Tobacco Documents Online

2044454354 PHILIP M(-)RRIS IJSA 1994 PROPOSED ETHN'IC ADVERTISING SCHEDULE AND BUDGETS ROP ONLY (Rewised Copy - Marr_'h 3, 1994) Hispanic 1. ",.larlbc ro ?,[u~ c < cmcerts -- PriorF_y Events 3/I. 3 '::alle Ocho M~_ami w3o Los Femerarios (;hica~o Conccrt'D,m cc S/[ L& [:<'s'a. [<o;~dv,;ay Los 1.0 '22~ blarib0fo Perfect New York Com~im<ior: ' 2,'3 .~amodome ~afle San A::tonio 7ej :~,: Tc:i-t tlti'v e dlto] Production f{udgc:[: S25.000 AvcL cod~: bra:td Pro,iludi~m g,_:dget ,%d Sa,;~<:: Fu~l P:tge, Tabloid {>r groa..lshee,. ~{pecia: In~tr'.:c,.io[:s; (.:te.nti',c: g:-ic:fs Eo fo:lovv http://www.pmdocs.com/getallimg.asp?DOCID=2044454354/4358 12/9/98

2044454354 Page 2 of 9 -2- -,17 To':,oca gra:zd PrLx Long Be~mct'_, CA 1.0/2 l~3yc>ta Mot'.terev \.%n_ere3'. CA ::',ran1 ?rLx L-ocus oP, 1lisp, CFcatt',e 0:: tqacemenz: ].Go P,~±Fnett FlacGme~:t Bud.geL: ~;20,000 Acct, Code: Peodu~t:/.m t~uaget: S5,C'O0 Acct. Code: g-: : (88 i) A~ Sic.e: Q:~a:ter P~:ge Broad Sheer Spechvl I~.st:'~rtic, ns: {Ise same ad a~ 3993, mat ctlang(: Ftttapaldt's car ..l..m~hts, TN [os:L~ a'. ~,." ~;~ ~<ack E~-p(~ USA C~,arloLte. NC " 0/28 Black hxpc. USA ~cl:m{md, b"A ~&H B&R ~*,., a: Li.<. t Sad http://www.pmdocs.com/getallimg.asp?DOCID=2044454354/4358 12/9/98

2044454354 -3- I~.&H Festivals -- Secondary Events Data Markc~ 4."!6-17 5," L4-15 .~/2] "22 7."3 4 7/8-i0 7/23.24 Y 730-3 1 8i27-28 ~,/31.-9/4 BIack Fxpo II£A glack Expo !F{A Black Expo USA Black Expo USA mdian.a Rla,rk Expo Ct~,:ago Black Expo BlacR Expo USA ~lack Expo USA Mtssuurt i~lack Heritage ~lacR ~po USA Attama, GA Philadelphia. PA ]tous~on, i', ev,. York, Indianapolfs, Chicago, IL Wa shir.gto r.. DC OaMand, CA St, Lo'.ds, MO Dallas, f'X New Orleans: Los Ac_ge/es, C.", Creative: Leo Flacemettt: &dverltb;fng E;*@erd Placcme~tt Bttdge¢: S]S5,O00 Acct. Code: E-4S Pvoductlon Bu~get: $26,000(TBD] ACc~, Code: g--5 Ad Si~e: F'atl ~a~e, Broadshee~ or Tabloid B/w ~{pec:.at Ir.str,actieas: Creative B:'ie:S 3. Ben~oe. & I-Iadges [li,q~ar_ic l,estivals 10/9 Texz<s l]','e Salt Antonio. IX Carv.,fvaJ S,I:, 5,, francisco, CA Discovery of,\meJca Miami, Page 3 of 9 http://wwvv.pmdocs.com/getallimg.asp?DOCID=2044454354/4358 12/9/98

2044454354 Page 4 of 9 C. -4- ~. ~ ?,.larke.t ~ 2/7-13 2"2 8-3.'6 ~/2-_-27 8/8-1-~ _ t/7-13 (orde "cdJ (-.ceatw,~: Leo LL:rnc~t Nao::mu::t: k~ve~'tt~mg Experti t'lace~:mnt 3ttdgo~: :~t2C,000~cct. code: E-45 S25.000 already o:'de:cd ik~r ~,"g Cxicago) P:-od~ction [~udg:~t: SlO.O,JO AEcL Code: E-45 AdSize: 3x !().5 5pecia~ ]:]st:-uctlOl2S: Yicke: Sell id for VS Championships P,'4~ a4s in k~[2 ;:apcr.~, sirrLilar :o "93 Hif p, dnic" E(IP Placement 2uc~c':: 5S().000 .~cct. Code: E-45 i~10.000 already ordered 5,:~r ','S Chicago: P;'o,JutTt>OR [~uCgg~t: 325,(J0() Acct. Code: ','S 8ra=d hudfiet SpcCia~ htstrtxtim:s: 7k:ket ~(~il A~ for VS £he.mgionship5 Ran ads m NYC papers, simi!a:- :o 93 2. Legends • :.trican An:c :ic~:tt (.teattve: ].eo t~'_~gllC!tt Placcme.'-.t: . \dye rti!iog Ptaccm,ent ?,udRe',: $4(1,00o Acct, Code: E-45 Productiop 17'uc:gu~_: S 2.500 ACCt. (.ode: ~pc~:ial lnst=a.ctioc:s: ()~:e a,1; 0.dditioc:~d ftt~lds to be u,.ed ~o: NY http://www,pmdocs.com/getallimg.asp?DOC1D=2044454354/4358 12/9/98

2044454354 Page 5 of 9 H[soan]c ?laceme~:t Budget: SIS.000 aq:ct. C,~de: E-45 ['rod~.ccton gxdger: g 5,000 Acct. Code: 5-45 AdSize: 3xiO.S Special [x~u~mct~on,s: One a([; addi~iotlal ftlIld~ ¢o be ',tse~ for ~ http://www.pmdocs.com/getallimg.asp?DOCID=2044454354/4358 12/9/98