USC Tobacco Industry Monitoring Project Collection
MILITARY RESTRICTIONS
Abstract
Memo detailing the various restrictions placed by the different branches of the armed forces on smoking and cigarette sales in and around military bases, including restriction of smoking to certain areas, prohibition of smoking in many ares of the bases, rasing of cigarette prices to match those in the civilian market, etc.
Fields
- Target Market
- Military
- Strategy
- No
- Message
- None
- Subject
- advertising
- Armed Forces
- marketing
Document Images
PHILIP MORRIS U.S.A. INTER-OFFICE CORRESPONDENCE
120 PARK AVENUE, NEW YORK, N.Y 10017
TO:
FROM:
SUBJECT:
Roy Anise
y_
Lillian Johnson &~7Military Restrictions
DATE:
January 11, 1988
As you requested, the following is an outlined history of
the evolution of Smoking Restrictions in the Military.
March 1978
Basic restrictions were implemented.
' Smoking and Non-Smoking Areas Designated (No Smoking
areas established where practical).
Smoking prohibited in
- auditoriums
- elevators
- conference/class rooms
- shuttle vehicles
- commissaries and exchanges
In medical facilities, smoking
- restricted to staff lounges, offices, other designated
areas
- permitted in patient rooms at discretion of attending
physician
- permitted in visitor waiting rooms
March 1985
Department of Defense (DOD) report issued recommending four,.
alternatives to curb smoking.
eliminate tobacco from stores
raise prices to civilian levels
maintain status quo
institute educational program to discourage smoking
Last option was chosen and according to Military Market, as
of June 1987, total military sales have declined 10% -- 17%
since March 1985. Program's goal to reduce number of
smokers by 10% a year.
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Military Restrictions
January 11, 1988
p. 2
March 1986
DoD Directive 1010.10 issued on health promotion
establishing policy on smoking and other health risk
behaviors. Secretary Weinberger initiated intense
anti-smoking campaign making Directive 1010.10 a major
responsibility for all commanding officers. All previous
restrictions still effective with addition of the following:
Designated non-smoking areas created in all DoD eating
facilities and common work areas. Smoking areas
permitted only if adequate space/ventilation available.
Health care providers prohibited from smoking while
performing patient duties.
DoD dependents and Section 6 students prohibited from
smoking on school grounds (smoking permitted only if
Director of School designates area).
School Faculty and Staff permitted to smoke only in
designated areas, however not in presence of students.
New,Personnel
- Non smokers encouraged to refrain from smoking
- Smokers encouraged to quit
Information of health consequences included with
information on alcohol and drug abuse in introductory
material.
Commissary or Exchange participation with tobacco and
alcohol manufacturers/distributors on promotional
programs (i.e. contests) aimed primarily at DoD personnel
prohibited.
Note: Support still accepted for programs benefiting `
personnel if no advertising is used directly or
indirectly identifying product.
Directive 1010.10 targeted at all military personnel,
their families, and civilian employees of the DoD.
Directive established basic guidelines. Development and
implementation of specific programs are responsibility of
individual Secretaries of Military Departments.

Military Restrictions
January 11, 1988
p. 3
Army July 1986
Additional to those previously stated
Tobacco use prohibited in Basic Training. Restricted use
permitted in other military courses.
Training Video developed on tobacco cessation.
Anti-tobacco displays.
Smoking prohibited in child development centers/youth
activity facilities. Visiting adults and staff
prohibited from smoking in view of children.
Smoking prohibited where safety hazard (i.e. firing
range, ammunition storage areas, fuel dumps, etc.).
Soldiers risk punishment under Uniform Code of Military
Justice if rules are violated.
Recommendations made to eliminate sale of tobacco from
vending machines, bowling alley, clubs, and other social
establishments.
Tobacco deglamorization plan developed for commissaries.
"Great Army Smoke Out" instituted November 1986 with
assistance from American Heart & Lung Association and
American Cancer Society.
Goal: to reduce smoking to 25% among all DoD personnel
by 1990 from 1986 level of 52%.
Air Force July 1986
Smoking prohibited at Officer Training School during duty
hours.
Smoking not permitted in area failing to meet standard
minimum of 10 cubic feet of fresh air per minute per
person.
Sale of tobacco prohibited in medical facilities.
On Base smoking cessation classes during duty and
non-duty hours instituted.
"Smoke break" eliminated.

Military Restrictions
January 11, 1988
p. 4
Since 1985, 20% fewer Air Force members smoke according
to DoD survey June 1987.
Commissaries
- removed large tobacco display signs
- reduced brand packing from 150 to 100
NAVY
Similar restrictions as previously stated for Army and
Airforce apply. In tobacco use survey (October 1987), 28%
of new recruits were smokers whereas 50% of shipboard men
were smokers. Reflects possible effort to reduce smoking
recruits in screening process.
Sale of tobacco prohibited in medical and dental
facilities.
Naval Hospitals required to stock nicotine gum.
Statement issued indicating right of non-smokers to
healthy work environment took precedence over privilege
of smokers.
MARINE CORP JULY 1986
Similar restrictions apply as previously stated for Army and
Airforce.
VETERANS ADMINISTRATION JULY 1987
Sale of tobacco in 10 canteens discontinued.
Listed below are the observations of some Military managers
on additional possible factors contributing to the decline
in cigarette sales. These took form and shape after poD
Directive was issued.
Pressure from superior commanding officer. Smoking vs.
non-smoking is used as an unspoken criteria for
promotions.
In Navy, unspoken preferential treatment given to
non-smokers for new craft assignment or favorable tour
assignment.

Military Restrictions
January 11, 1988
p. 5
Cigarette sales prohibited in exchanges on all training
bases.
Basic Training -- 8 weeks. Trainees are prohibited
from using tobacco products and lockers are routinely
searched.
Trainees are not allowed off base and have no access to
cigarettes, thereby sending smokers through an
involuntary "cold turkey program."
Trainees are exercised and fed abundantly, therefore
decreasing urge to smoke.
Overambitious Base Commanders initiating (independently)
additional base specific smoking restrictions (i.e. Ft.
Bragg eliminated all vending machines 5 months ago.
Decision was overturned 2 months ago as a result of
civilian employee objection).
Government monitoring significantly greater in
commissaries which carry more brands and account for more
dollar sales then exchanges. Exchanges may not be
monitored as closely because they are revenue producing.
Limitation on number of cartons purchased (i.e.
California allowance 2 unstamped cartons maximum).
Day and time limitations on placement of coupons in
exchanges.
Backroom inventory kept at a minimum (2-3 days) to avoid
overextension of cash output.
Army commissaries, given uniform quarterly operating
allowances, ran out of money before the end of each
quarter in 1987. Cigarettes were not reordered to
sustain sales through end of quarter resulting in Total
cigarette oOS's for a week or more in many army
commissaries.
Caucasian males, accounting for highest percentage of
military personnel, appear to be the largest smoking
cessation group. Little cessation among minority groups
which are decreasing in number.
Discount stores close to bases, which have competitive
pricing policies, attract military personnel away from
commissaries and exchanges.

Military Restrictio~fs --
January 11, 1988
p. 6
The aggregate effect of these factors will continue to
impact on Smokers rights and will probably result in a
further decline of total cigarette sales. Until internal
pressure can be exerted on persons making smoking policies,
options are limited in combating the current military mind
set. Internal pressure however, is unlikely because
of military hierarchy and fear of jeopardizing one's
military rank.
cc: D.
R.
T.
A.
D.
V.
B. Bove
Cofield
Costas
Goldfarb
Miller
Penninti,
Weinstein
SA
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M WORLD HE'{?QU1,RTERS
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JAN 12 PO 12: 30
