.
- Feinhandler, S.J.
- Femipearse
- Fisher, E.
- Garfinkel
- Gray, N.
- Hirayama
- Janet, F.J.
- K, T. <King, Tch>
- L, M.
- Littlechild
- M, R.
- Marcotullio, R.
- P, J.
- Picton, J.
- Reid
- Reid, A.
- Rooney, M.
- S, C.
- S, P.
- Schlunk, C.
- Seidman
- Simpson, B.C.
- Solmon
- Stewartlockhart, C.H.
- Thompson
- Tice, T.J.
- Tollison
- Verkerk, H.G.
- W, R. <Wartena, R.>
- W, T.
- Wagner
- Walter, I.
- Waxman
- Weiss
- Williams, G.
- Woodfield
- Named Organization
- 2nd Asian Workshop
- 5th Annual World Conference on Smoking +
- 83 Annual Infotab Workshop Wa Dc
- Advisory Group
- American Red Cross Society
- Arthur Andersen
- Asg
- Ash, Action on Smoking & Health
- Australian Tobacco Network
- Bangladesh Tobacco
- Bat, British American Tobacco
- Bermuda Conference 80
- Business Week
- Canadian Tobacco Mfg Council
- Catac
- Ceylon Tobacco
- Cpm
- Dac
- Dcg
- Editor + Publisher
- Eec
- Eec Standby Group
- Eg
- Eiu
- Fao, Food and Agriculture Org
- Fiji
- General Advisory Council of Tacon
- Harvard
- Heart Foundation
- Hong Kong Consumers Assn
- Iaa
- Icosi, Intl Comm on Smoking Issues
- Ilo
- Imperial Tobacco
- Infobrief
- Infodate
- Infogram
- Information Services
- Infoseries
- Infotab Board
- Infotab Mayfly Comm
- Infotab Regional Workshop Hong Kong
- Infotab, Infotab
- Infotopics
- Intl Chamber of Commerce
- Intl Union of Advertisers Assn
- Japan Tobacco + Salt
- Lagos Univ Teaching Hospital
- Leaf Growers Conference
- Malaysia Government Comm
- Malaysia Health Dept
- Middle East Working Group
- Newsweek US
- Nigerian Cancer Society
- Nigerian Ministry of Health
- Nma
- Oecd, Office (Org) of Economic Cooperation & Development
- Organising Comm
- Pan Arab
- Personnel Administrator
- Project Comm
- Rc
- Reemtsma
- RJR, R.J.Reynolds
- Rothmans
- Sawp Comm
- Scandinavian Air Services
- Svenska Tobaks
- Tac
- Tacon
- Tan, Tobacco Action Network
- Thorpe Ricks
- TI Australia
- TI, Tobacco Inst
- Tobacco Industry Council
- Toronto Restaurant + Food Services Assn
- Treas, Dept of the Treasury
- Uicc
- Uicc Smoking Project Group
- Uk Tobacco Advisory Council
- Unctc
- Univ Leaf
- Univ of Zimbabwe
- Usda, U.S. Dept of Agriculture
- Vdc, Verband Der Cigarettenindustrie
- Verband
- Wharton Conference
- Who Executive Board
- Who Expert Comm on Smoking Control Strat
- Who, World Health Org
- Winnipeg Conference 83
- World Health Assembly
- Zimbabwe Ministry of Agriculture
- PM, Philip Morris
- Royal Cresent Hotel
Document Images
ITEM 2~
REPORT FHC,T T:iE SECRETARY G::.NERAL
2'.1 05iE'RVIEW' OF' 11i1TE1?TIATIO'C'AL ISSUES AND DEVELOPMENTS
1983 is the focal year for the forces opposed to smoking with
the Fifth Annual World Conference on Smoking and Health to be
held' in Winnipeg, July 10' 1!5..
From Liarch 111183 a series of medical conferences on smoking and
health are occuring, most being sponsored by the W.H.o. and
their agencies, and in the case of a Brussels 3-day seminar one
of the co-sponsors is the E.E.C. The Levy report issued by the
Commission emphasises their interest in, the smoking and health
issues.
Many governments and their agencies are active inipromoting the
W.H.0. concepts with special emphasis on d'eliverv figures of'.
C.P.M. and nicotine, warning notices on packages and a drive
for further reductions in marketing freedoms.
Taxation continues to pose the greatest threat tol the:
orosiitability of the Industry, with pressure on the budgett
requirements of governments causing sharp increases in the tax
on cigarettes in many countries.
The International Union of Advertisers Associations have agreedd
to work closely with INFOTAB and national associations. The
letter from Mr. Paul de Win is attached to this section for
vour information.
Individual activities have been taken by project groups and
member companies whichi will benefit the Industry
internationallv andithese include:
1. Papers on Sociail and E'conomic Aspects.
2. Film productions for T9.L'I.A. s
3. Presentations to F.A.O1. delegations in Rome.
4. A world tobacco supplement on growing of' tobacco and some
economic aspects in 14 countries.
5. EIU Study on tobacco and food crops.
The W.H.O. continues to be the central force in attempting to
damage the _Tndustry, and a recent report from our consultant in
Geneva states that activities against smoking are taking a
higher priority than before.
Since. ;oining INFOTAB, I have visited N.M.A. directors in
??olland,, Belgium, France, Germany, Switzerland and the United
:,ingdom:, and' have met with the director of the N.M.A. for the
Republic of Ireland.
2
2.2 PROJECTS
There are a number of continuing projects under the supervision
c= the :~dvisory Croup and the Secretariat, some of which have
been completed or are nearing: completion. (See attachment)
The Secretariat would like to express its appreciation for thee
amount of time giweni by the Advisory Group members to thee
supervision and execution of the projects.
Because a number of these were not included in, the 1982 budget
at the time of budget preparation, the expenditure not provided
for in the budget is $427,862.
The Secretariat recommends that the surplus funds from 1982
totall!ingi approximately $100,000, and the 1983 subscription~s
totall!ingi approximately $40,000, be allocated to the 198'3
project budget. It is further recommend'ed that any additional
fund'.s to be sought from founding member companies be re-
assessed after the budget figures for January - June 1H3 are
known.
Details of Pro~ects
Taxation
The committee working on, this project will complete their
assignment on L?'ay31'i .
An interim report is attached for consideration.
Public Smoking Film
The English version is now in circulation and French and
Spanish versions in production.
"An ec'ited! version prepared in Australia, of much shorter
dura~tion, is now beingiviewed by our legal adviser.
Scandinavian Study
This project has been completed and the work (in German
language) has been circulatedl to member companies for comment
by the project leader Claus Schlunk.
The Secretariat has discussed the results with, Ernst Br{ickner
and CLaus Schlunk and publication is not recommended due to
some unsatisfactory aspects of the author' s conclusions.
Social Costs/Values
The project committee ha~s made substantial progress in
arranging rebuttals to be published in some areas, particularly
smoking in the workplace. The important monograph under
consie:eration has been hampered by the difficulty in findingi an
ap::~reved author. (See attachment)
Economic Contribution Model for L.D.C.s (Malavsian Study)~
(See attachment)
CATAC Follow uio
Preoaration of this document is underway andl shouldl be
completed by mid'-Aprill. It has been determined that the final
product should be up-diated and an appropriately tailored
version of the original "Five Arguments" document,, for greatest
appeal and acceptance by advertising agency personnel, is being
considered.
Supplementary advertising argumentation: production of a
complementary document containing claims and responses not
covered in the original CATAC material, is underway and should
be finalised during the month of April.
Long-Term Corr.munications Programme
The requirement to: prodluce Industry Guides 1, 2 and 3 will
shortly be completedl, by distribution of no. 2 to:N.bi.A.s.
The committee is therefore disbanding, with the responsibility
for up-dating the work in the.hands of the Secretariat.
WinnineQ Conference July 19,83
Two meetings of the organisingicommittee have been held and the
Minutes are attached. (This item is cited for discussion undier
agenda Item 3.3.)
Leaf and Food aeports
The E.I.U1. Study is in final preparation and will be published
by the end of April.
hiobilisincr of Leaf Sector and Other Allies
Work has continued and members of this committee have: been
active in Africaland North and South America.
Every encouragement is being given to N.M.A.s to consolidate
their position with Allies.
Paoer on Advertising Consumption
The.f'inal manuscript is being prepared for distribution in May
and when members have made comment and assessed its value, it
will proceed to publication through I.A.A., New York..
N
Anti-Smokin.a Giotiivations Q
~
Professor B!ergler has constructed the methods for determining ~
the motivations of the aggressive non-smokers. He has,
0
moreover, tested the model,, which he suggests to be employed in
~
finding out more about these motivations. At the moment the
~
~
- 4 -
study is in the field, that means that the interviews with the
persons concerned are at present being~ conducted. We expect
results duri.ng the second half' of 198'3. Publication will be
expected towards the end of this year. I
It has to be pointed out that IPJFOTAB has on~1y financed the
pilot study which has been completed duringi 1982, since the
Verband recognised, while analysing the pilot stud'y, that the
main study wouldi be so specialised to the. German population
that the use which other N.M.A.s and INFOTAB could draw from
such a study would be limited.
Smoking,and Drug Analysis
/ The progress of the study has been interrupted by a fire in the
offices of the scientist, who has been commissioned to complete
the work. Hie lost a substantial part of his basic information
and haid to start all over ag,ain. It is, therefore, estimated
that the work will be completed towards the end of 1983.
~
r
The main points of his progress are the following..
1. He, has finished the collection of all the available
material on a national and' international basis.
2. He conisiders~ the question what is addiction and'adidictive
behaviour as the focussing point of the study, and is now
convinced that this problemi cannot only be solved by a:
semantic definition, but the different structures of
dependencies and personal and social functions of drugs on
the one sidle and "Genussmittel" (tbere is no adeauiate
English translation) within the everyday of modern
societies on the other, have to be demonstrated.
2.3 INFORKATIOV SERVICES - Developments since November 1982
The production andl distribution of INFOSERIES, including
INFbT©PICS, INFOGRAM and INFODATE is now well established and
additional services are being examined.
An overhaul of the data-base ha~s been completed and the
computerisation of published documents is proceeding well.
Requests for specific assistance or information are rapidly
increasing in number and can generally be tack_''zd
satisfactorily for each recipient.
Substantial help has been provided to various project teams and
two new staft members have j'oined, the team. This trend will be
further developed in the future.
A great deal of anti-smoking activities and meetings on the
international and' national level have our monitorinc services
und'er trial and %,;e feel that we are suf.ficiently we1''_ org;anisedl
to, anticipate special events related to our issues and too
eventually produce informative reports on them.
Dissemination of Information
Some 12 reports have been produced on events in INFODATE, among,
which are included meetings of the Gd. H'. O. Expert Committee on
Smoking Control Strategies in Developing, Countries, the
Executive Board of W.H!.0., and several meetings with an:
emphasis on "passive" smoking, which took place during the
month of March throughout the U.S. and Europe. These reports,
enable us and' our readers to clearly determine the strategy of
anti-smoking, bodies;, the same participants can often bee
recognised, and sponsoring is usually done by W.H.&. and
U.I.C'.C. in con~unction withilocal cancer assocations.
Some 10 reports on action carried out by N.M.A.s were presentedd
in I.:FOGRAM and, although it is difficult to determine the
exact impact of these case histories, we know of two instances
where the information has triggered the idea of imitating
specific N.M.A. action. One was a meeting organised by an
N.M.A. with the advertising council of that country on the
freedom to advertise:; another was an informative seminar on the
smokingi controversy orgianised by an Ni.M.A. to which not only
were members of the tobacco family invited, but also officials
from the economic sector of the government and other allies.
As far as INFOTOPICS is concerned, this presents monthJJy
abstracts of published material. The January issue contained
an index of all articles produced over the: previous eight
mor.ths. Indexes will be repeated on a six-monthly basis.
One of our major efforts last year was the expansion of the
Smoking Issues Status Book (S.I.S'.B)'. We have now distributedl
over 2'00 copies to N.M.A.s and Founding Member Companies, and'
we know of two companies who have decided to discontinue their
own monitoring in the fieldi of restrictions and legislations
and to use INFOTAB material instead.
Data Base and hccess by Companies/'N.M.A.s
A note on the present status of the Information Services, whichh
is included in, this binder, was produced in February and sent
to all our contact&within the industry. We were pleased that
five N.Ml.A.s and Founding Member Companies responded positively
in that they enauired'' about the possibility of organisingi a
direct link-up to our data-base. One company offered to pilot
this proj'ect, and we are looking forwardl to implementing this
close co-operation towards the end',of this year.
Recuests for TailorediArgumentation and Analyses
tI7hereas we were receiving an average of 14 requests per month,
for information and analysis up to, early 1983, this number has~
increased to 30 over the past two months. Requests sti1.L
emanate principall'y from industrialised countries, and most are
sent from N. i-i. A. s. In, many instances, the INFb'TAB network andd
the particular services INFOTABI can provide because of its
international situation have been said by recipients to have
been particularly useful. Below are a few examples:
6
In Avstraliai, a bill on prohibition of advertising was
introduced. The N.M.A. in Australia contacted us,,
enquiring whether this bill bore any similarity to one
that had been introduced in, Singapore. We ascertained
that the bills were identical. When Parliamentarians
stood uu to tell the industry in Australia that they had
wor;ced for eighteen months on that Bill, the N.M.A..
considered that this seemed strange as it was apparently
designed along the lines of'a Bill already in existence in
Singapore
- In Norway, the N.M.A. had' contacted the Governmental
Health Authorities following publication of an article in
which an association betweeni "passive" smoking and lung
cancer was made on the basis of Hirayama's findings and
Garfinkel's alleged agreement with, these findings. The
N.M.A. asked us for argumentation,, and, in particular, an
analysis of the wording of certain quotations from the
Garfinkel paper; we were able to help immediately.
The U.S. Association has repeatedly approached us in the
recent past, with a view to preparing! the present Waxman
Hearings. Amongi other things, they wanted direct contact
with the Swedish industry. Although it is not a member of
the Ir:F©TAB network we were able to establish a contact
and this has apparently been of great use to the T'.I.
In France there are indications that the additive issue
may come up at Governmental level and the N.M.A. reauestedl
us to supply them with an analysis of studies ini other
countries, which we did'.
These are but a few examples of how INFOTAB', because of its
particular situation within industry, canieffectively help.
Assistance to Project Teams
Over the past months, some help has been given to various
project teams, for example; Taxation,, Long Term Communications
Programme, andl the EEC Standby Group as well as to the author
of the revised paper on Advertising andl Consu2nption.
Personnel
As mentioned earlier, a Communications Assistant and an
Information Analyst have been appointed, following approval by
iiem.ber Companies. The Communications Assistant joined the team
at the beginning of February 1983 and will be in charge of
I1IIFOS'ERIES, as well as new products to be developed.
The Information Analyst joined' on the lst November 1982 and is
in charge of abstracting the material which goes on computer.
Thev will both also be giving a helping hand in checking
translations, whichi is a substantial chunk of work in the
Secretariat.
7
Future P1ans.
During the remainder of' 1983 we shall do the following to
further develop our services:
- C'reate aiperiodical newsletter, initially on a fortnightly
basis, which will supply, in telegraphic style, any
information related to our issues world-wide
Develop INFOBRIEF, which will provide an analysis of
issu~esand trends,
Will provide additional support to proj ect teams, a~s per
reauests, formulatedlby the Advisory Group
Further dlevelop the collection of' audio-visual material
produced by industry world-wide. It will eventually be at
the disposal of other members of the network
Prepare for possible access by Member Companies and
N.M.A.s by 1984 Ito our computerised data base.
Organise access to relevant outside data-bases
- Furtherdlevelop, world-wide coverage of industry-related
developments, primarily in terms of legislation, but alsoo
with regard to anti-smoJcing activities and events.
1703'83
ITr.,7 2.4.
Comparative statement of actual expenses of 1981 versus 1982 and as compared
to: the 1982 secondl revised budget :(in IU.S.$' )'
1981 1982 , 1982
Secretariat expenses Actual expenses Actual expenses 2ndlrevised budget
(BF 4o = 1 0 ) (BF 46 = 1 $'. ).
1., Salaries 237.780 501.742 496.433
2. Social charges 64.483 15&.464 14.5.968
3. Allowances 35.682 92.868' 59.668
4. Temporary help - 11. 240 9.47-9
5. Professional fees 179.629 167.12'3' 134.644
6. Translations 5.669 13'.382 16.524
7. Travel expenses 48.411 1491.810 147.102
8. Entertainment 8.321 6.725 ,7.843
9. Meetings 53.880 64,17'4 70.468
10.,Events mpnitori'ng 16.473 10.170 14,402
11. Training, 100 1!.98'4 2'.289
12. N4embership § dues 1.040 495 600
13. Car eapenses 19.124' 23.270 24,80'7
14. Moving, expenses 14.581 19.773' 23.231
151. Building rent § utili. 8'4.522 76.885 80.926.
16:. Office supplies 13'.260 18.566 15.9'90.
17. Communications 36.7'58' 52.509 50.719
1,31. Freight §, postage 17,.143' 22.015 23.518'
19'. Publications 10.836 25.607, 17.348'
201. Insurance expenses 998 3.271 4.18'2'
21. Eauipment rentals 15.766, 44565 49967
22. Bank charges 3.562' 5.315 5:300.
23. Interest earned (46.198) (11.615) (12.86o)
24. Exchange difference ('57'.050)' (41.120) 15.388
25. Promotional materials - - 15300'
26. Depreciation 29.658 30.639 -
Total
794'. 428
1. 447. 857
1. 419.1i76 N
~.
2.-
1981 1982 1982
Project expenses Actual expenses Actual ex,oenses 21ad revised budget
Long, Term Communicati~on
Programme. 147.8.16 155.140
Sooial Role of' Smoking 1o6.468 86.123
Social Costs/Social Values 100'.161 125.000
10 Nations Study 4,812 4.700
Scandinavian Study - 35.000
Total (SAWP Committee 1981) 286.654 359.257 405963'
CATAC Follow-up 77.009 10u.000
Supplem. Advert. Argumentation 59.094 80.000
Advertising and Smoking - 9.000
Total (DAC Programme 1981) 144. 604 1'36.103 193. 000!
Economic Contrib. Model for
less Developped Countri'es 24.1231 34934
Mobilising,o:f Leaf Sector
and other Tobacco Alilies. 7.875 7875
Total (DCG Programme 1981) 185.680 31.998 42.809
ELC'Related Projects 81.337 - 10.000
Economic Impact Method
for Industrialised Countries 19362 22.612'
Regional Workshbp!in Asia. 15,.49'7 15.497
Excessive TAxatilon. 4.500 5.000
Total projects initiated'in 1982' - 39359 43.109
General Total Projects 698.275 566.717 694881
------------------------------------------------------------
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20250'131704
3.-
Comments on Secretiariat expense figures 1981 vs 1982
- Salaries :
Salaries more than doubledliln 1982 as compared to 1981.
The following table shows where,the expenses are localised :
social charges follow the developnent of salaries.
1981 1982
Nb. individuals amount n3b. individuals amount
Information Services 7 78.197 10 151.200
Regional Coordinat. + Sec. 2 16.C69 3' 94.039
Administration + S'ec, 2 30.885 2 5:6.745
Secretary General + Sec. 2' 112.629 2' 199.708
13 237780 17 5011.7!;2
- Allowances :
Rent and' charges re1!ated to the housing of Secretary General and Regional
Coordinator are now reflecting,a full years effect.
Also includbd are taxes paid'and the tax effect of the Government decision
of non-continuance of a 30 o tax cut al.l!owed to foreign employees.
- Temporary off ice help
Catching up withia backlog of computer input sheets has necessitated.
outside hel-D.
Travel expenses :
M ore frequent travelling of Secretary General, Di'rector of Information and
the Regional Coordinator for Africa and Mi~ddle East together with the
hiring of the Assistant Secretary General and his travels as Regional
Coordinator for AsLLa and the Far East.
Also included is the travel involved in the appointment of the new
Secretary General.
- Meetings :
includes the organisation of the yearly Workshop, which in 1982 costed
~I46.oJ0 against 4 38.000 in 1981.
-ti?bving e:cne~nses:
:
whereas 1931 included such expenses related to the Secretary ;:eneral -
Ms. i-'iary, W. Covington - and the Regional Cbord!inatorfor Africal and the
bliddle East, the year 1982 reflects the expenses of the Assistant
Secretary General and the new Secretary General as of February lst,,198?
- Mr. Bryan: C'.Simpson.
