USC Tobacco Industry Monitoring Project Collection
Virginia Slims Feb Fsi
Abstract
Leo Burnett U.S.A. office memo confirming the Virginia Slims FSI contract for publication Military Lifestyle
Fields
- Type
- Memorandum
- Target Market
- Armed Forces
- Female
- Strategy
- Yes
- Named Organization
- Military Lifestyle
- Named Person
- Friedman, R.
- Sulmonetti, K.
- Author
- Fletcher, C.
- Subject
- brand_image
- military_personnel
- print_advertising
- Brand
- Virginia Slims (PM)
Document Images
LFA BURNETT 11.S.A.
OFFICE MEMO
December 2, 1993
TO: Kerry Egglesfield - 7
cc: B. Harmon - 7 J. Hassman - 19
J. Hanrahan - 7 K. Gardner - 18
N. Ryan - 7 E. Newsome - 18
B. Bernard - 7 D. Nolan - 18
D. Ryan - 19
J. Mabie - 19
C. Morton - 19 P.
K.
R.
K. Kaminski - 18
Galeotti - PMCo.
Schneider - PMCo.
Marryshow - PMCo.
FROM: Carol Fletcher - 7
RE: Virqinia Slims Feb FSI
We have approval to place the following FSI on contract and
estimate:
BRAND:
V&'.NDOR :
ISSUE:
SPACE:
REP.. Virginia Slims
Military Lifestyle
February 1994
Showcase page followed by spread with tab
Bob Friedman
CIRCULATION: 500,000
- 200,000 Feb 10, 11, 12
- 200,000 Feb 24, 25, 26
- 100,000 mailed w/Feb magazine
TOTAL COST: $43,176 Gross
. $42,000 Gross space
FILM DUE DATE:
MATERIALS TO:
. 1,176 Gross tab
Bethesda, MD 20814
301-718-7626
December 20 (includes extension)
Karen Sulmonetti, Production Manager
Military Lifestyle
4800 Montgomery Lane, Suite 710
C~-~-
Carol
X3584
/wdm
mkem. c f
