USC Tobacco Industry Monitoring Project Collection
Media Status Report 880100
Abstract
Hard to read in parts. Notes on what media actions have been completed: "Placement of Virginia Slims Menthol spread and B&H spread in _Life's_ April 4th speical issue entitled 'The Dream: Then and Now,' a report on blacks in America." P.M. Blues withdrawn, "Addition of Marlboro Menthol pages in three black publications," Mentions newspaper ads & magazine placements for different brands & promotions, cancelled VS boardgame, Super Box contracts for St. Louis Arena, Fenway Park, Nassau Coliseum. Examination of various ad rates. Active section mentions contracts with magazines & ad schedules, makegoods & credits, outdoor media, promotions, media plans for test brands, signage at Boston Garden "includes the use of a luxury suite." Agreement with Pittsburgh Civic Arena (includes Miller): States that "Upon execution, PM will withdraw complaint filed in U.S. District Court (Pittsburgh) to prevent the Civic Arena from breaching the renewal terms of the agreement. Anaheim Stadium, Palm Beach Jai-Alai Fronton (Miller); Mile High Stadium; Silverdome; horse racing; Jacob Javits Convention Center of New York; Miller at minor league baseball park; Thistledown Racetrack in Ohio & Louisiana Downs (Marlboro/Miller signage package); Seattle Kingdome (Milller); NBA expansion franchises (Marlboro/Miller); Miller & General Foods possibly sharing luxury box at Auburn Hills Arena; Charlotte Coliseum; Wrigley Field; "Plans underway for sales/customer entertainment functions at NBA games...similar to '87 test with basketball personalities." Other media developments briefly noted: newly emerging magazines, media acquisitions, & changes to older magazines. Information on budgets per brand & for competition for: Magazines, Newspapers, Outdoor media, etc. Details on some of these. Info on makegoods & credits received, position upgrades, etc. Military-related Media Status Reports include: 2040934209-4217, 2040937423-7431, 2040740921-0935, 2040740817-0830, 2040740782-0793, 2040733554-3568.
Fields
- Strategy
- yes
- Named Organization
- 17
- 4 Wheel + Off Road
- Abc
- Alan Patricof Associates
- Am
- American Sign + Indicator
- Anaheim Stadium
- Armed Forces Communications
- Auburn Hills Arena
- Automobile
- Backer Spielvogel
- Black Enterprise
- Bon Appetit
- Boston Bruins
- Boston Celtics
- Boston Garden
- Boston Magazine
- Boston Red Sox
- Bw, Brown & Williamson
- Car Craft
- Charlotte Coliseum
- Chicago
- Chicago Cubs
- Ct
- Cycle World
- D Magazine
- Details
- Detroit Free Press
- Detroit News
- Diamond Vision
- Ebony
- Elle
- Esquire
- Essence
- European Travel + Life
- Fairchild Publications
- Family Media
- Fenway Park
- Field + Stream
- Fsi
- Gannett
- General Foods
- Good Food
- Hearst
- Hispanic Review of Business
- Houston Home + Garden
- Hunting
- Image Magazine
- Jacob Javits Convention Center
- Kingdome
- Knight Rider
- La Downs
- Leo, Leo Burnett Agency
- Life
- Lm, Liggett & Myers
- Lor, Lorillard
- Lynch Transcription
- Marlboro Sportsmonday
- Mile High Stadium
- Military Lifestyle
- Military Media
- Miller
- Money
- Murdoch Magazines
- Nabisco
- Nassau Coliseum
- Natl Enquirer
- Nba
- New Woman
- Nfl
- Nhl
- Ny
- Ny Daily News
- Ny Islanders
- Ny Times Co Magazine Group
- Palm Beach Jai Alai Fronton
- Parade
- Pdi
- Penthouse
- Pittsburgh Civic Arena
- Playboy
- Premiere
- Red Roof Blitz
- RJR, R.J.Reynolds
- San Diego Jack Murphy Stadium
- Silverdome
- Snow Country
- Soap Opera Digest
- Soap Opera Update
- Sports Illustrated
- St Louis Arena
- Star
- Sunday Metro
- Taxi
- Thistletown Racetrack
- Time
- Town + Country
- Travel Today
- Triangle Publications
- Tv Guide
- US
- US News + World Report
- US Suburban Press
- US Today
- US Weekend
- Vanity Fair
- Vista
- Wall Street Journal
- Womans World
- Working Woman
- Wrigley Field
- Usdc Pittsburgh
- Target Market
- military
- african-american
- hispanics
- latinos
- women
- men
- Type
- REPT, REPORT, OTHER
- BUDG, BUDGET, BUDGET REVIEW
- CHAR, CHART, GRAPH, TABLE, MAPS
- Subject
- advertising
- magazines
- newspaper advertising
- media advertising
- media campaign
- media coverage
- motor sports
- event sponsorship
- sports marketing
- corporate intelligence
- Brand
- Alpine
- Benson & Hedges
- Cambridge
- Camel
- Corp
- Dunhill
- Elan
- Marlboro
- Merit
- Parliament
- Philip Morris
- Trade
- Virginia Slims
- Winston
Document Images
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MEDIA STATUS REPORT
JANUARY 1988
COMPLETED
- Placement of Virginia Slims Menthol spread and B&H spread in
Life's April 4th special issue entitled "The Dream: Then and
Now," a report on blacks in America.
- Effective January 27, P.M. Blues has been withdrawn from the
Cleveland test market due to its low market share.
- Addition of Marlboro Menthol pages in three black publications;
Ebony, Essence and Black Enterprise.
- Re-examination of growth markets for Marlboro resulted in
cancellation of Connecticut and Houston Home and Garden magazines
and the addition of Chicago to magazine schedule.
- Meeting with PM International Military personnel regarding
transfer of advertising budget (approximately $500,000) to USA
media.
Examination of cover positions in all magazines relative to each
brand's page participation. Adjustments made where warranted.
Decision for Marlboro to participate in the Tobacco Rate Discount
plan rather than the Gannett plan for 53 of 74 Gannett
newspapers, resulting in a 237 space increase.
Cancellation of Virginia Slims Boardgame unit.
Super Box contracts for field sales/customer entertainment use
completed for the following:
St. Louis Arena
- inclusive of NHL All-Star, Blues games and all other events
scheduled at Arena. Box capacity 8 guests.
Fenway Park
- Two Boston Red Sox games - 6/3 and 6/24 - Box capacity 28
guests.
Nassau Coliseum
- Five N.Y. Islanders games - Luxury Box capacity 12 guests,
2/20, 2/23, 3/1, 3/10 and 3/12.
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Examination of costs and efficiency of current military ROP
representative, Military Media, versus a newcomer, Armed Forces
Communications, in Region 5. The savings offered by AFC amounts
to $2,348 for 11 insertions in 8 papers.
Reschedule Merit Ultra Lights Box national supplement insertions
due to market duplication. Parade, USA Weekend and Sunday Metro
(unduplicated markets) will run April 10, 17 and 24. Sunday
Metro duplicated papers will then run May 1, 8 and 15.
Addition of two national Marlboro Menthol pages to existing
Parade schedule to qualify for the,New Prospect Brand Plan
Discount. Incremental out-of-pocket cost per page will be
$44,180 after 40% discount and applicable rebates (versus open
page rate of $345,900).
Secured alternate location for Marlboro 20' x 60' ad panel and
six additional 3' x 9' auxiliary ad panels in San Diego/Jack
Murphy Stadium for Super Bowl XXII. Relocation of the 20' x 60'
ad panel was necessary in order to allow for the installation of
NFL required additional seating.
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ACTIVE
- Final 1987 newspaper, outdoor, supplement and FSI schedules.
- 1987 newspaper, magazine and test makegood/credit summaries.
- Evaluation of alternative newspaper program for possible
deletions/additions for 1988.
- Revised brand plans for Parliament, Virginia Slims and Merit.
- Allocation of $3 million advertising support behind Marlboro Red
to include additional pages from March to June in newsweeklies.
Conversion of pages to spreads in July/August for Red Roof Blitz.
- Proposal from Backer Spielvogel Bates to include spreads in
Parliament's media plan which would be funded by shift of outdoor
to other brands and incremental funds.
- Agency's report of 1987 spending by medium, by trading area.
- Providing PM Market Research with circulation figures for all
publications used in various test markets from 1982 to present.
- Determination of media list for "Buy one, get one free" promotion
for Merit Ultra Lights Box introduction. Proposal received from
agency recommending use of FSI.
- Awaiting approval of media recommendation for Cambridge $2.00
on-carton promotion.
- Media plans for test brands:
° Alpine - Pittsburgh and Little Rock test markets, to start
April 25, $30 million national budget.
° Elan - Sacramento and Atlanta test markets, to start May
31, $26 million national budget.
° Select Thins
by B&H
Sacramento and Tampa/St. Pete test markets,
start date to be determined, $75 million
national budget.
° Dunhill - San Francisco test market, start date to be
determined, $8 million national budget. N
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Five-year agreement for Marlboro signage/entertainment package
forwarded for review at Boston Garden. Signage to include four
3' x 8' center scoreboard ad panels. Entertainment package
includes the use of a luxury suite for 10 Boston Celtic games and
10 Boston Bruins games each year. Annual rate of $150,000
inclusive of entertainment package valued at $20,000.
Drafting settlement agreement with the Pittsburgh Civic Arena
renewing PM'S existing advertising agreement for an additional
ten-year term at the annual rate of $90,500. Agreement will also
provide Miller with four concourse dioramas valued at $12,500.
Upon execution, PM will withdraw tomplaint filed in U.S. District
Court (Pittsburgh) to prevent the Civic Arena from breaching the
renewal terms of the existing agreement.
- Reviewing proposal to renew existing signage agreement for
Anaheim Stadium for an additional eight-year period.
- Forwarded draft of a twelve-year agreement for Miller signage
inside the Palm Beach Jai-Alai Fronton to facility for review.
Signage includes two 3' x 14' 4" scoreboard ad panels at an
annual rate of $11,000.
- Draft of agreement for Marlboro signage at Mile High Stadium
(Denver) forwarded to Diamond Vision, Inc. for review and
execution. Signage includes one 16' x 40' main ad panel and one
4' x 10' end zone clock panel. $235,000 annually over a 10-year
term.
Draft of agreement for Marlboro signage at the Silverdome
(Detroit) forwarded to American Sign and Indicator Corp. for
review and execution. Signage to include two 20' x 60' ad
panels, two 3'6" x 28' auxiliary scoreboard panels and two 4' x
20' end zone clock ad panels. $200,000 annually over 15 years
commencing in February, 1988.
Agreement terminated with PDI-Sports Section for clock
advertising rights in 32 horse racing facilities. Visiting each
track to review and execute new agreements for exclusive
advertising rights and upgrade positioning of clocks as needed.
Revising draft of agreement for Marlboro/Miller signage package
at the Jacob Javits Convention Center of New York.
- Awaiting state alcoholic beverage control board approval for
execution of agreement to install a Miller scoreboard at minor
league baseball park in Fayetteville, NC.
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Revising draft of agreements for Marlboro/Miller signage package
at Thistledown Racetrack (Cleveland, OH) and Marlboro signage
package at Louisiana Downs (Bossier City, LA). State ABC
regulations prohibit Miller's participation in Louisiana Downs
signage package.
Evaluation of all Philip Morris contracted pure paint boards for
possible conversion to Flexface, a one-piece vinyl-coated
reinforced fabric that offers quality reproduction with either
hand painting, computer painting or screen painting.
Draft of agreement for Miller signage package outside the
Kingdome (Seattle) forwarded to facility for review and
execution. Signage consists of two 10' x 30' rear illuminated ad
panels on each side of a free standing marquee. Annual payment
of $60,000 for a ten-year term.
Examining feasibility of new fineline computer printing technique
as economical alternative to conventional methods in short runs
of outdoor bulletins, backlight dioramas, clock signs, transit
posters, etc.
Developing Marlboro/Miller signage program for presentation to
NBA expansion franchise facilities (Charlotte, Miami, Orlando,
Minneapolis).
Discussions being held with Miller and General Foods for the
possibility of sharing luxury box at Auburn Hills Arena (Detroit)
for all events.
Negotiations underway with new Charlotte Coliseum for Super Box.
Developing sales/customer entertainment package for MLB's
All-Star activities and game, Cincinnati on July 11 and 12.
Negotiating suite for sales/customer entertainment at Wrigley
Field for 15 Chicago Cubs game during 1988 baseball season.
Plans underway for sales/customer entertainment functions at NBA
games in Atlanta, Washington, DC, Boston and New York. Functions
to be conducted similar to '87 test with basketball
personalities.
- Contacting all Major League Baseball Clubs for approval to
produce each club's 1988 Baseball games schedule for Marlboro N
. SportsMonday calendar newspaper publication in each MLB City. O
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MEDIA DEVELOPMENTS
- Effective January 1988, Family Media has acquired the U.S.
publishing rights to Taxi, a women's fashion magazine. The
magazine ceased publication in October and will resume with the
May issue.
Soap Opera Update, a new magazine from the same founders of Soap
Opera Digest, premiered at the end of January. This new
publication is standard magazine size and has a circulation of
300,000. Charter advertisers are being offered a 50% discount
off the regular rates of $4,500 foY a 4-color page.
Effective January 1988, Advance Publications has bought Details,
a style, fashion and club scene monthly, from Alan Patricof
Associates.
- Effective March 6, The New York Daily News will start
distributing 100,000 copies of "Vista" a Florida based hispanic
supplement.
- Effective March 1988, The New York Times Company Magazine Group
will launch Snow Country, the first year-round winter sports
magazine to cover skiing and off-season activities in each
monthly issue. Circulation rate base is 200,000.
Murdoch Magazines is introducing a multi-magazine advertiser
incentive plan based on space credits. The plan offers special
incentives to lure current advertisers to expand their buys to
include other Murdoch publications and increase their spending in
general. Among the magazines involved are New York, The Star,
Automobile, Elle, European Travel & Life, New Woman and Premiere.
On January 11, Fairchild Publications launched its new weekly
consumer publication Travel Today on the East Coast. It is
distributing 374,000 copies and is targeted toward people who
want to take advantage of low travel costs.
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- Triangle Publications, which owns Good Food, TV Guide, and
Seventeen magazines is reportedly for sale. Companies expected
to enter bids include Time Inc., Gannett and Hearst.
Effective March 6, the San Francisco Examiner's Image Magazine
will be joining the Sunday Metro Magazine Network.
The Wall Street Journal reports that the newspapers' plan to
increase national advertising by closing the gap between local
and national rates is failing. National advertisers pay as much
as 60% more than local advertisers,for newspaper space. In an
effort to curb costs, Philip Morris has requested that newspapers
running Marlboro SportsMonday insertions, allow placement at the
package goods rate. Those papers complying receive 26
insertions, while those charging the national rate receive only
20.
Knight-Ridder is expecting to win a joint operating agreement for
its Detroit Free Press and Gannett's Detroit News both operating
in the red. The joint operating agreement, a waiver from
antitrust laws intended to save failing newspapers, would allow a
business monopoly as long as each paper maintains separate news
and editorial operations.
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BUDGET
- 1988 original budgets:
Marlboro $125.8*
Benson & Hedges 64.4
Merit 52.2
Va. Slims 37.9
Cambridge 6.3
Parliament 10.6
Players .9
Corp/Trade 2.0
Tests/Other 45.6
$345.7
* Does Not Include 7.8 in Stadia Programs
COMPETITIVE
- Monitored competitive expenditures show the following comparison
for full year 1987:
January - December 1987
($ Millions)
Mags
ROP
FSI's
Supps
Outdoor Total ~
Industry
PM $182.8 $35.4 $ 1.8 $13.2 $ 75.3 $308.5 46.8
RJR 87.9 2.4 6.6 14.2 88.8 199.9 30.3
B&W 22.1 3.5 0.5 3.4 15.1 44.6 6.8
LOR 21.4 0.9 0.8 4.6 33.5 61.2 9.3
AM 19.0 4.9 1.4 1.2 14.4 40.9 6.2
L&M 3.8 0.1 - - 0.04 3.9 0.6
TOTAL $337.0 $47.2 $11.1 $36.6 $227.1 $659.0 100.0
Monitored Media Source
Magazines
Daily Newspapers ("A" papers)
Suburban Press Newspapers Lynch Transcription
Lynch Transcription
U.S. Suburban Press
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Syndicated Supplements
Outdoor (Posting & Paint) Leo Burnett
Lynch Transcription
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RJR is running a four-page pop-up ad celebrating Camel's 75th
anniversary. The insert which carries a "buy one pack, get one
free" coupon, features a smoking camel popping up among pyramids
and palm trees. The insert is only running in five magazines
including Playboy's March issue and an issue of Sports
Illustrated. Other select men's books like Penthouse and 4-Wheel
& Off Road, are carrying the anniversary promotion as a spread
and pop-up coupon.
Penthouse has indicated RJR has pop-up ads planned for Salem and
Winston this summer.
RJR has signed a contract with USA Today to run an ad daily for a
year across the bottom of the "For the Record" page in the Sports
section. The black and white, 3" deep ads will showcase RJR's
tobacco brands, Nabisco products and company sponsored sports
events. The ads have been running since January 4.
Full year 1987 magazine positioning report shows PM is receiving
superior ad positioning over RJR.
% PAGES - 1ST QUARTER OF BOOK
PM RJR
Weeklies 69 52
Women's-Service 46 41
-Fashion Image 50 46
-Home Food 62 40
Men's -Special Interest 74 63
-Sports 84 70
-Automotive 78 59
-Outdoor 78 59
-Mechanics/How To 86 69
General Interest 71 56
Military 74 0
Black 86 50
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- Full year 1987 reveals a substantial reduction in magazine pages
for R.J. Reynolds. Compared with 1986, select magazines, by
category, show the following:
TOTAL PAGES
1987 1986 % Change
Weeklies 291.5 342.0 ( 15)
Women's-Service 149.6 179.0 ( 16)
-Fashion/Image 292.0 412.0 ( 29)
-Home Food 107.0 140.0 ( 24)
Men's-Special Interest 168.0 213.0 ( 21)
-Sports 158.0 121.0 + 31
-Automotive 266.0 268.0 ( 1)
-Outdoor 111.0 97.0 + 14
-Mechanics/How To 71.0 79.0 ( 10)
General Interest 62.0 93.0 ( 33)
Military 0 37.0 (100)
Black 122.0 137.0 ( 11)
1,798.1 2,118.0 ( 15)%
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MEDIA CHANGES
New Buys
Outdoor
Pure Paint
Mobile, AL
Marlboro Paint 1 unit
Washington, DC
Los Angeles, CA
Sacramento, CA
Stockton, CA
Memphis, TN
Miami, FL 1 unit
1 unit
1 unit
1 unit
1 unit
1 unit
Philadelphia, PA
Orlando, FL
Tucson, AZ 1 unit
2 units
1 unit
Makegoods/Credits Received
Print - Magazines
TOWN & COUNTRY
ESQUIRE
PENTHOUSE
- Merit four-color page makegood
to run in June ($19,248) for
problem in October '87 issue
where ad ran opposite full
color ad.
- Circulation shortfall credits
of $4,647 received for 1985 and
1986.
- Circulation shortfall rebate of
$21,741 received for 1986.
TOTAL MAGAZINE CREDITS - $45,636
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Makegoods/Credits Received
Daily ROP
Belleville News-
Democrat, IL
Tallahassee
Democrat, FL
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Date
Brand Makegood/
Problem Credit
2/2 Marlboro Posi- $2,523
1/20 Menthol
B&H tioned
incorrectly
Backed 3,083
by coupon
TOTAL NEWSPAPER CREDITS - $5,606
Supplements
Sunday Metro- 2/21 Marlboro Separa- $6,770
St. Louis Dispatch Menthol tion
problem
TOTAL SUPPLEMENT CREDITS - $6,770
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Outdoor
Combined Pool
Wichita Falls, TX $ 966 (late posting)
Dubuque, IA 376 (late posting)
Monmouth County So.,NJ 1,720 (late posting)
Paint Pool
Lansing, MI $ 106 (non-illumination)
Rocky Mount, NC 500 (non-illumination)
Grand Rapids, MI 141 (non-illumination)
Gary-Hammond, IN 1,699 (non-illumination
Atlanta, GA 438 (late posting)
Philadelphia, PA 1,004 (non-illumination)
Chicago, IL 2,893 (not in service)
Marlboro Bulletins
Laredo, TX $ 105 (non-illumination)
Columbus, OH 1,328 (storm damage)
Atlanta, GA 2,327 (late posting)
El Paso, TX 69 (non-illumination)
Philadelphia, PA 3,615 (non-illumination)
Columbus, OH 1,983 (storm damage)
Marlboro Vertical
Ft. Wayne, IN $ 530 (not in service)
Florence, SC 44 (non-illumination)
Muncie, IN 113 (non-illumination)
Black Paint Pool
Atlanta, GA $ 125 (late posting)
TOTAL OUTDOOR CREDITS - $20,082
TOTAL CREDITS - $78,094
Recent Position Upgrades
TIME
U.S. NEWS
& WORLD REPORT
US
NATIONAL ENQUIRER
WOMAN'S WORLD
FIELD & STREAM
HUNTING
CAR CRAFT
CYCLE WORLD
MONEY
WORKING WOMAN
VANITY FAIR
BON APPETIT
NEW YORK
HISPANIC REVIEW
OF BUSINESS
MILITARY LIFESTYLE
14
4/4,6/6 From pages to back covers
1/18 From page to third cover
7/25 From spread to centerspread
10/10 From page to second cover
1/25 From page to third cover
2/16 From page to back cover
3/15 From page to back cover
Mar. From page to back cover
Mar., From spreads to second cover-
Oct. page one spreads
Jan. '89 From spread to third cover
spread
July From spread to centerspread
Sept.,
Oct.
July
Aug.
May
Apr. From spreads to second cover-
page one spreads
From spread to centerspread
From spread to centerspread
From spread to third cover
spread
From page to second cover
11/21
Mar.
Feb. From page to third cover
From page to second cover
From page to second cover
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Circulation Increases
LIFE From 1,600,000 to 1,700,000 eff. Mar. '88
BOSTON MAGAZINE From 121,000 to 124,000 eff. Mar. '88
"D" MAGAZINE From 100,000 to 102,000 eff. Mar. '88
Circulation Decreases
TAXI From 300,000 to 250,000 eff. May '88
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