USC Tobacco Industry Monitoring Project Collection
Clean Pool Ewa Mataya'S Campaign to Change the Game'S Image
Abstract
1992 New York Times magazine article on the emerging role of women in pool as a professional sport. Pool is compared with Golf and Tennis, both of which Tobacco has sponsored. Underlined paragraph on page 4 indicates possibly considering to use Ewa's (Women's Professional Billiard Association's top ranked player)image in an advertising campaign. sports marketing in the tobacco industry.
Fields
- Target Market
- Female
- Strategy
- Yes
- Message
- None
- Subject
- advertising
- sports marketing
Document Images
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%ry..'R7Yqj*&GpRC7~ / FEBRUARY 23, 1992
CILILIN
L
THERE IS A COMMON FEMALE FANTA-
sy - a corollary to the male dream of
sitting at the piano at a party and mesmeriz-
ing all the women with a dazzling rendition
of "Rhapsody in Blue."
The woman's version takes place in a poolroom, one
of those dark, smoky establishments rarely depicted in
Martini & Rossi ads. The heroine, dressed for dancing, is
taken there by her date. Preening, he racks the balls and
shows her how to hold a cue. With a condescending smile,
he hands it to her and says, "Now you try."
Tugging at the hem to keep her skirt from riding up,
she bends hesitantly over the table. "Like this?" she asks.
She fires and sinks one ball, then another, and
another. Other players, fierce, bearded, big-bellied
men, gather around and guffaw. Her date's expression
shifts from astonishment to rage, but she keeps her
head bent over the green felt. When she fires a table-
length shot that rockets the nine ball into the corner
pocket, she permits herself a small, private smile.
Pool, and only the fastidious call it pocket billiards,
is still viewed as the ultimate man's game, a sport not
of kings but of rogues, characters and con men, a
martial mix of skill, bluff and nerve that is so absorbing
it makes princes of street-smart paupers and leads
kings to bet and lose their ransoms. Women have no
place in this raffish, shadowy nether world. Its code is
rarely shared with outsiders, but tantalizing glimpses
of it are found in such films as "The Hustler," and even
in its pallid sequel, "The Color of Money." Women have
only one role here, that of the awed and silent onlooker.
Or so they used to say. Actually, there is women's
pool. There are women who play for fun, and then
there are the professionals, the ones who play for
money. There are women who roam the country
making their living shooting pool, women who can run
a dozen racks in a row and never miss a shot, women
who can "hook" (place) the cue ball so skillfully that
opponents have no hope of ever regaining control of
the table. The women have their own tournaments,
customs, taboos and rules of conduct.
AT THE NATIONAL CHAMPIONSHIP OF THE
Women's Professional Billiard Association (W.P.B.A.),
a tournament held last December in a working-class
neighborhood of Milwaukee, the pool hall was called
Romine's, and the back room was a dimly lighted
preserve like all the others, the kind of place where
cigarette smoke curls up into sepulchral clouds above
Alessandra Stanley is a reporter for The Times.
Pool champion
Ewa lliataya and her fellow
female players on the
tour yearn to reform their
sport and its shady,
bacl¢-rooae image. But can
a game that begot Fast
Eddie and 1Kinnesota Fats
survive without its
raffish charmsY
Alessandra Stanley
The characteristic Mataya concentration, right, at a
tournament last year in Chesapeake, Va. Jacky Moeller, above,
monitoring male conduct for the Professional
Billiard Tour Association in Reno.
28 AsOVEv DARRYLESTRINE/ONYXFORTHENEW YORKTIMEf. RIOHTiMURAD3HASHA.

the pool table, beer is drunk straight from the
bottle and the only sound is of balls cracking
against each other and sinking into a pocket with
a deep, swallowing sound like the stomach rum-
ble of a giant.
A few things hinted that the pool here is not the
kind Paul Newman played against Jackie Glea-
son at Ames, the late lamented pool hall of legend
on West 44th Street in Manhattan. Nine-ball
(rather than straight pool) was one. Perfume was
another. Then there was also the pious, head-bent,
eyes-closed invocation given at a players' dinner
the night before by Robin Bell, a born-again
Christian who is ranked No. 3 in the country. In
between matches at Romine's, the No. 2-ranked
player, Loree Jon Jones, propped herself against
an unused pool table and tenderly breast-fed her
3-month-old baby. And when the woman who is
often called the best female pool player in the
world, Ewa Mataya, won the Milwaukee event,
the first time she had ever won the prestigious
national championship, she shook hands with her
opponent, then clasped her in a teary hug.
The gap keeps narrowing, but most days the
best male players stilll play better than the best
women. Yet in professional pool, the greatest
difference between men and women right now is
not one of skill but of sensibility. C,all it Virainia
us Minnesota Fats: this battle of the
sexes separates en - who want to bring
femininity and feminism to the pool halls and give
their underfinanced and unnoticed sport a whole-
some image - from the men - who would love to
see more money and prestige in the game, but
whose idea of wholesome is filtered Camel ciga-
rettes, drinking Scotch with a mixer and refrain-
ing from betting on matches only when their
sponsors are in the room.
The pool industry claims that more than 38
million Americans play the game, nearly twice
the number of tennis players or golfers, and 12.7
r million of them are women. Yet only 20 of these
women travel on the pro tour full time,-and their
stumele for acceptance in one of America's las_t
bastions of rimitive man recalls the cam i
fe ale tennis p ayers wa -
one a e. Tennis was never a
dis~ble_ s) ort. - ~'
T HE 60 OR MORE MEN
who are full-time profes-
sionals play at least 15 ma-
jor national and interna-
tional tournaments a year
and as many smaller re-
gional events, all offering
Above: Jeanette Lee,
a 20-year-old from
Bayside, Queens, at
the national
championship of the
Women's
Professional Billiard
Association in
Milwaukee last
December.
__ purses of as much as Right: Loree Jon
$40,000. But the women can count on just eight or Jones, the No. 2
nine tournaments a year at best. ESPN, which female player, with
last year devoted 133 hours to bowling, telecast her baby at the
only 32 hours of professional pool - just 9 of them Milwaukee
featuring the women. tournament.
Like the civic-minded ladies in Westerns who
are forever scolding the sheriff to close down the Top right: "Men are
saloon, female pool players have their hearts set more strong-
on cleaning up Dodge City. The men, to put it minded," says Mike
delicately, do not brook interference from the LeBron, a brooding
opposite sex. player also known as
"Look, the men have all had tough lives," says Spanisb Mike.
an exasperated Allen Hopkins, a former world
champion and president of the Men's Profession- Far rigbt: Ewa
al Billiards Association. "Women want in, but we Mataya's ex-
know what has got to be done with the game." husband, Jim, who
Hopkins is impatient with the women's notions prefers to be called
of propriety. "The women think we can't control Pretty Boy Floyd, is
ourselves, they think we have a bad image." He considered pool's
pauses, and adds scornfully, "The girls are doing bad boy.
all that 'lah-di-dah stuff, so nice and neat and
polite. They still have to be able to play."
Why women are not yet good enough to compete
N
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30 FHOTOGRAFHSaYDARRYLESTRINE/OHYXFORTHEHEWYORKTIMES .

against men in a sport that requires less muscle
than hand-eye coordination and mental acuity is a
mystery that does not appear to befuddle the male
players. "Men are more strong-minded," explains
Mike LeBron, a dark and brooding player who is
known as Spanish Mike and wears a ring consisting
of a green onyx pool table encrusted with tiny
diamond billiard balls.
The women cite lack of money, encouragement
and experience - cultural barriers that echo
Virgina Woolfs famous essay on why there are
not more successful female writers. For women
players, It comes down to a Pool Room of One's
Own; if the legendary Willie Mosconi had had an
equally talented sister, there is little chance she
would have survived the oppression of that era.
Even today, female pool players, including
those who grew up in their fathers' poolrooms,
point to disadvantages they've suffered. Ewa Ma-
taya, who took two years off from the tour to stay
home with her baby, says: "The top men have
been playing for 20 or 30 years straight. The
women have babies or full-time jobs. Very few
have had uninterrupted careers."
--v
r- Mataya. 27. is now the W P B.A.'s ton ranked
ULII3M
lo a pomL svste
mua
U
One~1____i-n nrofescinnal tennis. She is also the
L sport's most promising spokeswoman, and has
been anointed by Brunswick Billiards, the country's
biggest and best known table manufacturer and her
official sponsor, as the player most likely to im-
prove the game's image, raise its profile and, who
knows, someday make it almost as respectable -
and financially rewarding - as bowling.
Unlike male players - who go by such evocative
names as Buddy (The Rifleman) Hall, Lou (Ma-
chine Gun) Butera or Mike (Captain Hook) Sigel -
Mataya is known simply as Ewa (pronounced AY-
vah). "They sound like gangsters or big-time pro
wrestlers," she says of the men, wrinkling her nose.
"It's such a guy thing - it's really not feminine,"
she says, adding, "Besides, Chris Evert never real-
ly had a nickname. She was just Chrissie."
THE WOMAN WHO IS REGARDED AS THE
greatest female player of all time was Jean
Balukas, a five-time W.P.B.A. champion who
abruptly quit playing in 1987 in protest over being
fined $200 for poor sportsman-
ship - she had thrown a tan-
trum during a televised match
against Robin Bell. Balukas
now quietly runs her family's
poolroom in the Bay Ridge
section of Brooklyn, but in the
80's she was the only woman to
enter men's tournaments, and
occasionally beat some of the
best. She was a trailblazer, a
child prodigy a loner whn rr-_
beileda¢ainst dress codes for
Wqman - h pqpl efl ~ivalPn~
Qf Rillio Taan Kino
Li}ic Chric Evert Ewa Ma-
taya is a top player whose
greatest contribution has been
,to the image of the game. She
says she never gambles or hus-
tles, but admits that on occa-
sion, when prodded by a girl-
friend, she has gone into a
neighborhood pool hall and
taught obnoxious, braggart
men a lesson over the table. She
calls it "taking some egos."
At the pre-tournament din-
ner, which took place in a low-
ceilinged, airless banquet
room of the Hospitality Inn
motel in Milwaukee, Mataya
was a lesson in good manners,
chic in a short, well-cut black
cocktail suit and emerald silk
blouse as she serenely worked
the room like British royalty,
chatting with the other play-
ers, cooing over Loree Jon
Jones's new baby and listening
attentively to the views of ex-
ecutives from Brunswick.
"Isn't she just gorgeous,"
whispered John Lewis, an offi-
ciai of the Billiard Congress of
America, the sport's oldest
trade association. The B.C.A.
is trying to advance the cause
of female pool players and -
even more quixotically - to
make pool an Olympic sport.
"Women do add class, don't
they?" Lewis adds.
Mataya, who emigrated from
Sweden at the age of 17, is, in
fact, (Continued on page 34)
L
/ \
THE {VEW YORK TIMLf MAGAZIHL / FLiRUARY 23, 1992 3'

POOL
(Continued from page 31)
in fact, as improbably lovely
as a heroine of a romance
novel. Five feet nine and
one-half inches tall, slender,
with wide green eyes, high
cheekbones, a flawless taw-
ny complexion and a deli-
cious Gene Tierney overbite,
Mataya speaks English flu-
ently, but with a slight Scan-
dinavian undertone, so that
even her poolroom slang ("I
dogged it") makes her sound
like Ingrid Bergman defying
the Nazis in "Casablanca."
When she travels, carrying
her custom-made Richard
Black cue in a gray leather
case, passengers mistake her
for a flutist. Once, on a flight
from Los Angeles to Chicago,
she ran into musicians from
the Oslo Philharmonic, who
immediately accosted her,
fascinated to find out what
kind of instrument she was
carrying.
Mataya is not the least bit
attracted to the louche ro-
mance of the game. "That
movie did a lot of damage,"
she says of "The Hustler,"
the 1961 film that first intro-
duced pool to millions of
Americans and inspired an
international revival of the
game. "A hustler is not a
pool player; he is just a hus-
tler," she insists passionate-
ly. "The real hustlers are on
the golf course. That's
where the money is."
More than anvthing
taya says she would like to
see a majo~~raHon
adopt p001 the waV somP riva-
rette and cosmet,_cs
nies have st~nsored woman's
tennis or skating. "Everv-
body has used pool as a one-
night stand, but nobody wants
to get married n i" ch cavc
forlornl
a raid that the image isn'
clean enough yet"
~
N THE PRACTICE
area of Romine's, Ma-
taya, wearing char-
coal-gray trousers, a
black blouse and pol-
ished moccasins, was a
pillar of sartorially
correct intensity as she
readied herself for the na-
tional championship. Her
form is classic and flawless,
with one eccentricity. When
breaking, she splays her
bridge hand open, resting
the cue on her thumb instead
of crooking it under her in-
dex finger. When she shoots,
she folds her long, slim
frame at a sharp angle over
the table, as neat and pre-
cise as a halogen desk lamp.
Concentration, Mataya con-
tends, is everything: "You go
into a kind of coma. You
don't see anybody else. You
just see a green haze."
Around her, other players
practiced shots, all of them
neatly turned out in tailored
trousers and well-pressed
blouses, the requisite cos-
tume of the tour's midrange
"Class B" dress code
"Class C" is more casual;
'Class A," reserved for the
top events, is formal). Ex-
cept, that is, for Jeanette
Lee, who was in decidedly
Class A attire - exotic flow-
ing black crepe palazzo
pants, matching tight tunic
zipped open to reveal a see-
through black netted blouse
and black satin bustier - all
of which made her look like
a Bond girl, a bad Bond girl.
Lee, a pretty 20-year-old
Korean-American from
Bayside, Queens, was mak-
ing her first appearance at a
W.P.B.A. national tourna-
ment. Sponsored by her lo-
cal pool hall, the Howard
Beach Billiard Club, she was
eager to display wayward
sophistication - "I once
made $900 in 20 minutes,"
she boasted, "but I quit hus-
tling because it hurts your
self-esteem" - an image
slightly undermined by her
cocktail of choice, a sweet
and frosty chocolate and
Kahltia concoction called a
mudslide.
Lee's vampish appear-
ance drew attention from a
handful of male spectators
and scorn from more experi-
enced female players. "The
reporter from the Milwau-
kee paper asked me what
her outfit was made of," said
JoAnn Mason, 24, a perky,
fresh-faced player from
Monticello, N.Y., who is
ranked No. 4. "1 told him
wool-crepe, but it was really
rayon-acetate."
Mason's charity did not
extend to the pool table,
where she trounced the new-
comer with brisk, no-non-
sense dispatch in one of the
A painting by the artist Rene Prinet, c. 1900, entitled "La Partie de Billiard" ("The
Billiard Game"), is an early example of a woman's ability to execute a trick shot.
opening matches. Nearby,
Robin Bell also ran the table
in game after game with
steely efficiency, though she
managed to do so looking
like what she is - a subur-
ban P.T.A. mother of three.
But Bell came up the hard
way. As a rebellious teen-
ager in Bellflower, Calif.,
she started hanging out in
seedy pool halls, became a
heroin addict and hustled
pool to support her habit.
"Pool saved me from be-
coming a hooker," she says.
At the age of 20, she became
born-again, quit drugs and
stopped playing pool for five
years - until one day, she
reveals brightly, "God said,
'You have this talent, go use
it for Me this time."'
During her first game of
nine ball, against a Milwau-
kee homegirl, Linda Ste-
panski, Mataya curled her
legs under a barstool, sip-
ping ice water and abstract-
ly smoking a Marlboro while
her challenger played the ta-
ble. After winning, Mataya
left the room hurriedly, say-
ing with a superstitious gri-
mace: "At least the first
match jitters are over - I
hate the first game of a tour-
nament."
Mataya serenely went on
to win match after match
until she choked on one cru-
cial shot in the semifinals
against Belinda Bearden, a
sharpshooter from Austin,
Tex. The score was tied 10-
10, but in the 21st game Ma-
taya forged ahead, having
cleared the table of every-
thing except the eight ball
and nine ball. Instead of fir-
ing the eight ball in, howev-
er, she slow-rolled it. The
ball rattled in the corner
pocket and stayed up. As the
spectators murmured a col-
lective "oooooh," Mataya,
who rarely displays emotion
while playing, tapped her-
self sharply on the side of
the head with her cue. Waltz-
ing up to the table, Bearden
turned to two friends in the
spectators' bleachers and
crowed, "Isn't this fun?" and
easily sank the two remain-
ing balls to win the match.
Mataya shook the victor's
hand, then retreated to the
practice area ta prepare
her revenge. She was inter-
rupted by a young man who,
burnished by the self-confi-
dence that comes with
youth, good looks and beer,
asked her out on a date.
Mataya demurred with a
smile, saying, "Oh, I'm too
shy for you guys," a polite
variation on "No" that to
young, brash men sounds
like "What time?" When he
replied, more insistently,
"So, will ya?," she replied,
her smile turning wintry as
she returned to the table,
"Thank you, I can't."
In her rematch against
Bearden that night, Mataya
played fast and flawlessly,
winning 13-3. "Losing was
good for me," she said after-
ward. "I was angry at my-
self. When I am sad, I can't
play well; but when I am
angry, I take it out on the
table."
In the heat of a match,
pool players are acutely sen-
sitive to distractions; the
cough of a spectator, the rus-
tling of an opponent or the
ill-timed jangle of a bracelet
can throw a player out of
stroke and turn the match.
Away from the tables, pool
players are just as hyper-
sensitive about the image of
their game. No reference to
pool on the local news or
location shot in a "Rockford
Files" rerun is too fleeting to
escape their obsessive scru-
tiny. (How many people, be-
sides pool players, view the
50's musical "The Music
Man" as a hysterical screed
against pool?)
During the group dinner,
Cathy Petrowski, a petite
blue-eyed blond player from
Coppell, Tex., who reveres
the daytime soap opera
queen Susan Lucci, happily
reported that an "All My
Children" cast party was re-
cently held at the Amster-
dam Billiard Club in Man-
hattan. This, she said, was
proof that the soap opera
stars were "at the cutting
edge" of good taste.
But her china-doll face
grew stormy as she re-
counted the injustices
heaped on the game. "In
Dallas, they wanted to bust
people dealing drugs, so the
police leased a pool parlor
and set up a sting opera-
tion," she said, adding an-
grily, "Why did they pick a
pool hall?" Next to her,
Loree Jon Jones's husband,
Sammy, the owner of two
poolrooms in New Jersey,
threw down his fork in out-
rage. "We could sue them
for that!" he said. "I wish
you had called me."
Petrowski, slightly molli
fied, continued: "We are nice
people. They pick on pool
like it's the only sport that
'has hoodlums. Unfortunate-
ly, there are a lot of lowlifes
in this sport, but there are in
other sports, too. You just
can't see them."
At that moment, Jim Ba-
kula, a vice president of
34 PHOTOCRAPHIC REPRODUCTION FROM THE 3lLLlARD ARCHI V E

Btunssacickhe main_ %IBLn-
sor of the tournament, rose
to giye n insni Q al nED
i~ talk. He predicted that the
women would one day look
back on these lean, hard
years with nostalgia. "This
may be a cliche," he inton
solemnly. "But you've come
V
a long ways [sic], baby."
EWA MATAYA EARNED
a relatively paltry $4,000
for winning the national
championship in Milwau-
kee, the oldest and most
prominent event on the
women's tour. In general,
the female players take
home far less than the men,
but both sexes constantly
lament how little money
there is to be made - legiti-
mately - in pool. The wom-
en stay in motels, doubling
up to save money, driving
all night to save on air fare
and washing out underwear
late at night in the sink.
Though ranked No. 1, Ma-
taya earns between $80,000
and $90,000 a year - that
includes prize money, her
Brunswick salary and in-
come from exhibitions and
trade shows. The top male
players make perhaps
$100,000. Even.professional
bowlers make more money.
And the pool revival that
flourished in the wake of the
1986 movie "The Color of
Money" - a burst of new,
upscale pool halls, an in-
crease in table and cue
sales, an epidemic of news
articles about yuppie pool -
has leveled off. That promis-
ing boom, moreover, failed
to translate into network
coverage or additional cor-
porate sponsorship. Lately,
players have taken to de-
scribing their sport in the
downcast tones of ship-
wrecked sailors who have
elatedly waved at an ap-
proaching rescue plane only
to watch it turn and vanish
into the horizon.
It was survival that forced
the women and men to cre-
ate a joint tour in 1990, the
Professional Billiard Tour
Association (P.B.T.A.), to
share administrative costs
and stage events in which
both the men and women
could play, though not
against each other. Last De-
cember and again this
month, the women almost
pulled out of the tour, angry
that the men were refusing
to grant them an equal say
in business decisions.
Among other grievances
the women shared, the men
had taken it upon them-
selves to ordain their own
"Pool saved me from becoming a hooker," says Robin
Bell, now a born-again Christian and ranked No. 3.
commissioner of pool, a
large, breezily self-confident
Florida businessman and
promoter named Don
Mackey, who the men hoped
would become pool's answer
to Pete Rozelle, giving the
game recognition, stature
and more prize money.
Mackey, who wants to pro-
mote glitzy celebrity match-
es to rev up viewer interest,
never tires of reminding
players that just playing
good pool isn't enough.
"While Willie Mosconi made
balls, Minnesota Fats told
jokes and everybody re-
membered Fats," he says.
Mackey's show-biz tenden-
cies dismay many of the
women, who would prefer to
have television concentrate
on covering the tourna-
ments. "Pool is like chess,"
Mataya says. "The fans
need to be educated. Yes, we
want to make more money,
but we don't want to be like
pro wrestlers. We don't want
to put on a show that will
make the players sick."
The women reluctantly
accepted Mackey as their
commissioner, but mistrust
between the men and the
women continues to sim-
mer. The sexual politics of
professional pool are a little
like the struggle colleges
went through going co-ed in
the late 60's. Only in the case
of pool, it is like the Virginia
Military Institute trying to
merge with Wellesley.
L OOL PLAYERS
are per capita the
most male chau-
vinist of any
group in Amer-
ica," Jacky
Moeller says
cheerfully. A
pleasant-looking woman in a
wool business suit and with
an ever-present briefcase,
Moeller, the marketing di-
rector of the P.B.T.A., has
come to the Sands Regency
hotel in Reno, where a major
men's tournament is in
progress. One of Moeller's
jobs is to make sure that the
men there abide by the
P.B.T.A.'s rules of conduct
and ethics - no mean task.
Before the matches, Moeller
strolls casually past each
pool table in the Imperial
Ballroom, peering discreet-
ly into paper cups, checking
for alcoholic beverages.
Moeller doles out fines for
gambling, excessive drink-
ing, improper dress and ob-
noxious behavior.
Moeller was the only wom-
an attending the tournament
in an offical capacity. The fe-
male players, who have been
invited to the Reno event only
twice in 14 tournaments, are
unwelcome because the
Sands Regency, which puts
up the $20,000 in total prize
money, contends that it can-
not make a profit on a wom-
en's tournment. Women don't
draw enough spectators, and
unlike the men, they don't
gamble (and lose) enough
money in the casino.
If Moeller herself looks
somewhat out of place, the
male players, who tend to be
broad-shouldered, husky
and given to open-necked
shirts, gold neck chains and
heavy rings, seem perfectly
at home at the Sands, a gau-
dy establishment whose lob-
by slot machines are
crammed in between an
Arby's, a Winchell Donuts, a
Tony Roma's ribs outlet and
several bars - all the male
players' major food groups.
Depending on their moods,
or winnings, the men treat
Moeller either as Nurse
Ratched or as Wendy to
their Lost Boys. Once, when
she sent a male player back
to his room, on the grounds
that his pants had belt loops
and therefore he was obliged
to wear a belt, he snipped off
all the loops with nail scis-
sors. "My job is not to make
players happy," Moeller
says firmly. "It's to keep
them in line."
Ewa Mataya's former
husband, Jim, 42, who insists
on being known by the nick-
name Minnesota Fats gave
him nearly 15 years ago -
Pretty Boy Floyd - is a liv-
ing rebuke to a kinder,
gentler pool. Throughout his _
career, he has alienated
sponsors, frustrated pro-
moters and aggravated ri-
vai players. The Matayas
were divorced last October
after 10 years of marriage,
and he is the first to admit
that his drinking and gam-
bling drove them apart.
Pretty Boy Floyd is con-
sidered the bad boy of pool,
which, considering the com-
Oetition, is no small
achievement. Dressed like
Sky Masterson in a black
shirt, black pants, black al-
ligator shoes and belt - a
cigarette dangling danger-
ously from his lip - Pretty
Boy Floyd plays as fast and
loose at the pool table as he
does with Jacky Moeller's
rules. In open defiance of
the prescribed code of con-
duct, he orders a Scotch and
water from the skimpily
clad cocktail waitress and
instructs her to put it on his
tab. "My credit is good - I
owe everybody in town," he
tells her, loud enough to
cause the officials to wince.
But they let it pass.
After running the rack a
second time in a row, Pretty
Boy Floyd cannot resist
goading the officials further.
"Howze everything?" he
asks one. The official, non-
plussed, replies: "Uh, fine.
How are you?" Pretty Boy
Floyd retorts with a smirk:
"Just fine - as long as the
Charlotte Hornets win to-
night, that is."
Two hours later, after
mowing down his opponent
13 games to 1, Pretty Boy
Floyd saunters over to the
bar. "Any money I make is
from gambling," says Pret-
ty Boy Floyd, who has also
made an instructional video
on how to hustle pool. "If you
tried to live on prize money,
you'd starve to death - it's
an insult." His tournament
earnings, which, he says,
barely cover expenses, are
$15,000 a year. Over another
Scotch, he is quick to anger
when discussing the status
of professional pool and, in
particular, the pool industry,
which he considers exploit-
ive. "Brunswick gives play-
ers maybe a total of $40,000
for TV tournaments - Mi-
chael Jordan wouldn't sign
an autograph for $40,000," he
fumes. "The corporate
squares treat us like dogs,
and want us to act like gen-
tlemen."
Still raw over the divorce,
he blames Brunswick, which
sponsored his wife but not
him, for driving a wedge be-
tween them. Her eclipsing
stardom didn't help. "Ewa
thinks she can go it alone,"
he says in the sorrowful
tones of a poolroom Norman
Maine. "I taught her every-
thing, but now she doesn't
need me. Now, I can't tell
her anything."
E WA MATAYA
credits her husband
for having coached
and supported her
as she moved up the
ranks, but she is re-
luctant to discuss
publicly her decision
to divorce the man she moved
in with at age 17. "He is Nik-
ki's father," she explains, re-
ferring to their 6-year-old
daughter. "And we still have
to see each other at the tour-
naments."
The daughter of an awning
and Venetian blind manu-
facturer, Mataya grew up as
a tomboy, skiing and playing
basketball and soccer. At 14,
(Continued on page 62)
36 PHOTOGRAPHRYDARRYLEIITRINE/ONYX PORTHENEW YORKTIMES,

she started going to the local
pool hall to be with the boys,
and went pool-crazy instead.
In her tiny hometown of Op-
pala, Sweden, the game had
no stigma. When men slyly
ask her variations on how-
did-a-nice-girl-like-you? she
does not play along. "Pool
was always upscale in Swe-
den," she tells them.
At 17, she won the 1981
Swedish pool championship
for women and entered a
tournament in New York City
with a grant from the Swed-
ish Government. There she
met Jim Mataya, then 31, and
after a five-day courtship the
couple moved to his home-
town of Grand Ledge, Mich.,
and got married.
She spoke almost no Eng-
lish, learning it, she says,
"like the mermaid in
'Splash' - from 'The Brady
Bunch' and 'Love Boat."'
Friends tease her about ear-
ly Ewa-isms, like calling a
colt a "horse puppy."
There were few women's
tournaments in those days,
so restless and bored she
went to New York to be a
model "because people told
me I should." But she dis-
liked it and went home after
less than a year. Prodded by
her husband, she then went
to work for nine months as a
Bunny at the Playboy Club
in nearby Lansing. That, she
loved. "It was like the pool
clique," she says. "All the
girls, we had so much fun
together." She didn't mind
the customers ("It they
touched you, they were out")
or the costume ("Gloria
Steinem exaggerated, but it
was tight"). She played pool
mainly as a hobby, but then,
after the birth of her daugh-
ter, took the baby with her to
tournaments - often to
watch her husband play,
sometimes to play herself.
When Nikki started school
and stopped accompanying
her mother to tournaments,
Mataya's game got better.
She was able to practice six
hours a day, honing her
skills, and saw the work be-
gin to pay off with several
big victories in 1988. In 1990,
she won five out of nine tour-
naments. Before then, only
Jean Balukas had so domi-
nated the tour.
Mataya now lives with her
daughter in a small ranch-
style house with light rose
wall-to-wall carpeting in a
suburban subdivision in
Grand Ledge. The rooms
are bare of furniture - her
ex-husband took the couch,
chairs and bed boards - but
the waiis a cril_~wered bv
framed color photo rap s of
wa and Jim and N' f
wa sin at Women's
norts Foundation dinners
with luminaries like Chris
Evert and nMartina Navrati-
1.gv~ In the garage is a
-small, sporty turquoise Ea-
gle Talon - her symbol of
marital independence.
Mataya practices on a
Brunswick table in her nar-
row basement and drives to
her favorite poolroom when
she feels like a game. There
are three places to play
pool in Lansing; she consid-
ers the closest one, which
comes with a full comple-
ment of louts and drug us-
ers, "too sleazy," and the
more upscale one "too yup-
pie, too distracting." Pock-
ets, a dark, cavernous pool
hall that is always open,
even on Christmas, is just
right. "People come here to
play pool," she explains.
"That's it." In fact, Pockets
could pass for the pool hall
in "The Hustler," the one in
which the cashier tells Fast
Eddie Felson: "No bar, no
pinball machines, no bowl-
ing alleys. Just pool. Noth-
ing else. This is Ames, Mis-
ter."
The Pockets regulars all
know her, and they know
better than to flirt or inter-
rupt when she is executing a
shot "People here know how
to show courtesy and re-
spect," she says.
C
OURTESY AND RE-
spect were what Ma-
taya had hoped for as
she flew to Los Ange-
les to tape a segment
for "The Montel Wil-
liams Show," a Phil-
Oprah-Arsenio-esque,
nationally syndicated talk
show. It was Mataya's first
talk show appearance - un-
less one counts a few minutes
on the Jerry Lewis telethon
last fall. (In that instance,
Mataya hit a cue ball out of
Jerry's mouth, while the co-
median was lying spread-ea-
gle on a pool table.)
She was not prepared for
the Montel Williams show's
rollicking conceit "Games
Men Play, and the Women
Who Beat Them at It" In
addition to Mataya, who was
paired against the male pool
player, Lou Butera, the pro-
ducers had booked Lori
Johns, a female drag racer,
Zap, a petite, tanned blonde
with Popeye biceps who is a
regular on the show "Ameri-
can Gladiators" and Lynnette
Love, a 6-foot-3-inch black
taekwondo champion, who
was to participate in a fake
kick-boxing match against a
male opponent half her size.
The tenor of the program
was decidely more Geraldo
than Bernard Pivot. Mataya
earnestly tried to explain
how to put "English" on the
cue ball as she demonstrat-
ed trick shots. Smiling
gamely throughout, she
looked about as comfortable
as Audrey Hepburn would at
a mud-wrestling contest.
- Durina a commercial
break. Mataya tiDtoed out-
side for a ci arette, sighed
eavily and whispered, "I
don't like it when they make
a big joke out of it."
She felt the show was trivi-
alizing her sport. "Pool p!ay-
ers give their entire lives.
..." Her voice trailed off.
Then she stood up, squared
her shoulders and prepared
to return for the grand finale
of the Battle of the Sexes.
"Still," she said hopefully, "I
suppose it could be good pub-
licity for pool."
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