Jump to:

USC Tobacco Industry Monitoring Project Collection

Media Status Report 880100

Date: Jan 1988 (est.)
Length: 15 pages
2040733554
Jump To Images
snapshot_pm 2040733554-2040733568

Abstract

Hard to read in parts. Notes on what media actions have been completed: "Placement of Virginia Slims Menthol spread and B&H spread in _Life's_ April 4th speical issue entitled 'The Dream: Then and Now,' a report on blacks in America." P.M. Blues withdrawn, "Addition of Marlboro Menthol pages in three black publications," Mentions newspaper ads & magazine placements for different brands & promotions, cancelled VS boardgame, Super Box contracts for St. Louis Arena, Fenway Park, Nassau Coliseum. Examination of various ad rates. Active section mentions contracts with magazines & ad schedules, makegoods & credits, outdoor media, promotions, media plans for test brands, signage at Boston Garden "includes the use of a luxury suite." Agreement with Pittsburgh Civic Arena (includes Miller): States that "Upon execution, PM will withdraw complaint filed in U.S. District Court (Pittsburgh) to prevent the Civic Arena from breaching the renewal terms of the agreement. Anaheim Stadium, Palm Beach Jai-Alai Fronton (Miller); Mile High Stadium; Silverdome; horse racing; Jacob Javits Convention Center of New York; Miller at minor league baseball park; Thistledown Racetrack in Ohio & Louisiana Downs (Marlboro/Miller signage package); Seattle Kingdome (Milller); NBA expansion franchises (Marlboro/Miller); Miller & General Foods possibly sharing luxury box at Auburn Hills Arena; Charlotte Coliseum; Wrigley Field; "Plans underway for sales/customer entertainment functions at NBA games...similar to '87 test with basketball personalities." Other media developments briefly noted: newly emerging magazines, media acquisitions, & changes to older magazines. Information on budgets per brand & for competition for: Magazines, Newspapers, Outdoor media, etc. Details on some of these. Info on makegoods & credits received, position upgrades, etc. Military-related Media Status Reports include: 2040934209-4217, 2040937423-7431, 2040740921-0935, 2040740817-0830, 2040740782-0793, 2040733554-3568.

Fields

Strategy
yes
Named Organization
17
4 Wheel + Off Road
Abc
Alan Patricof Associates
Am
American Sign + Indicator
Anaheim Stadium
Armed Forces Communications
Auburn Hills Arena
Automobile
Backer Spielvogel
Black Enterprise
Bon Appetit
Boston Bruins
Boston Celtics
Boston Garden
Boston Magazine
Boston Red Sox
Bw, Brown & Williamson
Car Craft
Charlotte Coliseum
Chicago
Chicago Cubs
Ct
Cycle World
D Magazine
Details
Detroit Free Press
Detroit News
Diamond Vision
Ebony
Elle
Esquire
Essence
European Travel + Life
Fairchild Publications
Family Media
Fenway Park
Field + Stream
Fsi
Gannett
General Foods
Good Food
Hearst
Hispanic Review of Business
Houston Home + Garden
Hunting
Image Magazine
Jacob Javits Convention Center
Kingdome
Knight Rider
La Downs
Leo, Leo Burnett Agency
Life
Lm, Liggett & Myers
Lor, Lorillard
Lynch Transcription
Marlboro Sportsmonday
Mile High Stadium
Military Lifestyle
Military Media
Miller
Money
Murdoch Magazines
Nabisco
Nassau Coliseum
Natl Enquirer
Nba
New Woman
Nfl
Nhl
Ny
Ny Daily News
Ny Islanders
Ny Times Co Magazine Group
Palm Beach Jai Alai Fronton
Parade
Pdi
Penthouse
Pittsburgh Civic Arena
Playboy
Premiere
Red Roof Blitz
RJR, R.J.Reynolds
San Diego Jack Murphy Stadium
Silverdome
Snow Country
Soap Opera Digest
Soap Opera Update
Sports Illustrated
St Louis Arena
Star
Sunday Metro
Taxi
Thistletown Racetrack
Time
Town + Country
Travel Today
Triangle Publications
Tv Guide
US
US News + World Report
US Suburban Press
US Today
US Weekend
Vanity Fair
Vista
Wall Street Journal
Womans World
Working Woman
Wrigley Field
Usdc Pittsburgh
Target Market
military
african-american
hispanics
latinos
women
men
Type
REPT, REPORT, OTHER
BUDG, BUDGET, BUDGET REVIEW
CHAR, CHART, GRAPH, TABLE, MAPS
Subject
advertising
magazines
newspaper advertising
media advertising
media campaign
media coverage
motor sports
event sponsorship
sports marketing
corporate intelligence
Brand
Alpine
Benson & Hedges
Cambridge
Camel
Corp
Dunhill
Elan
Marlboro
Merit
Parliament
Philip Morris
Trade
Virginia Slims
Winston

Document Images

Text Control

Highlight Text:

OCR Text Alignment:

Image Control

Image Rotation:

Image Size:

Page 11: cwe04e00
I 11 • • MEDIA CHANGES New Buys Outdoor Pure Paint Mobile, AL Marlboro Paint 1 unit Washington, DC Los Angeles, CA Sacramento, CA Stockton, CA Memphis, TN Miami, FL 1 unit 1 unit 1 unit 1 unit 1 unit 1 unit Philadelphia, PA Orlando, FL Tucson, AZ 1 unit 2 units 1 unit Makegoods/Credits Received Print - Magazines TOWN & COUNTRY ESQUIRE PENTHOUSE - Merit four-color page makegood to run in June ($19,248) for problem in October '87 issue where ad ran opposite full color ad. - Circulation shortfall credits of $4,647 received for 1985 and 1986. - Circulation shortfall rebate of $21,741 received for 1986. TOTAL MAGAZINE CREDITS - $45,636
Page 12: cwe04e00
I . Makegoods/Credits Received Daily ROP Belleville News- Democrat, IL Tallahassee Democrat, FL 12 Date Brand Makegood/ Problem Credit 2/2 Marlboro Posi- $2,523 1/20 Menthol B&H tioned incorrectly Backed 3,083 by coupon TOTAL NEWSPAPER CREDITS - $5,606 Supplements Sunday Metro- 2/21 Marlboro Separa- $6,770 • St. Louis Dispatch Menthol tion problem TOTAL SUPPLEMENT CREDITS - $6,770 N ~ O ~ W Cx) CTi O U1
Page 13: cwe04e00
I 13 • Outdoor Combined Pool Wichita Falls, TX $ 966 (late posting) Dubuque, IA 376 (late posting) Monmouth County So.,NJ 1,720 (late posting) Paint Pool Lansing, MI $ 106 (non-illumination) Rocky Mount, NC 500 (non-illumination) Grand Rapids, MI 141 (non-illumination) Gary-Hammond, IN 1,699 (non-illumination Atlanta, GA 438 (late posting) Philadelphia, PA 1,004 (non-illumination) Chicago, IL 2,893 (not in service) Marlboro Bulletins Laredo, TX $ 105 (non-illumination) Columbus, OH 1,328 (storm damage) • Atlanta, GA 2,327 (late posting) El Paso, TX 69 (non-illumination) Philadelphia, PA 3,615 (non-illumination) Columbus, OH 1,983 (storm damage) Marlboro Vertical Ft. Wayne, IN $ 530 (not in service) Florence, SC 44 (non-illumination) Muncie, IN 113 (non-illumination) Black Paint Pool Atlanta, GA $ 125 (late posting) TOTAL OUTDOOR CREDITS - $20,082 TOTAL CREDITS - $78,094
Page 14: cwe04e00
• Recent Position Upgrades TIME U.S. NEWS & WORLD REPORT US NATIONAL ENQUIRER WOMAN'S WORLD FIELD & STREAM HUNTING CAR CRAFT CYCLE WORLD MONEY WORKING WOMAN VANITY FAIR BON APPETIT NEW YORK HISPANIC REVIEW OF BUSINESS MILITARY LIFESTYLE 14 4/4,6/6 From pages to back covers 1/18 From page to third cover 7/25 From spread to centerspread 10/10 From page to second cover 1/25 From page to third cover 2/16 From page to back cover 3/15 From page to back cover Mar. From page to back cover Mar., From spreads to second cover- Oct. page one spreads Jan. '89 From spread to third cover spread July From spread to centerspread Sept., Oct. July Aug. May Apr. From spreads to second cover- page one spreads From spread to centerspread From spread to centerspread From spread to third cover spread From page to second cover 11/21 Mar. Feb. From page to third cover From page to second cover From page to second cover
Page 15: cwe04e00
1 , 15 Circulation Increases LIFE From 1,600,000 to 1,700,000 eff. Mar. '88 BOSTON MAGAZINE From 121,000 to 124,000 eff. Mar. '88 "D" MAGAZINE From 100,000 to 102,000 eff. Mar. '88 Circulation Decreases TAXI From 300,000 to 250,000 eff. May '88 N O O ~ ~ ~ W W O W

Text Control

Highlight Text:

OCR Text Alignment:

Image Control

Image Rotation:

Image Size: