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USC Tobacco Industry Monitoring Project Collection

Total Placement Comparison of Virginia Slims Book of Days Vs Two Earlier Virginia Slims A-1 Programs (Including Military)

Date: 06 Feb 1981 (est.)
Length: 10 pages
2043787256-7265
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snapshot_pm 2043787256-2043787265

Abstract

Compares the number of displays (organizer, mini bins, etc.) for Virginia Slims Book of Days and Personal Organizer on a national as well as a regional scale for 1979 & 1980.

Fields

Target Market
female
Military
Strategy
No
Message
None
Subject
promotional merchandise
sales

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Page 1: mez95e00
Table 1 TOTAL PLACEMENT COMPARISON OF VIRGINIA SLIMS BOOK OF DAYS VS TWO EARLIER VIRGINIA SLIMS A-1 PROGRAMS (Including Military) Va. Slims Book of Days Va. Slims Book of Days Va. Slims Personal Org. (December 1980) (December 1979) (June 1979) NATIONAL 14,345 14,297 13,724 Region 1 1,608 1,585 1,568 Region 2 1,246 1,457 1,228 Region 3 2,233 2,505 2,222 Region 4 2,812 2,633 2,706 Region 5 2,470 2,253 2,299 Region 6 2,012 1,860 1,811 Region 7 1,964 2,004 1,890
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Table 2 STANDARD BIN PLACEMENT COMPARISON VIRGINIA SLIMS BOOK OF DAYS 1980 VS 1979 (Including Military) Va. Slims Book of Days Va. Slims Book of Days % Change (December 1980) (December 1979) NATIONAL 12,283 12,087 + 1.6 Region 1 1,374 1,334 + 3.0 Region 2 1,150 1,325 - 13.2 Region 3 2,055 2,259 - 9.0 Region 4 2,348 2,125 + 10.4 Region 5 2,030 1,853 + 9.6 Region 6 1,752 1,590 + 10.2 Region 7 1,574 1,601 - 1.7
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Table 3 STANDARD BIN PLACEMENT COMPARISON VIRGINIA SLIMS BOOK OF DAYS 1980 VS 1979 (Chains) Va. Slims Book of Days Va. Slims Book of Days % Change (December 1980) (December 1979) NATIONAL 4,177 4,147 + 0.7 Region 1 382 276 + 38.4 Region 2 421 554 - 24.0 Region 3 684 881 - 22.4 Region 4 674 659 + 2.3 Region 5 488 491 - 0.6 Region 6 776 653 + 18.8 Region 7 752 633 + 18.8
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Table 4 STANDARD BIN PLACEMENT COMPARISON VIRGINIA SLIMS BOOK OF DAYS 1980 VS 1979 (Independents Va. Slims Book of Days Va. Slims Book of Days % Change (December 1980) (December 1979) NATIONAL 7,970 7,788 + 2.3 Region 1 954 1,032 - 7.6 Region 2 714 751 - 4.9 Region 3 1,353 1,345 + 0.6 Region 4 1,661 1,456 + 14.1 Region 5 1,536 1,354 + 13.4 Region 6 968 923 + 4.9 Region 7 784 927 - 15.4
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Table 5 STANDARD BIN PLACEMENT COMPARISON 1980 VA. SLIMS BOOK OF DAYS VS 1979 VA. SLIMS PERSONAL ORGANIZER (Including Military Va. Slims Book of Days Va. Slims Personal Organizer % Change (December 1979) (June 1979) NATIONAL 12,283 11,757 + 4.5 Region 1 1,374 1,344 + 2.2 Region 2 1,150 1,105 + 4.1 Region 3 2,055 2,084 - 1.4 Region 4 2,348 2,169 + 8.2 Region 5 2,030 1,887 + 7.6 Region 6 1,752 1,582 + 10.7 Region 7 1,574 1,586 - 0.6
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Table 6 MINI-BIN PLACEMENT COMPARISON VA. SLIMS BOOK OF DAYS 1980 VS 1979 Va. Slims Va. Slims Book of Days Book of Days o Change (December 1980) (December 1979) NATIONAL 2,062 2,210 - 6.7 Region 1 234 251 - 6.8 Region 2 96 132 - 27.3 Region 3 178 246 - 27.6 Region 4 464 508 - 8.7 Region 5 440 400 + 10.0 Region 6 260 270 - 3.7 Region 7 390 403 - 3.2
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Table 7 STANDARD BIN USAGE 1980 VA. SLIMS BOOK OF DAYS Standard Standard Bins Received Bins Utilized % Usage NATIONAL 13,250 12,283 92.7 Region 1 1,485 1,374 92.5 Region 2 1,395 1,150 82.4 Region 3 2,485 2,055 82.7 Region 4 2,365 2,348 99.2 Region 5 2,030 2,030 100.0 Region 6 1,730 1,752* 101.3 Region 7 1,760 1,574 89.4 *Generic floor displays utilized.
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Table 8 COMPARISON OF STANDARD BIN UTILIZATION 1980 VA. SLIMS BOOK OF DAYS VS TWO EARLIER VA. SLIMS A-1 PROGRAMS Va. Slims Va. Slims Va. Slims Book of Days Book of Days Personal Org. (December 1980 (December 1979) (June 1979) NATIONAL 92.7 88.0 84.7 Region 1 92.5 83.6 80.2 Region 2 82.4 88.6 68.8 Region 3 82.7 78.4 81.7 Region 4 99.2 95.5 88.7 Region 5 100.0 91.5 93.9 Region 6 101.3 90.3 86.2 Region 7 89.4 91.3 89.9
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Table 9 MINI-BIN USAGE 1980 VA. SLIMS BOOK OF DAYS Mini-Bins Mini-Bins Received Utilized % Usage NATIONAL 2,405 2,062 85.7 Region 1 285 234 82.1 Region 2 155 96 61.9 Region 3 280 178 63.6 Region 4 485 464 95.7 Region 5 440 440 100.0 Region 6 300 260 86.7 Region 7 460 390 84.8
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Table 10 COMPARISON OF MINI-BIN UTILIZATION VA. SLIMS BOOK OF DAYS 1980 VS 1970 Va. Slims Va. Slims Book of Days Book of Days Difference (December 1980) (December 1979) NATIONAL 85.7 77.0 + 8.7 Region 1 82.1 62.0 + 20.1 Region 2 61.9 60.0 + 1.9 Region 3 63.6 100.4 - 36.8 Region 4 95.7 75.3 + 20.4 Region 5 100.0 86.0 + 14.0 Region 6 86.7 76.1 + 10.6 Region 7 84.8 79.8 + 5.0

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