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PRO~.~ B : VmL1m ..Ba= 941=1 .,= I Ill 8.. ' a + ~ AIR: MONUAY J.0:oo to 10:30 P-Mo t9 t11./ AT T! L1 ~P/f jT,L+H~ N0,54 ___..~. -....~... m..- -- OASTo BIIL CULLEN BEN LUDLOW - (ORCHES9RA AND QUARTET) JOE KING JOE Rn'LEY ~ STA~NTS t, ..~~' / ..,. .. ~M. N..~..~~.+.......~ ~

-Y- i! NLSiC3. .. r ~. JI"'iAM ANNCR: T'd Walk giY a for a Sr4iSIC.L r .. ,. ..lslt..emd.?.xld.B.BRS Qy..."BOW MILA.. IMUNDER..Mi.) ANNCR: CAhIEL CIGARETTES presents -"Wa1k a Mile". ( APPLAUSE )'C APPLAUSE OUT FOR: ) t?IiS,jC.L r _ - .,4jjABTFT_SZNQSl I' d Walk a Mile for a mi1d, mild Camel They're so mild they suit you to a T! RIPLEY: Weloome to "Wa1k a Mi.Ye" --brought to you traneoribed by CameY Ci.garettee. And onoe again - here's the man who asks the questions and givee the big oaeh prizes --, we'd like you to meet Bill G~,illens (APPLAUSE) SAY, Z,PiON'r "PECT''7A BE C'Au.FD uPo,t~ SPE•DyC •f3ur 4w MOr s'ou CULLEN s n THANK YOU JOE R IPWY AM HELLO EVERYONE. WE HAVE "P`v A WONDERFUL GROUP OF CONT,CSTANTS, EAC'H OF WHOM W ILL BE TRY ING TO WALK A M ILE FOR $250 AND WHO MAY HAVE A(IiANCE AT OUR $500 CAMEI,, JAQ{P4T... AND NOW JOB K ING, WHOS I& OUR FIRST CQNTESTANT? K ING: Bill Oullen - I' d like you to m eet*~r Mre. L a Rol'r m oRcsat{ .~rw.r.4. .r~.r...w~r. . .,.....r.r . --- ( APPLAUSE) CULLEN: (INTERVIEW CONTESTANT #1) CULLEN: NOW, HERE ME OUR 'IO0 JOES, JOE K ING AND JOE R IPLEY ras W ITfi THE RULES.

-2- RIPLEY: Here's how we play Walk a Mile, Eaoh contestant is given four questions, with 15 doooode, for eaoh answer and a 15 seoond penalty for a wrong answer. Eaoh oorreot answer takes him a quarter of a miYe. If he answers all four oorreotly, be has walked a mile f or a Camel and he wins $250 in oaoh and f our oartons of Came1 Cigarettee. KING: Speed in answering the questions is important. The oonte stant who walk s the f arthe st, and faste st wiY7l get.f irst chance to answer the jaokpot queetion. If he does not anew r oorreotly, the ~,+unners-up will have a ohanae to try in tho order in whioh they finish. First oorreot answer wins. CULLEN: (QUF6STIONS) (APPLAUSE) (CUE0 1rUslc3. _ _ _ ~PLAXoEF_PS..QPLAU% _ofi 4P.9041D.9) (IF CONTESTANT WaKS A MILE) QUA$Z :You've walked a mile for a mi1d, mild Camel They're so mild they suit you to aT. WWI WINNINGS: DISTANCE: ras ,UNrl1',6 Ap .Ai1M~-;.,06 „U,QQMR) $_ az~ .. CARTONS -0F CAMS: ~ Ln F_ T]ME~-'Q S ecoH~s ~ ~Fl~qli

-3- KING: How popular can a oigarette be? Well -- latest published fiepree show Camels with a 430A lead over the seoond-plaoe brandl Find out the reason for Camels' tremendous popularityo Smoke only Camels for 30 days and you'll know why - for mildness xA fYavor: Camels agree with more people than any other oigarette: lUs.TCS - - - -PLAYojFj

RIPLEY: As we go along playing "WALK A MILTI, we give olues to the $500 CAM JAQ{POT QUESTION. KING: Attention all oontestants: Here is the f ir st olue I RIPLEY: (READS FIRST CLUE) ras

KING: Bill Cullen -- here is - ac%ado Mr. a.•iins. ~~&4-,De- CULLEN: (CUE0 (rIUSIC: .. ( APP'LAUSE ) ( INTERVIEW CONTESTANT #2) (QUESTIONS) ( APPLAUSE ) AP,pLAuSE....o6 sE©o PLA LF AN . ),- , (APPLAUSE AND OUT FOR) (IF CONTESTANT WALKS A MILE) Q,UART~TT : You've Walked a mile for a mild, mild Camel They're so mild they suit you a T. ( T~T~'i,STANT ?_IOFSH! T W", LTUST ELAYOFF am UULUM ,... Q6 ,,M(~ONDS)_~. WINNINGS: D ISTANCE: M..,.,.-.- ..,3.,L~ ^',..,,.! l~ CARTONS OF CAMELS,,,M:~ TIl"fE: J~ sa.c.onps ras

-6.. KING: Bill, you know, when you think about'.it -- isntt itkit* of interesting the number of famous people who Snoke Camels? CULLEN: (3,I t i s, Joe, i t i s: Why, you know there are movi e stax s like John Wayne nnd Maureen 0'Harh. And Jane Greer and Tyrone Power. Their brand is Camel cigarettes. And wben you talk about baseball, well...there axxe Big League greats like Red Schoendienst and Waxren Spahn, Mike ' Garcia and Billy Cox. They go for Camels every timel Matter of fact, the mwXata 4t Amkjaa have made Camels their first choice of AU cigaxetteal Listens Aooording to the latest published figures, Camels have a 43% lead over the 2nd-place brand, a50o lead over the 3rd-place brand, a 144o lead over the 4th-pla,oe brand KING: Find out for yoursolf XU Camels are so popular -- by making your own 30 day Camel test. Smoke only Carnels for 30 days and see how mild, how flavorf'ul, how completely auj,o=J2112 a cigarette oan be. For mildness Wd flavor, CameXs agree with more pa+apYe than = other ciga.rette'. JINGLE s More people ask f or Camels than atV other -brand. Moxe people go for Camels all across the land For Camels are so mild with the finest flavor yetl More people smoke Camels (Camels) (CNnels) Than any other oigarettql - ta

KING: All contestants on the alert -- here is the seoond olue to the ~500 CAl"EL J1OKPOT QURSTI4NS RIPLEY: (GIVES SECOND CLUE ) ANNCR: Bill Cullen -- this is Xprant Nbcs, ao . (AP;k'LAUSE ) CULLEN: (INT.ERVIEW CON7ESTANT 03) (QUESTION) ("ku~.) (CUE: ) (ujSIQ:_ _ ,MyQ' ' AND 1i''k$U&.i....L..*46 MoRM) (=A= oUT FM) (IF CON7ESTANT WALKS A M[LE) ~s You've walked a mile for e, mild, mild Camel • Theytre so mild they suit you to a T, t , ) WINNINGS s CARTONS 0F C.VULS,,,,,,,,,,,,,. DISTAME: / mr/e- TX`p ~4~DS ta

CULLEN: Say --- piok up a oaacton of Camels next time you go to the store. That means #,M DWkg of mild, flavorful C ameX s-- ready and wai ting for you to en j oy; ta

14 CULLIIJ : ARE WE ALL READY FOR THE CAl`'EL JACHI'OT:: RIPLEY: We are, Bill, and this is how it goeg. Eaoh oontestar:t may have a ahanoe at the $500 Camel Jaokpot question, He will write his answer on the oard welre giving him -- and will have thirty seoonds to write that answer, First„ here are the clues we've given you throughout the program. (REFLAT THREE CLUES) And here is the fQ y~ clue. (R;1,ADS 4th CLUE) (ASKS QUESTIONS) (.MUSIC: SETS,,,.T__HEN TJNDER) .~.._._........._ _.~.. KING: LJE' LL SEE WHETHER OR NOT WE HAV,E A JACKPOT WINNER IrJ JUST A MOMENT -- but right now we'd like to remind you that Eaoh week the makers of Camel otgarettes are pleased to send thousands of gift paclcs of Camels to our Armed Foraes and to hospitalized Veterans. This week, free Camels go to: Veterans' Hospitals,, Manohestex„ New Hampaha.re, and Fresno, California; U. S. AYmy Station Hospital, Indiantown Gap Military Reservationp Pennsylva.nia, aff hospitals operated by the Alaskan Air Command. MUSICs U TO FIN ISH KING: While Joe Ripley oolleots the oards and Bill Cullen gets ready f or the JACKPOT result, here's Ben Ludlow again with a musical dividend. ) jMUSIC: ERIDGE TO ST TCAAS ,RE.LU I Q, f ad