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USC Tobacco Industry Monitoring Project Collection

940000 Virginia Slims Budget by Issue Date

Date: Mar 1994 (est.)
Length: 2 pages
2041876920-6921
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snapshot_pm 2041876920-2041876921

Abstract

Details advertising budget for brand Virginia Slims in print publications. Mentions premium women's magazines (both for older and younger audience) such as Alllure, Better Homes and Garden. Hand-written note indicates the magazine Essence is added to the list.

Fields

Target Market
Female
Strategy
Yes
Message
None
Subject
advertising
Brand Names
Magazines

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Page 1: hyj76e00
,1994 1/IRCBINIA SL1MS BUDGET [BY ISSUE DATE ~Ire~~4 :QRE AIAGAZ;NES ~_..:ABLE QUIDE t'ASMOPOUTAN FIRST FOR WOMEN NATIONAL ENOUIRER NEW WOMAN PEOPI.E PEOPLE REBATE REDBOOK OF pos~ .2GSi7.''j e -3yo3.3 1114.3 34yG•{f 3 345.5 BOAP OPERA DIGEST 1 1.) 27,8, SOAP OPERA MAGAZINE SOAP OPERA UPDATE Y STAR OPERA WEEKL a q 5,~. ~ 2 RY lV GUOE 114, Z WOMAN'S WORLD TOTAL 34 $1,824,671 YOUNGE'R AGAZlN S ALLURE BRIDAL GUIDE BRlDES EN ERTAtNMENTWEEKLY ( 0~I4•1 2 2C+P1 (3/4) $53,493 ACD, AWARDS VIEWING GUIDE 500' ~ 2 SPREAD (3/4) $31,280 t3LAMOUR a304.4 2 SPREAD $128,192 MADEMOISELLE 12141.6 2 SPREAD $64,300 PREMIERE ~ / REAL BEAUTY (000.0 1 P4 (3/29) ~/ $10,500 ROLUNQ STONE SELF • '9, u S J/ 110. + 2 2C+P1 $44,533 ,, _~OGUE WORKINQ MOTHER TOTi1 L 11 :352,298 QLDER M aAZINES BETTER HOMES & GARDENSr COUNTRY AMERICA FAMILY CIRCLE HARPER'S BAZAAR 2 SPREAD $48,414 INSME LADIES HOME JOURNAL 5t ~~ 6 LHJ'251 OAt-59-OLD ly $418,1 @b CENTER9PREAD (3/15) $61,851 GATEFOLD $187,353 c]ATEFOLD (3/7) $781,784 CREOfT (2!1) ($5,286) SPREAD $65,638 2C+P1 (311) $42,325 CENTERSPREAD (3/15) $48,330 QATEFOLD $70,570 2C+P1 (3/1 2) $153,080 QATEFOLD b47e.000 LIFE t{~'~ 5, g 2 SPREAD $83,032 LIFE REBATE CREDIT ($2,811) MARY EMMERUNC3'S COUNTRY McCAULS • 4(405,fj 6 GATEFOLD $990,400 MOVIEUNE 114 `~ 2 2C+P1 511,796 NE'WSWEEK SCENE ( 5d&,0 1 30 V $5,000 SOUTHERN UV1NG T1ME WOMAN'S DAY 6 GATEFOLD (3/15) 5425,190 WORKING WOMAN - TOTAL ~8~.503,(,25 . N ;1.441,621 MI IT.1 RY MAC4AZl ES ,^ s MILITARYLIFESIYLE STATESIDE FAMILY 1 ToTA L ~ St o so ' 1RAND MONTHLY TOTAL 70 $3,618.590 "] L f CA123~NF~W sUD s P~~' 956.3 'i P,4'GES(Z) ~ 15.5 .r.. :'vIlA,r Ai.r„cito-e- c'r•ony . wt~VT6E.~94'-f ~ 3,4 ~g• (D C-~ ~ (2 ~- ~, IrCV 1GiC Qw, o do Ss ~~~ a~ t" Qlc f® ~~ss?~) Y t~ 's®'s N O ~ ~ ~ ~ ~ ~ N 0
Page 2: hyj76e00
EsT, MA T's beas5 192~ ~1RC91NIA SUMS SUDGET ~~ LESS c / D . BY ISSUE DATE . ~ ~ \ ~~ . r if PaS APR/L 'ORE MAOAZINES_ {~YLG Sprt GE ._.<:A61.E GUIDE COSMOPOLJTAN ?t 402 '7.5 1.5 PAGEIBRG $85,775 ~{B~O5 (. FIRST FOR WOMEN ~ ~- 40 q ~ 1.6 PAOL°/SRC (4/18) ;4.854 c~ ~l a w ~ ' ~ NATIONAL ENQUIRER . %r y 9 S i ( l on q 17 . NEW WOMAN 1314.3 2.0 PAGE/BRC $41,435 « q ~J,'7~9 ~ 11 6`~G / PEOPLE 3G 1,a PAGE/BRC (4/11) $176,657 ~ , 941 G~ ~75 PEOPLgREBATF , ~ . ~1OZ1(o75,7g REDBOpK SOAP OPERA DIGEST 33y5.5 1.6 PAGEJBRC $74,416 ~yD, 097 SOAP OPERA MA(lA7JNE SOAP OPERA UPDATE Q 97,7 14 PAGE/BRC (4/5) - CREDIT so ~ - SOAP OPERA WEEKLY STA R TRUE STORY $A5./ 1.5 PAGE)BRC $20,711 ~ Q t+3 ~. 114 TV GU1DE WOMAN'S WORL.O TOTAL 11.4 $405.948 YOUNGER 1UAGAZINIFS ALLURE BRIDAL GUIDE BRIDES . ELLE ENTERTAINMENT WEEKLY ACO. AWARDS VIEWING GU1 GLAMOUR E a'Z 3 01 t• $ 1.8 AGE/ERO 102,280 ' G14 094/ ~ 3g, ~G 3. S: MADEMOISELLE 1 6 PAGE/BRG =68 489 + PREMIERE ~ a J~ O . , ~+ 2,J5c ~ ~4, 33g,8 REAL BEAUTY ROLLING STONE 5:` us IJ~D~1 2.0 PAGE/BRC $30,937 728•?4 ~9 ~ sG 1 ,OGUE 0 1•8 12 9 0 PAGE/BRC , 1 # ,_. WORKING MOTHER , , . PAGE/BRC ~3e~s 49, p53 ~.28, gu0 rorA L 83 =324.1 es 471 OLdER AfAGAZlNES SETTER HOMES !4 GARDEN $ 40 1.6 PAGEJBRC $101,030 ~ 69,J 30 ~ l. ~ qva COUNTRY AMERICA FAMILY CiRC1 E G 1 7 PAGElBRC (4/5) $91 847 , ' .. HARPER'S BA7lVVR IN STYI.E LADIES HOME JOURNAL . 1.4 AGE/8RC , 598,1 S0 $ 5 5, 49 7 $ 35, yS•o ~5I,S6o ~4y,630 LfiJ'25' IFE 0 PAOE HRC 106 095 L UFE RE8AT6 MARY EMMERUNG'S COUNT McCALLS. 2. RY 14 tpQ,~'j, 4 1.S / PAGEIBRC , i $82,578 $ 4J, 5ifo.09 ~ (f ~, ~1 8,R3 a7~ $37 5a 1 $'fs MOVtEUNE NEWSWEEK SCENE SOUTHERN LIVING TIME WOMAN'S DAY 45$•i~ 1.8 AGE/SRC (4/26) 75,537 ~ , P 1461 9 12 ~ 3y,1025 WORKING WOMAN d05•o'l1-5 PAGEJB RC 540,490 0o0 Lk90 ~/7 roTi+L 11.5 $823, 507 , AdfLJTARY_MAGAZIN~ MILITARY UFESTI2E STATESIDE FAMILY roraL 'RAND MONTHLY TOT 0 AL 31 OTA L B2C, _ SO :1,35a,8" $ Ca1231NEW BUD s~: lotL 1ti r A.u ~ J E+V c.c- SY'^U Dq ~ ~1,alos '000e ~ (A 22 oy3 , L)! /l1TE 2 1 g 9~ 3~~t.~-~ ~ 2041876921 Cvcc'u:# \15+0,0 0o

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