Lists, defines, and amends industry "Code of Sampling Practices" with respect to marketing and sampling regarding youth, including headings: "1. Cigarette product sampling; 2. Premiums; 3. Billboards; [and] 4. Paid movie placements" (Attorney's Work Product - Privileged and Confidential; (identical to Bates 17738).
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• PRIVILEGED AND CONFIDENTIAL
Produced as required by the Court's March 7, 1998 Order ~
State of Minnesota, et al. v. Philip Morris, et al.
Court File No.: C1-94-8565
ATTORNEY ' S WORK PRODUCT
April 4, 1990
PRIVILEGED AND CONFIDENTIAL
[YOUTH ACTION PROGRAM]
i. Cigarette Pro~uot SamDli~q.
(a) No mail distribution of cigarette product samples
written, signed certification that the addressee is 21
or older, a smoker and wishes to receive a product
(b) No distribution of cigarette product samples in or
public streets, sidewalks or parks, except in places that
are open only to persons to whom cigarettes lawfully may
(c) No distribution of cigarette product samples in
response to requests by telephone.
(d) As in the Code of Sampling Practices, a "sample"
defined as a package of cigarettes distributed without
charge for commercial advertising purposes.
(a) No mail distribution of nontobacco premium items
cigarette brand names, logos, etc., without written,
signed certification that the addressee is 21 or older,
a smoker and wishes to receive the premium.
(b) No other distribution of nontobacco premium items bearing
cigarette brand names, logos, etc., other
than with the
purchase of a package or carton of
cigarettes except to
persons 21 or older.
(c) Clothing bearing cigarette brand names, logos, etc.,
shall be in adult sizes only.
No cigarette advertising on billboards located
within 500 feet
of any elementary school, junior high school or
or any children's playground.
4. Paid ~ovie Plaoem~ts.
NO paid movie product or cigarette advertising placements.
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o Cou~t's March 7,1998 ~rd~
• I~I~¢.ILEGED AND CONI~IDENIIAL
u~red by the ~.. ~c~:~.~ ~
~. ~ara~ph ~(b~ would ~mend
S~plin~ Practices by limi~ing £u~er ~he places where
sampling may be conducted. ~rr~ly, s~jec~ ~o ~he rule
against s~pling wi~in two blocks of any center of you~
activities, ~he Code pe~i~s s~pling in any "public place,"
whi~ is defined to mean --
"any street, sidewalk, park, plaza, p~lic
~Ii and the p~lic areas of shopping centers
Under Para~aph l(b), s~pling could no~ be con-
ducked in or on a street, sidewa~ or p~k excep~ in places
~ha~ are closed to persons under 18.
2. Paragraph I(c) inco~ora~es by reference the
definition of sampling ~ha~ appears in ~he code, which does
no~ include "isolated offerings of complimen~a~ packages
wholesale or retail customers or employees in the nodal
co~se of business."
3. Para~aph 4 is not in~ended to prohibit ~he
provision of produc~s or o~er props ~o fil~ers so long as
no pa~r is made to ensure ~heir use.