USC Tobacco Industry Monitoring Project Collection
940000 Virginia Slims Budget by Issue Date
Abstract
Details advertising budget for brand Virginia Slims in print publications. Mentions premium women's magazines (both for older and younger audience) such as Alllure, Better Homes and Garden. Hand-written note indicates the magazine Essence is added to the list.
Fields
- Target Market
- Female
- Strategy
- Yes
- Message
- None
- Subject
- advertising
- Brand Names
- Magazines
Document Images
,1994
1/IRCBINIA SL1MS BUDGET
[BY ISSUE DATE
~Ire~~4
:QRE AIAGAZ;NES
~_..:ABLE QUIDE
t'ASMOPOUTAN
FIRST FOR WOMEN
NATIONAL ENOUIRER
NEW WOMAN
PEOPI.E
PEOPLE REBATE
REDBOOK
OF pos~
.2GSi7.''j e
-3yo3.3
1114.3
34yG{f
3 345.5
BOAP OPERA DIGEST 1 1.) 27,8,
SOAP OPERA MAGAZINE
SOAP OPERA UPDATE
Y
STAR OPERA WEEKL
a q 5,~. ~ 2
RY
lV GUOE 114, Z
WOMAN'S WORLD
TOTAL
34
$1,824,671
YOUNGE'R AGAZlN S
ALLURE
BRIDAL GUIDE
BRlDES
EN ERTAtNMENTWEEKLY ( 0~I41 2 2C+P1 (3/4) $53,493
ACD, AWARDS VIEWING GUIDE 500' ~ 2 SPREAD (3/4) $31,280
t3LAMOUR a304.4 2 SPREAD $128,192
MADEMOISELLE 12141.6 2 SPREAD $64,300
PREMIERE ~ /
REAL BEAUTY (000.0 1 P4 (3/29) ~/ $10,500
ROLUNQ STONE
SELF
'9, u S J/ 110. + 2 2C+P1 $44,533
,, _~OGUE
WORKINQ MOTHER
TOTi1 L 11 :352,298
QLDER M aAZINES
BETTER HOMES & GARDENSr
COUNTRY AMERICA
FAMILY CIRCLE
HARPER'S BAZAAR 2 SPREAD $48,414
INSME
LADIES HOME JOURNAL 5t ~~ 6
LHJ'251
OAt-59-OLD
ly
$418,1 @b
CENTER9PREAD (3/15) $61,851
GATEFOLD $187,353
c]ATEFOLD (3/7) $781,784
CREOfT (2!1) ($5,286)
SPREAD $65,638
2C+P1 (311) $42,325
CENTERSPREAD (3/15) $48,330
QATEFOLD $70,570
2C+P1 (3/1 2) $153,080
QATEFOLD
b47e.000
LIFE t{~'~ 5, g 2 SPREAD $83,032
LIFE REBATE CREDIT ($2,811)
MARY EMMERUNC3'S COUNTRY
McCAULS 4(405,fj 6 GATEFOLD $990,400
MOVIEUNE 114 `~ 2 2C+P1 511,796
NE'WSWEEK
SCENE ( 5d&,0 1 30 V $5,000
SOUTHERN UV1NG
T1ME
WOMAN'S DAY 6 GATEFOLD (3/15) 5425,190
WORKING WOMAN -
TOTAL
~8~.503,(,25
.
N
;1.441,621
MI IT.1 RY MAC4AZl
ES ,^ s
MILITARYLIFESIYLE
STATESIDE FAMILY 1
ToTA L ~ St o so
'
1RAND MONTHLY TOTAL 70 $3,618.590
"] L f
CA123~NF~W sUD s P~~' 956.3
'i P,4'GES(Z)
~ 15.5
.r.. :'vIlA,r Ai.rcito-e- c'rony . wt~VT6E.~94'-f ~ 3,4
~g (D
C-~ ~ (2
~- ~, IrCV 1GiC
Qw, o do
Ss ~~~ a~
t" Qlc f® ~~ss?~)
Y t~
's®'s
N
O
~
~
~
~
~
~
N
0

EsT, MA T's beas5
192~
~1RC91NIA SUMS SUDGET
~~ LESS c / D
.
BY ISSUE DATE .
~ ~
\
~~ . r
if PaS APR/L
'ORE MAOAZINES_ {~YLG
Sprt GE
._.<:A61.E GUIDE
COSMOPOLJTAN ?t 402 '7.5 1.5 PAGEIBRG $85,775 ~{B~O5 (.
FIRST FOR WOMEN ~ ~- 40 q ~ 1.6 PAOL°/SRC (4/18) ;4.854
c~ ~l a
w
~
'
~
NATIONAL ENQUIRER .
%r
y 9 S
i (
l
on
q
17
.
NEW WOMAN 1314.3 2.0 PAGE/BRC $41,435 «
q
~J,'7~9 ~ 11
6`~G
/
PEOPLE 3G 1,a PAGE/BRC (4/11) $176,657 ~
,
941
G~
~75
PEOPLgREBATF ,
~
. ~1OZ1(o75,7g
REDBOpK
SOAP OPERA DIGEST 33y5.5 1.6 PAGEJBRC $74,416
~yD, 097
SOAP OPERA MA(lA7JNE
SOAP OPERA UPDATE
Q 97,7 14
PAGE/BRC (4/5) - CREDIT
so
~ -
SOAP OPERA WEEKLY
STA R
TRUE STORY
$A5./ 1.5
PAGE)BRC
$20,711
~ Q t+3 ~. 114
TV GU1DE
WOMAN'S WORL.O
TOTAL
11.4
$405.948
YOUNGER 1UAGAZINIFS
ALLURE
BRIDAL GUIDE
BRIDES .
ELLE
ENTERTAINMENT WEEKLY
ACO. AWARDS VIEWING GU1
GLAMOUR
E
a'Z 3 01 t $ 1.8
AGE/ERO
102,280
' G14 094/ ~ 3g, ~G 3. S:
MADEMOISELLE 1
6 PAGE/BRG =68
489
+
PREMIERE ~ a J~ O
. , ~+
2,J5c ~ ~4, 33g,8
REAL BEAUTY
ROLLING STONE
5:` us
IJ~D~1 2.0
PAGE/BRC
$30,937
728?4
~9
~ sG 1
,OGUE 0 18
12
9
0 PAGE/BRC ,
1
#
,_.
WORKING MOTHER ,
,
. PAGE/BRC ~3e~s 49, p53 ~.28, gu0
rorA L 83 =324.1 es 471
OLdER AfAGAZlNES
SETTER HOMES !4 GARDEN $ 40 1.6 PAGEJBRC $101,030 ~ 69,J 30 ~ l. ~
qva
COUNTRY AMERICA
FAMILY CiRC1
E
G 1
7
PAGElBRC (4/5)
$91
847 ,
'
..
HARPER'S BA7lVVR
IN STYI.E
LADIES HOME JOURNAL .
1.4
AGE/8RC ,
598,1 S0 $ 5 5, 49
7 $ 35, ySo
~5I,S6o ~4y,630
LfiJ'25'
IFE
0
PAOE
HRC
106
095
L
UFE RE8AT6
MARY EMMERUNG'S COUNT
McCALLS. 2.
RY
14 tpQ,~'j, 4 1.S /
PAGEIBRC ,
i
$82,578 $ 4J, 5ifo.09 ~ (f ~, ~1 8,R3
a7~ $37
5a 1
$'fs
MOVtEUNE
NEWSWEEK
SCENE
SOUTHERN LIVING
TIME
WOMAN'S DAY
45$i~ 1.8
AGE/SRC (4/26)
75,537 ~
,
P 1461 9 12 ~ 3y,1025
WORKING WOMAN d05o'l1-5 PAGEJB RC 540,490 0o0
Lk90 ~/7
roTi+L 11.5 $823, 507 ,
AdfLJTARY_MAGAZIN~
MILITARY UFESTI2E
STATESIDE FAMILY
roraL
'RAND MONTHLY TOT
0
AL 31
OTA L B2C, _
SO
:1,35a,8"
$
Ca1231NEW BUD
s~: lotL 1ti r A.u ~ J E+V c.c- SY'^U Dq
~ ~1,alos '000e ~ (A 22
oy3
, L)! /l1TE 2 1 g 9~ 3~~t.~-~
~
2041876921
Cvcc'u:# \15+0,0 0o
