Describes events at 3rd Annual STAT Conference & reception. Springfield Teen Patrol & money to DARE; anecdote on pets of smokers dying of lung cancer; describes tactics used by anti-tobacco movement & tobacco industry's counter tactics (and vice versa); etc. Good overview of conference proceedings, discussions, etc. Summarizes speakers' presentations. Guerilla tactics: know the enemy, sabotage tobacco's promotions, disable vending machines, etc.
- Advocacy Groups
- Health Advocacy Groups
- Activist Strategies
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STAT - 92
Thursday night was registration and mingling, questions and
answers and general information. A Reception at the Basketball
Hall of Fame followed.
A Welcome to the 3rd Annual STAT Conference by William
Bennett, District Attorney and Delores Williams, Springfield Health
Commissioner. Each spoke about 45 minutes and expressed how
and why they became involved with STAT. Bennett toid of the
"Teen Patrol" in Springfield that was set up for minors to purchase
cigarettes from local convenience stores. STAT provides monies to
DARE for police monitoring of illegal sales to minors. ( In Springfield
- 1st offense is a warning, 2nd and 3rd offense brings legal action.)
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PREVENTING A WORLDWIDE EPIDEMIC OF CHILDHOOD TOBACCO
ADDICTION Ron Davis, M.D.
Ron Davis Is the Deputy Director and Chief Medical Officer of
the Michigan Department of Health, former Director of the U.S.
Office on Smoking and Health. A young man, Good presence and
a captivating speaker. All members of STAT were asked to. share
information and tatics to Implement against the tobacco Industry.
Stated that 10 million will die by 2025 from tobacco. Shared an
anecdote of a study that showed pets owned by smokers have a
50% greater risk of dying of lung cancer than those pets owned by
non-smokers. Thought if publicized would be a great incentive for
animal lovers to quit, but the tobacco industry was quicker and
started to use puppies in their advertising. With the pet Issue a dead
one,.. the emphasis was put on the enviromental impact of the
tobacco Industry - but no one seemed to care.
The tobacco industries global impact is no more apparent
than in the poorer nations. Slides were shown of the Santa Domingo
impoverished areas where Phillip Morris has graciously donated
street signs, road signs and speed limit signs complete with the
red/white colors and the Marlboro logo. Billboards line the country
side showing the goodlife and prosperity with tobacco use.
Dr. Davis feels Australia has the right idea with its cigarette
packaging; 75% of the package Is covered with health dangers
and detailed warnings. The government has ( through its own
agencies ) 1. Banned all forms of promotions 2. Taxed cigarettes
heavily 3. Regulated lower tar content.
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THE CANADIAN EXPERIENCE CONFRONTING THE TOBACCO INDUSTRY
The Canadian approach is to seperate the Tobacco industry
from the smoking issue. Shift responsibility from victim addiction to
blaming the Tobacco Industry. Gave comprehensive plan for
tobacco control; 1. Prevent chiidrens access
2. informed concent between buyer & seller
~ A. Disinformation out - Ban advertising
B. Correct, Accurate info. In - Detailed
3. Protect innocent parties
26% decline in tobacco consumption from Jan. 89 to Nov. 92,
Now working on complete generic tobacco packaging with no
colors and no logos.
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THE AMERICAN MEDICAL ASSOCIATION: THE ASSAULT OF CAMEL JOE
Lonnie Bristow M.D.
The Tobacco Industry knowing full well that their product is
deadly and dangerous intice 3000 underage smokers each day. It
is done by making smoking look attractive, by putting cigarettes in
the hands and lips of the cool, sexy, successful and beautiful
people. Old Joee Is now Cancer Joe I
A narrative followed about the 50 ft. wall size advertisement of
Camel Joe In downtown Chicago directly across from the AMA
building. The advertising space next to Camel Joe was unavailable
to the AMA to rent for an Anti Joe advertisement because It would
be in direct violation of the RJR contract. ( No competition clause.)
Among youth In three years, Camel has increased from 1/2 of
1% to 32.8% of the youth market share. With the great number of
adults kicking the habit, the Tobacco Industry needs children to fill
in the gaps. The most emphasized statics given were:
- Old Joe is as recognizable to 6 yr.olds as Mickey Mouse
- 3 yr. olds identify his face with cigarettes
- 45% of children think Old Joe is cool
- 35% actually wanted to be friends with Old Joe
- 7 out of 10 smokers get hooked
The AMA has resolutions pending to ask for a boycott of all
establishments that display the cartoon character. A MAJOR
CONFERENCE Is planned for January 1993. ( 8y Invitation ONLY 1). It
will be a sequal to the "Tobacco Use In America" Conference in
1989. Bringing together tobacco control experts from the voluntary
Health Assoc. Major Medical Societies, Federal Government & Grass
Roots Activists - to draft specific action steps against tobacco. The
meeting Is enti#led "TOBACCO USE - AN AMERICAN CRISIS".
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SMOKEBUSTERS: TEEN EMPOWERMENT IN SCOTLAND
Using slides, Doreen Mcintyre presented her "Smokebusters" to
the STAT members, A Smokebuster is a child between the ages of 10
and 14 years of age who does not smoke. The organization Is trying
to bring the closet non-smoking children out into the open to make
them the majori ty, not the minority. Children love to join in ( groups,
clubs or gangs ) to prove that they belong, and If you are a smoker
you can get that kind of identity Just from society, Now a non-
smoker In Scotland can join in and belong to Smokebusters.
Founded in 1988, 65% of the countrys' youth 10-14 years old
have become members. Sports figures and national celebrities
support and encourage the kids to join, parents and whole
communities are now backing the organization. The children write
their own newsletters, conduct seminars or workshops and plan
social events. These children come from all classes, regions and
religions. They are not asking to start anything, to stop anything or to
do anything, just to be who they are - and that is non-smokers.
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Steven Schroeder, M.D.
Dr. Schroeder is the President of the Robert Wood Johnson
Foundation. This Foundation awarded STAT a three year grant to
implement projects in four communities to reduce adolescent
The U.S. ranks 6th internationaiiy per capita In cigarette
consumption. Progress Is being made. Steps given to control
cigarettes In a comprehensive way are as follows;
- Coordinate tobacco control
- Take advantage of momentum
- Reduce demand and supply
- Keep watch on what is being done
These steps were then broken down and discussed Individually in
iength. The main point stressed was that smoking Is not generally
thought of as a health Issue. Tobacco is the only legal product that
is harmful when used in its intended way.
The slide presentation not only displayed the graphs and
charts but showed a pictorial history of tobacco advertising in U.S.
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GUERILLA COUNTER - MARKETING TACTICS Robert Jaffe, M.D.
In Guerilla Warfare you must always have a trick - a gimmic....
( Dr. Bob has used a cigarette costume for all protests and a statue
of "Nicotina" which was used for the Phillip Morris Bill of Rights Tour )
As In all wars, retaliation must be expected for any stand or actions
especially for those in the tobacco producing states. A warrior must
do anything necessary In a war. "Guerilla Warfare Is alot of fun -
snjoy yourself I"
Some of the tactics to use against the tobacco Industry are:
WEAPONS - the main weapon is language, use youth, minorities
and especially clergy; the industry has no power or defense tactics
against them. KNOW THE ENEMY - Decide on tactics, use media,
network volunteers and select target. ( At this point on the tape he
explains how to sabotage a cigarette vending machine.)
A discussion followed as to the probability of the evil drug
pushers (A.K.A. Tobacco Companies) positioning cigarette products
within youth reach In stores encouraging pilferage and addiction.
The closer product is put within peoples reach, the less expensive
the cigarettes are to the merchant. There is a certain amount of
pilferage that the tobacco vender expects and the wholesaler
compensates for it. Like any other drug, cigarettes must be kept
behind the counter. Dr. Bob personally feels that the Tobacco
Companies would prefer a couple years of stealing for a 40 year
addiction - and that they behave no differently than the drug
pushers in the school yard.
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By threating convenience stores and restaurants with surveys
that you say you intend to publish to warn the public of unsafe and
dangerous places for families, you can shame them Into being
responsible in the community by moving or removing tobacco
products. Actually cigarettes are a good idea in a moral society -
Have people begin to smoke around age 20 so that they die before
they tie into Social Security.
Never let the Tobacco Industry control the language. The issue
is not just heart disease, cancer, lung cancer or emphysema, but
tobacco disease, because there are so meny diseases that can
now be directly linked to tobacco. We must unite and all speak the
The Ad Libbing It Video was then viewed. Cost Is $200.00 and It
is a fantastic film - Professional quality, easy to watch, easy to hear
and easy to understand. A must to see !
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TO EXPLAIN TOBACCOSIS CHART
Starting with birth, precognative stage, contemplative stage &
experimental stage. These are all primary prevention areas.(not sick,
not hooked - just playing around) Next comes addiction and
reversal diseases. (teeth are yellow but will whiten, no wrinkles, a
little angina but it clears - no serious irreversibie damage yet.) This is
called secondary prevention. Finally comes the emphysema,
stroke, heart attack and cancers - this now is cronic disease.
Advertisers aim to the first and second stages and Uncle Sam takes
over late In the second when its no longer preventable. All the
energy is then spent helping the patient go gently to their death
rather than adolescent or pre-adoiescent education prevention.
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TOBACCO FREE SPORTS Alan Blum, M.D.
Dr. Alan Blum is the founder of DOC - Doctors Ought to Care
spoke on the Tobacco Companies sponsering of sporting events,
especially those targeting the minorities. Using a slide show he
proceeded with the theme of the presentation " What the Tobacco
Companies say their doing and what they are really doing." Using
the logos alone to advertise the product - not showing the product
itse!f. Renaming events like the Virginia Slims Open or the Marlboro
Grand Prix (formal!y Medowlands Grand Prix).
Using the name Alan Blum from the company P. Tuey - he has
attended the Tobacco Industry meetings but Is now recognized.
( P. Tuey Is the sound made when someone spits tobacco.) He
would say he was an analyst where upon he would be handed the
yearly financial reports from the Industry.
In the 1920's tobacco trading cards were the first Involvement
of tobacco with sports; targeting the youth market then and now.
Cigarette advertising is against the law - a law that is broken
everyday by the tobacco industry. It is time to write the Attorney
General to enforce the iaw !
People need to know how insidious the problem is and how
we can change It at the local level. We need to mobilize with
criticism and humor using the three strategic weapons a map, a
calendar and a camera. Remember to document all offenses.