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USC Tobacco Industry Monitoring Project Collection

MILITARY RESTRICTIONS

Date: Jan 11, 88
Length: 7 pages
2042078503 -8509
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Abstract

Memo detailing the various restrictions placed by the different branches of the armed forces on smoking and cigarette sales in and around military bases, including restriction of smoking to certain areas, prohibition of smoking in many ares of the bases, rasing of cigarette prices to match those in the civilian market, etc.

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Military
Strategy
No
Message
None
Subject
advertising
Armed Forces
marketing

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PHILIP MORRIS U.S.A. INTER-OFFICE CORRESPONDENCE 120 PARK AVENUE, NEW YORK, N.Y 10017 TO: FROM: SUBJECT: Roy Anise y_ Lillian Johnson &~7Military Restrictions DATE: January 11, 1988 As you requested, the following is an outlined history of the evolution of Smoking Restrictions in the Military. March 1978 Basic restrictions were implemented. '• Smoking and Non-Smoking Areas Designated (No Smoking areas established where practical). • Smoking prohibited in - auditoriums - elevators - conference/class rooms - shuttle vehicles - commissaries and exchanges • In medical facilities, smoking - restricted to staff lounges, offices, other designated areas - permitted in patient rooms at discretion of attending physician - permitted in visitor waiting rooms March 1985 Department of Defense (DOD) report issued recommending four,. alternatives to curb smoking. • eliminate tobacco from stores • raise prices to civilian levels • maintain status quo • institute educational program to discourage smoking Last option was chosen and according to Military Market, as of June 1987, total military sales have declined 10% -- 17% since March 1985. Program's goal to reduce number of smokers by 10% a year. N) O ~ N O ~ W Clt O W
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Military Restrictions January 11, 1988 p. 2 March 1986 DoD Directive 1010.10 issued on health promotion establishing policy on smoking and other health risk behaviors. Secretary Weinberger initiated intense anti-smoking campaign making Directive 1010.10 a major responsibility for all commanding officers. All previous restrictions still effective with addition of the following: • Designated non-smoking areas created in all DoD eating facilities and common work areas. Smoking areas permitted only if adequate space/ventilation available. • Health care providers prohibited from smoking while performing patient duties. • DoD dependents and Section 6 students prohibited from smoking on school grounds (smoking permitted only if Director of School designates area). • School Faculty and Staff permitted to smoke only in designated areas, however not in presence of students. • New,Personnel - Non smokers encouraged to refrain from smoking - Smokers encouraged to quit • Information of health consequences included with information on alcohol and drug abuse in introductory material. • Commissary or Exchange participation with tobacco and alcohol manufacturers/distributors on promotional programs (i.e. contests) aimed primarily at DoD personnel prohibited. Note: Support still accepted for programs benefiting ` personnel if no advertising is used directly or indirectly identifying product. Directive 1010.10 targeted at all military personnel, their families, and civilian employees of the DoD. Directive established basic guidelines. Development and implementation of specific programs are responsibility of individual Secretaries of Military Departments.
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Military Restrictions January 11, 1988 p. 3 Army July 1986 Additional to those previously stated • Tobacco use prohibited in Basic Training. Restricted use permitted in other military courses. • Training Video developed on tobacco cessation. • Anti-tobacco displays. • Smoking prohibited in child development centers/youth activity facilities. Visiting adults and staff prohibited from smoking in view of children. • Smoking prohibited where safety hazard (i.e. firing range, ammunition storage areas, fuel dumps, etc.). • Soldiers risk punishment under Uniform Code of Military Justice if rules are violated. • Recommendations made to eliminate sale of tobacco from vending machines, bowling alley, clubs, and other social establishments. • Tobacco deglamorization plan developed for commissaries. "Great Army Smoke Out" instituted November 1986 with assistance from American Heart & Lung Association and American Cancer Society. Goal: to reduce smoking to 25% among all DoD personnel by 1990 from 1986 level of 52%. Air Force July 1986 • Smoking prohibited at Officer Training School during duty hours. • Smoking not permitted in area failing to meet standard minimum of 10 cubic feet of fresh air per minute per person. • Sale of tobacco prohibited in medical facilities. • On Base smoking cessation classes during duty and non-duty hours instituted. • "Smoke break" eliminated.
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Military Restrictions January 11, 1988 p. 4 • Since 1985, 20% fewer Air Force members smoke according to DoD survey June 1987. • Commissaries - removed large tobacco display signs - reduced brand packing from 150 to 100 NAVY Similar restrictions as previously stated for Army and Airforce apply. In tobacco use survey (October 1987), 28% of new recruits were smokers whereas 50% of shipboard men were smokers. Reflects possible effort to reduce smoking recruits in screening process. • Sale of tobacco prohibited in medical and dental facilities. • Naval Hospitals required to stock nicotine gum. • Statement issued indicating right of non-smokers to healthy work environment took precedence over privilege of smokers. MARINE CORP JULY 1986 Similar restrictions apply as previously stated for Army and Airforce. VETERANS ADMINISTRATION JULY 1987 • Sale of tobacco in 10 canteens discontinued. Listed below are the observations of some Military managers on additional possible factors contributing to the decline in cigarette sales. These took form and shape after poD Directive was issued. • Pressure from superior commanding officer. Smoking vs. non-smoking is used as an unspoken criteria for promotions. • In Navy, unspoken preferential treatment given to non-smokers for new craft assignment or favorable tour assignment.
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Military Restrictions January 11, 1988 p. 5 • Cigarette sales prohibited in exchanges on all training bases. Basic Training -- 8 weeks. Trainees are prohibited from using tobacco products and lockers are routinely searched. Trainees are not allowed off base and have no access to cigarettes, thereby sending smokers through an involuntary "cold turkey program." Trainees are exercised and fed abundantly, therefore decreasing urge to smoke. • Overambitious Base Commanders initiating (independently) additional base specific smoking restrictions (i.e. Ft. Bragg eliminated all vending machines 5 months ago. Decision was overturned 2 months ago as a result of civilian employee objection). • Government monitoring significantly greater in commissaries which carry more brands and account for more dollar sales then exchanges. Exchanges may not be monitored as closely because they are revenue producing. • Limitation on number of cartons purchased (i.e. California allowance 2 unstamped cartons maximum). • Day and time limitations on placement of coupons in exchanges. • Backroom inventory kept at a minimum (2-3 days) to avoid overextension of cash output. • Army commissaries, given uniform quarterly operating allowances, ran out of money before the end of each quarter in 1987. Cigarettes were not reordered to sustain sales through end of quarter resulting in Total cigarette oOS's for a week or more in many army commissaries. • Caucasian males, accounting for highest percentage of military personnel, appear to be the largest smoking cessation group. Little cessation among minority groups which are decreasing in number. • Discount stores close to bases, which have competitive pricing policies, attract military personnel away from commissaries and exchanges.
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Military Restrictio~fs -- January 11, 1988 p. 6 The aggregate effect of these factors will continue to impact on Smokers rights and will probably result in a further decline of total cigarette sales. Until internal pressure can be exerted on persons making smoking policies, options are limited in combating the current military mind set. Internal pressure however, is unlikely because of military hierarchy and fear of jeopardizing one's military rank. cc: D. R. T. A. D. V. B. Bove Cofield Costas Goldfarb Miller Penninti, Weinstein SA LJ/hm
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