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USC Tobacco Industry Monitoring Project Collection

He Orders the Jump...But He's First to Leap.

Date: Jan 1944
Length: 1 page
502597228
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snapshot_rjr 502597228

Abstract

Advertisement for Camels placed in medical publications and others. Advertisement praises military doctors & recommends sending them cartons of Camels. One of many different versions in campaign.

Fields

Author
American Journal, O.F. Public Health
Hahnemannian Monthly
Journal, O.F. Laboratory & Clinical, M.E.
Medical Times
Trained Nurse & Hospital Review
Journal, O.F. Osteopathty
Military Surgeon
Gastroenterology
Journal Bowman & Ray School Medicne
American Journal, O.F. Medical Science
Type
ADVERTISEMENT
Target Market
military
doctors
Named Person
Army Navy
Coast Guard
Marine Corps
Strategy
yes
Subject
advertising
armed forces
targeting
Brand
Camel
Camel Non Filter 70

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