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THE BLACK MARKET AND ITS MEDIA USAGE

Date: 23 Oct 1992
Length: 49 pages
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Abstract

Leo Burnett memo to media planners and buyers. Memo provides information on the media habits of the African-American population. Following a brief demographic overview of the Black population, usage of television, radio, and print by African Americans is compared to general population usage. A complete listing of Black targeted media, as well as sources for measuring media usage are attached.

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African American
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African Americans
marketing
mass media
research
Research Studies
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. LEO BURNETT U.S.A. OFFICE MEMO n0V ~ 1,VJ 92 _ October 23, 1992 ) , / 1 TO: CC: Media Di ectors As nt Media Directors Media Supervisors Media Buyers/Planners Media Research Mr. W. Hadlock - 9 Mr. D. Hobbs - 9 Ms. D. Cohen -14 FROM: Robin Brandes RE: The Black Market and Its Media Usaae This memo is written to provide information on the media habits of the African-American population. Following a brief demographic overview of the Black population, usage of television, radio, and print by Blacks is compared to general population usage. A complete listing of Black targeted media, as well as sources for measuring Black media usage, are attached in Appendices C and D, respectively. This memo focuses on the media usage of the Black market. Marketing Research will be issuing a more extensive analysis of the Black market in the near future, which will focus on the following marketing aspects: an extensive profile of Black consumers with lifestyle characteristics; an overview of the hot topics in the Black press - fads and trends; issues on the minds of Black consumers; Black consumer buying and spending habits; and examples of targeted marketing concepts. HIGHLIGHTS Demographics - While Blacks make up just 12.1 percent of all Americans, their population is growing faster than both the total United States and the White population.
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. 2 - The economic stature of the Black population in the U.S. remains lower than the total population. While Black median incomes are far lower than the total, their educational achievements are improving, bringing this group one step closer to achieving a higher income bracket. Media Usaae - Black Americans watch more television than the total population, particularly during the early morning, daytime, and late evening hours. The shows achieving the highest Black ratings tend to be situation comedies featuring Black lead characters. - Radio also reaches Black Americans. They spend slightly more time listening to radio than the overall population. The only exception is Black men 18-24 whose listening time is similar to that of all men that age. Nearly half of all Black adults versus one third of total adults can be reached over a one week period during overnight listening (lAM to 5AM). The most highly targeted radio format for reaching Black persons of all ages is Urban Contemporary. - While Blacks are not any more likely to read magazines than Whites, they are far more selective than Whites about which magazines they read. They are somewhat less apt to read the daily or Sunday newspaper. DEMOGRAPHIC BACKGROUND The following demographic overview is based on data from 1990 Census Bureau reports. Population Growth Since 1980, the Black population has grown 13.2 percent, far greater than the 6 percent growth experienced by the White population and the 9.8 percent growth seen in the total population. By comparison, the Hispanic population has grown 53 percent since 1980. The higher growth rate in the Black community is the result of a younger population and the age-specific fertility rates that are somewhat higher for Blacks than those of Whites. In addition, immigration from the Caribbean has added to the growth of the Black population. Aae The median age of Black Americans is 28, about six years younger than White Americans. Since 1980, both groups have experienced an increase in the median age of about three years. ~ O ~ ~ ~ t-~ ~ ~
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3 Education More Black Americans today are achieving higher academic levels, although the gap between White and Black educational achievments remains substantial. In 1980, 51.2 percent of Black Americans aged 25+ finished high school, compared with 70.5 percent of White Americans. By 1990, 66.2 percent of Black Americans aged 25+ had four years of high school versus 79.1 percent of Whites. In 1980, one in 12 Blacks aged 25+ had a college education versus one in five Whites. By 1990, one in nine Blacks aged 25+ had completed four years or more of college versus one in five Whites. Income Overall, Black median income in 1989 was not statistically different from the 1979 level when adjusted for inflation; Black median income was $20,210 versus $35,980 for Whites. Comparing median earnings across all educational categories of year-round, full-time Black and White workers, earning ratios for Black and White females were closer at both the college and the high school level. Black male incomes were far lower than White male incomes at both education levels; however, the difference was greater at the college level. MEDIAN INCOME LEVELS 1989 High School 4+ Yrs. College Black Female $16,440 $26,730 White Female 16,910 27,440 Black Male 20,280 31,380 White Male 26,510 41,090 Source: 1990 Census Report. Geography More than 80 percent of Black Americans live in metropolitan areas, with over 50 percent living inside the city and about one-fourth living just outside the city. One in five Blacks live in non-metro areas. While the majority of Black Americans do live in metropolitan areas, some metros are disproportionately Black compared to others. In addition, the areas of growth for the Black population are not always metropolitan. The Black population in outer-ring suburbs of central cities is experiencing substantial growth. Half of the Black American population lives in the South. The share of Blacks who live in the Midwest is decreasing. A list of the top 50 Black metropolitan areas, the top 50 Black DMAs, as well as a ranking of the fastest growing Black counties, are included in Appendix A. p,o
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4 S2qnding Power Because Black Americans are largely urban with lower income levels, Black consumers often are not considered a big market for durable goods and cars. However, in many big ticket categories, African Americans are just as likely as the White population to own luxury items, and planned purchases often exceed those of Whites. Luxury Possesions Percent Ownership 10 20 30 40 50 60 70 80 VCR Car/truck CD player Answer Mach Microwave ~ "1XI1I1ZZZZA = Black m White Source: Deloitte and Touche/Impact Resources. Car/truck Vacation/travel Furniture TV(VCR Hm. appliance Jewelry/watch Stereo equip. House/land Computer Planned Major Purchases 0 Ne)d Year 5 PelrOent Owne i~ ip 20 O Black =White Source: Deloitte and Touche/Impact Resources.
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~~ MEDIA HABITS This section compares Black audience media usage with total audience usage. Network, syndication, and cable television viewing data were extracted from the March 1992 Nielsen Network National Audience Demographics report (NAD), February 1992 Syndication NAD, and Second Quarter 1992 Cable NAD. Radio listening information was taken from Arbitron's 1991 Black Radio Today and 1990 Radio Today. Readership information was based on Simmon's Study of Media and Markets for 1991 and 1992. Television Time Spent Black households watch more television than all households. This is true across all demographic groups: HOURS OF TV VIEWING IK-Su 24 Hours HS WW18+ W18+ M18+ T12-17 K2-11 Black 42.9 Total 30.1 24.9 16.4 28.7 20.1 25.0 17.3 17.6 12.6 18.6 13.4 Index 143 152 143 145 140 139 Source: A.C. Nielsen, NTI National Audience Demographics, March 1992. Dayparts Across all dayparts, a greater percentage of Black households watch television than White households. However, the differences vary by daypart. Black Household Using Television (HUT) levels are far higher than total HUTs during early morning (M-F 7 to 10 AM), daytime (M-F 10 AM to 4:30 PM), and late evening (M-Su 11:30 PM to 1 AM). The Black usage advantage is not as great during prime time (M-Sa 8 to 11 PM/Su 7 to 11 PM). ~ O ~ ~ C.O ~ E-L 00 G~
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6 BLACK TV USAGE LEVELS VERSUS TOTAL USAGE LEVELS Daypart Black % Total % Index M-Su 24 Hour 42.9 30.1 143 Early Morning 31.2 22.4 139 Daytime 39.8 26.9 148 Prime 70.5 60.3 117 Late Evening 49.9 28.4 176 Source: A.C. Nielsen, NTI National Audience Demographics, March 1992. As would be expected, greater TV usage by Blacks in many dayparts has an impact on audience composition. For example, looking specifically at late night audience composition, Black women 18+ account for nearly 22 percent of all women 18+ watching television between 11:30 PM and 1 AM, but, constitute only 10.2 percent of the total NTI sample. PERCENT OF DEMOGRAPHIC TV AUDIENCE THAT IS BLACK WW18+ W18+ M18+ T12-17 K2-11 Daypart $ % % % % M-Su 24 Hours 18.9 16.7 14.8 22.0 21.1 Early Morning 16.9 16.5 18.2 25.5 14.6 Daytime 20.6 16.8 19.4 21.3 20.0 Early News 14.8 13.6 11.4 18.3 19.4 Prime 15.2 13.6 11.0 18.6 22.4 Late Night 24.1 21.7 17.3 28.8 37.5 Black Population (% of total NTI Sample) 12.2 10.2 8.4 13.3 12.1 Source: A.C. Nielsen, NTI Audience Demoarahics, March 1992.
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7 Network TV Top-rated network shows among Black viewers tend to be situation comedies featuring Black lead characters: In Living Color (40.7), A Different World (40.3), Fresh Prince of Bel Air (40.1), The Bill Cosbv Show (36.1), Family Matters (27.6), In the Heat of the Night (22.7) and Herman's Head (21.3). However, their preferences are not limited to programs with Black leads. Blossom (34.4), Married... With Children (26.7), and Cheers (23.3) round out the top 10 rated shows among Black Households. In contrast, other popular general market programs held little interest for Blacks including Evening Shade (5.8), America's Funniest Home Video (6.1), Northern Exposure (6.1), Murphy Brown (10.4) and Designing Women (11.4). Appendix B provides demographic audience composition for the top 25 rated network evening programs by Black and total households. Svndication Black ratings for syndicated programs are higher than total audience ratings across all demographic groups for all program types. However, the greatest difference between Black and total household ratings is for variety shows with Black hosts, such as: The Arsenio Hall Show (11.7), It's Showtime at the Apollo (11.1), and Soul Train (11.0). The top 10 rated syndicated programs against Black viewers include: Oprah Winfrey Show (20.7), Wheel of Fortune (17.0), World Wrestling Federation (15.9), The Cosby Show (15.6), Star Trek: The Next Generation (15.2), Wrestling Network (14.8), Current Affair (12.8), Jeopardy (11.8), The Arsenio Hall Show (11.7), and Street Justice (11.5). See Appendix B for Black demographic audience composition of the top 10 rated adult/general audience syndicated programs by Black and total households. Cable Television Cable Penetration in Black households (57.7%) is about equal to all households (61.1%). Similar to network TV ratings, Black household cable network ratings are much higher than general population ratings during late night and daytime, with a much smaller Black viewing advantage during prime time. TBS posts the highest ratings among Black households, men and women in prime time, late night and daytime. Insufficient sample sizes for Black teens and children make rating comparisons for all networks impossible.
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8 Not surprisingly, Black Entertainment TV appeals far more to Black adults than total adults. BLACK ENTERTAINMENT TV HH RATINGS Black Composite M-Su 24 Hour .6 .1 M-F 10 AM to 4:30 PM 1.1 .2 M-F 7 to 10 AM .6 .1 M-Su 8 to 11 PM .5 .1 M-Su 11 PM to 1 AM .1 0 Source: A.C. Nielsen, Cable National Audience Demographics, Second Quarter 1992. Radio Time Spent Black persons 12+ spend 14 percent more time with radio than all persons 12+. TIME SPENT LISTENING 40 30 ~ 820 x 10 26.5 12+ RADIO: M-Su 6 AM TO 12 Mid 12-24 I 27.3 18-34 Age I Black ® Total 27.7 25-54 27.3 35-64 Source: Arbitron, Black Radio Todav. 1991 and Radio Today, 1990.
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9 With the exception of men 18-24, Black men, women and teens listen to more radio than the general population. Black men 18-24 spend about the same amount of time listening to radio as the general male population that age. MALE TIME SPENT 40 30 i. °020 _ 10 ~- 18.0 24.3 18- 24 RADIO: M-Su 6 AM to Midnight 28.5 27.6 26.3 27.5 26.8 25-34 35-44 45-54 55-64 65+ Age 0 Black ® Total 12-17 Soirce: Arbitron, Black Radio Todav, 1991 and Radio Today, 1990. 40 30 y Ir rc~+20 W 22.4 10 28.0 26.0 12-17 18-24 25-34 35-44 45-54 Age ~ Black ® Total 27.7 55-64 Sotrce: Arbitron, Black Radio Todav, 1991 and Radio Todav, 1990. 27.4 FEMALE TIME SPENT RADI O: M-Su 6 AM to Midnight 28.0 27.9 65+
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10 Black working women spend an average of 20 percent more time listening to radio than total working women. 40 30 N rc-20 rL. 10 0 WORKING WOMEN TIME SPENT RADIO: M-Su 6 AM to Midnight 31.4 29.2 29.0 25.7 24.8 24.6 F/// A 18-34 25-54 35-64 Age O Black ® Total Source: Arbitron, Black Radio Today, 1991 and Radi_o,Tocay, 1990. Overnight Listening Overnight weekly cume ratings are far higher for Black males and females than all listeners. OVERNIGHT LISTENING 60 RADIO: WeeklyCumc Rating (1 to 5 AM) 46.9 49.6 49.1 49.4 49.6 49.3 50 40 33.1 30 /38.7 37. 31.1 37. 20 10 0 18-34 25-54 35-64 ® Black M ~ Total M® Black F® Total F Source: Arbitron, Black Radio Today, 1991 and Radio Today, 1990. O ~ ~ ~ h-~ N ~ GO Cr'~
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11 Format Urban Contemporary is by far the number one preferred format by Black persons 12+, but it is not among the top five choices of total persons. Share of Black listening to Urban Contemporary decreases with age, but remains the number one choice of Black persons 35-64. TOP FIVE RADIO FORMAT PREFERENCES BLACK VS. TOTAL 12+ 12-24 Rank Black Share % Total Share % Black Share % Total Share % 1 Urban 53.5 Adult Cont 38.6 Urban 76.4 Top 40 31.1 2 News/I'alk 11.5 News/Talk 12.8 Top 40 9.5 Album Rock 17.4 3 Religious 8.1 Top 40 11.6 Adult Cont 3.6 Urban 15.9 4 Adult Cont 7.6 Country 11.5 Religious 2.6 Adult Cont 11.8 5 Top 40 5.8 Album Rock 9.9 News/Talk 2.5 Country 7.0 18-34 25-54 Rank Black Share % Total Share % Black Share % Total Share % 1 Urban 65.4 Album Rock 19.2 Urban 52.7 Adult Cont 21.6 2 Top 40 8.3 Adult Cont 17.1 NewsfTalk 10.0 Country 12.3 3 Adult Cont 6.7 Top 40 16.3 Adult Cont 8.7 Album Rock 11.0 4 News/Talk 5.1 Urban 11.9 Religious 7.4 News/Talk 9.9 5 Adult Alt 4.8 Country 9.4 Adult Alt 6.9 Oldies 9.3 35 -64 Rank Black Share Total Share % 1 Urban 42.2 Adult Cont 22.7 2 News/Talk 15.4 News/Talk 15.2 3 Religious 10.9 Country 14.6 4 Adult Cont 9.8 Oldies 10.1 5 Adult Alt 7.0 Urban 6.1 Source: Arbitron, Black Radio Today, 1991.
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12 Print Based on Simmons Study of Media and Markets for 1991 and 1992, Black adults are somewhat less likely than Whites to say they read print: 80% of Blacks versus 83% Whites say they read magazines; 59% of `Blacks versus 63% of Whites say they read a daily newspaper; and 63% of Blacks.versus 69% of Whites say they read a Sunday/weekend newspaper. Blacks also are less likely than Whites to read two or more daily papers (8% vs. 13%). Simmons measures readership of a select group of Black-oriented magazines. Comparing magazine selections made by Black adults to the total population, Blacks are very selective in which magazines they read. The Black composition of the following Black-oriented magazines is higher than the Black composition in the total population (e.g., Ebonv,790; Essence,801; Jet,788) and somewhat higher for certain general market magazines, including the following: • Baby Talk (129) . Sesame Street Magazine (122) • Bride's (120) . Seventeen (136) • Cable Guide (170) . Soap Opera Digest (176) • Esquire (230) . Sport (201) • New York (135) . Weight Watchers (145) • NY Daily News Edition (286) . Working Mother (132) . NY News Sunday Edition (292) . Working Woman (142) • Parenting (140) . Washington Post Sunday (202) Simmons does not measure readership of Black-oriented newspapers and is extremely limited in the Black-oriented magazines that it measures. A complete list of Black-oriented magazines and newspapers is contained in Appendix C. . GQ (225) . Sporting News (156) . Glamour (138) . Sports Illustrated (133) • HarQer's Bazaar (122) . Star (168) • Inside Sports (171) . Stereo Review (130) . Mademoiselle (142) . True Story (175) • National Enquirer (154) . TV Guide (123) . New Woman (123) . Vogue (163)
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13 CONCLUSIONS The overall selectivity of Black American consumers in their media usage makes them a very reachable target market. TV provides the greatest viewing advantage compared to radio or print. However, all media considered here are viable for reaching the Black consumer. The far narrower listening habits of Black Americans to Urban Contemporary format radio makes radio rather attractive as well. Print also is a viable medium in which to reach the Black consumer. There are definite magazines which Black Americans tend to select and there are definite ones which they do not read. If you have any questions, please feel free to contact me. Robin Brandes X3502
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APPENDIX A: GEOGRAPHY - Top 50 Black Metropolitan Areas - Top 50 Black Designated Market Areas (DMAs) - Fastest Growing Black Counties ~ CS ~ ~ CG~ ~ F-~ ~ C0 ~
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PERCENTAGE OF BLACK POPULATION IN THE NATION'S 50 LARGEST METROS Metro Black Population % Black Population (000) Memphis, TN 41.7% 403.1 New Orleans, LA 35.0 433.3 New York, NY 29.5 2,535.6 Norfolk-Virginia Beach-Newport News, VA 28.7 407.0 Washington, DC 26.8 1,067.5 Atlanta, GA 26.2 762.6 Baltimore, MD 25.9 622.9 Newark, NJ 23.8 433.7 Detroit, MI 21.7 952.0 Chicago, IL 22.3 1,352.6 Miami-Hialeah, FL 20.9 410.6 Charlotte-Gastonia-Rock Hill, NC-SC 20.0 236.1 Philadelphia, PA 19.7 961.3 Cleveland, OH 19.6 358.0 Houston, TX 19.0 632.0 St. Louis, MO 17.3 425.1 Dallas, TX 16.5 429.6 Fort Lauderdale-Hollywood-Pompano Beach, FL 15.8 201.4 Nashville, TN 15.5 153.9 Oakland, CA 14.9 314.2 Milwaukee, WI 14.1 202.6 Indianapolis, IN 13.8 174.0 Cincinnati, OH 13.2 191.9 Kansas City, MO-KS 12.9 203.9 Orlando, FL 12.6 138.7 Columbus, OH 12.0 167.3 Los Angeles-Long Beach, CA 11.9 1,070.2 Fort Worth-Arlington, TX 11.0 150.3 Rochester, NY 9.7 97.7 Hartford-New Britain-Middletown-Bristol, CT 9.2 104.1 Bergen-Passaic, NJ 9.1 116.0 Tampa-St. Petersburg-Clearwater, FL 9.0 190.2 Pittsburgh, PA 8.2 168.7 Nassau-Suffolk, NY 7.7 200.7 San Francisco, CA 7.7 124.9 Riverside-San Bernadino, CA 7.4 200.5 Middlesex-Somerset-Hunterdon, NJ 7.3 75.1 Sacramento, CA 7.1 108.8 San Antonio, TX 7.0 92.3 Boston-Lawrence-Salem-Lowell-Brockton, MA 6.8 256.6 San Diego, CA 6.8 173.8 ~ ~ - CONTINUED - +x ss 0
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2 PERCENTAGE OF BLACK POPULATION IN THE NATION'S 50 LARGEST METROS - CONTINUED - Black Population Black Population Metro- $ (000) Denver, CO 6.1 99.9 Monmouth-Ocean, NJ 6.0 61.0 Seattle, WA 4.2 83.9 San Jose, CA 4.0 60.1 Minneapolis-St. Paul, MN 3.8 94.0 Phoenix, AZ 3.7 79.9 Portland, OR 3.2 39.7 Anaheim-Santa Ana, CA 1.9 46.3 Salt Lake City-Ogden, UT 1.0 11.2 Source: Sales & Marketing Management; 1991 Survey of Buying Power.
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TOP 50 DMA'S RANKED BY BLACK HOUSEHOLD Rank DMA Black % Total TV HH Black TV HH 1 New York 1,192,640 11.65 2 Chicago 515,530 5.04 3 Los Angeles 442,140 4.32 4 Philadelphia 411,020 4.01 5 Washington, DC 399,400 3.90 6 Detroit 343,590 3.36 7 Atlanta 315,510 3.08 8 Houston 247,940 2.42 9 Baltimore 219,300 2.14 10 Dallas 217,800 2.13 11 Memphis 191,350 1.87 12 Raleigh 191,290 1.87 13 Miami 189,830 1.85 14 San Francisco 184,760 1.81 15 Cleveland 178,410 1.74 16 New Orleans 167,420 1.64 17 Norfolk 166,820 1.63 18 St. Louis 146,500 1.43 19 Richmond 121,960 1.19 20 Charlotte 120,270 1.18 21 Birmingham 110,520 1.08 22 Jackson, MS 109,920 1.07 23 Tampa 96,080 .94 24 Columbia, SC 94,730 .93 25 Boston 93,970 .92 26 Shreveport 92,840 .91 27 Greensboro 87,240 .85 28 Jacksonville 83,570 .82 29 Greenville 82,220 .80 30 Orlando 80,260 .78 31 Nashville 78,980 .77 32 Cincinnati 77,800 .76 33 Mobile 76,640 .75 34 Montgomery 76,550 .75 35 Kansas City 75,610 .74 36 Indianapolis 73,480 .72 37 Milwaukee 72,050 .70 38 Baton Rouge 71,790 .70 39 Little Rock 70,280 .69 40 Hartford 69,640 .68 41 Pittsburgh 69,600 .68 42 Charleston, SC 66,290 .65 43 Augusta 66,130 .65 44 Savannah 65,190 .64 45 Columbus, GA 62,910 .61 46 Columbus, OH 61,540 .60 47 Greenville 59,980 .59 48 Macon 58,970 .58 49 Sacramento 57,720 .56 50 San Diego 54,940 .54 Source: NSI, Black and Hispanic DMA Market and Demoaraphic Rank Report, September 1991. t~? ~ ~ ~ ~ ~ ~ I~
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FASTEST-GROWING COUNTIES FOR BLACKS 1990 Black 1980 Black Percentage Change Rank County State Pop. Pop. 1980-1990 1. Jefferson New York 6,501 273 2,281.3% 2. Gwinnett Georgia 18,175 4,095 343.8% 3. Clayton Georgia 43,403 10,494 313.6% 4. Cobb Georgia 44,154 13,056 238.2% 5. Arapahoe Colorado 23,279 8,444 175.7% 6. Cleveland Oklahoma 5,271 2,131 147.3% 7. San Bernadino California 114,934 47,812 140.4% 8. Essex Massachusetts 15,809 6,673 136.9% 9. Kings California 8,243 3,583 130.1% 10. Fort Bend Texas 46,593 20,419 128.2% 11. Denton Texas 13,569 6,174 119.8% 12. Johnson Kansas 6,917 3,160 118.9% 13. Prince William Virginia 25,078 11,597 116.2% 14. San Luis Obispo California 5,727 2,726 110.1% 15. Virginia Beach (City) Virginia 54,671 26,288 108.0% 16. Stanislaus California 6,450 3,123 106.5% 17. Riverside California 63,591 30,855 106.1% 18. Plymouth Massachusetts 16,520 8,144 102.8% 19. Norfolk Massachusetts 12,089 6,015 101.0% 20. Douglas Georgia 5,597 2,818 98.6% 21. DuPage Illinois 15,462 7,810 98.0% 22. Osceola Florida ;5,902 3,012 95.9% 23. Chesterfield Virginia 27,196 13,910 95.5% 24. Kitsap Washington 5,107 2,704 88.9% 25. Dane Wisconsin 10,511 5,688 84.8% 26. Fairbanks North Star Alaska 5,553 3,008 84.6% 27. Kenosha Wisconsin 5,295 2,886 83.5% 28. Hennepin Minnesota 60,114 32,986 82.2% 29. Montgomery Maryland 92,267 50,754 81.8% 30. Fairfax Virginia 63,325 34,985 81.0% 31. Oneida New York 13,661 7,721 76.9% 32. DeKalb Georgia 230,425 130,981 75.9% 33. Collin Texas 10,925 6,261 74.5% 34. Worcester Massachusetts 15,096 8,724 73.0% 35. Broward Florida 193,447 113,606 70.3% 36. Webster Parish Louisiana 13,277 7,858 69.0% 37. Orange California 42,681 25,286 68.8% v 38 Bristol Massachusetts 054 8 4 795 68.0% ra . 39. Williamson Texas , 6,861 , 4,112 66.8% ~ ~• 40. Solano California 45,839 27,786 65.0% ~.• 41. Sacramento California 97,129 58,950 64.8% -rs 42. Lehigh Pennsylvania 6,776 4,134 63.9% 43. Henrico Virginia 43,827 27,096 61.7% 44. Oakland Michigan 77,488 47,964 61.5% - CONTINUED -
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( FASTEST-GROWING COUNTIES FOR BLACKS - CONTINUED - Rank County State 1990 Black Pop. 1980 Black Pop. Percentage Change 1980-1990 45. Sonoma California 5,547 3,466 60.0% 46. Washoe Nevada 5,680 3,551 59.9% 47. Clay Florida 5,513 3,470 58.9% 48. Middlesex Massachusetts 40,236 23,358 58.7% 49. Howard Maryland 22,019 13,899 58.4% 50. Baltimore Maryland 85,451 53,955 58.4% Source: American Demographics Desk Reference, July 1991.
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APPENDIX B: BLACR AUDIENCE COMPOSITION - Network Evening Programs - Syndication Adult/General Audience
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PERCENT OF AVERAGE MINUTE DEMOGRAPHICAUDIENCETHAT IS BLACK TOP 25 RATED EVENING SHOWS-RANKEDON HH RATINGS Rank Black Composition (%) Program Total H H Black HH WW18+ W18+ M18+ T12-17 K2-11 60 Minutes 1 18 9.6 9.0 7.9 12.0 14.0 Rosanne 2 7.4 7.4 5.5 12.9 12.9 Murphy Brown 3 5.7 5.8 4.5 7.8 10.3 Home Improvement 4 7.8 7.8 4.9 12.9 11.5 Room for Two 5 8.0 8.8 9.2 IFR 24.0 Coach 6 7.1 6.1 18.8 11.8 9.7 Designing Women 7 7.1 6.7 5.2 9.1 12.4 Unsolved Mysteries 8 19 14.7 12.5 11.1 17.7 14.5 Full House 9 11.8 10.7 8.9 13.9 13.5 Major Dad 10 2.8 3.5 3.3 5.4 7.0 CBS Sun. N Movie 11 21 14.4 11.5 9.4 25.0 25.0 Murder She Wrote 12 8.3 8.1 7.8 4.2 16.3 Northern Exposure 13 5.8 5.9 4.2 7.3 11.6 20/20 14 20 12.9 11.6 10.2 20.6 25.6 Cheers 15 10 18.1 16.5 12.0 24.7 28.2 Evening Shade 16 2.4 3.4 3.7 6.5 6.8 Amer. Fun. Home Vid 17 4.0 5.0 4.0 5.2 3.8 Fresh Prince of Bel Air 18 3 37.4 35.4 31.2 25.3 34.5 Wonder Years 19 23 9.6 14.3 11.8 IFR 16.2 In Living Color 20 1 36.1 37.7 29.0 IFR 46.2 Wings 21 15.8 13.7 9.8 19.2 23.8 A Different World 22 2 36.5 33.0 30.1 42.2 45.9 Empty Nest 23 13.0 10.7 7.5 15.3 14.8 ABC Sun. N Movie 24 9.5 9.2 7.3 7.3 14.2 Family Matters 25 7 24.5 23.8 20.9 26.6 22.5 Bill Cosby Show 5 33.6 29.2 26.2 42.0 43.3 In the Heat of the Night 11 22.4 18.1 17.2 38.3 24.7 Married...W/Children 8 25.8 25.3 17.3 24.4 38.3 Blossom 6 34.9 32.1 29.3 23.6 33.9 Reasonable Doubts 24 20.3 18.8 17.6 > > NBC Mon. N Movie 9 26.3 19.1 17.4 27.1 36.0 Knot's Landing 13 22.0 18.4 17.3 36.9 34.3 True Colors 16 44.4 43.4 34.7 42.1 37.2 Roc 4 44.5 46.6 37.9 IFR 50.5 Dinosaurs 15 21.2 18.6 12.9 IFR 22.0 Step by Step 12 20.0 19.9 15.3 22.4 20.6 Parker Lewis 17 39.7 42.4 28.6 34.6 36.0 Baby Talk 22 20.2 18.3 14.1 18.6 18.2 Law and Order 25 21.7 17.5 15.2 > > Herman's Head ,::.. . _.. 14 24.4 24.4 16.3 22.3 38.0 Biack Popuiation (°o of total NT[ Sample) 112.2 ' 10.2 8.4 13.3 12.1 > = Relative error 25% to 49% IFR = Insufficient for reporting Source: Nielsen, NTI National Audience Demographics, March 1992.
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PERCENT OF AVERAGE MINUTE DEMOGRAPHICAUDIENCE THAT IS BLACK TOP 10 ADULT/GENERALAUDIENCE SYNDICATED SHOWS -RANKED ON HH RATINGS Rank Black Composition (%) Program Total HH Black HH WW18+ W18+ M18+ T12-17 K2-11 Wheel of Fortune 1 2 13.0 11.6 12.1 24.5 22.6 Jeopardy 2 8 10.4 9.1 9.1 > 16.1 Start Trek/Next Gen. 3 5 13.7 14.9 10.9 17.1 18.1 Oprah Winfrey Show 4 1 19.6 19.7 23.6 29.2 39.6 Entertainment Tonight 5 10.5 12.9 11.2 > 14.3 Wrestling Network 6 6 26.4 26.5 27.3 47.9 41.5 Current Affair 7 7 16.7 16.1 16.1 27.4 29.9 Married... W/Children 8 19.5 17.3 11.1 19.3 20.6 Cosby 9 4 23.5 21.8 24.9 28.9 28.1 Wid Wrestling Fed. 10 3 22.2 25.8 11.5 22.1 24.9 Street Justice 10 27.8 25.3 20.0 34.8 29.0 Arsenio Hall Show 9 39.3 42.5 36.0 45.5 65.9 It's Showtime at Apollo* 63.2 66.1 47.6 67.4 84.0 Soul Train* 5 71 70 3 3 60 71 8 4 68 ,.;_, . . . . . S(aek P©pulatlon of totaf NTI Samp!e) j19 ~ 0.2 ''8.3 :_- 3.7 ~ ~;7 *Not in top 10 rated programs, but high black composition. > = Relative error 25% to 49% Source: Nielsen, NSS National Audience Demographics, February 1992.
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APPENDIX C: BLACR TARGETED MEDIA VEHICLES - Commercial Black-Owned Broadcaster Facilities - Urban Contemporary Format Radio Stations - Black Oriented Magazines - Black Oriented Newspapers ~ O ~ ~ ~ ~ ~ ~ C,J ~
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Cali<ltercial Black-Ownt?d Broadcast Facilities a tiRtXxt" .FM LCLT Radlo/FM 105 LGFJ,XM A.G. Gaston, President L.T. Simas 11 Willlam Shearer, Prasidant Lirltwood Salton, Gonaal Managatr 307 Highwalr, 4911Tpass East-Wist JlroadeastinQ Inc. 3oobr T. Washington P.O. Box 2870 1100 South La Brea 3roadeasting Company Wist Helena 72990 Los Angeles l00Z8 P.O. Soet i!7 501/572-9506 213/l30-l090 Birmingham 35201 - 205/32644S4 I{SNE-FM qLH-FM Bishop L.E. Willis. President Stewland Moeris, President WEPZ-JIH Coeey Horton, General Maaager '1'md Produetions Inc. Johnny Roland, President Highway 85 3847 South Cronshaw Boulevard John Lnlght, General Manager Marshall 72650 I.os Angeles 90008 JRW Ptromotions Inc. 501/448-5800 213/299-5960 Routa i. Sox 43 Witnmpka g6092 tYDEJSM Dt,<AX-FRl 205/567-2251 Elmer Daney, President N. John Douglas, President Jackie Mallard, General Manager Linda Johnson, Gannral llQanagnr WATV,RM Danep Southwest Communications 3844 E. Foothill Boulevard Shelley Stow.t, Erskine R. Faush P.O. Dos 5086 Pmadona 91107 Birmingham Ebony Broadcasting Inc. Pia* Bluff 71611 213/681-2486 P.O. >dox 39054 501/534-0300 3025 Enslry Avenue ItNTV Z'V Birmingham 35208 W. Don CasanlL President 205/780-4034 Cil.i!'0=1Ri Sta+wa:t Park, GensnallSaaager Granite Sroadeastiag WAYE-RM ItACE-FM t3LS Par>< Avenue Bishop L.E. Willis, President Willfe D. Davis. President San Joso 95110 Cheryl Thomas. General Manager Ricky Tatum, General Manager 408/286-1111 1408 Third Avenue All Pro Broadcasting Inc. Birmingham 35208 161 N. LaSraa =POO-Fl4 205/786-9293 Inglewood 90301 Tirrp Collins, President 213/330-3100 Joe Randolph. General Manager Poor Peoples Radio WDIb-J1M/FM LisIZ-AlM/FM P.O. Sooc 1100t George H. Clay. President Pierre M. Sutton. President San Feaaeisco 94101 Now World Communications Inner City Broadcasting Corporation 415/346-5373 P.O. Dox 866 601 Ashby Avenue TtukngM 36083 Berkeley 94710 1GiGO-FM 205/727-2100 415/848-7713 Dr. Carlton Goodlett, President Woodi* Miller. General Manager WEUP-AM Frontier Communications Inc. Huntley Batu. President LDIA-AM P.O. Box 129 Virgina Caplet. General Manager Ragan Henry. President Fowltr l3625 Broadcast One Aleta Carpenter. General Manager 209/t344337 2609 Jordan Lane NowSystems Group Inc. Huntsville 35806 100 Swan Way ItWWN-FM 205/837-9387 Oakland 94621 N. John Douglas, President 41S/633-2548 lsn 1Wen, General Manager Douglas Broadcasting Inc. WSFU-FM ZEST f,M 980 Pacific Street. Suit. B Bishop LE. Willis. President N. John Douglas. President Placervilln 95567 2402 East Clarnncs Atinu• Allen Schults, General Manager 916/921-09Z1 TutkM.• 36083 Douglas Broadcasting Inc. 205/738-5101 San Franciscan Hotel CAlflftMCOY 1231 Market Street WTQX-J1M San Francisco 94103 WLND-AM Bob Car1 Bailey. Prasid•ot/GM 415/626-5585 1(atton Thornton. General Manager One Valley Gr.•k Circie Hartcom Inc. Salma 3i701 P.O. Roac 1480 205/872-1570 It3,OX-FM Wiadsor 06095 D.J. Howell. Prssident 203/i1114M1 WLA,XM Tom McCulloch. General Manager Bob Cazl Dailhr, Prastdent/GM LFOX Radio Inc. 1570 Woodmont Drive 123 Wist Torrance Boulevard lYtscumbia 35674 Redondo Beach S0Y77 213/374-9796 205/381-1862
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L CorRnenci.al Black-Owned IItvadcast FacilitieS ~ alr:::c: or cezcMau w11MM•Tv Ed Jon.s. G.naa111Saaager Howard IInisrdtT 2800 Uh Str..t. N W. 20Z/106.3200 WaaD4M , John Ruffin Jr.. ,1'r.dd.nt/G1d Sunao Broadcast Company Ina 4431 Rock Island Road Ft. Laud.rdal. 3331! 305/731-4800 W8t1R-FM Jam.s Watltlas. General MaaaP.r Howard IIni..rsitT S29 Bryant Str..t. N.W. Washington 20059 202/m6-3500 WIt7S-F]d Skip Fldq. Pt..id.nt/GM >l,lbimar Communications Inc. 4001 N.brasta A..nu.. N.W. WashinQton 20016 202/SS6-l300 WOL,IIM/WMId1-FM Cathy HuQh.s. President J.T. Stosr. General Manag.r-WOL Tom Gauga. General Managor•WMMJ Almic Broadcasting Company 400 H Street. N W. Washington 20002 202/675-4d00 WUST-AM Jam.s T. MeQu..n. President Lou Hankins. General Manag.r District Group Communtcations 815 V Str..t. N W. Washington 20001 202/162-0011 1iVYOB,AIr'I Ho..ard Sand.rs. President Lar.n Jacbon. G.n.ral Manager National Pr.ss Building 529 14th Str..t. N W.. Suit. 228 Washiagton 200tS 202/737-6400 rLOIUM WMOD-TV 43 John Ox.ndia.. President Ed Parbr. G.n.ral Manag.r Black Star Communications 4450-L Ent.rpris. Court M.lbourn. 32935 407/254-4343 WPIIL,AM Cho:l.. Ch.rry. Chairman 2591 South Nova Road S. Daytona B.ach 32121 l0U7a7.1131 WR3B-AM Jab E. Dan:.y. President 300 34th Str..t South tr208D St. P.t.rsburg 33711 113/864•1515 WTMRRM Paul C. Ma*. President W.st.r.ill. Broadeasting of Florida Iae. 5207 WashinQton Doul..ard T®npa 33619 113/8264108 i00-325.f743 WTVT. Chann.l 13 Clar.nc. V. McL... President P.O.Box31113 Tampa 33631.3113 813/976-1313 - OZOI8GI1i WFg.F'M Gr.gory A. Davis. President Davis Broadcasting Inc. P.O. Box 1100 Columbus 31"1 401/324-3708 WGXlITV 2/ H.rrpan J. Rutw11. President Russ.11 Ror.. Communications P.O.Box310 Macon 31257 912/745-242/ WIBB/WF)CM-FM Gregory A. Davis. President William Chatman. G.n.ral Manag.r Da.is Broadcasting Inc. 369 2nd Str..t Macon 31201 912/742•2505 WIGO•AM Dorothy Brunson. President Brunson Broadcasting of G.orgia 1S26 How.11 Mill Road Atlanta 30311 404/352-3943 WJIZ-FM Dr. John Robert E. L... President Silver Star CommunJcationi P.O. Box 5226 Albany 31706 912/432-7447 W>1QM.AM/WFAV=PM Dr. John Robert E. L... President Fred Suttl... G.n.ralliaaag.r P.O. Box 57i6 Cor1.1. 31015 912/273•1404 WOZS4AM Gregory A. Davis. President Da.i. Broadcasting Inc. P.O. Boa 1998 Columbus 31994 101/57C.3S65 WRDW,RM/FM H.nrr Brigham. President Val T.1 Inc. 1460 Eis.nhow.r Drive Augusta 30904 404/722•9717 WT61E-MS/WPXA-FM Gregory A. Davis. President Bill Ja.p.r. G.n.ral Manager Davis Broadcasting Company Inc. PA. Box 1384 Augusta 30903 803/279-2330 WTJH-AM Bishop L.E. Willis Val.ncia Williams. General Manager Willis Broadcasting 2120 Dodson Drive L'ast Point 30344 404/344-2233 WXAG,RM Larry Dlount. President Common Shar. Stock 2145 S. Mill.dg. Avenue Ath.ns 30605 101/519-1470 asIxoIf WBCP-AM J.w Pirtl. WBCP Inc. P.O. Box 1023 Champaign 62706 217/359-1580 WDEE-AM Charles R. Sh.rr.ll. Pr.sid.nt/GM Mariner Broadcast.ra Inc. 400 East Sibley Boulevard Harvey i0t26 70V210.3230 lkt a F3 r+• ~ ~ ~ ~
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3 Catmtr.rcial Black-Own®d Broadcast Facilities w=TY W. rion Corcv.e!t D.nnis tJpah..G.a.rallda~ag.r Granite Broadcasting lae. Zl07 Springfield Road 8. P.acia 61617 l[i1tSAt rTPI<.FM Dr. Marvin Wi1.on. Prsid.nt Pat Po..ars. G.n.ral Manag.r Shawn.. Broadcasting Ine. 3dQ3 Van Jlut.n 7op.ha i6611 WNOL-TV Quincr 1ons. President blad.lyn. Donnotb General Manager Quincy Jones Broadcasting 1661 Canal Street Now Orleans 70112 x9na-zssl 913/267-2300 sa/s2s48s8 wFSI..AM Bishop L.E. Willls. President 149 South tth'Strst East St. Louis 62201 618/271-1490 a7rroc>tlT ALOII,[I[ /sha i. lehasen, CQ0 cr.r3es Ic.etty, vio. Pr.dd..t/a.a.:al Wzos,MS Ben D. iohason. President ldatt $ctton. General Maazg.r wlnnfi.ld Lif. Broadcasting P.O. Box 66475 Maaa*a Is+ksea Baton Roug. 70896 S04/827•7060 W1PC,AM/WLNR-FM John H. Johnson. Pr.sid.nt Lllliaa ?.rr.11. G.n.ral Manag.r 25,4s t»tztr rriri Street L.ais.lW 40208 t302/i3i'i.3S3S W7I Dl1M/F!4 Thomas P. L.wis. Chairman f20 S. Michigan A..nu. Chicago 60605 J1Z/3'l'2•U00 LOQIBiI(i Iaza.s 1. Hutebinson. General Partner Penny Draail.. Vice Ptsid.nt/G.n.ral iKaaag.r WVON-AM W.sl.y W. South. Pr.sid.nt Hoy. Owens. G.n.ral Manag.r tDCE-1'M Gus E. l.a,wis. President/GM Trinity Broadcasting P.O.Don69 Boyce 71409 InterUrban Broadcasting of N.w Orleaas Inc. 2t'!8 Gra.l.r St:..t N.w Orleans 70119 SW/8Z2.1l4S Midway Broadcasting Corp. 318/793-2923 3350 South L.dsi. Avenue Chicago 80623 312/Z{7-i200 DCE-AM Joshua Jackson. Pr.sid.nt Mi17f! WVIITV INDIANA WF3M•TV 11 Horatio Handy. G.n.ral Manager Jackson t Company 413 J.ti.rson Str..t Lafayette 70501 318/233-4262 Dr.lams Duekn.r. President Barbara Cyr. G.naalManag.r Seaway Communioations 371 ?arQ.t Industrial Circle Bangor 04401 1.« Jackson. Pr.sid.nt 207/945-M7 4625 North L.yston. Avenue Indianapolts 46205 317/U4•1511 iQLX-FM Peter Monai.ti. Prrsid.nt Citywid. Broadcasting Corp. MASlLfffa WLTHAM 7707 Waco Street Baton Rouge 70806 501/926-1106 WEEE-AM 1>aathT Brunson Brunson Broadcasting Corp. Lor.naa Butler. Chatrmaa & CEO Intu Urban Broadcasting 3669 Broadway [TRY AM/FM 3000 Druid Park Drive Saltlmot. 21216 301/367-9322 Gary 46409 Henry Cotton 219/884-1370 North Delta Broadcasting W WIN-AM/FM W WCR-AM P.O. Box 1075 Bastrop 71220 318/381-3656 Ragan H.nry. President 200 South President Strst. Suit. 600 Saltimor. 21202 Bishop 1..E. Willis. Pr.sid.nt 301/332-8200 Willi. Smith. G.n.ral Manager Willis Broadcasting S!S Broadway Gary 46402 WCCL-TV. Chann.l 49 Barbara LaMont. President Crescent City Communications 620 D.sir. Str..t 1WSiCKDL1:H'f WiZD-AM 219/886-9171 N.w Orl.ans 70117 Ln Naah. Prsid.nt S04/945-1949 Nash Communications IOWA WEOL-AM 90 Warr.n Street Boston 02119 ~ 103C-TI[ Bishop LE. Willis. President 617/t27-2Z22 L.ais. P.rt.r, Pr+slds.t a a...l.v...t ntr+ela Willis Sroadcasting Company P.O. Boz 19085 -p ~ aaawa .. Stati.a M a:M r1al~.r It f . N.w Orleans 70119 i.t 1+ ~ ~ ~  ioAmeax Cossnaa7 Mrsednod 504/943-4600 r: 1 5lTK C.tla" Street ~ ~ waNrl.. tiC'lo3 i•• 3191234-1441
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Camiercial Black-Owned Broadcast Facilities >tacRIaAN WCHB4Iri Mary B.ll, President Dr. Wsad.ll Cox. G.n.ra111Kanap.r B.11 BzoadcastlaQ Corp. 32790 J3.nrT Buff Road lnkata 46141 313/27i-1440 WCTT FM NancZ- Watas, President Ruth Nali.y, G.n.sal Maaag.r Wat.rs Broadcasting Corp. 240 Polk Road J3art 49420 616/673-7129 WDZZ-FM Earl. Horton, President Sam Williams, G.n.ral Manag.r Eri. Coast Communications Inc. 1820 G.n.s.o Tow.rs F1int 4ti501 313/767-0130 WGPR•FM/WGPR TV G.etg. Matthews. President WGPR Inc. 3146 East J.if.rson StrNt D.troit 48207 313/2594a62 WJZL-FM MarT B.1L President Rob.rt Bass. G.n.ral Mang.r B.11 Broadcasting Corp. 2994 East Grand Boulevard D.troit 48202 313/871-0591 WESG•FM Ragan Henry, President 6S0 St.ph.nson Highway Troy 48083 313/589-7900 WEWM-AM Richard Culp.pper P.O. Box 828 Lentwood 49508 616/676-1237 WII.A-AM H.1ana MBose, President Rob.rt Williams, G.n.ral Manag.r Diamond Broadcasters Inc. 5920 S. Logan Lansing 48911 517/393-6397 ]Q711(tialA zBJR-lV W. Don Cornw.ll Granit. Broadcasting Corp. 230 E. Sup.rior StrNt Duluth SSa02 216/7274464 1638813ltEPS1 WACR,M'1/FM JB.nni. Ztun.r. President Charl.s P.nson. G.naal Manag.r ?AW Communieations 1910 14th Awents. North Columbus 39701 601/321•1050 WDFL-AM William E. Thrash•r Jr., Pr.sid.nt/CEO 1000 Blu. M.adow Road Bay Saint Louis 39520 601/467•5243 WESY-AM/WBAD-FM William Jackson. President Int.rchang. Communications 7 Oaks Road GrNnvillo 3Q701 601/35S•9265 WLE?TV3 Frank E. M.lton. President Don Modisett. Gen.ral Manag.r TV-3 Inc. 715 S. J.it.rson StrNt Jackson 39202 601/946•3333 WLTD-FM Philip Scott. Gen.ral Manag.r J. Scott Communications Rt.1. Box 288 E Iwxington 39095 601/843•1103 WORV•AM/WJMG•FM Vernon C. Floyd. President Circuit Broadcasting Company 1204 Grawlins, Road Hatti.sbur9 39401 601/544•1941 >1Rfi0IISI LATZ•AM IFM Thomas P. Lewis. Chatrman Chailes Richardson. General Manag.r Int*rUrban Broadcasting 1139 Olin StrMt St. Louia 63101 314/241•6000 LCXL-AM Elbert Anderson. President Lansas City Communications Inc. 610 E. 63rd StrMt Laasas City 64110 61 G333-2583 LIDZ-AM Ragan Henry. President 10641 East 21tb StrNt Indep.ndence 64052 616/636•5055 itIRL,RM Bill Wh,ta, President Bronco Broadcasting CompanY Inc. 3713 Highway 94 North St. Charl.s W301 314/!46•6600 >Qi>6A161litt Mlei"d Oastir, hwld.at ZlL sr.aic+stis0 Cs,eP.rathm 11131 G1erad. iv.as. Lasar CIt, M137 s1t;Pl"Z00 WHSL•TV 46 Aticha.l Roberts, Chairmaa Roberts Broadcasting Inc. 1406 N. lilnQshighway. Suit. 300 St. Louis S3113 314/367-4600 X>C16 JiRYLT WCMC4M/WZZL•FB'1 RaQan H.nry, President 3010 New J.rr.y ANnu. Wildwood 08260 609/522-1416 W>rn,AM O.shl Robinson, Cialsaata Eli:ab.th Satt:b.ll, Owral Matsnnr ti.asd Radl. Inc. 600 X. IItsi.a Atiata. >t111t+id. 07205 908liii.5000 1fL'R lOlitt WDtX-FM Andraw Langston, Chairman Monro. County Broadcasting 663 East Main StrNt Roch.tt.r 14605 716/262•2050 WEIF•FM Christoph.r At Clara Croeco P.O.Box66 C1ayvill. 13322 315/639-5375 WGNY/AM•FM LLlly Gulgli.lmi, Presid.nt/GM P.O. Box 2307 N.vrburgh 123S0 014/561-2131 WEBW-TV Bruc. LI.w.Uyn. Chairman QuNn City Broadcasting 7 Broadcast Plaza Buffalo 1420? 716/6454100 .
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5 Catinercial Black-Owned 8madcast Facilities WLI34M/WELS•FM WLhF.-AM 106 Glen..ood A..nu. Pi.rre 1d. Sutton. President Henrr It Pt.ntiss Monro. Clneiaaati 45217 Inn.r City Broadcasting 522 E. Martin Street 513/1l1-7190 801 Seeoad A..nue Ral.iQh Z7601 N.w York 10017 •1!/633-3i74 WCQ-FM g12/it1•0344 ~ Jaeir 8arris. President WOIIN-FM LDH Communications of Ohio Sob Swinson. President 510 E. Mound Street W WRL-AM Eastern R.Qioaal Broadcasting Columbus 43215 SrdneY Small. Chairmem P.O. Dooc 804 i14/464-0020 Vince Sanden. General ManaQer Goldsboro 27533 14bH Broadcasting Inc. 919/734-4213 WD1lO-AM 41-30 S9th 6tr.et Jim Johnson. Gen.ral Manager Woodside 11377 WQOt-FM Johnson Commuaieations. Ine. 71i/335•1i00 Ragan H.nr! President 4309 W. 3rd Str..t 8601 Six Forks Road. Suite 909 Dayton 45417 Ral.iQh 27615 513/263-9326 WUFO-AM 919/t49-9736 Ronald Da..nport. President WIZF•Fld Ies.e Lqr. General Manaqer WRSV-FM Thomos L...is. Chairman Sheridan Broadcasting Charles O. Johnson. President InterUrban Broadcasting of Cindnaati Ina 19 LaSalle A.enue Radio Station WEED Inc. 7030 Readinp Road. Suit. 315 Buffalo 14214 P.O. lboz 2666 Cincinnati 45237 71i/t34-10a0 Rocky Mount 27iC2 513/351-5900 919-442.9776 W7TB_AM xoYrs CAROLINA WSMZ-AM Jams Taylor. President WiUie J. Walls. President Taylor Broadcasting Companr WAAA•AM Al Martin. General Manaper 105 Lake A.enu. Mutter D. E.ans. President P.O. Dox 16049 ElYria 44095 E.an: Broadcasting Corp. Winston-Sal.m 27115 21<R/327-1N4 P.O.Dox11197 919/761-1545 4950 Indiana A.enue W33.E-FM Winston-Salem 27106 WSRC-AM Ragan Henry. President 919/767-0430 Bishop L.E. Willis. President 1150 Mors. Road 3202 Guess Road Columbus 43229 Durham 27705 614/436-1040 " WDMS-AM 919/477-7999 Dorothy Brunson. President osraox Toni Gray, General Manaqer WTNC-AM Brunson Broadcasting of North Caroitna Bishop L.E. Willis. President LDSTTV 310 Da.is Street Willis Broadcasting John Oxendine. President W11minQton 28403 P.O. Box 1920 Judy toeniQ. General Manayer 919/763-4633 726 Salem Street Blackstar Communications Zhomas.ill. 27360 4929 Indian School Road. N.E. WDXD-FM 919/472-0790 Salem 97305 Bishop L.E. Willis. President S03/390-2207 Da.e Eldrldy.. G.n.ral Manap.r WVOE-AM P.O.Sox0 Willie 1. Wa11s. President Edenton 27932 M.lissa Saker. General Mana9.r PExNSTLVA1tIA 919/462-3200 Ebony Enterprises Inc. Rt.3.P.O.box329 wi![O•!x/MlzJ,Rlic Chadbourn. 28431 L.ald Da.estperi, at WGSP-AM 919/654-5621 Ltis7 Nia., Gst.ral x.aa.er Bishop L.E. Willis. Pr.std.nt iheridaa 16r.adeastlas C.rporatlss Latuence Means. Ganeral Manaper O11110 411 Ttr i.stn., fssite 1500 4209 F. Stuart Andrew PitzsinrVL 15219 Charlotte 28217 WAER-AM/WONE-FM 412/471-2181 704/527-9477 Raqan H.nry. President 1735 S. Hawkins A..nue WDAS-AM/F D'1 WGTM-AM Aicron 44320 EuO.n. Jackson. Chairman Bishop L.E. Willis. President 216/969-9600 Lrnis Andet.on. General ManaQm N Thomas Ward. General Manaqer Unity Broadcasting Inc. t-3 P.O. Box 307. Highway 42 - WCIN-AM llelmont A.enue & EdQleY Road ~ WiLon 27893 Ernest L. James. President t•J Philad.lphia 19131 .ti 919/243-2188 JACI Inc 215/581-2100 ~ . ~- ~ 0 ts3
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b CotrmerciaZ Black-Owned J3roadcast Facilities WFIilT,AM Cody Anderson. President WVG3-AM Vlvian M. GallowaY. President Nashville 37207 615/227-1470 2417 North 54th Street Philadelphia 19131 215/"14181 Donsdla Hondrix, Genaral irdanaper itivian BroadoastlaQ we hlonson StrMt Z10ZL Ieaufort 29902 W3/524-4700 =AZI-Fld Linda Lewis, Chalrman WRJi1W-AM/WRFY FM Rapan Henry, President 1295 Prrkioman Aeenua Readinp 19602 215/376-7173 WWPD-FM Bishop L.E. Willis, President American Legion Road Marion 29571 Thomas Ybarra, General Manager IAZI Community Radio 4700 Lqola Lane 0014 Austin 78723 512/9264275 003/423-5971 WURD-AM Sithop L.E. Willis, President CG1.stinn Willis, GsnaralManaqar 5901 Tacony StrNt auildinp #10 Philadolphia 19137 WWWZ-FM Cliif Flatchar. President ItRllonnfum COmmunieations of Charlaaton. South Carolina Inc. P.O. Sox 30669 LCOH•AM Dr. John 11. Coleman 5311a Patrluio. Gannra154anagar 1{COH Inc. 5011 Almsda Street Houston 77004 215/533-9900 Charlt,ston 29417 713/522-1001 803/556•9132 :OQ'!19 C1tROI.IltA WCOS-AM Ragan Henry. President ?lalfttiLt WBOL-AM I{GLF-FM AaQaa Henry. President 1227 Highway 332. Suite 9 Clute 77531 2440 MSIIwood Avenua Johnny Shaw 409/295-S4S3 Columbia 29202 IM/255-7348 Opal Shay~- Shaw Broadcasting Company JQiRN-Flrl WHYZ,AIrI Staven Briskar, President P.O.Eox191 Bolivar 38008 901/658-3690 Pamela J. Walkor. President Freckles Broadcasting Inc. Highway I South GrMntilla Family Broadcasting > P.O. s= 1075 P.O. Box 4309 GrNnrilla 29608 WDIA-xM/WHRL-FM Ragan Henry. President Hraarno 77859 409/279-9111 903/246-1970 Rick Caffay. General Manapar WPAL-AM 112 Union Avenua Memphis 38103 901/529-4300 tJOJ-FM Ragan Henry, President 29i01 1.45 North William Saunders, President WPAL Inc. WFLX-FM Spring 77331 713/367-0107 1717 Wappo Road Charleston 29417 i03/763-6330 James Woli. President/GM 425 East Cbester Jackson 38301 tJUS-AM Albert Armstrong 901-427-9616 Forward Prow Minlstrlas WQIZ•AM/WBUB-FM Ronald E. Hoover, President Charles A. Barton. Generai Manager WLOI-AM Art Gilliam. President 4925 Fanatt Road baaumont 77720 409/842-1979 Lowcountry Medfa Inc. 4995 LaCross Road. Sulte 1600 Charlaston 29418 803/566-1100 H.A. Gilliam Jr.. Genaral Manager Gilllam Communications Inc. P.O. Box 69 Mamphis 38101 LSJL-AM/LSAQ-FM Pierra M. Sutton. President Charles Andr+ws, General Manager 901/527-9565 Inner City Broadcasting Corporation WNCJ-AM Clary Butler. President Dorothy Mitchall. General Manager r/1tDSJlx Morgan sabb, President 217 Alamo Plaza. Suite 200 San Antonio 78203 312/271-9600 314 Rambort Dennis Boulevard Moncks Corner 29461 803/761-6010 I[la-ael labb, W saral liaaapr •abb Broadcasting Compaay 3051 itokers Laae XWV11J,f;lr1 Darrell E. Martin, General Manager WTGH-AM llaskvill• 37118 S15/156-2876 h: 6115/ 255-Zi7S 4638 Decker Drive Baytown 77520 Isaac Heyward. President 713/424-7000 t.} Ralaiqh Williams. Ganaral Manager WvOL•AM/WQQL-FM t~ Midland Communications inc. Samuel Howard. President WPTA TV f°.7 1303 Stata Stroot Jay Childress. General Manager W. Don Cornwall, President .~s Cayu 29033 Phoenix of NathNUa Inc. Barbara Wigham. General Managar 800/796•9533 1320 Brick Church Pika Granite Broadcasting Inc. t3 3401 Butler $oad Fost Waalno 45iW !19/A3-05N
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C.amtatcial Black-Owned Hroadcast Facilities ~>lRli WANT-IIM John C.alloway, President F.rie R.taolds. President Optieom Inc. SS3 MichlQan Jkive 1101 Font Str..t gampton 23M Rk&nmd 2= 004/7234991 S04/s21-bM ~ 91L101t0l01t WARR,1lM Ei.anor R.tnolds. Gen.ral Manap.r Kw-AM WIM 1= Patrick Prout. President M Michigan Arynue Diann. Sapp. G.n.ral Manap.r Houston 23f'i68•3899 1RJT Ltd. Partn.rskip Rt. 5. P.O. Sooc 513 Walla Walla 08362 W148R,SM/FiS 509/529400 Ragan li.nrY, President 845 Churab Str..t. Suit. 4d0 WUMNM Norfolk 23510 804/t27-b800 WAEO TV Dr. Jam.s Tsualm.r. Chairman WCLM,MS Mari. Platt.t.r, G.n.ral ManaQ.r Warr.n Moon S.away Communications II.nnY Whit.. G.n.ral ManaQ.r Box us Momantum DroadoastinQ S. On.ida Av.nu. 471! Nin. MII. Road Rhin.landa 54501 Riehmond 23223 715/369-4700 i04/236-0532 WJJIS?V Jo•1 =inlow. Pr.sid.nt WFTH4LM TV-49. Inc. Dishop L.E. Willis. President P.O. >kx !Z Jack Johnson. G.n.ral Manaq.r Oalx:..k 53154 Willis Eroadcastinq 414/7644953 5021 Broob Road. Suit. 100 Ricbanond 23227 WNOV•FiM W4/Z62-8624 J.rr.l W. Jons. President Sandra Robinson. G.n.ral ManaQ.r Cosui.r Communication: W=.AM 3815 North T.utonia A..nu. Dr. Charl.s Cummings. President MIl..Quk.+ 53206 Charl.n. Warn.r. G.n.ral Manaq.r 414/449-966@ 6001 Wilkinson Road Richmond 23227 WVMP-fiM/WLUM•FM N4/Z64•1540 Willi. D. Da.i:. President Duoa. Torr.nc.. G.neral MonaQ.r All Pro Broadcasting Company WP1lL-AM 4222 W. Capitol Dri.r Rick Darn.11 Milwauk.. 53216 Gr.at Sports lnc. 414/444•1290 P.O. Box 4940 Farm.ill. 23901 i04/392-i114 WPLZ,AM/FM G1sn R. Mahon.. President Paoo-Jon Broadcasting Corporation P.O. Dooc 1510 P.t.rsburp 23805 f04/733-4567 Source: Blackbook '92. O ~ ~ C.O H O ~3t
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[t=ban CmitenQoraLy Format Radio Stations ALAiAMA WF~- 107.7 (9{) W![D-AM • 1400 (102) Ootir WQG1.FaI - 93.5 nM C...o. WRAG-Alti - 390 (120) FlreaQ WSaM-AM - 1340 (214) MuiBe WBLXdM - 660 (341) NBIX-FM - 92.9 (342) WGOK-AM - 900 (345) h ammory WZCAt-AM - l000 (409) Mulde SirY W1aY-FM - 105.5 (411) opean WZMG-AM - 1520 (42i) &4 WHBB-AM - 1490 (466) SOnhk Foet WMMV-FM - 105.5 (472) Trol~ WTUG-FM - 92.9 009) Tuaembie WTT.R-AM - 1410 (51S) RBILwFM - 95.9 (519) Yat WSLY-FM - 99.3 (536) Wrrr>i,cncur NQTQ-Fld - 89.9 (47M) M .FM - 94.3 (00 ~YBC~ ~C-,1iUM - 1340 (4M) ~AM 1490 (6073) DIS1ilICT OF COLUMBIA NNH~UR.~F.M • %.3 (S77i) NL04J-F7ri - 102.3 (5753) WOLAM - 1450 (5756) WpG('rFM • 95.5 (57i9) FLORIDA >IeGe Glaie WSWN-AM - 900 (Si24) C%EtuYeeeYa WTCi.AM - 1590 (St90) Gou WWKO-AM - 860 (5923) Davfe WAVSAM - 1170 (59H) ~ -A~M - 1040 (603) Fut Lreedale WEXY-AM - 1520 (f012) WRBD.AM - 1470 (6015) !at Myws NSRX-FM - 91.5 (6066) ARIZONA lYmwis KiSP-AM - 1230 (1<33) AR[A)VSAS 12 Decade KF3D-AM - 1400 (1M HNe K?CAR-EM - 101.7 (11fi) P1ortY Iitth lsek KMDGFM - 106.3 (1292) lfse i>td KCAT-AM - 1340 (1301) CALIFORNIA F~ ' KFSR-FM - 90.7 (1911) ~ - 103.9 (21062) Los KDLA-AM - 15f0 (2391) KGFJ-AM - 1230 (23l5) KJtH-FM - 102.3 (L19f) KKBT-FM - 92.3 (2399) OkkWi KDIA.AM - 1310 (27K) Sr Die* KMJC-AM - 910 (32f1) Sr Fnmelu+ WIID-FM - 107.7 (301) Sea Ih6yi KSRF4FM - ii.l (3Si3) S~w Modn [DAY-AM - 1380 (3691) COLORADO c4mrads KEPGF7i(q -89.7 (4130) KKMG-bM - 91.9 (4121) DKO.,AM - 1510 (4241) KD~ WRTO-FM - 99.3 (6119) Gnom Co" SOrhp NZ.A2:FM - 92.7 (6123) ]achamomMe NHJX-FM - 101.5 (6192) NZALAM - 1400 (6213) 1atslss1 NWAB-AM - 1330 (6200) Marififin NTOT-AM - 910 (6310) 0lhw NHQT.FM - 105.1 (f374) 0lkow lowi N14HM-AM - 1490 (603) ~s WLIf-AM - 1330 (6430) au-Ix!<a NFaR-FM - 99.1 (illf) Saw MRXB-~~ 590 (ii52) Bwt- Dayuu WFUI.AM - 1590 (6703) Tah"'mm NAMF-FM - 90.5 (6743) w'ANM-AM - 1070 (6744) Tamp kTW-AM • 1150 (fSOS) w'at Pal. 1Mek NlOM-AM . 1600 (p67) cEOSGIA Atheas w'EKLAM - 8E0 (6939) kJ(A('rAM - 1470 (045) MGO-AM - 1340 (7067) ~!EE-FM - 103.3 (70t2) "Oft W-AM - 1440 (7103) Wl(D Cdi VQVB-FM - 103.3 (7147) Jacbsom N - 92.1 (73M) ~.Fid . 100.1 (73l4) ~iC~M~. u 9 (74t2) fie" WlGA-FM - 100.9 (7475) Sam/estiCe WSNT-AM - 1490 (7510) WSR'f-FM - 93.5 (7511) Swaldltors WXRS-AM - 1390 (7561) Ttiewu+rne WHGH-AM - $0 (7571) Vajdam WGOV.AM - 930 (7609) WVVSFM - 90.9 (7i16) Weer WAKB-FM - 96.7 (76S1) HAWAII Hono1a1s KIN&FM - 105.1 (7-124) III.INOIS Cain WKRO•AM - 1490 (810!) ~DK W -AM - 730 (OfTf) WGC[-FM - 107.5 (t6N) WOUI.FM - 83.9 (0710) Fud He(:lb WCFJ-AM - 1470 (f977) Oak lart WVALEId • 102.7 (9476) RsetdiotJ WLUV-FM - %.7 (9631) UeMaa WBCP-AM - 1580 (l7fi) INDIANA Enwrme WUEV-FM - 91.5 (10039) Fnaklia WFZLFM - 95.9 (1000i) lmbuspor WSYW-AM - 810 (102Si) WTLC-FM - 105.7 (102i1) IOWA pir FalL KUN1-FM - 90.9 (10721) Davenpart KALA-FM - 88.5 (10790) {w, Oh KRUI-FM - 89.7 (11027) O.k.1.... KIGC-FM - 81.7 (11171) [ANSAS WhSeY KSWC-FM - 100.3 (11921) LENIl)CCY HoOdwrak WQKSAM - 1490 (12134) LeMw WLBN.AM - 1590 (12155) LAdegme W - 102.5 (12101) l~r~fe WLOU-AM - 1350 (12277) LOUISIANA Amm* WADLAM - 1570 (12511) MAM - 730 (12521) O ~ - 1460 p25S7) K~D~Cis-F-t - 102.3 (12i72) Geamtft KGRM-FM - 91.3 (12623) Lah"XT.m KF - 106.3 (12f45) KJCB-AM - 770 (196f) lake CyriM K?CTl.AM - 15i0 (12p3) !•1tltlfloeya KNWD-ET! - 91.7 (12747) NOW OrMM WQUE.AM . 1280 (127!!) WQUE-FM - 93.3 (12790) WYIDAM - 940 (12001) R.ae. KRUS-AM - 1490 (12L93) RS 7.~FM - 91.3 (12055) Wri1gMa KNEK-FRS - 104.7 (12192) Nwt Mwne KYFA-FM - 99.3 (12l91) MAINE WaowvfBe NMHB-FM - 90.5 (LV64) NiAtYI.AND Ammspefis NM - 1190 (13009) Ifdtlome NWRd-FM • 95.9 (132i5) WXYV-FM - 102.7 (132if) teiKyr As NESM-FM - 91.3 (13572) sfillabory N - 1470 (13617) MASSAC1i1JSEPTS Mwea NIID-AM - 1090 (13061) NLVG-AM - 740 (130f2) 1Wttk Aiomit WJJW-FM - 91.1 (14230 Spingfiew WAIC-FM - 91.9 (147fi) NMt irrtaNe NKKI.FM - 90.7 (144ii) MK'HIGAN N -FM - 107.5 (1470>) D G~ NJISFM - 97.9 (14793) WQBH,AM - 1400 (14001) lilN ND27.F7i( - 92.7 (14RS2) [wt"/ NKWM-AM - 1140 (1107i) ~ - 1320 (16100 WliT.~FN - 107.1 (IS39n ~ - l2.3 (1S]17) Te usr K9 G5M
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Urban Contellporaty Foallat Radio Stations 2 t1UVNLRO?A NORTH CABOLINA C7iaros fthadetlak TD(AS ML.wdk KA(OJ-FM - t9.9 (1S9S2) ' WRR7rAM - ii0 (229f0) WDAS-FM - 1053 (29M WHAT-AM - 1340 (26901) G.l.nb. KGBC-AM • 1$40 (29545) N C...aei WKDU-FM - 91.7 (2H05) ~r SIN l1ISSISSIPPi WPEG-FM - 97.9 (22l67) WUSL.FM - 93.9 (26917) KKDA-`FM - 104.5 (29579) Mi - 1290 ( OrwYd iYCID-E]( - 103.9 (1f3T2) Drbm WDUR-AM - 1490 (23011) W - 105.9 (2flt3) wkdr T -0t11VSEM - 91 3 (3 AM 1030 (29601) KII Cdle1w W Ipi4 C1t MI 1050 ~ Q t WCXJ-AM • 1550 (3ltS) . . Har.e AMt ( ) A , - 9.9 (23l2i) 3 (29i19) - 1460 (: KHRAi-E7r( - 94 f,l..die WBAD-Fa( - 94.3 (1f41f) WFSY-AM - 13W (16419) Fqreln0ie WZFX-FM - 99.! • (R1M3i) RHODE ISLAND ter.iioa WRBU-FM - 95.5 (37591) . 1i..M WnFA CANADA KCOH-AM - 1430 (29713) KMJQ-FM - 102.1 (29733) Geldelowe KYOK,AM - 1590 (2l7S{) • 89.1 (3( GrwewM WKXG-AM - 1540 (16429) WOKN•Fa/ - 102.3 (?30f2) SOLR7i-CAitOUVA Q~ ' WJ~-~FM - 102.1 (23110) Alnide WDOG-FM - 93.5 (27i22) Humbryllft KMHT-FM - 103.9 (29TH) 99.1 (3i Wd D' M - 96.7 (16439) W -F WNAA-FM - 90.1 (23115) Clrirlm .r '%r-f7N - 102 7 (3 ~ H ~ WWi(ZF1i[ - 93.5 (2N72) . FM - 100.3 (2l7f0) it - 92.1 (1f46i) MCrfl WJ WORV AM 1580 (16459) WISP.AM - 1230 (?3190) clwr. Lablaock - - 9VGCD-A3( - 1490 (27it1) Kx AM - 360 (29904) Jatr. WLTD-FM - 106:3 (16514) Mrfne~las WBCG-FM - 98.3 (R32.Sf) Ffwaee ManiaU 1 (29l1)) KBWC-FM - 91 Nsw b.e. WYNN-FM - 106.3 (277p) . la.d 1iS3S) t90 WIKSFM • 101.9 (23JK) G.m O,..t ~ ~A ( WQIS-AM - WUJ1(,AA/ - 1450 (21'l1S) M - 860 (30015) -A 1;SF M.evidW WQR~OK-FM - 97 5 (Z7732) ~VUJM-F7d - 94.3 (YTfTi) Trt AetYr WALT-AM - 910 (1f565) . Gn.ri@ KALO-AM - 1250 (30114) WMPG.AM - 1430 (16571) Repids s WE31-Alt( - 1360 (YT1q) WNBN-AM - 1290 (16572) 1- 400 ~ -AM (2339!) WHYL+W • 1070 (277li) KrnZEY-AM - 690 (30376) Vtkla WTYJ-FM - 97.7 (1f6i9) Reckloglum WL - 770 (233f0 Wi.WLFI / - 103.9 (27 Hi) G4.w...i UTAH 9VARY,A711 - 1090 (27i12) Old- MLSSOURI ~ - 1340 (2347i) w+MTY-€3l - 1033 (27i13) KWCR•FM - 89.1 (30S3f) Cds1i. ~+4 KCOU-FM - $8.1 (1f71)7) 9Vfrb..Sa1~ WAAA-AM • 990 (23Sr1) WI Gl-FM • 90.9 (27w VIRGINIA Keane KPRSFMCky- 103.3 (1f9i8) WSNGFM - 90.3 (2151I) WIaO-AM - 860 (27lq) Cbsthaa WKBY-AM - 1080 (31061) Lhem OHIO M.a lYrrt D...111t xLAM • 1140 (17025) KC Akrve WDXZ-FM - 104.5 (27i73) WILA-AM - 1580 (31105) St C'lrlw W71P•FM - ii.1 (23773) M.OIr F.r..Ok KIRi.AM - 1460 (17170) CSsd...tl 1YQC.F7i( - 107.1 (27871i) WPAK-AM - 1490 (31152) 9t. loWs W1ZF-FM - 100.9 (23999) Nwt! Aws1. HmMk">dwf KATZ.AM - 1600 (17301) 7 (17312) KMJM FM 107 C7e.ei.ad iVF7(A-Fa( - 103.1 (27>f9S) WWHS.FM - 92.1 (31199) . . - WJMO-AM - 1490 (24141) St M ul HrNe. KWUR-FM - 90.3 (17325) W7AGFM • 93.1 (241St) a ews WARR•AM - 1520 (31202) WQKI-AM - 710 (2792!) NEBRASKA Gl..)t. WCKX-FM - 106.3 (24242) S.are WMNY-FM - 100 3 (27l32) Mdiro. Hs(=hb WJJSAM - 1320 (312t7) Lbscom K2;UM•FM - 89.3 (17iS1) WVKO-AM - 15110 (242Si) . WORGaW - 1370 (27933) Nrfe(ti EtyTk W3SK-AM - 1350 (31336) Omaha OSKl FM - 91.5 (17917) J-I'®-AM • 1040 (Z1145) W 9v - 1530 (219M) WMYK.FM - 92.1 (313M) MOMR-FM - 102 9 (31346) NWw WNRb-AM - 1540 (24613) S.rr N'WDM-FM - 103 1 (YHSS) . ~ NEVADA . . MPLL FM - 99.3 (31371) Im V.pr KCEP-FM - 19.1 (18067) T.Mi. WVOI-AM • 1520 (24T93) 7IINNESS'EL Rkboond YPCDX FM 92 7 (31462) MBec - - . VEW HAMPSHIBE W.n.. WOKGAM - 1570 (24821) WBOI.AM - 1560 (2flS!) Ld.. ptymood Cl.narep vPOY•AM - 1490 (31511) WPCR-FM - 91.7 (1E291) WJTT-FM - 94 3 (2i301) OYLAHOMA . NEW JERSEY 4tla+de C11y WUSS-AM - 1490 (1t32i) K~HI&FM - 91.9 (26l1S) Mitwet Cit7 KTLV-AM - 1220 (25137) Ckfksdk WADD-AM - 1370 (2t317) GImMa WQ2ZAM - 910 (2t3U) IYASEINGTON ~•e.4ASd-FM - 89.3 (316M buidk HAhH ICLPR,AM - 1250 (32016) e WNJR-AM - 1430 (1LM1) w 1 ~ ~ J.cfu. 3GRILAM - 1420 (3202f) itk I - 102.3 (25273) F M K7 'O WFKX-FM - 95.9 (2M13) * awr Aweaoe. WRRC-FM - 13.s (1LSb9) ~ Ia.:.®e ATlS-FM • 91.7 (32121) CX - 1550 (25276) I WFA(O-AM - 1430 (2t491) 92M.AM - 1420 (32125) NEW YORK Buff.lo Weweka KWSH-AM - 1260 (25394) Af-1iY KHULFM - 101.1 (2iSi0) WBLK•FM - 93.7 (19603) WHRK-FM - 97.1 (21l592) WUFO-AM • 1080 Ve. Y.rk (19624) PENNSYLVANIA CYsseer NrY.(lh WQQK-FM - 92.1 (2t743) WBLS-FM - 107.5 (220M) WDNR•FM • 89.5 (2f0S2) WRVU-Fie( - 91.1 WVOLAM - 1470 (2iW (2i712) WHCR•FM - 90.3 WRKS-FM - 98.7 (22049) (22073) IJ.o.ie Uai.aakj WLIU-FM - 811.7 (26467) R.dbefler WDKX•FM - 103.9 (22321) Mmemme WDCQ•FM • 91.7 (14529) W~FM - 119.1 (22522) WOLF-AM - 1490 (22529) Source: Gale Directory of Publications & Broadcast Media, 1992.
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Black Orientei Magaz ines . AFRICA AFRICA WOMAN Africa Jousaal Llmited Lirkmaa Jious. 54A Tottingham Road London. England W7PDET AFRICA NEWS ilertte Howard. Ex.auti.. Dir.ctor P.O. Sox 3951 Dtuham. North Carolina Z7704 !1!/1i6-0747 AFRICA NOW Peter Enahora. Publisher Pan,Rlrieaa Publishers Ltd. Dillt. House 'r'+.tlei Su.+t London. England WC1E71A AFRICA REPORT Scott Dramson. Publisher 'iransactioa Publications Rutgers Uni..rsity suildinp 4051 New Drunswick. New Jersey 08903 201/9,34-2260 AFRICA TODAY Edward H. Hawley. Ex.cuti.e Director c/o Graduate School of International Studies Uni..rsity of Den.er Dea.er. Colorado 80208 303/753-3678 AFRICAN-AMERICAN BLACKBOOK INTERNATIONAL REFERENCE GUIDE Donald C. Walk.r. Publtsher National Publications Sales Agency lac. National Plaza 1610 East 78th Street Chicago. IIliaois C0849 312/3754800 AMERICAN VISIONS Gary PuclQein. Publish.r Room A 1040 National Mus.um of American History Washington. D.C. 205b0 THE BLACK COLLEGIAN Lumba Ferrouilett. Managing Editor 1240 South Broad Avenue N... Orleaas. Louisiana 70125 504/821•5694 BLACK ENTERPRISE MAGAZINE Earl Gra..s Jr.. Publisher 130 5th Avenue New York. New York 10011 212/ 44Z-i000 BLACK SCHOLAR MAGAZINE Rob.rt Crfsman. Publlshsr P.O. Soac 2969 Oakland. California 9M9 415/b47•i633 THE CRISIS MAGAZINE Fred b.auford. Editor 3i0 Sth A.eaue. Sth Floor l;rooklya. Now York 10001 411/u1-4100 DOLLARS & SENSE MAGAZINE Donald C. Wolk.r, PublLher National Publications Sals Agency Iae. Natioaal Plaza 1610 East 79th Street Chleago. Illiaois 60649 S1v375-ti00 EBONY John H. Johnsoa. Publish.r Johnson Publishing CompanT 820 South MichiQaa Avenue ChicaQo. Illinois 60605 31V34T•f200 EBONY MAN John H. Johnson. Publisher Johasoa Publishing Company t20 South Michlgan Avenue Chicapo. Illinois 60605 31Z/322•9200 EMBER Zatherine Wallur Alleyae. Managing Editor Emb.r Publications 7305 Woodbine A.enue. Suite 528 Markham. Ontario L3R 3V7 416/773-2889 Fax 416/836-1528 EMERGE MAGAZINE Wilmer Ames Jr.. Editor Emerge Communications 599 Sroadway. 12th Floor New York. New York 10012 212/941-8811 ESSENCE MAGAZINE Ed Lewia. Publtsher 1500 Broadway New York. New York 10038 212/730-4260. 4271 HORN OF AFRICA Osman P.li. Editor P.O. J3ox $03 Summit. New Jers.y 07901 201/473-1515 JAZZ TIMES Dave Zych. Editor I055 13th Stre.t. Suite 301 Silver Spring, Maryland 20910 W] /SBB-! ] ] 4 JET MAGAZINE Joha H. Jobason, Publtshei Johnson Publishing Compan7 a0 South Mlchigaa Avenue Chleagoi llllnois tO60S 51Z/02!•fZ00 LINK MAGAZINE P.O. Jlou SZ72Z Detroit. Michigan 48282 MAHOGANY Isaac DuDose Jr.. Publisher 1SZ0 Rorter Road. Suite 1000 Fort Worth, T.xas 7i138•3608 t17/551-5551 MINORITY EMPLOYMENT JOURNAL 577711est C.atary S..l..ard, Salt. 1545 lst Ssp1Mr Cilll.lili 90045 310/ssi-5444 >t~u 310USii-0!01 Qaltln L. l...ick lhbIWt.r l.1s Wesba >ltt.Oatl.e ntr.dar Pro.id.s oompsybendw Information about cai..r opportunities la th. a.rospace. linancial, r.tail. manufacturing and oom- puter ladustries-to name a few. Dittributed to minority proiesaionals, executi..s, proiessional and technicaJ societies. community lead.n and post- seeondary: scholars and studeats. this unittuely targeted publication is designed to bridge the gap between qualified applicants and emplo7+.rs seekiag to implement corporate reaultinp poala. NATIONAL BLACK MONITOR MAGAZINE 231 West 29th Street, Suite 1205 New York. New York 10001 212/222-35S6 or 212/967d000 PROFESSIONAL MAGAZINE Leith T. Clinkscales. Publisher Career Communications Group Inc. 729 East Pratt Str.et. Suite $04 Saltimore. Maryland 21202 410/224•7101 Fax 410/752-1i37 PLAYERS MAGAZINE H.L. Sorell. Editor t060 Melrose Avenue Los Anpeles. California 900W6 213/653-8060 Cs -p ~ +0 ~ ~. ~ t] ~
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Black Oriented Magazines RENAISSANCE MAGAZINE Suzanne Vorgus Holloman. Publisher P.O. llox N2 14dmore, Pennsllnania 19003 315/473-70i0 Suzanne Vargus Holloman Reaaiasance Magazine: 'The Now Spirit of Dlack Philadelphia' is published qumterly and distributed throughout Philadelphia and Its asburbs. Southern Now Iarwy, and Northern Dolawar•. Published since 1989, Ranaissance is the only magazine in the oam diteeted to the African I-marican com- munity. Glossy and colorful. It address" the liiestylos and capturas the events and proQrees of concern to the black eommuni• tr of the area. It is distributed through subsaiptions and the nowssitands. RESEARCH IN AFRICAN LITERAT URES Bornth Ltndiors. Editor Unlterstty of Texas Press P.O. Sox 7819 Austin, Tixai 78712 512/471-8716 SHOPTALK Bettiaan G. Gardnar. Publisher Evelyn Parham. Managing Editor 8825 Greenwood Chicago. Illinois 60619 312/922-2101 UPSCALE MAGaZI%F INrsard sronnar, hsblLbsr O}scala Covaaanicatlons P.O. Sex 10798 Rtlasta, O+orpta 30310 404/7W7"7 URBAN PROFILE MAGAZINE Leith T. Clinlucales, Publisher CarNr Communications Group Inc. 729 East Pratt Straat. Sulta 504 Saltimora. Maryland 21202 410/214•7101 Fax 410/752-1837 US BLACK ENGINEER MAGAZINE Lith T. Clinincal*s, Publlahar tla3Nr Communicationt Group Inc. 729 East Pratt StrNt, Suite 504 Saltimo:•, Maryland 4120'1 410/214-7101 Fmc 410/752•1137 WESTERN JOURNAL FOR BLACK STUDIES TalmadQe Finderson, Editor Vi-ashinQton State University Pullman. Washington 99163 509/335-6681 Source: Blackbook '92.
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?^G $lack Oriented N~~ i*_~ RAJU iSIlOxI BIRMINGHAM TIMES ARIZONA INFORMANT rasr zoR rUBLISNEsa Jam.s E. Lwls Clo..s Campb.ll Sr. L.L >I1M!>t0 GROOP Publlaha/Editor PublLh.r 14621 '!'lbts; W..t, fdt. 228 115 3rd A..nu.. W.at 1746 E. Madison Str..t +1Z iam xt.7s 91402 DirminQham 325W Pho.nix 15034 M..ry J. ia:a S0S/2b1-S15t i@2/257-l300 zMad Itaaa, T..ada, 11446 1lIICKINGHAM WORLD ls[iXSAS P.b1Ws.rs .tt Jo. N. Dixon ltisad.aa Oas.W Publl.h.a/Editor I>t[ANSL STATE iREi: R.i.1[.br.p.lita. Os.tt. 407 Fiit..nth Str..t. North (35203) Lals t.arasy Laa.a San sss.ad...ns PA. Jioot 2285 Ows.rlnblLL.r Owel. Jitww EirminQham 35201 1517 f. sroadway C..pl.. I[.e:.poWaa Q+..te. 205/251-6523 Fax 205/252-2518 P.O. S.s 164037 >MP S.aei >lxp..a Ltttl. =.oh ?2Z16 i 1 iPl iZ-K! SJdwerlid.t; GREENE COUNTY DEMOCRAT S01/371•!s!1 taz S01/3?1A13i a1i7112-806964i!l.rW Carol P. Zipp.rt !1t/p1-4l11-Dttiaa E!lain Co-Publi:h.r CALITO=xIE sos1ss4s00s-lr.t1. ji..:dsing P.O. Box 598 =13/li4•3Zi4-24 b..r m.asap o.atu Eutaw 35462 BAKERSFIELD NEWS OBSERVER ta"19/360-0212 205/372-3344 Fax 205/372-2243 Jos.ph L. Col.Y Pr.sid.nt/Publish.r HERALD DISPATCH INNER CITY NEWS P.O. Box 3624 John 8. 8oloman Charl.s W. Port.r nalr.rsfi.ld 93385 Pr.sid.nt Publish.r/Edttor tt08/324-9466 Fax 605/324-9472 3960 Cr.nshaw noul..a:d #110 P.O. Box 1545 Los Ang.ls l000t Mobil. 36633 1tLRC! VOICE NEWS 213/t91-9N6 Fax 213-291-2123 212 So. Dr. M.L. Ling Dri.. ardy a CY.ryI fr.w. Priehard 36610 C.-lsbWb.rs LOS ANGELES SENTINEL 20S/452-9330 or 933-9331 or 452-9329 3595 ltaia W..t, Suit. 201 t.nn.th R. Thomas, Esq. =ivarsida l3S01 Publish.r/CEO MOBILE BEACON 714/si2-6070/6111 1112 East 43rd Str..t Cl.r.tta 131ackmoo Las Anp.ls 90011 Publish.r/Editor CALIFORNIA ADVOCATE 213/232-3261 Fax 213/232-i035 2311 Costarids Str..t (36617) Lesl7 H. Ltmb.r P.O. Box 1407 Publisher ORII.AND POST Mobil. 36633 P.O. Box 11826 NEWSPAPER GROUP 205/479-0629 Fr.sno 9377S Attorn.r Thomas D.rlr.1.Y 209/268-0941 Publisher MONTGOMERY/TUSKEGEE TIMES 630 20th Str..t R... Alvin Dixon CALIFORNIA VOICE Oakland $4612 Editor Dr. Ruth C. Lo.. 41S/7a3-1120 Fax 415/763-9670 3900 Dirmingham Highway Publisbsr/Editor Montgom.ry 36108 2956 Saaam.nto Str..t. Suit. C THE OBSERVER NEWSPAPER 205/264-7149 Berb1.T 94703 Dr. William H. 1.e. 415/644-2446 Fax 415/539-3474/13 Publlah.r THE NEW TIMES 3540 4th Avenu. Vivian D. Figur.s c01!?TOx XIILlrrllr Sacram.nto 95617 Managing Editor 0. ><a7 p.tldar !16/452-4761 156 South Broad Str..t Pr+sid.atltabllai.r Mobil. 36602 P.O. lt.u 4248 PRECINCT REPORTER 205/432-0356 Csapta 90224 A. Srlan Towns.nd ZI3/774-001s Publisher !P!A=IIt' OUT NEWS 1677 W.st Das.llns Str..t wllliaat D. iaotlurs EL MUNDO San Bernwdino 92411 l.bwb.rMdltar Attorn.y Thomas B.rb1.y 714/at8-05l7 Fa: 714/ti9-1706 2006 1h.l.Dri..,Salt.i Publisher P.O. 1Rs 2926 E30 20th Str..t THE SAN BERNARDINO >tazis.01. 358" Oakland 94612 11DlERICIIN NEWS Z05/9S2•l441 !u 205/i5Z-l4i4 415/763-1120 Fax 415/763-9670 Willi. ltia. Martin Publi:h.r/Own.r 1Si3 Wat Das.lin. Str..t SHOALS NEWS LEADER San 1lsnardiao f2411-0010 William R. Ltn.r 714/tt9-7i77 Fax 714/{da-2lE2 Publish.r/Editor P.O. Raot 427 Florene. 35630 40S/756-5542
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Black Oriented Ntrwspapez^s SAN DIEGO VOICE & VIEWPOINT WASHINGTON AFRO-AMERICJIN FLORIDA sENTINEI. aULLETIN John E. Warren FrancK L. Murphy C. JS1Ttho Aadnwt Jr. Publisher Pt,tblishor/Presidsnt Publisher P.O.Dox15(92112) 2002 11th StrNt. N.W. 2207 21st Avenue WaahinQton 20001 Tampa 33605 1721 Euclid Avsnuw 202/332-0080 813/249-1921 San Di+Oo 92105 119/281.2233 Fax 619/266-0533 wJ<5IiI0(GY'Ox IQflO1RX>lz FLORIDA STAR NEWS SAN FRANCISCO NEW IuYYIEW Dr. Calvin Iiolark Eric O. Simpson Publisher Publishw/Edltor Muhammad Fil-KarMm 3117 X.L. siso Jr. Anttaae,1.Z. 2616 Mtrtlta Jlranua (32209) Puhllaher pashla*taa 20032 P.O. Box 40629 1624 Oakdale Ave. (at 3rd St.) 202/561-4100 ru 201/574.1725 Jaehsonville 32202 P.O. I3ox 2447!•' ' San Francisco 94124-0477 904/354-8/10 WASHINGTON NEW OBSERVER 415/282-7894 Fax 415/282-4822 Robert D. Newton SAN FRANCISCO SUN REPORTER Publishsr/Edttor FT. PIERCE CHRONICLE Dr. Caslton Ti. Goodlett 111 Florida Avenue. N.W. C.B. Jlolen Washinqton 20001 Publisher/Edltor Publisher 1366 Turk Strest 202/232-3060 152711nnua D San Francisco 9411S Ft. Pbrce 33f50 415/931-5778 Fax 415/931-0214 005/411•70l3 FLORIDA COLOIRADO JACKSONVILLE FREE PRESS BLACK MIAMI WEEKLY Rlta Perrlr DENVER WEEKLY NEWS Jo.l D. Dyer Publiahw/Edltor F. Cosmo Harris Publisher/Editor Airo Amwicaa Bldg. Publlsh*r/Edltor 6025 N.W. 6th Court P.O. Soor 49M P.O. Eox 732 Miami 33127 Jae3tsontrilla 12203 Denwr 80201 305/754-1800 904/134-1993/314-0235 303/839-5100 Fax 303/139-5891 THE BULLETIN J11CtSONVILLE ADVOCATE Fred L. Bacon lslah J. W111iams III COififECTICIIT Publisher Publisher/Editor HARTFORD INQUIRER P.O. Box 2560 1172 Pettlford Drin West Sarasota 34230•2560 JaeksonriUe 32209 William R. Haies 813/953•3990/4299 Fax 813/753-9843 !04/764-4740 Publisher P.O. Box 1260 CAPITAL OUTLOOK THE MIAMI TIMES Hartiord 06143 ite"evelt lfilso^ Garth C. Reevera 203/522•1462 Fax 203/522•3014 Publisher Publisher HARTFORD STAR 1501 C. Park Anou• 900 N.W. 54th Str.•t Henry Morris hUshua" 32301 Miami 33127 Publisher/Editor 90418710195 305/757-1147 Fax 113/756-0771 P.O. Sox 606 Hartford 06101 THE CObIIrSUNITY VOICE ! oarles P. Weawr THE >fiCr1 AMWCAIf tIRP.ii DELARA=E Publiaber/Edltor Lfewaa La1o7•15arwrt 3476 Anderson Avenu• Publisher WILMINGTON DEFENDER Ft. Mrirs 33916 402 R. CGrvaob /trwt LeRoy E. Brown Sr. 113/334-4444 Fax 813/334.2294 leawoela 32501 906/43241410 Publisher 1702 Locust Street DAYTONA TIIdES Wilminqton 19802 Charles W. Cherry II NEWS REPORTER 302/656-3252 Managing Editor lamM A. Jackson P.O.box1110 Publlabar/Editor D15T11IC? Or COLI7XAIA 429 S. Campbell Str..t 1610 N. Howard Street Daytona Tt•acb 3201S Tampa 33802 CAPITOL SPOTLIGHT 904/253-0321 Fax 904/254J510 THE ORLANDO ?IIulES Jtendrick R.E . Publisher/Editor DOLLAR STRETCHER Calvin Collins Jr. 1158 National Pross Building Nathaniel G. Hannah Prasidont/Puhllsha Washinpton 20045 Publlshor/Preddent 4403 Vlaeland Road M 202/628-0700 P.O. Box 1206 Orlando 32111 Tampa 33874 305/841-3710/3052 THE NATIONAI. CHRONICLE 813/247-4313 PALM BEACH Gl1ZE1TE Laearne Gill Gwen Ivory Publisher 70 21tt StrNt WKt 1134 11th StrNt. N.W. Rlvisra Daach 334044502 WarihfnQton 20001 407/844-5501 Fax 407/644-5551 202/347-1114
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Black Oriented Newspapers P1X5ACO7.JI vo1QS La lias;PWsy - - LtiTrllsier/Editer 213 But loaqs ltrwt ' Peasaoola 32503 s0U4ss.rrs5 THE FLORIDA PHOTO NEWS Yasmin Willlami-Cooper Publiaher/Edltor P.O. Box 13i3-48 West Palm Beach 33402 105/833-4511 THE WEELLY CHALLENGER C1eveland Johnson Publlsher/Edltor 2500 !th Street St. PeteraburQ 33705 t13/M-2922 WiJSilmE GAZETTE Levi seary J. latiWher P.O. f.s 5304 (33310) 701 11.rthwrest 111tb Aeenae, Sids. D Pt. Leierdale 33311-7875 305/523-5115 Fu 305/533-1553 ALBANY SOUTH'WEST GEORGIAN A.C. Searle: Publisher P.O. 1Souc 1943 Albany 31702 912/436-2156 ATLANTA DAILY WORLD C.A. Scott Editor/tieneral Manager 145 Auburn Avenue. N.E. Atlanta 30335-1201 404/959-1110 THE ATLANTA INQUIRER John B. Smtth Publisher/CEO $47 M.L. Linq Jr. Drive. N.W. Atlanta 30314 404/5234088 THE ATLANTA TRIBUNE Patricia Lottter Publisher 875 Old Roswell Road. Suite C-100 Roswell 90076 404/587-0501 Fax 404/6424501 THE ATLANTA VOICE Janis L. Ware Publisher P.O.amc91405 Atlanta 30314 404/524-5426 AUGUSTA FOCUS Charles Walker Publisher P.O. Box 10112 Augusta 30903 404/722-7327 THE COLUMBUS TIMES Ophelia D. Mitchell Publfshet/Editor 2230 Buena Vista Road Columbus 31906 404/324-2404 FORT VALLEY HERALD Bob James Publisher 315 N. Camellla Jioule..d Fort Valley 31030 912/825-7000 THE HERALD Floyd Adams Jr. Publisher P.O. 1Sox 486 Savannah 34102 912/232-4505 Fax 912/232-4079 THE MACON COURIER Melvyn J. Williams Publisher P.O. Box 4423 Maeon 31208-4423 912/742-4508/746-5605 THE MACON Ml.TRO TIMES Harris Walker Publisher P.O. Jlox 4044 Macon 31208 912/746-2405 Fax 912/745-1511 METRO COUNTRY COURIER Earbara A. Gordon Publisher 314 Walton Way (30901) P.O. bo: 2365 Augusta 30903 404/724-8556 Fax 404/724-4200 THE SAVANNAH TRIBUNE Shirley D. James Publisher P.O. Box 2066 Savannah 31402 912/233-8128 Fax 912/233-6128 THE ADVOCATE Chuck Harris Publisher 3408 W. Roosevelt Road Chieaqo 60624 312/287-7822 CTlIZEN NEWSPAPERS Willtam Garth Publisher/President 412 East 87Jh Street Chicago i061! 312/497-7700 Faz 312/417-7131 CHICAGO DEFENDER Fred D. SeaQstaeits Publisher 400 South Michigan Avenue ChiaaQo $0616 312/225-2400 Fax 312/225-6935-4 CRCioO I>fD1QtlfDJC1f! sIILLiRX ^arb7 L. QeMa k. hhllzMr =037 rNet 951h itreet akaN i0i43 31L7t3-10{0 CHICAGO NEW CRUSADER Dorothy Leavall PubWher/Editoe N2t South LaQ Drive Chicago i0637 312/752-2300 Fax 312/752-2117 CHICAGO TRI-cmr JOURNAL Ibn Sharrieft Publbh.r/General Manager I South Michigan Avenue /3111 ChieaQo iM 312/34641Z' C®Cl1GO WESTSIDE JOD7uNAL Don "vaine PubllahK/Edltor 11118 South Hermitage Tda:hham i0428 708/333.2210 EAST ST. LOUIS MONITOR Anne E. Jordan Publfaher 1501 State Street East St. Louis 82203 818/271-04St MUSLIM JOURNAI. Araha L Murtafaa Editor 110 W. Van Duren Avenue #100 Chicago $0607 312/243-7100 312/243-3771 OBSERVER PUBLICATIONS Leon D. Finney Publlther/Editor 8040 S. Harper Chicago i0837
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Black Oriented Newspaoers LOIIIiIJptA DtiCRIQi1f SOUTH SUBURBAN STANDARD CHICAGO STANDARD NEWSPAPERS ALEZANDRIA NEWS WEEaY T18E aLJ1Z€It Lor.nso E. Martin L.on Col.man ly.n Wctd. Publisher Publisher Pubhsh.r/Editor 615 Halst.d P.O. Dox $01 (71309) PA. Dooc 90fi ChicaQo H.iphts i0411 1748 Mason Str..t Jaekson 4y204 M/7S5-S021 Fax 70i/755-5020 A1.xandria 71301 311/"3•7iN VOICE OF THE BLACK COMMUNITY ECORSE TELEGRAM Horac. Smith BATON ROUGE WEEKLY PRESS J,C„ Wall Publisher - Ivory Payne, Publish.r/Edltor 625 E. Wood Str..t Publisher 4122 l0th Str..t Dseatur 62523-1152 8154 Sc.nic Highway Eco.. p220 217/423-2231 P.O. dwc 74485 313/92t;-29bS Baton Aouq. 70W7 304MS-2WO THE GRAND RAPIDS TIMES Df141a1tL Y.rQan PulUam THE LOUISIANA WEEKLY Co.Publish.r FROST ILLUSTAATED C-C. D.Ioi. Jr. 13001dadlsoa. S.E. Edward Smith Publish.r/Edltor Gr=d Rapids 49W? Publish.r P.O. Sox 53008 (70153) i1i/145-i737 3121 S. Calhoun 616 Daron. Str..t Fort Wayn. 46807 N.w Orl.ans 70150 MICHIGAN CHRONICLE 219/745-0552 504/52bSS63 S® yogan Vie. Ps.dd.at/G.n.ral Manap.r THE GARY CRUSADER NEW ORLEANS DATA NEWS WEEKLY 479 L.dy+md Str..t Dorothy L.a..ll T.rry B. Jon.s D.trolt A201 Publisher Publisher 313/l63-55Z2 Fax 313/963-f7ii 1549 Broadway P.O. Eox S1S33 Gary 46407 N.w Orl.ans 701S1 THE MICHIGAN CITIZEN 219/8854357 Fax 312/752-Z817 $04/522-1411 Ch=l" E, jeuY Publisher GARY INFO SHREVEPORT SUN 12541 S.cond Imoq.n. Harris Sonya Landry Highland Park 4t203 Publisher Publtsh.r/Editor 313/Ia9-0033 Fax 313/869-0430 1953 Broadway 2224 J.w.lla A..nu. Gary 46401 P.O. Dooc lm 219/i82•5591 Shr.nport 71139 lmfifZSO'i'l 31t/631-6222 INDIANA HERALD INSIGHT NEWS O.L. Tandy KARTLAXID Al McF@lame Publish.r/Editor Publisher 2170 North IAlnois Str..t THE AFRO.RMERICAN NEWSPAPER 422 Uni..raitT A..nu. GROUP St. Paul 55103 Indianapolis 46202 John I. Oli^er Jr. E12/Z27•1245 317/923-a291 Fax 317/923-M92 Chairman/Publiah.r THE INDIANAPOLIS RECORDER $28 North Eutaw Str..t MINNEAPOLIS SPOKESMAN Daltimor. 21201 Oscar H. N.wman Eunic. Trott.r 301/728-8200 Fax 301/383-3213 Pr.sid.nt/Co-Publlsh.r Publish.r/Editor 3744 4th A..nu.. South 2901 North Tacoma A..nu. TEX BALTIM0RE TDM Miaa.apolis 55409 Indianapolis 46218 1.7 iraahl. 612/i27-4021 Fax 612/i27-OS77 317/924-5143 Fax 317/257-if7i or Publisher 317/924•5148 12 Z. 16th Str..t 1RfilfaIPPI Z1XTQQT Salrls..r. 21218 301/Z3b,1000 JACKSON ADVOCATE LOUISVILLE DEFENDER Charl.s Tisdal. MASSACED9rm Publlsh.r/Editor Clar.nc. L.sli. PA. Dox 3708 Ex.cuti.. Vie. Pr.sid.nt RAY STATE BANNER Jackson 39207 G.n.ral Manap.r M.b. Mill.r i01/948d122 Fax 601/948-4125 Y.onn. D. Col.man publisher Dir.ctor. Public Affairs 925 Washington Str..t 1dTSSISSIPPI MEMO DIGEST N.ws and Editorial Policy Dorchester 02124 Rob.rt E. Wlllloxoa PA. Box 2557 (40201) S1T/Zi"l00 Publllah.r/Editor 1720 Dixi. Hiphway 2511 5th StrNt Louis.lll. 40210 Ai.ridaa 39301 S02/772-2591 Fax 502/775-K55 i01/693-2372 f.! 0 .~s ~ ~ ~cs [.~
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0lack Or•iented Newspapers J iQBS0IIS1 THE CALL CITY NEWS THE IMPARTIAL CITEMN Lucille H. Bluford $.nrlr C. Johnson Dr. Robert Starling Pritchard II Publisher Publisher Publisher 17-15 East 1t Street P.O. Box 22889 P.O. Boa !6 1=5CM City 64141 Ne..ark 07101 SFraeus. 13205 616-N2-m 201/504-g300 315/63i-7868 Fmc S15/638-077i THE KANSAS CITY GLOBE GREATER NEWS OF NORTF]ERN NEW YORK AMSTERDAM NEWS Marion Jordon NEW JERSEY Wilb.rt Tatum Publi.h.r/Editor Dr. B.tty Mansfield Publisher 615 E. 29th Str..t Managing Editor 2340 Fr.d.rir3r pouQlan Boulevard Lansas City 64109 111111 Raymond Blvd. N.w York 10027 t16/531-S253 Fax 116/531-5256 N...ark 07102 212/532.7400 201/643-3319 ST. LOUIS AMERICAN THE NEW YOR= CARIBBEAN NEWS Dr. Donald M. Suggs xsw iolc Karl B. Rodney Publisher Co-Publish.r 4144 Lind.ll Boul..ard. Suit. 35 AFRO-AMERICJIN TJIrffS 29 W. 3fth Str..t St. Louis 63108 L.rl Watldns Nsw York 10018 314/533-l000 Fax 314/533-0038 Publisher 21Z/544--1f91 P.O. Box 4295 ST. LOUIS ARGUS Brooklyn 11247 NEW YORII DAILY CHALLENGE Z.lma Harris 71i/63f-9500 Fax 718/857-9115 Thomas H. Watkins Jr. Editorial Director Publish.r 4595 M.L. Jtin9 Drive slQ 1t>OD 1fL'wi 1380 Fulton Str..t St. Louis 63113 w.1Ms a.ltk Brooklyn 11216 314/531-1323 htblsb.r 719/i:K-SS00 Fax 71t/RS7.l115 155 51atu ltr..t, 4tit Ti..r ST. LOUIS CRUSADER >trooklyn 11201 >fiW TOZZ tiOltCi William P. Russell 71i/15Z4001 tas ?1i/i51•7iM =ss.tit Drew Chairman/Pr.sid.nt CYalra.alt.si.r 4371 Ftan.Y Street THE BLACK AMERICAN 75-45 Par...s M.l..ari #311 Louis 63113 St Carl Offord Tiatiise 11365 . 314/531-5860 Publish.r 71f1sl1ii00 !as Z1i/Bf14l45 545 Hh A..nu.. 12th Floor LOII1S 1Q:?s0 t3ENTDft1 11T li.w York 10016 WESTC131STER , Ias. t. WL.ds 212/564-5110 COUNTY PRESS 1d. Paul R.dd lr.aid.at/lahliah.r Zt0011.rth 1[ark.t '!7! AL1Ril CZAL7.E1fO1;31 Publish.r It L.ols 93106 =artiara Baahs P.O. Box 1631 (10602) . 314/531•1101 Tax 314/5314442 h+h1lah.rlSditK 1 Prospect A..nu. 1303 TWa.r. i..ao. Whit. Plains 10607 Al3al. 14211 914/614-0006 xsswu 71srSl7-044Z sa:71S<s9T3307 11011Y't CAROLINA OMABA STAR Washinqton u.rita L r M BUFFALO C1uTE1tION . a Q Frank E. M.rriw.ath.r THE CAROLINA TIMES Publish.r Vivian A Edmonds 2216 North 24th Str..t Publiaher/F..ditor . 623-62S Wllliams Str..t Publlsh.r/Edltor Omaha 68110 Buftalo 15206 923 Old Fap.tt..ill. Street 402/346-4041 Dtuhata 27701 716/882-9570 91!/6i2-2913 NCYinJI THE CITY SUN Andr.w Cooper CAROLINA PEACEMAKER LAS VEGAS John M I[illman)aro Publisher . SENTIIdEL VOICE Publlth.r7Edltor Betty Brown GPO 560 P Booc 20853 O Publisher/Editor Brooklyn 11202 719/624-5959 Fax 718/596-7429 . . Greensboro 27420 1201 S. Eost.rn A..nu. !1!/274-6210 Fax 91!/275-ia54 Los V.pas $9104 ~ HUDSON VALLEY 702/363-4030 CAROLINIAN BLACK PRESS Chuck St.wart P.R. J.r.ay ~ xcw >MET Publish.r/Edttor Publiah.r/Editor -h. P.O. Box 2160 518 E. Martin Street t.l THE CONNECTION Raleigh 27601 N.wburQh 12S50 v Ralph Johnson ®14/562d313 119/834-5558 t-. Publish.r/Editor t~I P:O.Box2122 THE CHALLENGIII ~ T.aa.ek 07666 Toor Gr.ar ~ 201/692-1512/692-0634 Editor P.O.Bo:3175 Fcvette.tll.. 2R902
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Black Orieslted Newspapers THE CHARLOTTE POST COLUMBUS CALL & POST 1t1E11 Pl!?5sII=OE COII=117 Gerald O. Johnson Amos Lynch iW DOW Publisher Publisher vla hwi"Nt/0oearalllaaaMr 1531 S. Camden Road (28203) 109 Hamilton Avenue 315 !at Carson /ftet P.O. Box 30144 P.O. Box 2606 (43216) Pf;biar5i- 15519 Charlotte 28230 Columbus 43203 412/48141302 >ras 412/491•1360 704/376-0469 Fax 701/342-2160 614/2244123 Fax 614/2244317 PHII.ADF.LPHIA NEW OBSERVER FAYETTEVILLE BLACK TIMT•5 THE REPORTER J. Hugo Wass~n Miies B Austin William R. Ellis Jr . . Publfsher Pr*sid*nt/CEO City Editor 1230 Chestunut Stsett #S 900 P.O. Seoc $63 P.O. Box 2042 Philadeiphia 19103 Farittrille 28302 A3aon "3Q9 215/985-1400 Fax 215/665-8914 919/4844840 216/253-0007 IREDELL COUNTY NEWS THE TOLEDO JOURNAL THE PHILADELPHIA TRIBUNE Mason MeCullouph Sandra R St~wart . Robat W. iloqls Preddont/Publisbor Publisher President P.O.Dox407 302: Douglas Road S22 South iQth StrMt Statesville 26766 Toledo 4V*06 Ph!]adelphia 19146 111/1173-1054/3856 619/4724521 ~Fax 419/9724604 215/193-1050 Fax 215/735.3612 ME'fltO TIMES OKLAE01[A PITTSDURGH RENAISSANCE NEWS Jimmy Swinson Connie Portias Publlsher THE aLACIi CHRONICLE Pndds,nt 13ox lEiS P.O Ruawll M. Porry 1319 Flfth Avenue . Publiaher/Editor Goldsboro 27533 Pmaburph 15219 919/734-0302 1321 N.E. 23rd StrNt (73111). P.O.1loac 17498 412/0914200 Fax 412/3914NM Oklahoma City 73136 THE PUBLIC POST 43/4244893 Fax 405/4244709 fi00lE CisOl.ffiE Roosevelt McPherson Gen+ral Manaper OII.RHOMA EBONY TRIBUNE CHARLESTON CHRONICLE O. J;os 1093 P Le-eia D. Swain 1. John French . Raeford 28376 Publisher Publi:her/Editor !19/875-S8* 000 N.E. 38th StrNt bU LinQ StrMt Oklahoma City 73105 Charleston 29403 WILMINGTON JOURNAL 403/325-iit5 901/723-2795 Fax 803/577-6099 T.C. Jervap THE TULSA Publlther/Edltor THE PEE DEE TIMES Box 1618 (28402) P O OKLAHOMA EAGLE Lorrlr D. Smith . . 7th Strest 412 S James O. Goodwin Publishar . ton 28401 Wilmin Publiaher 1457 W. Evans StrMt g P.O. Box 3267 919/762-5502 Fionnco 29501 Tulsa 74101 303/667-1018 Fax 803/662-9880 818/582-7124/8905 WINSTON-SALEM CHRONICLE Pitt Fsn.st H SOUTH CAROLINA BLACK . Publisher olesoOM MEDIA GROUP INC Liberty 617 N Isaac Washington . PORTLAND OBSERVER Box 3154 P O Publiahar . . Aitred L. Henderaon Winston-Salem 27102 P.O. Box 1128 Publiaher-Editor 919/722-8624 Fax 919/723-9173 Collumbia 29211 4747 N.E. M.L. King Jr. aoulevard (97211) 903/789-5252 P.O. box 3137 011110 Portlond 97208 V>EW SOUTH NEWS CALL AND POST 503/288-0033 Fax 503/288-0015 Cscil I. Williams John H. Eustamant• PubWher/Editor Chairman/Publtsher THE SLANNER NEWS P.O. Box 1849 DKnard V. Foster 1949 E. 105th StrNt OraapeburQ 29116 Box 6237 P O Publishor/Editor 903/531-1862 . . P.O. Eox "55 Clmland 44101 216/791-7600 Fax 216/7914588 Portland 97228 '!R'D11fZiEllt 303/287-3562 Fax 503/214-5677 CINCINNATI HERALD MEMPHIS SILVER STAR NEWS MarWi* E. Patbam PTi:NNiT1T41f1A J. DoJnoah Williams Publisher/Editor PublfahK HOMEWOOD BRUSHTON INFORMER 3144 P k A 883 Lincoln Avenue Matt Hawkins ar venue Cincinnati 45206 Memphis 38111 Editor 513/221-5440 Fax 513/221-2959 101/272-19/6 Fax 901/452412t WS N. Home..ood Avenuw Pittsburgh 15208 412/243-4114 Fax 412/243-4114
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Black Oiriented Newspapess NicHVILT.E PRIDE T.a:r7 Davis Pnblhher 1215 !th Awnue N. #200. xashvllira 3720i-2552 615/329-0360 Fa: 615/320-7410 TRI-STl1TE DEFENDER John H. Sonpstaeln Publisher P.O. S= 2065 (38101) 124 East Calhoun Avenue Mnmphis 38103 901/523-1819 Fax 901/523-1820 TZZIi CRPTlAL CITY ARGUS Charles Mlbs Pnblisher/Editor P.O. Soor 140471 Austin 78714 S12/451-6600 DALLAS FZIU+'IIIiER Charles O'Nea] Co-Publisher 424 Gntnr StrMt P.O.Dooc3720 Dallas 7520f 214/948-917S Fax 214/948-9176 DALLAS POST TRISUNE T.R. LM Jr. Publisher 2726 S. Beakley P.O. Sotc 24727 Dallas 75224 214/946-7678 Fax 214/946-6823 DALLAS WEELLY Ceeil 1. Sharp Editor P.O. Box 79147 (75379) 3101 M.L. tinq Jr. Soulevwd Dallas 75215 214/428-8958 Faz 214/428-2W7 HOUSTON DEFENDER Sonny Messlah-1110s Publisher 2626 South Loop West. Suft• 250 Houston 77054 713/663-7716 Fax 713/668-0952 HOUSTON FORWARD TIMES Lenora Carter Publisher 4411 Pllm*da Road (77004) P.O. Box 2962 Houston 77252 713/526-4727 aoo:arox xtwsPACEs lraads h*s sr. PstiLsbsr 4997 1[.I.. =la4 It. senbvard IiNSlss 77031-290! 7131645-63i6 THE HOUSTON SUN Dorris Ellis Co-Publlshor 2322 31od9ett P.O. Box 600603 Houston 77219-0603 713/524-4474 Fa: 713/524-0089 Houston's 01 Communitr Newspaper THE INFORMER GeaQn MeElsoy Publisher 4209 Dowling StrNt (77004) P.O. Sou 3086 Houston 77001 713/527-9261 Fax 713/522-4992 NOZOA - THE OBSERVER Alrwasi Evans Publishor/Editor P.O.Swc1131 Austin 7E767 S12/499-8713/871S SAN ANTONIO REGISTER Edwin Glosson Publish~r 23S St. Charles Street (79202) P.O. Deoc 1598 San llntonio 71296 51?J222-1721 THE SOUTHWEST DIGEST Eddl~ P. Rlchardson ManaQinQ Editor 510 East 23rd StrMt Lubbock 79404 806/762-3612 T S TIIrSE'S Woodie Weber Publisher 2830 Evans Awnus (76104) P.O. Box 1341 Fort Worth 76101 817/926-4666 Fax 817/932-9209 THE YILLAGER T.L. Wyatt Publisher 1223 A. Roswwood Atinu• Austin 78702-2022 512/476-0082 THE WACO MESSENGER M.P. Hartit Editor/Ownor 504 Cllfton StrNt Waco 76703 817/799-6911 TERQI1fii JOURNU.-t GUIDE Brenda Andrews Publisher P.O. Box 209 (23501) 3535 "F' Tidewater Drive Norfolk 2M 904/625,1686 Fas 904/5254142 RICHMOND AFRO-AMERICAN AND RICBMOND PLANET Fraans 1Q. Draper PubUsher 301 East ClaY.Stroet Riohmond 23219 804/6494478 Fax 904/6694477 ROANOKE TRIBUNE C.A. Whltwath Publisher 2318 Melrose Ahnue P.O. Eaor i021 Aeanohn 24017 703/343-0326 TU fOICi Itt01IiPRPR INC. Jash Oresa lsillrier 214 Z. CLy 1trwt +!'202 Rkbasead 23219 i04/6444060 Paz i04/1444617 NSiiII(OTOlt LITS1lP CO. DISPATCH. THE NORTHWEST DISPATCH AND THURSTON CO. DISPATCH Virginia Taylor Publisher 1108 South 11th StiMt Tacoma 98405 206/272-7587 Fax206/272-4418 THE SEATTLE MEDIUM Christophsr H. Bennett Publisher 2600 S. Jackson StrNt Seattle 98144 206/323-3070 Fax 206/322-6519 SEATTLE SLANNER Dobble Foster P.O. mouc 12770 Seattle 98101 503/233-9888 Fax 503/284-5677 TACOMA TRUE CI?IZEN Connie Camoron Publisher 1206 S. 11th StrHt Taeoma 98405 206/627.1103
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Black Oriented Newspapers RLiT VIRGINIA BEACON DIGEST St.ph.n R. Starks Publish.r 200 MacCorhl. A..nu.. S.W. South Charl.ston 25303 S04/3424800 Fax 304/342-4671 1lIfC01/id MILWAUtEE COMMUNITY JOURNAL Patrida O. Thomas Publish.r/Pr..id.nt 3612 M.L.LInq Jr. Dri.. Milwauk.. 53212 414/2W5300 Fax 414/28b-1SX MII.WAUI{EE COURIER Caro1. G.ary Publisb.r 2431 W.st Hopkins St:..t Milwauk.. 53206 414/449-4860/4864 Fax 414/449-4872 MILWAULEE STAR Carol. G.ary Publtsh.r 3815 North T.utonia A..nu. Milwcuk.. 53206 414/449-4870 Fox 414/449-4172 MILWAUKEE TIMES Nathan Cony.rs Publish.r 2183 North Sh.rman Soulsard Mllwauk.. 53216-0489 414/444•8611 VIRGIN uLANDf VIRGIN ISLANDS DAILY NEWS Ari.1 M.lchotr Jr. Publish.r/Editor P.O. Box 7760 St. Thomas U.S. N1rQin Islands 00801-T780 809/774-8772 Fax ti09/774-0740 Source: Blackbook '92.
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2042911318
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MEDIA RESEARCH SOURCES Broadcast Network and Syndication The race category is included in the Audience by Market Section of the A.C. Nielsen Network (NTI) and Syndication (NSS) National Audience Demographics (NAD) reports, which are issued monthly. This section provides the following information: Average hours of TV usage per week by daypart (NTI) Percent TV viewing by daypart - HUTs and PUTs (NTI) Ratings of programs by type (NTI/NSS) Ratings of individual programs by daypart (NTI/NSS) Race data are available back to September 1991. Trending information can be obtained from Nielsen's special report: "Television Viewing among Blacks." While non-Black viewing data are not included in these reports, this information can easily be computed (see Black Viewing Data memo dated June 9, 1992). SDOt TV Nielsen Station Index provides program/daypart specific information on Black viewing for the following markets: Atlanta Baltimore Chicago Cincinnati Cleveland, Akron Dallas Detroit Houston Kansas City Los Angeles Memphis Miami-Ft. Lauderdale New Orleans New York Norfolk-Portsmith-Newpt Philadelphia Raleigh-Durham Richmond-Petersburg San Francisco-Oakland Shreveport St. Louis Washington, DC These data are published in special reports, Black_ American Markets, released in February, May, and November. Not all markets are reported each month; this is dependent on the in-tab Black sample size. The report provides average quarter-hour ratings for households, persons 2+, men and women (18+, 18-49) by daypart and time period. Household share and HUT/PUT information also is included. In addition, NSI publishes an annual Black and Hispanic Demographic Rank Report which contains universe estimates by DMA for many Black demographic categories.
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2 Cable The Nielsen cable NAD, issued quarterly, also includes Black viewing data, which can be referenced back to fourth quarter 1991. This report provides VPVHs by cable network and daypart, in addition to the number of households viewing. RADIO National Arbitron publishes an annual special report on Black radio listening, Black Radio Today. This report examines radio listening characteristics of Black diary keepers in 50 continuous-measurement markets throughout the United States. This report combines Arbitron listening data from its Spring reports with radio format information provided by Billboard Magazine. Additional analyses are available at a cost via Arbitron Information on Demand (AID). Network RADAR, the network radio measurement service, provides Black audience estimates of all combined AM and FM radio stations. Average quarter-hour (AQH) and Cume audience estimates are provided for Saturday and Sunday by daypart. Demographic breaks include: persons (12+, 18+), women and men (total, 18-49, 25-54, 25+, 35+), and teens 12-17. In addition, RADAR provides total audience information for American Urban Radio Network, the Black-owned commercial radio network. However, specific Black audience information is not available. Local Market Audience Measurement Station-specific Black audience information is available quarterly for the following markets in Arbitron's Radio Market Report: Atlanta Baltimore Baton Rouge Birmingham Boston Buffalo Charleston, SC Charlotte Chattanooga Chicago Cincinnati Cleveland Columbia, SC Columbus, OH Dallas Dayton Detroit Greensboro Greenville-New Bern-Jacksonville Greenville-Spartanburg Houston Huntsville Indianapolis Jackson Jacksonville Kansas City Little Rock Los Angeles Louisville Memphis Miami-Ft. Lauderdale Milwaukee Mobile Nashville Nassau-Suffolk New Orleans New York Norfolk-Portsmouth Orlando Philadelphia Pittsburgh Raleigh-Durham Richmond Roanoke-Lynchburg San Francisco Shreveport St. Louis Tampa Toledo Washington, DC ~ ~ ~ ~ w- ~ ~ ~ a
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3 Arbitron's Radio Market Report contains a Metro Ethnic section which provides AQH persons estimates, AQH ratings, cume persons estimates, and cume ratings for all stations in the metro area. This section contains information on Black persons 12+ for the Monday through Sunday 6 AM to Midnight time period only. PRINT Simmons Market Research Bureau (SMRB) and Mediamark Research Inc., (MRI) measure readership of an extensive list of magazines, including a handful of Black-targeted magazines - Black Enterprise_ (as of 1991), Ebony, Essence, and Jet. Standard Rate and Data Service (SRDS) has a small number of Black- targeted magazines and newspapers listed under the heading Black/African American and Black group, respectively. This source provides editorial profile, advertising rates, geographic/ /demographic editions, issue and closing dates, special services, and circulation.
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4 MAGAZINE mow BIACK ELEGANCE JET MAGAZINE (OLD RATE) JET MAGAaNE (NEW RATE) UPSCALE BLACK ENTERPRISE EBONYNIAN BEING SINGLE PHILIP MORRIS CORPORATE MAGAZINE RATES AFRICAN AMERICAN MAGAZINES POSITION RATE 40 PAGE $34,293 2/3 COVER $37,594 4TH COVER $45,716 SPREAD $58,5015 4C PAGE $25,690 2/3 COVER $31,768 4TH COVER $34,050 SPREAD $51,381 4C PAGE $6,149 2/3 COVER $7,426 4TM CoVER $8,17s SPREAD ;12,298 4C PAGE $15,790 2/3 COVER $16,790 4TH COVER $20,808 SPREAD $31,580 40 PAGE $16,491 2/3 COVER $16,491 4TH COVER $21, 524 SPREAD $32,982 4C PAGE $7,392 2ND COVER $9,240 3RC COVER $8,310 4TH COVER $11,088 SPREAD $16,632 T.O.C. $S,315 40 PAGE $16,426 2/3 COVER $16,825 4TH COVER $18,230 SPREAD $30,865 4C PAGE $7,426 2/3 COVER $8,326 4TH COVER $9,1575 SPREAD $14,850 40 PAGE $7,650 2JJ COVER $9,425 4T}i COVER $10,000 SPREAD $16,065 % DISCOUNT 109'. 24% 23% 10°/. 6`Ye 894 9Y. ~ O ~ ~ C.C ~ ~ Cv ~ -~0 - d I 1Zla dXa t. z = 9 T :afl l ~Es-80-90
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s PFIILIP MORRIS CORPORATE MAGAZ'INE RATES AFRICAN AMBRfCAN MAGAZINE$ CLASS 4C PAGE $9,863 10% 2/3 COVER $10,99s 4TH COVER $12,316 SPREAD $19,624 BRtDES TODAY 4C PAGE $3,941 2/3 COVER $10,500 4TH COVER $12,500 SPREAD $7,882 r-Mr-•-+ T L ~t-=I ~j X:E3 ST = 9 T 23 f11. EE}-80 -90
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