USC Tobacco Industry Monitoring Project Collection
OPPORTUNITY ANALYSIS FOR WINSTON IN MILITARY BASES
Abstract
Compares domestic military sales to total U.S. sales data for each Winston style in order to determine "which Winston style might be best promoted in military bases." First half of years: 1974, 1975, 1976. "Recommendation: Pursue development of promotional items geared towards men (using Winston Box), or towards men and women (using Winston Longs)."
Fields
- Target Market
- Men
- Military
- Women
- Military
- Subject
- #18526 (Event Sponsorship)
- marketing
- Statistical Data
- Targeting
- marketing
Document Images
PUBLIC RELMI(~J$ COUN$[L
~1~ COUNCIL FOR ~B~CCO ~SEARCII-U.S,A.s
TOBACCO-HEALTH GP~NTS ANNOUNCED I
IlELPS REVIVE FRAMINGH~q ilEART STUDY
New York -- Grants £or 18 new studies trite tobacco and health
and for renewals of a nv~nber o~ on-goSng projects have been made
since January ~ by ~e Council £or To~a¢~o Resea~¢h-U.S.Ao, In¢o~
it was a~1ounced today. The total ~as
• he awards~ made to ~ndepondent scientists who conduct the
studies in their o~ medical schools, hospitals and research in-
stttutions, ~nclude one that ~s helping keep a~£ve the famed
Framingham Heart Study. ~4ajor parts o£ this proJect~ which was
to have been ended for lack o£ £ederal £unding~ are being con-
tinued with support ~rom The Council and other agencies.
The Council f~nctJons as a sponsoring agency £or studies into
tobacco and health. G~ants and contracts are awarded by The Coun-
c~l on the roco~endatlon o~ the Sclen~c Advisory Board~
group or 10 physicians and scientists responsible ~or ~o Council's
i~lg cigarette con~anies and,organizations o~ tobacco growers and
warehousemon~ i~ has ~do ~26 original awards and many more
newals to 26) scientists for a total of mo~e than $20~000,000.
The new studies cover work in the ~ields o~ c~ncor, heart
d~sease and c~ron~c pulmonary ailments. ~tong them areI
...Smoking classes~ risk factors and cardiovascular
soase. (Th~s ~s part o~ the Framingham Heart Study.)
,..Characteristics o~ smokers and nonsmokers,
...Stud~os o~ tumor-causing
...Changes ~n cytology o~ the tracheo~ronchial tree.
...Role o£ the human alveolar ~crophages in ~he pro- duction o~ emphysema.
,,.Behavioral hypo~tension and arteriosclerosis: Of nlcotino.
IIII
I I II
Ill

CLIFFORD BARGER~ M.D.. Robert Henry P£eif£@r P~ofessor
of Physiology, Ha~vard Medical School, Boston. "Behavior-
JACK CHALON, M.D.t Asslst~nt Professor of Anesthesiologyt
Albert Einstein College o~ Medicine, Bronx,
in ~raohoobronohial cytology,u
ALLEN B. COHEN, M.D., Assistant P~ofessor o~ Hed£c£ne, Unl-
versify o£ Cali~ornia at San Francisco. "Role o£ the human
alveolar macrophago In the production of emphysema."
THONAS R. DA~BER, M.D.s Associate Pro£essor o~ Nedic£ne, Boston
Unl~ors£~y School of Nedloi~e. "Smokln~ o~sssea, ~Isk ~aot-
o~e and cardiovascular disease."
h'ALTER B. ESS~N, Ph.D., Professor of PsycholosY and Bio-
~.Y. "Metabolic response to stress -- tobacco smoke
JOHN R. ESTERLY, M.D.~ Associate P~o£essor of Pathology, Uni-
versify o£ Chicago School o~ Medicine. "The resolution
Of pulmonary ~njury."
ED~ R. FISHER~ M.D., D~rector of Laboratories, Shadys~de
on structure and /~nct~on o~ co~onary arteries and plasma
GARY D. FR~ED}~Ns N.D. Senio~ Ep£demiolog£sts Department 0£
Hodlcal Hotbeds Research, Ka~se~ Foundation ~esearch Xn-
stitute, Oakland, Cal. "Charaoterist£©s o£ smokers and
~onsmoko~e • u
HUC~I FUDENBERG, M,D.s Section o£ Hematolo&y and Y.nununology~
Francisco. "Collagen antibodies in relation to the etiology
Of emphysema."
J. A. HAYES, M.D., Associate Patholo&is~, ~allory ~ns~ttute o£
Pathology: Boston C~ty Hospital• "A detailed morpholo~ical
study o£ the sputum and bronchial %roe ~n patients w~th
chronic 5ronchltls £ollowlng detailed ollnioal study du~ng
ATTALAtlKAPPAS, H.D.~ Head~ Laboratory of Metabolism and Pharm-
acology, Rockefeller Universtty~ New York City. "Poly-
cyclic hydrocarbons: o££ec% on detoxi~ioatlon mecbanlsms."

CHAP, LES McARTI~R~ PhoD.~ Psyoholog£s¢ to the University Health
ing o£ the di££erences between smokinE and nonemokinS pop-
ulations by recent quit%in8 o~ mauy smokers and the
pl~oatim~s £or d~mmic explanation of smoking behavior,"
LUCIO SEVERX, ~oDo, Diroetor~ ~net£tute of Morbid Anatomy and
PerugSat Pcruglat Z%a~y, "Blood-borne ca~olno~ens ~n mouse
lung ~umorlgenosls~~
UNA SMXTHI Ph,D,~ Assls%an~ P~o~esso~ of Biology~ University
o~ Miami School of Modlclne~ Coral Gables~ Fla, "The role
o£ endothelial cells In non-ven%£1a¢ory ~unetlon o~ che lunE,"
ELLIOT S. ~SELL~ M.D,~ P~o[ossor and Chai~mant Department of
Pharmacology, Pennsylvania S~a%e Unlversi%y Colle~e of
Medic~ne~ Hershey, .R~dlo-lmmunoaesay for nlco¢~e,|!
YASUSHI ~ATANABE~ Ph,D.~ Associate Hember! Wiscar Ins¢~¢ute o£
~a%omy and DioloEY~ PhiladoIph~ao "S%udles on on¢ogenlo
A. STANLEY ~LTMAN~ Ph.D,~ Associate Professor in PharmaooloEy
and Research~ Research Institute Of %he Brooklyn College
of Phsrma¢oloEyt Lone ~sland Unlvers£ty: Brooklyn:
"Aou%e and ¢h~onlc o£~ects of nicotine on spontaneously
hypertensive and normotenslve
THO~S Co WESTFALL: Ph,Do~ Associate Pro[eesor of Pharm~¢oloEy~
Unlvers~%y o£ VirE~nla School of Medlo~ne~ Charlottesville,
"Mechanism o£ action of nicotine on peripheral and central
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