USC Tobacco Industry Monitoring Project Collection
Status Report for Week Ending 930226
Abstract
Report from Edna Moore to Ina Broeman. Updates & brief information on Community Event Marketing & Minority Advertising. Numerous promotional giveaway items in the works, (e.g., Cinco de Mayo festival for B&H, Black Expo, Military Tours, Marlboro Autoracing, State Fair Music Tour, Hispanic Music Events, bar nights for military, etc.); B&H specific events (Blues & Rhythm, Black Expo USA); B&H Hispanic Events for different cities; Merit Bowling; etc. For Virginia Slims Tennis, mentions "There's a good possibility that the Governor [Illinois] will attend the matches on Saturday." And publicity: "Martina did a photo shoot for _USA_Today_" Autoracing is in progress with bar night promo, etc. Info on vans. Mentions entertainment marketing with Spring Break. Mentions various slogans/materials to be used in different areas. Mentions advertisements in program for '93 Indy Cars: "Sending Josh Slavitt a note regarding placement of 'say no to smoking' ads..." See other similar weekly status reports: 2043667689-7695, 2043667696-7709, 2043667723-7733, 2043667737-7741.
Fields
- Named Organization
- Army
- B+H Blues + Rhythm
- Brooks Dunn
- Festival Productions
- Grand Combo
- Hansel
- Img
- in Black Expo
- Itp
- Leo, Leo Burnett Agency
- Marine
- Military
- Navy
- Phoenix Marketing
- Sdi
- Smsi
- Air Force
- Type
- MEMO, MEMORANDUM
- MRRT, MARKET RESEARCH REPORT
- Named Person
- Xxellen
- Arroyo, J.
- Boguss, S.
- Factor, S.
- Ferrin, R.
- Jones, F.
- Moore, E.
- Schumann, M.
- Smith, G.
- Target Market
- hispanic
- latino
- african american
- military
- Author
- Moore, E.
- Subject
- marketing
- promotions
- advertising
- event
- event sponsorship
- motor sport sponsorship
- promotional merchandise
- Brand
- Benson & Hedges
- Marlboro
- Merit
- Virginia Slims
Document Images
PHILIP MORRIS U.S.A.
NTER-OFFICE CORRESPONDENCE
;U .ARK AVENUE, NEW YORK, NY 10017
TO: Ina Broeman DATE: March 2, 1993
'
FROM Edna Moore'
SUBJECT:
Status Report for Week Ending 2/26/93
COMMUNITY EVENT MARKETING
1993 Calendar: To date we still stand at 96.5% completion of
scheduled events for 1993. Still seeking two Hispanic
events for B&H in Los Angeles and Dallas in order to
complete calendar.
ri I: Awaiting proofs on all materials ordered for 1993. We
are on target with our delivery due dates.
- Water Bottle
- Cassette Player Holder
- Caps
- Banners
- Sweepstakes Boards
- Sweepstakes Tickets
Professional Service Agreements:
Event Execution Agencv:
Sooth/Tent:
Following contracts are in final form for vendor's
signature:
- State Fair, Glenn Smith
- State Fair, See Factor
- Black Expo, Fred Jones
Military pending armed forces approval for 1993
program.
- Glenn Smith
- See Factor
Met with Marcella Schumann and Phoenix Marketing;
have approval on submitted proposal. Will start to
generate contract agreement with Legal.
Purchasing has approved 1220 Exhibits for
manufacturing of indoor exhibits. Richmond will pay
for 50% of cost. Purchase Reqs have been
submitted. Outdoor tent bids are under review.
Minority Advertising:
Submitted ROP request to Media Dept., to date we
have received V.S. Black and Hispanic schedule as
well as Community Events Hispanic Media Plan. Still
awaiting Marlboro Racing media plan. Creative brief
submitted for Calle Ocho Festival ROP ad. Art and
keyline to arrive 3/1/93 from Leo Burnett.
MARLBORO:
State Fair Music Tour:
Have continued conversations with the following five
fairs:
Volume Change
LY/YTD
- Mid South Fair 10/2 -23.5%
- South Carolina 10/20 -24.6%
- Jacksonville, FL 10/22 - 2.3%
- Louisiana 10/24 - 7.5%
- Alabama 10/23 - 8.5%
Hispanic Music Events:
Glenn Smith Presents at our request has submitted a
bid to Brooks and Dunn, Suzy Boguss for all five state
fairs, we are awaiting a response.
Schedule of events are as follows:
- Calle Ocho 3/14 -31.6%
- L.A. Fiesta Broadway 4/25 -51.3%
- San Antonio AlamoDome 6/6 -25.3%
- El Fieston, NY 9/5 -15.9%
- Pan American, Chicago 8/8 -20.3%
Calle Ocho talent listing consists of Grand Combo,
Joe Arroyo, and Hansel. Three pack t-shirt offer starts
2/24.
Have secured sponsorship for Fiesta Broadway, El
Fieston, and AlamoDome. Chicago still in
negotiations.
Trade Marketing in Region Three may apply their Flex
Fund Budget to both State Fair and Hispanic concerts
in order to generate off concert ticket price offer.
Volume Change
LY/YTD
Community Events: Proposals under review for'93 participation.
iMi itarv:
Approval request letters to Military Headquarters have
been mailed: Replies from military branches have
been positive to date. Navy and Marine have given us
approval for 1993 tour. Air Force responded with a
verbal approval. Still awaiting Army's approval, due
week of 3/1 /93.
BENSON & HEDGES: Black Expo USA agreement secured. Stage
sponsorships for:
Change Volume
LY/YT
Houston 5/22 -7.5%
Philadelphia 6/5 -37.9% still
remain as scheduled. Have been informed to remove
New York show (4/24) from schedule due to B&H
Blues and Rhythm primary concert conflict and
resubmit a new market.
Have been informed that Fred Jones will not be
booking talent. He will only support the production
element of the concert. Festival Productions, as
primary B&H Blues and Rhythm promoter will book
talent for both units to avoid confusion in marketplace.
Have started conversations with Indiana Black Expo
week of 2/22 for July 2 concert date, and with Sales
Force concerning retail tie-in.
Remaining calendar of events promoters/organizers
have been notified of participation in 1993.
B&H Hispanic Event: Have identified 4 of the 6 events needed:
- New York
- Miami
- Chicago
- San Antonio
Still reviewing opportunity in Los Angeles and Dallas.
BENSON & HEDGES BLUES AND RHYTHM
Event Execution: B&H Blues and Rhythm marketing plan was submitted
to Brand and Senior Management on February 22.
Submitted program/creative timetable and expenditure
schedule to Brand on February 25.
Markets:
SMSI
Miscellaneous
VIRGINIA SLIMS/MERIT
The revised 14 market list includes:
- New York/New Jersey, Chicago, Philadelphia,
Detroit, Atlanta, St. Louis, New Orleans,
Raleigh/Durham, Charlotte, Miami, Los Angeles,
Oakland, Dallas.
A meeting with Festival Productions to negotiate and
contract on May 2.
Met with SMSI representatives to explore a retail tie-in
with B&H Blues and Rhythm. SMSI will submit a test
market proposal by March 5th.
A four-day training program was conducted in Winston
Salem for the 35 SMSI marketing managers and
assistants who will be overseeing the B&H Special
Kings Blitz Sampling/Retail program from 2/15-8/15.
Representatives from PM's Brand, Legal, Events and
Sales departments were in attendance.
Retail pre-sell activities began week of 2/22.
Meeting scheduled for 3/8 with SMSI, Brand, Legal,
Government Affairs and Event Marketing to discuss
final promotional plans and the PR media plan.
Just learned from Brand that B&H Special Kings may
not be launched on West Coast. The following B&H
Blues and Rhythm and SMSI markets (St. Louis,
Oakland, Los Angeles and New Orleans) could
possibly be replaced with Birmingham, Milwaukee,
Richmond/Norfolk and Charlotte.
VIRGINIA SLIMS TENNIS Contracts:
- Florida - held up for 4 days with Elisa Moore; now in
Budgets.
- ITP: Being routed
- Los Angeles: Awaiting changes/approval from
promoter.
SOUTHERN WOMEN'S SHOWS Contracts:
- SDI: Major changes after SDI reviewed artwork; new
draft received 2/26 and work progressing to meet
deadline of first show March 4 in Nashville
All elements on schedule: booth reconstruction,
computers and printers, materials
MERIT BOWLING Contract: Final contract on EIIen's desk for signature.
Brand to supply list of 47 key markets
Creative brief received from IMG. Gave copy to Bob
Ferrin to review.
1800-2000 bowling centers to participate
