USC Tobacco Industry Monitoring Project Collection
Media Status Report 880100
Abstract
Hard to read in parts. Notes on what media actions have been completed: "Placement of Virginia Slims Menthol spread and B&H spread in _Life's_ April 4th speical issue entitled 'The Dream: Then and Now,' a report on blacks in America." P.M. Blues withdrawn, "Addition of Marlboro Menthol pages in three black publications," Mentions newspaper ads & magazine placements for different brands & promotions, cancelled VS boardgame, Super Box contracts for St. Louis Arena, Fenway Park, Nassau Coliseum. Examination of various ad rates. Active section mentions contracts with magazines & ad schedules, makegoods & credits, outdoor media, promotions, media plans for test brands, signage at Boston Garden "includes the use of a luxury suite." Agreement with Pittsburgh Civic Arena (includes Miller): States that "Upon execution, PM will withdraw complaint filed in U.S. District Court (Pittsburgh) to prevent the Civic Arena from breaching the renewal terms of the agreement. Anaheim Stadium, Palm Beach Jai-Alai Fronton (Miller); Mile High Stadium; Silverdome; horse racing; Jacob Javits Convention Center of New York; Miller at minor league baseball park; Thistledown Racetrack in Ohio & Louisiana Downs (Marlboro/Miller signage package); Seattle Kingdome (Milller); NBA expansion franchises (Marlboro/Miller); Miller & General Foods possibly sharing luxury box at Auburn Hills Arena; Charlotte Coliseum; Wrigley Field; "Plans underway for sales/customer entertainment functions at NBA games...similar to '87 test with basketball personalities." Other media developments briefly noted: newly emerging magazines, media acquisitions, & changes to older magazines. Information on budgets per brand & for competition for: Magazines, Newspapers, Outdoor media, etc. Details on some of these. Info on makegoods & credits received, position upgrades, etc. Military-related Media Status Reports include: 2040934209-4217, 2040937423-7431, 2040740921-0935, 2040740817-0830, 2040740782-0793, 2040733554-3568.
Fields
- Strategy
- yes
- Named Organization
- 17
- 4 Wheel + Off Road
- Abc
- Alan Patricof Associates
- Am
- American Sign + Indicator
- Anaheim Stadium
- Armed Forces Communications
- Auburn Hills Arena
- Automobile
- Backer Spielvogel
- Black Enterprise
- Bon Appetit
- Boston Bruins
- Boston Celtics
- Boston Garden
- Boston Magazine
- Boston Red Sox
- Bw, Brown & Williamson
- Car Craft
- Charlotte Coliseum
- Chicago
- Chicago Cubs
- Ct
- Cycle World
- D Magazine
- Details
- Detroit Free Press
- Detroit News
- Diamond Vision
- Ebony
- Elle
- Esquire
- Essence
- European Travel + Life
- Fairchild Publications
- Family Media
- Fenway Park
- Field + Stream
- Fsi
- Gannett
- General Foods
- Good Food
- Hearst
- Hispanic Review of Business
- Houston Home + Garden
- Hunting
- Image Magazine
- Jacob Javits Convention Center
- Kingdome
- Knight Rider
- La Downs
- Leo, Leo Burnett Agency
- Life
- Lm, Liggett & Myers
- Lor, Lorillard
- Lynch Transcription
- Marlboro Sportsmonday
- Mile High Stadium
- Military Lifestyle
- Military Media
- Miller
- Money
- Murdoch Magazines
- Nabisco
- Nassau Coliseum
- Natl Enquirer
- Nba
- New Woman
- Nfl
- Nhl
- Ny
- Ny Daily News
- Ny Islanders
- Ny Times Co Magazine Group
- Palm Beach Jai Alai Fronton
- Parade
- Pdi
- Penthouse
- Pittsburgh Civic Arena
- Playboy
- Premiere
- Red Roof Blitz
- RJR, R.J.Reynolds
- San Diego Jack Murphy Stadium
- Silverdome
- Snow Country
- Soap Opera Digest
- Soap Opera Update
- Sports Illustrated
- St Louis Arena
- Star
- Sunday Metro
- Taxi
- Thistletown Racetrack
- Time
- Town + Country
- Travel Today
- Triangle Publications
- Tv Guide
- US
- US News + World Report
- US Suburban Press
- US Today
- US Weekend
- Vanity Fair
- Vista
- Wall Street Journal
- Womans World
- Working Woman
- Wrigley Field
- Usdc Pittsburgh
- Target Market
- military
- african-american
- hispanics
- latinos
- women
- men
- Type
- REPT, REPORT, OTHER
- BUDG, BUDGET, BUDGET REVIEW
- CHAR, CHART, GRAPH, TABLE, MAPS
- Subject
- advertising
- magazines
- newspaper advertising
- media advertising
- media campaign
- media coverage
- motor sports
- event sponsorship
- sports marketing
- corporate intelligence
- Brand
- Alpine
- Benson & Hedges
- Cambridge
- Camel
- Corp
- Dunhill
- Elan
- Marlboro
- Merit
- Parliament
- Philip Morris
- Trade
- Virginia Slims
- Winston
Document Images
