USC Tobacco Industry Monitoring Project Collection
Military Publications Recommended for Year I Magna Media Plan Summary.
Date: 06 Jul 1987
Length: 2 pages
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Length: 2 pages
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Publication Frequency Off Duty - Continental Bimonthly U.S. Troop Edition Rate Base 200M (400M readers) Salute Bimonthly 250M 90L8 6S90S (504NI readers) i Military Publications Recommended for Year I MAGNA Media Plan Sumeary Readership Demographics Distribution A11 readers of the U.S. 51% of distribution is Troop edition are young, door to door. single American military Nonhousing distribution personnel stationed in at exchanges, commissaries, the Continental USA. recreation centers, officers' & NCO clubs. 91% males Primarily in mess halls and dining facilities, also rec. 18-25 61% rooms and enlisted personnel 26-29 33% message centers. Available 30+ 6% at all major national bases. I Editorial Content Leisure time magazine for U.S. military personnel throughout the world. Subjects covered are activities of interest to military people on their off-duty time - travel, shopping, sports, dining and entertainment. Most editorial content is localized to area where personnel are stationed. Overseas and "At Home" (for U.S. military families) editions also available. Edit of special interest to younger military males. Topics include leisure activities, sports,, music, movies and interviews. Career and benefits are included, but these articles are presented in a more informal manner to enhance publication's appeal to non-career minded military personnel.
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Military Publications Recommended for Year I MAGNA Media Plan Summar Publication Frequency Army-Navy-Air Force Weekly Times (U.S.) Base Newspapers Weekly LOLS 6S90S Rate Base 275M (1622.5M readers) 360.4M MAGNA full price plan includes base papers in the Top 50 military markets. This represents 58% of all active duty personnel and spouses in the U.S. for a total of 1442M potential readers. (Can purchase military newspapers at 190 bases.) Readership Demographics Reaches: 87% all enlisted personnel 90% all NCOs 92% all officers Ages: 18-24 45% 25-34 37% 35-49 17% 50+ 1% 90% of all active duty personnel read base newspapers: 10% are female 14% are officers 86% are enlisted 46% are 18-24 85% are 18-34 6% are 40+ Distribution 10% newsstand 8% unit subscriptions 82% single subscriptions One copy is distributed for every 4 persons attached to the base; copies are delivered to all individual housing units, barracks, work areas and high traffic areas. Editorial Content Army Times Publishing Company publishes 3 weekly newspapers for the Military: Army Times, Navy Times, and Air Force Times. Each paper is edited separately for its branch of the service and serves as an unofficial source of information affecting service people and their families. Primarily edited for career-minded personnel. Local "hometown" newspapers for the military; civilian papers not available on base. Content: 95% local base news 5% national mi.litary news