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F LEO BURNETT U.S.A. OFFICE MEMO (00 NOT GIVE OR ACCEPT ORAL INSTRUCTIONS) ~ May 8, 1990 TO: Joel Machak - 26 Karen Gardner - 18 Alonzo Evans - 26 Elvena Newsome - 18 John Ward - 26 Marybeth Oskin - 18 Thoe Carl - 26 Valerie Jordon - 18 Mary Gold - 26 John Wolf - 18 KJ Bowen - 26 CC: Barbara Stoldt - 19 Bill Hanekamp - 19 FROM: David Etz RF- C IENT MEETING DE_BRIEF MAY 3. 1990 This reports details of business discussed and next steps on projects from meetings held in New York on May 3. A slimsheet for next week is attached for your review. 1. SLIMS PHONE AD Rolling Stone Resize: PM/LBCo. agreed to place the pack/copy unit midway between the original layout and revised layout. LA Style Resize: The chromalin layout was approved "as is." - Proceed to final proofs on both resizes immediately. 2. SIIPERSLIM,S TV GUIDE RESIZE PM/LBCo. agreed to revise the TV Guide layout so that it is closer to the original spread advertising layout by making the pack/side-by-side/body copy unit larger and moving up slightly in the layout. Revise layout and submit new proof w/o 5/14. 5-09 R-81 4LM

. ? i -2- 3. POS Baskets and Rolly Polly: PM approved the comp of "Mixed Media" (standing version) with the request that the brand name be moved slightly to the left so not to interfere with the woman. In addition, PM requested a slightly less intense blue for the Basket/Rolly Polly color. - Proceed to art and keyline to be submitted w/o May 7. (Including keyline flap for Rite-Aid) 4. "Dates": PM approved A&K on "Dates" stipulating the follow- ing minor changes to art prior to separations" . Remove "From Arabia" on date can and replace with 1, foreign type. . Soften Farrell's hands and add shine to finger- nails. . Soften shadow on Farrell's left breast so that it does. not look like something it isn't. ~ . ~~"Kitchen": PM approved A&K for "Kitchen" with requests for the following revisions: . Try to make edge of face slightly more crisp, if possible. . Increase size of pack copy to at least type size of T&N. - Move forward with proofing providing stat of "Kitchen" keyline to PM w/o 5/7. First insertions in August books. 5. ETHNIC ADVERTISING PM approved the following Ethnic comps for the August-January pool (roughly in order of scheduling): "Judge & Jury" "Dollars & Cents" "World of Pearls" "Tightrope" "Speed Board" "Gold-Cicle" Back-up: "Color of Money" Move forward to A&K immediately on "Judge & Jury" ~ and "Color of Money." Commence A&K on remaining ads as ~ soon as is realistic. ~ ~ ~ ~ c~

;I -3- 6. HISPANIC ADVERTISING "Costume Ball" proof was approved and is routing to PM man- ageinent. Once final approval is given, schedule in books. 7. 1990 OI&MIONSHII! TENNIS LOOK Layout approved on poster, magazine ad, ROP ad, program cover and drawsheet. Client requested to see poster with differ- ent backgrounds in a pearl gray. Additionally, PM requested that Schwab art is made more feminine by either softening features or making hair fuller. Submit several (2-3) alternatives of poster with pearl gray background and revised treatment of art w/o 5/7. Move to art and keyline on collateral prices as dead- lines approach. 8. LITTLE BLACK BOOK PROMOTION AND SWLEPST S COIINTBR CARD PM/Burnett agreed to move forward on a revised header comp for the address book incentive only. The new comp will have a new modern and new Slims "attitude" line. Additionally, Burnett will pursue a counter card to provide the entry form for the "Models Need Dates" contest. Lastly, the sell sheet will be revised to reflect the new elements. Submit revised sell sheet layout as soon as completed. Submit revised header comp w/o 5/7. Submit revised counter card w/o 5/7. Please call Bill Hanekamp (5659) or myself if you have any ques- tions. Dave X4720 srb cpmmcmd