USC Tobacco Industry Monitoring Project Collection
Philip Morris U.S.A.Consumer Magazine Changes
Abstract
Leo Burnett U.S.A. office memo regarding ad placement for Virginia Slims in Soap Opera Digest Europe.
Fields
- Type
- Form
- Memorandum
- Mepl, Media Plan
- Target Market
- Female
- Strategy
- Yes
- Named Organization
- PM, Philip Morris
- Soap Opera Digest Europe
- Named Person
- Bernard, B.
- Eggesfield, C.
- Fletcher, C.
- Kaminsky, P.
- Marryshow, K.
- Ryan, D.
- Author
- Lambert, I.
- Subject
- brand_image
- print_advertising
- Brand
- Virginia Slims (PM)
Document Images
I
*
0
©
LEO BllRNETT ll.S.A.
OFFICE MEMO
Date:
-r-
~~~.
Ron White - 18
HL' PfIIL'IP lOEMS II.S.PI..
~ lffigk~
Please issue cqyy insttnx.'tion.s and adjust the contract(s) /esti,mate(s) to show the
follaaing addition(s) :
bSagazine
~
~~-
zssue/
st~a.ae
Positia~
COIR[IeTT~S
/ar
MPMM.3-
e,f ~ c,,<.
cc: Bill Hatmon - 7
Mike Rolfes - 7
Zbny Sdilax - 7
Merc.y IWO ` - 7
Z0M Q4ap - 7
Jean Feist - 4
FRCM: Irga I,ambert - 7
