USC Tobacco Industry Monitoring Project Collection
000400 Coupon Drops
Abstract
Letter from Kathy Mulligan to Distribution. Requests info on coupon drops from specific people with areas of responsibility (brands or market segment) specified.
Fields
- Type
- Memorandum
- Message
- None
- Target Market
- Military
- Strategy
- No
- Named Person
- Goldman, M.
- Author
- Mulligan, K.
- Subject
- Armed Forces
- sales
- promotions
- Brand
- Alpine
- Benson & Hedges (PM)
- Bucks
- Cambridge (PM)
- Famous Value Brand
- Marlboro (PM)
- Merit (PM)
- Military
- Parliament (PM)
- Virginia Slims (PM)
Document Images
~ ~°ktt_I~ MQR~~~ ~~~
TO: Distribut7on
~ FROM: Kathy MuI(igan
sueJecv: Aprii Cou pon Dro9s,
:
5%.~,ITE Fr=~Ff=«~~Ca~R ~P N. W
1, uPARK AVL-NUE,NEWYORK, NY 1001
?-
0A7'E: Alar'iI 26, 1993
Please submit the circulation and offer for all coupons dropped during the
month of April to my attention by May 3. 1993. Please also provide the POS
item number, UPC code and a sample of the coupon. Do not include coupon
shipment allocations to the field out of the Kearny Distribution Center. The
requested information is needed to accurately record April coupon expense.
.
Please inform me if there were no drops for the current month.
Distribution:
C. Abbruscato - Cambridge
MAntonoff- Promotions/Premium Brands
,/A. Burke - Marlboro
C. Cohen - Virginia Slims
E. Fisher - Promotions
T. Garguilo - Bucks
M. Goldman - Alpine
J. Greene - Alpine
P. Henriques - Benson & Hedges
S. Jannetta - Marlboro
M. Maggio - Merit
A. Marrullier - Promotions/Marlboro
B. Mora - Discounts
J. Murphy - Military
A. O'Neil - Promotions
N. Parmet - Parliament
S. Reich - New Products/Specialty Brands
C. Shore - Virginia Slims
A. Sinha - Cambridge
W. Smith - Benson & Hedges
N. Suter - Merit
J. Taylor - Marlboro
R. Tomei - Direct Marketing
S. Town - Parliament
B. Trach - Promotions Virginia Slims
L. Turner-Smith - Famous Value Brand
M. Valinoti - Virginia Slims
cc: C. Rossolino
D. Werth
KM/ag
G/L
0
.p.
Cn
0
0
~
0
~
-4
