USC Tobacco Industry Monitoring Project Collection
Thanks for Taking Time Out of Your Busy Schedule on Wednesday, May 25, to Show Me the Military Market.
Fields
- Named Person
- Air Force Academy
- Rjr
- Author
- Loungo, R.J.
- Tactical Planning
Document Images
May 31, 1994
Mr. Wes Nygaard
Dear Wes:
Thanks for taking time out of your busy schedule on Wednesday, May 25, to show me
the military market. Your input on the needs of the military market and in what we can
do to better capitalize on business will be very effective when developing future military
promotions and programs.
Our visits to the Air Force Academy and Ft. Carson in Colorado Springs were certainly
eye opening in terms of the intense competitive couponing activity taking place. The
June couponing promotion you have begun to implement for WINSTON and CAMEL in
response to Marlboro's June promotion should certainly result in increased business for
RJ R.
Wes, thanks again for helping me learn more about the military. Best of luck in all your
endeavors.
Sincerely,
R. J. Luongo
Director, Tactical Planning
ccd
c: R. C. Gaillard
G. B. Brown
