Philip Morris Usa 880000 Media Plan Review

USC Tobacco Industry Monitoring Project Collection

Philip Morris Usa 880000 Media Plan Review

Date: Nov 1987 (est.)
Length: 83 pages
2040730911-0993
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Abstract

Lengthy report detailing PM media plans for 1988 including number of ads, type, publications and budgets.

Fields

Strategy: Yes
Message: None
Named Organization: 1001 Home Ideas; 36 Key Tas; 4 Wheel + Off Road; 4 Wheeler; Aislevision; Alternative; Architectural Digest; Army Navy Air Force; Atlantic; Automundo; Balt; Bassmaster; Better Homes + Gardens; Black; Black Enterprise; BON Appetit; Boston Magazine; Brides; Buenhogar; CA Magazine; Cable Guide; Canales; CAR + Driver; CAR Craft; Carnegie Hall; Chicago Magazine; Chronicle; Cosmopolitan; Cosmopolitan En Espanol; Country Living; Creative Ideas; Crisis; CT Magazine; Cycle; Cycle World; D Magazine; Dallas; Dawn; Details; Discover; Divorce; Ebony; Elle; Esquire; Essence; Examiner; Family Circle; Family Handyman; Field + Stream; Firehouse; Flying; Food + Wine; FT Worth Home + Garden; Futbol; GEO Mundo; Glamour; Globe; Golf; Golf Digest; Good Food; Gourmet; GQ; Guantes; Harpers Bazaar; Harpers Bazaar En Espanol; HI Tv Dig; HI Tv Digest; Hispanic Business; Hispanic Review of Bus; Hombre De Mundo; Home; Home Mechanix; Honolulu; HOT Rod; House + Garden; House Beautiful; Houston Home + Garden; Hunting; Ideas Para Su Hogar; Independents; Inside Sports; Interview; JET; Kennedy Center; LA Style; Ladies Home Journal; LEO Burnett Agency; Life; Lincoln Center; List Ab + Usspi; Long Island; LOS Angeles Magazine; LOS Angeles Times; LTS; Mademoiselle; Mccalls; Mecanica Popular; Metropolitan Home; Miami Mensual; Military; Military Lifestyle; Modern Bride; Money; Motor Trend; Motorcyclist; Natl Black Mon; Natl Black Monitor; Natl Enquirer; Natl Theatre; NEW England Monthly; Newsday; Newsweek; Nuestro; NY Magazine; NY Times; NYC Theatre Market; OFF Duty; Omni; Outdoor Life; Outside; Parade; Penthouse; People; Performing Arts; Philadelphia Magazine; Playbill Phil; Playboy; Popular Hot Rodding; Popular Mechanics; Popular Photography; Popular Science; Premiere; Psychology Today; Redbook; Replica; RJR, R.J.Reynolds; Road + Track; Rolling Stone; Salute; SAN Francisco; Savvy; Scene; Self; SKI, Sloan-Kettering Inst; Skiing; Soap Opera Digest; Southern Living; Spanish; Spin; Sport; Sporting News; Sports Afield; Sports Illustrated; Sports Monday; SPY; Stagebill; Star; Stateside Family; Stereo Review; Sunday Metro; Taxi; Temas; Tennis; Tennis Week; Time; Town + Country; Travel + Leisure; Traveler; True Story; TV Guide; TV Y Novelas; TX Monthly; US; US News + World Report; US Today; US Weekend; Vanidades Continental; Vanity Fair; Vista; Vogue; Washingtonian; Womans Day; Womans World; Working Mother; Working Woman; World Tennis
Type: Budget, Budget Review; Chart, Graph, Table, Maps; Mepl, Media Plan; Rept, Report, Other
Target Market: None
Subject: Advertising
Brand: Benson & Hedges (PM); Cambridge (PM); Marlboro (PM); Merit (PM); Parliament (PM); Players (PM); SLIMS

Document Images

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I !

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1988 BRAND PLANS 1, ADVERTISING BUDGET REVIEW 2, PRIORITY #1 - MARL, MENTHOL INTRO 3, MAGAZINES , ADDITIONS DELETIONS PROBLEMS OUTDOOR ADDITIONS DELETIONS NEW GUIDELINES 5, DRAND SCHEDULES FOR 1988 N

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PM USA ADVERTISING BUDGET HISTORY ($ MILLIONS) 1983 1984 1985 1986 1987 1988 $307 $339 $363 $337 $328 $319 0

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i S PM USA ADVERTISING BUDGET HISTORY NBIA & PROD, (1) 1983 1984 1985 1986 1987 1988 M©IA 264.4 300,1 309,0 288,5 285,7 284,6 - S PROD 42,4 38,6 53,9 48.1 42,2 34.3 TOTAL 306.8 338,7 362.9 336.6 327,9 318,9 (1) 3D REVIsED -L -P-

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1988 BRAND ADVTG BUDGETS MARL $124.9 B&H 59.5 MER I T 52,0 SLI~S 36.6 PAPL 9,4 CAMB, 6.4 PLAYERS 1.1 rOR,P/TR 2,0 TEST/REG 22,5 PROD, DEV 4.5 ~318,9 N ~ W 0 C.n

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OTHERS - BuDGET $NM CORPORATE/TRADE 2,0 TEST NIARKETS 22,5 NEW PRODUCT PRODUCTION 4.5 TOTAL $29.0 ~ O ~ W O O O

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S PM USA VS, COMPEfITION SHARE OF VOICE (1) 1983 1985 1987 0 P,M, 30.2% 35,0% 48,0% RJR 38,6% 39,0% 33,0% ALL OTHERS 31,2% 29,0% 19,0% (1) ZST HALF SOURCE: LEO BUPNETT RERnRTS N ` 0 ' 0 ~ W 0 O ~ ~ ~

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I CIGARETI'E INDUSTRY ADVERTISI BY (`ED I UM (1) 1983 1985 1987 MAGAZINES 50% 45% 53% OUTDOOR 29 31 35 SUPPS 6 12 5 ROP 15 12 7 100% 100% 100% (1) $9290N $855,8MM $323,2 (1) 1ST HALF SQUpCE: LTS a LEn-Ri.!R^IET; REPORTS

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1 PM USA VS. COMPETITION SHARE OF MAJOR MIA MAGAZINES' (1) 1983 1985 1987 P,M, 34,7% 41,9% 56.2% 0 RJR 35.9% 34.0% 26,6% ALL OTHERS 29,4% 24.1% 17.2% OUTDOOR PM 27,4% 28,97, 34,30 RJR 35,9% 43,5% 42,0% ALL OTHERS 36,7% 27,6% 23,7% (1) 1ST HALF N O SOURCE: LEO Dj°~~-77T °.FPORTS 0 i w O - (o

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S MARLBORO MENTHOL 1988 MARLBORO BUDGET $124,9 RED MENTHOL LIGHTS $53 , 0 45,9 26,0 MARLBORO MENTNOL PLAN MAGAZ I NES OUTDOOR ROP SUPPS PROD $16.7 15,4 10.2 3,1 ,5 $45,9 FED--f'AR TAKEOVER: ALL MARL MAGS & OUTDOOR ALL SPORTS MONDAY, ALTERNATE AND HISPANIC POP FEB-r4AR ADDITIONS; 5 ROP INS, - 33 TA'S 6 USA TODAY I NS , 3 SUNDAY SUPP InIS,

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2040730921 MARLBORO MENTHOL MONTH JAN FEB MAR Af'I2 MAY JUN ,lU[. AUG SI;I' OCT NOV hE( WEEKS STARTS MONDAY I$ ~~ Z I 71 ZE ~ I I~ 1 1 6 1 20 4 22 2 0 7 Zl ZS Z~ SUPPLEMENTS PARADE ^ USA WEEKEND ~ SUNDAY METRO INDEPENDENTS LONG ISLAND 6 ~II NEWSDAY LOS ANGELES TIMES NEW YORK TIMES SAN FRANCISCO CHRONICLE - EXAMINER ROP USA TODAY _ _ --_ ----- - -- - ~- ~ '-- ~ L I SPORTS MONDAY ~ t= ALTERNATIVE SPANISH LIST AB & USSPI - -- t ~ - - ~ f- - -- - . 1 L L

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2040730922 Marlboro Menthol 1988 Outdoor CATEGORY JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC - -~- --- - - ------ --- 30-SHEET POOL -- -- -- ~ ~ ~ ~ - -- - -------_--- --__. - - --- ---- ---- . ,~ .. _ - ---- -- .__ W- - PEDESTRIAN/COMMUTER '' 2-SHEET SUBWAY ~ - - - - ~--- --- - - - _SUBWA_Y SQUARES COMMUTER CLOCKS DIRECTIONAL CLOCKS_ - 2-SHEET COMMUTER TAX I TOPS ----- ----- - CONVENIENCE STORES - ~- - - THNIC _- E BLACK -: -- --- . .-._: PAINT -- f ~ ~` -- . ~ -_ - - --- --- ------------ 8-SHEET --- I~~~- ~ _ - 2-SHEET SUBWAY COMMUTER CLOCKS --- ~~1- --- - - - ------ ----- - ----- * P~iament cut-in in Region 1 markets.

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2040730923 Marlboro Menthol 1988 Outdoor (cont'd) CATEGORY JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC ETHNIC (CONT' D) SPANISH -- 8-SHEET ~ _ M ~ - 2-SHEET SUBWAY - - - ~ i ~~ ~ ~ - - - - - ---- ----- - - - - _ COMMUTER CLOCKS --- -- --- _ _ - _ _ _~ _ -- - -- -- - ----- -_ --- --------- ~ ~. ' - . . `- -- - .L-__ --- ------- --- _ _ __ ~ ~

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MAGAZINES $124 MILLION - 1988 - $10 MILLION VS, '87

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I MAGAZINES GROUP CHARACTERISTICS RATE BASE CIRC, M/F MED, AGE CPM (000) - S . NEWS 31,975 50/50 1 36,5 $12.79 TABS 9,950 33/67 35,3 6,79 BI-W, 2,140 46/54 28,3 20,17 MEN'S 32,670 77/23 34.3 23,78 W, SVC 33,528 11/89 41.7 8,04 W, FASH/I, 15,218 10/90 31,8 20,57 W. HOME/F 11,525 26/74 41,1 ?.8,42 GEN'L 17, 11,825 47/53 34,9 17,29 SMOKER EVI9, 934 2W4 ?9,8 41,50 REG/LOC 5,190 49/51 39.8 36,00 BLACK 3,696 39/61 34,2 19,73 HISP 1,284 62/38 31,9 32,12 MIL, 1,910 43/57 28.5 20,42

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MAGAZINES ($MILLIONS) SPENDING BY GROUP (PAGES/$) 1987 1988 CHANGES NEWSWEEKLIES 47,1 41,7 - 5,4 TABLOID 4,1 ,6 BI-WEEIQ.I ES 2.7 3.6 +, 9 MEN'S 21,9 25.1 +3,2 WOMETJ'S SERVICE 17,1 15,4 -1.8 WOMEN'S FASHION/IMAGE 17.5 15,8 -1,7 0 WMEN'S HOME/FOOD 8,4 4,2 -4,2 GENERAL INTEREST 7,8 4,6 -3,2 SMOKER EVI DENT - + , 2 REGIONAL/LOCAL 4,8 5,0 + .2 BLACK 2,1 2,0 - ,l HISPANIC .8 1,4 + .6 MILITARY l,l 1.0 - ,1 TOTAL 135.4 123,5 -11.9 0 i N ~ 0 ~ w 0 CIO N 0')

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1 S MAGAZINE ADDITIONS CIRC, CPM M/F MED, AGE PAGES CAT (om-'s) HUNTING 300 33,44 88/12 32 18 M GQ 525 45,34 73/27 26 18 M BASSMASTER 453 34,83 78/22 33 15 M 0 POP, HOT ROD, 242 33,81 87/13 28 18 M WOMAN'S WORLD 1397 10,69 6/94 38 12 W CREATIVE IDEAS 775 21,60 14/86 44 10 W1 /F PREMIERE 250 41,80 60/40(E) 31 20 G NAT' L BLACK YON, 1150 22,90 45/55 30 SUPP HAWAII TV DIG, 165 24,53 54/46 -39 10 L I N ~ 0 -11 GJ 0 O N V

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S SMOKER EVIDENT MAGAZINES CIRC, CPM M/F MED, AGE PAGES (000's) TAXI 350 $32.86 13/87 35 6 DETAILS 90 53,78 40/60 27 6 LA STYLE 54 85,74 45/55 35 6 INTERVIEW 185 35.03 38/62 30 6 SCENE* 215 38,51 20/80 28 6 SPY 40 86,40 60/40 33 6 DIVORCE 100 30,00 NA NA 5 *NOT SCHEDULED w 0 (o N) co

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1 MAGAZINE DELETIONS CIRC, CPM M/F MED, AGE PAGES CAT (000's) 0 FLYING 330 49,79 80/20 33 18 M OUTSIDE 275 56,54 65/35 33 18 M FIREHOUSE 110 41,14 85/15 34 18 M TRAV, & LEISURE 1100 28.62 45/55 43 5 G ATLANTIC 450 40,12 47/53 40 8 G TRAVELER 550 39,09 54/46 43 1 G HONOLULU 25 1-2.4,20 48/52 46 9 L DALLAS/FT, ',~'OR T H 62 68.62 52/48 __ 42 17 L HOME & GA:~E"d

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PROBLEM MULTI -YEA R CONM ITNEVTS TIME AND NEWSWEEK TIT NEWSWEEK YEARLY CCMMI FIT 118 PAGES 109 PAGES PAGES SCHEDULm 1986 1987 1988 129 131 79 (CIG ONLY) 113 123 79 (CIG ONLY) 1988 SHORTFALL 39 30 (MARL -13 -1:?) (SLINS -16 -15) (TOTAL -29 -27) _ N - ~ .~ 0 ~ W 0 ~ w 0

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RECOM'lENDATI ON l, COUNT NON-TOBACCO SPACE TO REDUCE SHORTFALL TINE NEWSWEEK NEED 39 30 G,F, - 8 - 5 CORP -6 -4 25 21 2, SCHEDULE 12 PAGES (FOR MARL AND/OR SLIMS) IN NEWSWEEK AND 10 IN TIME AT NO NET O,P,P, COST, USING ACCRUED TIME CREDIT OUT-OF-POCKET $853,7 TIME CREDIT 857,0 REMAINING $ -3,3 3. R~E/ISED SHORTFALL TIrE NEWSWEEK 25 21 . -10 -12 (15*) 9

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i *THE PRIOR YEAR OVERAGES IN TIME OF 11 PAGES IN 1986 AND 13 IN 1987 COUNT TOWARD AND REDUCE THE '88 GOAL, S 4, LAST STEP: RENEGOTIATE NEWSWEEK CONTRACT TO ELIMINATE THE SHORTFALL

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OUTDOOR $85,6 MILLION - 1988 + $2.7 MILLION VS, '87

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OUTDOOR 0 I MLTIBRAND UNITS YRLY COST PAINT POOL RESERVE 391 $14,6 ,2 30 SHEET POOL 5800 21,9 BLACK PAINT 94 2,9 RESERVE ,1 8 SHEET BLACK 2600 - 2,8 HISP, 1260 ,7 2 SHEET GEN, 3516 ,6 BLACK 286 ,1 HISP, 286 ,1 RAIL 1068 ,4 CLOCKS GEN, 911 1.7 BLACK 164 ,2 F'ISP, 145 ,2 DIGITAL 146 ,4 CONV, STC`RF 3253 4,2 AISEVISION 9245 2.1 TAXI TOPS 2000 1,4 SUB SQUARES 1720 , 7 DIRECT 5 13 TOTAL $55,6

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OUTDOOR MARLBORO UNITS YRLY COST PAINT 643 $25,6 "A" BULLETINS 20-30 1,0 J(VIB0 & JR VERT, 280 119 30 SHEET T&S 173 .5 30 SHEET RESORT 107 .3 DIORAMAS 65 ,6 RESERVE, PURE PAINT - .2 J! JMBO VERT - , 3 GENERAL - , 7 TOTAL $31.1 MULTIBRAND $55.6 GRAND TOTAL $86.7 BUDGET 85,6 OVER l,l N + O ~ W O O C3'I

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OUTDOOR ADDITIONS, MARLBORO "A" BULLETINS - 20-30 $1,000 SUBWAY SQUARE SIDES/ENDS - NY, ATL,- 1720 700 BLACK & HISP, 8-SHEET INCREASE - 1930 _ 2,100 JUMEO VERTICALS - 3 286 $3, 000 ON HOLD S, F,-DtJS SHELTERS - 50 $ 180 BOSTON TAXI TOPS - 200 324 + N !- O COTUTER 2 SHEET NYC - 1068 420 0 ~ W $ 924 (o w m

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OUTDOOR DELETIONS S,F, BART DIO'S MARL, GEN , COV, VERTS $ 36 600 $636 (0 W ~

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OUTDOOR INSPECTION PRIORITIES JUMO VERTICALS REAR LIT 19 1/2 X 48 MARLBORO PAINT PAINT POOL VERTICALS MINOR LEAGUE RESORT ETHNIC MILITARY T&S 30-SHEET POOL RESORT T&S TAX I TOPS DIORAMAS PEDESTRIAN AND 8 SHEET INVENTORY

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0 MARLBORO PAINT SUBJECTS DETERMINED BY OUT-OF-HOME DEPARTNENT ROTATE RED-LIGHTS LOCATIONS 0

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~ID I A NEEDS 1, $ 1.0 TO RESOLVE NEWSWEEKLY PROBLEM 2. $ 1,1 TO TAKE CARE OF OUTDOOR COVERAGE 3, $ .5 FOR OPPORTUNISTIC BUYS $ 2,6 0

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MARLBORO - BUnGET NIAGAZI NES NEWSPAPERS OUTDOOR STADIA PRODUCTION REVISIOtdS NEWSPAPERS SUPPLEMENTS PRODUCTION SPORTS MONDAY OUTDOOR PRODUCTION ( IYM - MARLBORO MENTHOL ) + 8.5 (MM) GRAND TOTAL IZ479 `ri G) 0 O -p ~

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2040730942 MONTH JAN I FEB MARLBORO/MARLBORO LIGHTS 1988 ADVERTISING MAR APR I MAY JUN JUL AUG i SEP OCT NOV WEEKS STARTS MONDAY ~~ I I IS6 .' ~ g IS ~~ 2 I ll Z~ 1 I ~ ~ ~ ~. 6 11 120 11 t2 2 ~ ~ 1 0 l jq 121 Ili WEEKLIES TV Guide P P P P Time P p P F r j Newsweek People _ Sports Illustrated - P - - P p p p q p p P P P 1 1 P P F ii P ~ U.S. News & World p P p v p P P Report - _ _ _ _ - - - - - - - - - - - - - - - - BI-WEEKLIES Rolling Stone S P p p p us p p ~ P > P WEEKLY NEWS TABLOIDS National Enquirer _ p P Q P P P P P p The Star P P p p P P , t - i - I - I - I - I - I - I - I - - I - I - t I I H 0

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2040730943 P4ARLBORO/MTARLBORO LI GHTS 1988 ADVERTISING MONTH FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN P4EN' S -- -- - --- ~ - - ----- : -- Playboy ~ s s P s ------- - -- ------- -.---- -- Penthouse ,_ $P R 5 P ~ ~ Popular Science -- -- -~ 5(' _~P_ - _ c _ _ _ - _ P Popular Me~c~lhajni,csi ^- _ P 4"' I, _ -- I'SR - ~P ~ ' ~~ - -Home Mechanix- - - - - - ---- -- - - Family Handyman S 5~ ~ Golf Digest /~ ___. Golf tf t' S (~ ---L----- - --- ~ ~ ;~ ~ ~ Field & Stream . ~- -_ _. _._ Outdoor Life 6}7 54) S~ Sports Af ield 5 P 5 _ Q .5 10 `~D h 5~ ~n Bassmaster Hunting P Car & Driver -- Hot Rod Q ~ P t ' ~ P n -- Motor Trend -- ~ ~ ~ L ~ ,. ~ : '..a ~ , ~ ------ Road & Track --- -- -- - -- _- ----- - .-- - - - - - - t1 t - _ r - - -- -- - ~ -- - - ~L Cycle 5 ~_ Popular Hot Rodding 5p S p -~J ` - Jc 7 ~,) .~~ Car Craft Cycle World p SP 6P P S tP SP ~ ~~ ~J7 SP - ~ - -- - --' - - -- 4 Wheel & Off Road i , --~-- - ~ Motorcyclist SP 5P C SP 0

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2040730944 MARLBORO/MARLBORO LIGHTS 1988 ADVERTISING MONTH FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN MEN'S (Cont'd) Four Wheeler ~- ___ _..---- _---------- ~. . --__ sP__ __.- P - ~ Skiing Ski Sport ~ ~ Sporting News (Wkly) P S P SP P P P s ~15P Inside Sports - P Tennis Money s - P s P Popular Photography Omn i P P 5 P T- -_`^, 1P -R r p S I~ Discover SP p Esquire ``P J~ _n JP P P GQ Stereo Review P ~`?P ~ ~.. Spin ~5 JQ- 0

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2040730945 MARLBOrO/MARLBORO LIC;HTS 1988 ADVERTISING MONTH FEB MAR APR MAY JUN JUL AUG SEP OCT ~ NOV DEC JAN WOMEN'S - SERVICE _ Better Homes & Sp Gardens ~- - - Family Circle cy _ SP - P ~ L 5'P Woman's Day - - _ Mc Call's 10 Ladies Home Journal 5Q "5p - p SP Redbook sp WOMEN'S-FASHION IMAGE Cosmopolitan Glamour True Story - --- - P --- - - - --- P - -- -- - - P Mademoiselle --- 5 Q 6P -- ---- - -- _-- --- -_ Self ;, Vogue ~ ~ sP ~ ~ - -P - P Harper' s Bazaar C .P - - _ Van i ty F a ir s j~ -- ~~-- --- ------ - j P --n 0 0

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2040730946 MARLBORO/MARLBORO LIGHTS 1988 ADVERTISING MONTH FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN' WOMEN' S Country Living Bon Appetit ~~ House Beautiful _~- ~ - Gourmet House & Garden ~ P P - ~ - - - ~ ~ - ~- ~ ~ GENERAL INTEREST - - -- -- Cable Guide ~ 5p - ~ --- -- Life Premiere - --- - - 0 0

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2040730947 MARLBORO/MARLBORO LIGHTS 1988 ADVERTISING MONTH FEB MAR APR MAY JUN JUL AUG SLIP OCT NOV DEC JAN~ REGIONAL/LOCAL T _ New England Monthly p --p_---- -=--- P P Boston Magazine P ~ P --- --p_----- -__ __~' _. Connecticut Magazine - ---- New York Magazine I SP - p f= '~' - -- - - -~.,t. -._ -- --- - (Weekly) - -- - - - , NYC Theatre Market P ~ (Showbill/Playbill Lincoln Center P p ~ Carnegie Hall P p L~ Philadelphia Magazin P P p p ~ Playbill-Phil./Balt. p p ~ Washingtonian P P P p_ p ~_ ~ P P Kennedy Center _ _ National Theatre Texas Monthly a- }- - I "D" Magazine ~ ~ ~/ ~ X . ~- ~ ~ Southern Living - --- - _ --- _ -- - - --- --- -- _-- -- - -- ---- - Houston Home & Garde ------- ------ - - --- ----- California Ma azine Los Angeles Magaz ine Performing Arts - p p p p p p LA & SF Stagebill - S.F. p p p 0 9

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2040730948 MARLBORO/MARLBORO LIGHTS 1988 ADVERTISING MONTH FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN'8 SPANISH-ENGLISH LANG. Nuestro P - ~ --- 11 - -~~ Hispanic Rev. of Bus His anic Business P p P ~ P F SPANISH-SPANISH LANG. ~--- ------- -- - ------ --- ~ =- +4 Guantes P ~, ~ Replica Temas p p : Q -- ----~- __ -- P P Futbol P (? ~ _ _ ~7 Canales P Automundo ~ ~ ~ p p p Miami Mensual p p P 7 Geo Mundo 7 p ~ Mecanica Popular Hombre de Mundo - -__ __- -- -- - ----- _ --- - _ . _._ --~-- - P Vanidades Continenta r' ':~ ' .-, - ---- ----- - --~ -- - ~ --- - - --- --"- -- ~ - - --- -. (Bi-Weekly) - - ------ _.__. - Cosmo olitan en ~ P - - --- }' - -- - --- ~ P ~ ~-' Espanol -- -- - - -- - Buenhogar TV y Novelas Ideas Para Su Hogar Harper's Bazaar en Espanol 0 0

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2040730949 MARLBORO/MARLBORO LIGHTS 1988 ADVERTISING MONTH FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN'8S MILITARY Of f Duty - - ~. _-. --- - ----- . ~ ----- --- - -- - --- - P Stateside Family P p -------- -- ~_-- --__-- _--(~-- - Military Lifestyle Army-Navy-Air Force (~ P F ~ p p p p P ~ ~ i~ f~ (~ (Weekly) Salute -- ---. ~_ -- - - ~ ~ - --- ----- I --- 0

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2040730950 MARLBORO ~ MONTH ' WEEKS STARTS MONDAY l JAN I'I:I3 MAI2 AJ'IZ MAY JUN JIII, AUG S1.1' UCT NUV DEC q II I~ : I 8 15 .~ 2 I 71 2E 1 1 16 1 1 G I 20 4 I ~ ( 15 22 2 ~ l I o 7 lI ZS 2 ! ROP SPORTS MONDAY ~ p P p P Q ALTERNATIVES -- - MILITARY ~ - - . -. ~ SPANISH P ~ P P P ± -- j . i I i ~ - _ - . . . . . . . . t _ __ * Marlboro Menthol takeover .

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2040730951 Marlboro 1988 Outdoor CATEGORY JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC 30-SHEET POOL M ~ PAINT POOL __ PEDESTRIAN/COMMUTER UBWAY_ -SHEE 2 T S _ _ _ _ _ SUBWAY SQUARES_ R CLOCKS COMMUTE _ DIRECTIONAL CLOCKS 2-SHEET COMMUTER TAXI TOPS ~ -~ CONVENIENCE STORES ~1 ETHNIC SPANISH _ 8-SHEET ` 2-SHEET SUBWAY COMMUTER CLOCKS ~ ~ * Par W ent cut-in in Region 1 markets. 0 0

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I 0 BENSON & HEDGES - BUDGET $f~M MAGAZINES $31,0 NEWSPAPERS 5,9 OuTDOOR 15.8 SUPPLEMENTS .3 PRODUCTION 7.0 $60.0 REVISIONS PRODUCTION -i5 TOTAL .5 GRAND TOTAL $5K 5

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BENSON & HEDGES 1988 ADVERTISING 2040730953 MONTH JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV I WEEKS STARTS MONDAY l v IS 2 Z 4 71 21 1 I If Z [ M ~ l 20 4 / 2 1 22 2 .2 ~ I 0 7 LI ZS 57 - - - - - - - - - - - - - WEEKLIES TV Guide P Q Q ~ Time p P ~ ~ P P P Newsweek ~ _ P P p p P p p, Q p People _ P P P P P P P P Sports Illustrated P P P ~~ P P F P P U. S. News & P P P P P P P P p World Re ort BI-WEEKLIES Rolling Stone P P P °S P P P WEEKLY NEWS TABLOIDS National Enquirer p , ~? t" P P The star P P P P P P P P P P 0

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BENSON & HEDGES 1988 ADVERTISING i° 2040730954 MONTH FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAI MEN'S -- Playbo_y 5p P - h Penthouse SP P 5 r P J~ F ~ p SP P r S ort ,5 p ~ 5 T . - - - - Inside S orts SP p p SP ~~,- ~ Tennis SP P P P e 5 p Omni sP - Discover sP P P p --` F~ --- - -- --- - -- -- -- Esquire SP P P ~ - _ P P sP p 5P M sP P P s P P WOMEN'S - SERVICE --- _ _ Better Homes & s j7 Gardens ------- ---- --- - - - ------- -- - - . Famil Circle sP 5p p - ~~ - ~J _~ ~ --~!- P - - Woman' s Da - S {, P _`' P McCall' s P SP p Ladi s p sp P gedbook 5 P P s P

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2040730955 BENSON & HEDGES 1988 ADVERTISING MONTH FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAP WOMEN' S-FASHION/IMAGE Cosmopolitan Glamour True Stor ~' New Woman Mademoiselle Sp S e l f j Vogue Workin Woman P Soa O era Di est J`f p Harper's Bazaar P Elle SQ P p ~~ P Working Mother 6v P 5 Town & Countr ~~ - Savv Vanity Fair ~. -.- Brides - Modern Bride ``~ - P ~ ~' ~ ~ ------ -- ---- ~ ----- - - -- --- --- --

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2040730956 BENSON & HEDGES 1988 ADVERTISING MONTH FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JA WOMEN'S-HOME/FOOD -- --- -- _ --- ---- - --- Country Living S 1,001 Home Ideas_--- J_~-_ p P --~ - - - ~ ~ - _-. , Bon Appetit ~ - . ~ - --- ---__ - - ~ Home ------- - - - ---- -- - House Beautiful ----- Sp --- P Creative Ideas S p P sP - ~~~ ti;? Good Food . _ Gourmet ~ - - Metropolitan Home ;~ P p S p ~~ - - -_ ~~, Architectural Digest House & Garden - GENERAL INTEREST --- - - -- __._.- . ~. - ------ -~ _-- - -- -_ , _ . _ ' -.. __-. Cable Guide - , ------ I-~ _ ._ -----_ __. - _..._ { . --~.- - -- _. _ _ ---,-- - Life ~ t~ `t`. !- S ~ _~ ~ Psychology Today --~ ----- ---- _ -----_ _-- -- -- Food & Wine Premiere - S

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2040730957 BENSON & HEDGES 1988 ADVERTISING MONTH FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAT REGIONAL/LOCAL - - - - New York Magaz ine ~ ~ P P P s P P P P ~V~ _ ~~ p ( Wk 1 y ) -- _ --- - - --- - --------- -- --- -- NYC Theatre Market - -- --- - ---- --- ----- -- --- _ - - __. _.------- --- - -- ~ t` 1, (Showbilil/Playbill)I''i ~ - --- - ,~14 -- - -- I -- _ ----- - Lincoln Center -_ x --- - - - - _ Carnegie Hall ,,,, --- -- - Pla bill-Phil./Balt. Washingtonian Stagebill-Chicago Chicago Magazine - ' Texas Monthly -- - -- - ---- -- "D" Magazine Southern Living Houston'Home &_- Garden - - - . . - - ---- -- - _ --- i - , California Magazine - - ---- ~ -- - - ------ ---- -- --. - Los Angeles Magazine - --- ~ Performing Arts - ~ - r(.r -- - - - -~-- ~'- ~ _------ -~~ ~ _ LA & SF - - - Stagebill - S.F. , _ ~- - Hawaii TV Digest ---

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2040730958 BENSON & HEDGES 1988 ADVERTISING MONTH FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN' BLACK -`. - --. ,- -,..J- -- ---- -; -- - ----- Ebony sP - -- -- ~~ ----- - --- - -- . _ _ --- - --------- - ~~ jet~ (Weekly) ~ q1~, 1 ~jpI ~~~ R -- Essence - ST - - ~ _ ~ P Black Enterprise - -- --- -- --- _. _ _ _-_ - Crisis ~t -~ -_ -~~~ C_- -- - ~ SI - -- - -- ---- - - ' SPANISH-ENGLISH LANG. -- --- . ~._ ---- - ---- ---__- -- -- - --~ --- - - Nuestro - - - -- --- -- Hispanic Review of - - --- --- Business - - _J P -__ -~ --- _ - P --_ ----- --- -~ - -- --- P___ -- - - -- --~~--- - t ~ -- ;\ - _ - , , _ -- ~ -- ~ 1' Hispanic Business -- - -- ---- - - ---- ---- -- -- ------- ,~ ------ ----- - -- -- ~. , P ~ _

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2040730959 BENSON & HEDGES 1988 ADVERTISING MONTH FEB MAR APR MAy JUN JUL AUG SEP ~ OCT NOV DEC JAN' SPANISH-SPANISH LANG. -- -------- ----- - -- - - -- -- Guantes - -- - - - -,~~ ' " _ Replica ~ }----- --~--- -- -- ---- -- ~ -- -- _---- -- ~~ ~7 ~ - Tema s ,ti 1 V~S ~1 ~IJ ---- Futbol - ----- Canales _~ ~~P - ~ - = ~ i - l ~~? ii ~ ~ ~ ( ,i~~~ili - --- - ,~ ~I ~ 1~. - J , I .~~~ ~ ~ ~~~ _ ~ ~.. . ~. ~ . ~ = 1,~~ _ --, .' ~ ~ ~P~. 1 .~.~ .. - l.. ~_~ ~ ~~_- ~ - t ~ Automundo } Is P - ~ - -- - Miami Mensual -_- t' -_-~=- --~ -t- ---- - --- - -- ~. ---~ ~ Geo Mundo {~ . - ~ -----~~~~_ ~~ ~--- ~ -- -~-_ - - - - `-'~ ~ --- - 4 Mecanica Popular ~ Hombre de Mundo Vandidas Contin- ental(Bi-Weekly) Cosmopolitan en Espanol ----- --~~---_._ Buenhogar ----- - - ---- - ~ ' ~ ~ ~ ) ~ ---- - TV y Novelas - .- - - ~ # -- --- l- - - .~ 1 ' " ' --- --~-_ ~~------- Ideas Para Su Hogar - - -- -- ---- --~- - -- --- -~ - --= - -_. ._ - - - - - --- - - - - ! -- __ ~.> >-.~ Harper' s Bazaar en Espanol 0

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2040730960 BENSON & HEDGES 1988 ADVERTISING MONTH FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN'E ~~ MILITARY - -----. . _ ----- --- _ . O f f Dut _ - -- _ --- -- _ - - ------- ~i -- Stateside Family - P - - ~? - - ~ - - - ----- --- ------- ~' - - - ~ ----- - - - --- i_Nlilitary ,L.ifie,stylel - _-- - _- -- ---- -- - ---- - ------- _ _ - -- ~ ---- -- - - --- Army-Navy-Air Force ~:. Times (Weekly) -- - - - - - - - ---- -- ------- ------ --- ---------- ------ - --- .-.. - _ ~ ~ 0 0

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2040730961 BENSON & HEDGES 1988 ADVERTISING MONTH FEB MAR APR MAY JUN JUL AUG SLP OCT NOV DEC JAN'8S TRENDY'S -- SPY Taxi P P P ~' P -- Details - - - Divorce ---- - I - - -^ 1 - i _--.. --_ _ ~ ---- - ---- 1~ - r_ ----- Interview - -- -- ~ ---- -- --- - -- - - ----- L.A. Style Scene - ----- -- - ~

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2040730962 BENSON & 'HEDGES ~ MONTH WEEKS STARTS MONDAY JAN y II I~ : FEB ~45,22 Z MAR 14171121 APR t 1 I 1 MAY / JUN 6 I 20. JUL !~ AUG / 12 Z SEP OCT 0 LZ a NOV 7, Il IS DEC 2 ~ SUPPLEMENTS BLACK- DAWN SPANISH- V I S TA -------- -- - - - - ~ . ROP ,,i -- 7 USA TODAY ALTERNATIVES BLACK SPANISH LIST AB, & USSPI, - ALL TAS I T -- - -- .- ___~-------- - - - --J - , - - - , . - - - - - - - - - - - - - - - - ----- - - - i-- I - - - ~ - - - ' , . I 1 - - - -- 0 0 0

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Zu4uiJuyb3 Benson & Hedges 1988 Outdoor CATEGORY JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC -------- __- --- - ---- _, 30-SHEET POOL . PAINT POOL PEDESTRIAN/COMMUTER ; I -- 2-SHEET SUBWAY x fD _ SUB WA_Y SQUARES _ _ COMMUTER CLOCKS B 4r ~ DIRECTIONAL CLOCKS 2-SHEET COMMUTER ~ ~ TAXI TOPS CONVENIENCE STORES ~ ~ ETHNIC BLACK PAINT 8-SHEET , C F ~i P> L~ 2- SHEET SUBWAY ` COMMUTER CLOCKS * Parb ament cut-in in Region 1 markets.

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2040730964 CATEGORY JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC ETHNIC (CONT' D) SPANISH 8-SHEET 2-SHEET SUBWAY COMMUTER CLOCKS , Benson & Hedges 1988 Outdoor (cont'd)

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MERIT - BUDGET $m MAGAZINES $30,9 NEWSPAPERS 7,8 OuTDGOR 7,3 PRODUCTION 6,0 TOTAL $52 , 0 REVISIONS 0 GRAND TOTAL ~5=

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MERIT/MERIT ULTRA LIGHTS ]988 ADVERTISING 2040730966 MONTH JAN FEB MAR APR MAY JUN JUL AUG SE:P OCT NOV WEEKS STARTS MONDAY f ? IS 221 21 7 I ZI ZY t I ( 1 1 ~ l 20 ?, 22 Z .2 11 2 0 7 Z! LS WF.FKLIFS ' TV Guide S S P P ~ P P S P P 1' P > P P P P F Time S S P P P _ 5 P t, P P P Newsweek S S P P P P S P P P P P ~ _ P P t' P P P y:People__ ~;1 I ~ - - ~ 5 ~~P P P _~ 1 - P S, _ ~ P t F' r ~' P P _-Sport ___s _ Illustra_ted p S S h L . P ~ ~' F' P U. S . News & V r _ _ World Report BI-WEEKLIES Rolling Stone r ~ P P P h S P P S P U S P p WEEKLY NEWS TABLOIDS National Fna ui-_r_er The Star S 0

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2040730967 MERIT/MERIT ULTRA LIGHTS 1988 ADVERTISING MONTH FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN MEN' S -----... -_ _-~:,:~-- ---- - - P 1 ayboy Penthouse Po ular Science Po ular Mechanics m. Home Mechanix - S S - - P - ~' _~ P --- - ~ Field & Stream Life Sporting News(Wkly) Tennis . Money Po ular, Photograph s P 5 t> ~ ~ Omni _ Discover 5 ~ --------- ------- -_ ___ i I , ~ -- ---- ~ ----- ' - ~ Es uire ---_.- _ - - - _ - = -- ~ ~ - - - - -- ---- - ~ ~_~. - -- -_. --- __ . _ _._ -- -- - -- . --- --- - _ ---- -- -

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MERIT/MERIT ULTRA LIGHTS 1988 ADVERTISING 2040730968 MONTH FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN' WOMEN'S - SERVICE Better Homes ~?_ Gardens Family Circle -- -- --- --- P -~ - ~~ ~ -- ~ --- - f1 ~ , !Da-y i , - , - - - '- - Ladies Home Journal ' Redbook - WOMEN'S-FASHION/IMAGE Cosmopolitan C S~ S S ~' _-_ (' Glamour SC 5 S P True Story New Woman - _- ~ ~ s 5 ~ ~ ` 1 ~~ ~ - Mademoiselle - - --- - -- - - .. - .- -- - - -t Self Vo ue Working Woman . P 5 p s ~ Tnwn & C_anntrv 5 J, Vanity Fair . .

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MERIT/MERIT ULTRA LIGHTS 1988 ADVERTISING 2040730969 MONTH FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN'8 WOMEN' S - HOME/FOOD ' -- - --- -- - - - - -- _.___ __ _ _ Country Living ~ S Bon Appetit - S ~ -- ----~-- - ~ -5 - - ~ - -- - a ~ -- S ~, ~ ~ Metropolitan Home ------ ---- - S ". II 1 ~ GENERAL INTEREST Cable Guide ~~ _ _,-_-- _ ~ -- - ~ -~ --- -- ti _. _- ' ~ j - --- - ~ ---- __ - Li f e ---- -. -_ .____ ---- -- - ----- -- - - - ---- 1 - i _L _ ~ Ps cholo Today Food & Wine a

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2040730970 MERIT/MERIT ULTRA LIGHTS 1988 ADVERTISING MONTH FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN'81-- REGIONAL/LOCAL New En land Monthly Boston Magazine --~--- --- -- - - -- -- -----~ . __ _ -_- Connecticut Magazine ~ - - ~--- - - - --- - - - P - -- ~ New York Ma $ .~ 1 _ - - (wkly) NYC Theatre Market P (' ~' ? (Shawbill Playbill enter Carnegie Hall _ lp Q Kennedy Center P National Theatre 4 0 0 0

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2040730971 MERIT MONTH JAN FEB MAR A-PR MAY JUN JUL AUG SEP OCT NOV DEC WEEKS STARTS MONDAY y I II j liI 2~. ~ g IS ~? 2 114 71 ~ I I 1 1 6 / 201 4 1 ~ ?g I 22 Z Z l 2 0 l 21 IS ~2-1 11 I ROP USA TODAY P LIST AB, 36 KEY TAS - - - - - - - - - - - - - i - l I _ I -- -- - - - -- - - - - I I ;I t { - - i ~ ~ 9 a

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2040730972 Merit lykt2i uutaoor CATEGORY JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DtC 30-SHEET POOL PAINT POOL T ~ T0_ ~ PEDESTRIAN/COMMUTER --- 2-SHEET SUBWAY =------ T!-~ ~ T SUBWAY SQUARES ~ COMMUTER CLOCKS T ~ DIRECTIONAL CLOCKS ~ 2-SHEET COMMUTER -~k- TAXI TOPS T~ T CONVENIENCE STORES T ACTMEDIA - T AISLEVISION T * Parlia~tent cut-in in Region 1 markets. ~ ~

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I VIRGINIA SLIMS - BUDGET $Mh MAGAZINES $15.7 SUPPLEMENTS .3 NEWSPAPERS 1,6 OuTDOOR 14,4 PRODUCTION 5,5 TOTAL $37.5 REVISIONS MAGAZINES (SPECIALTY & REGIONAL) GRAND TOTAL 7357 N O ~ ~ W O O ~ W

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2040730974 VIRGINIA SLIMS 1988 ADVERTISING MONTH JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV C WEEKS STARTS MONDAY ~ II I~ ; ~ g I S 1 Z I ZI ~ ~ A 1 (o 1 20 . I !L ~ ~ 22 2 .2 1 1 0 7 ZI IS WEEKLIES TV Guide S S S S P S S People p P S P S P S P ' i --- ------ - BI-WEEKLIES _ - _ _ Rolling Stone 4 P p us S p P P S P P P P WEEKLY NEWS TABLOIDS T National Enquirer P P P p P P p The Star P p P P P P P P The Globe P P P P P P b? Woman' s'World ~ n - - I L I T 1 1- i i l i- I I I I I I f [ I .

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2040730975 VIRGINIA SLIMS 1988 ADVERTISING MONTH FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN MEN' S - - - ---- -- - - ---- --- --- - Tennis p p p ~ ------ Wor_ld Tennis A ul,~P 4 yi -- I - - Tennis Week -- --------- - -, ~ P ~ - - - --- --- - --- - \ -- - -- ---- - - WOMEN'S - SERVICE ~ Better Homes & Gardens Family Circle ~ 5 Woman' s Day ~ S P S _p J Mc Call's Ladies Home Journa Redbook - - - ~ yP- - _-` -, P -- ~'- - P P p - - - - - ~P

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2040730976 VIRGINIA SLIP1S 1988 ADVERTISING MONTH FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN'8 AGE W EN' S-FASHION IM _ Cosmopolitan p p Glamour P `~P ~ ~~ S - True Story - - P - ~p - Q - S p ~ ~ ~ ~7 S - p ------------ New Woman -- - --- -- -- rp --- - -- _ _-~ . - - - ---- --- _ ----- - Mademoiselle - - -- --- - Self Q p 7 ~ _~ p Vogue S ~? f~ 5 Q 5 Working Woman s~? y~ a Soap Opera Digest Harper' s Bazaar Elle Q p h 5 t'a Workin Mother D ~ P S I~' S P ]p - - ---- -- ~ ------- ----- ---- ---- _- _ ~ , i . -- ---- ----- 4~..

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2040730977 VIRGINIA SLIMS 1988 ADVERTISING MONTH FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN'8 WOMEN'S - HOME/FOOD ~ Country Living 1,001 Home,,Ideas _I~P ~ , ~ - ---- Home -- -- Metropolitan Home ? P BLACK Ebony Jet (Weekly') ----- P- ---- _ _. _.S- - -- ---- ----_ _ P f --- -- ~ -- - - - - - - - ----~' _ _ ---- - ---- - Essence 5 -~ -- ~ -- t-- - f -' -- - ~ I ~~-__ -~ -- -

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2040730978 VIRGINIA SLIMS ~ - ------ MONTH --- --- JAN -: _-- - - - FEB -- - - MAR-- APR MAY JUN JUL AUG SEP T -- OCT NOV DEC WEEKS STARTS MONDAY 1 IS 22 7 ll 1 11 111 11 21 2 l l ~ 4 I 20 1 ~ ~ 1 22 Z rZ N 1 0 41 7 ZI LS 2 SUPPLEMENTS BLACK DAWN NA''~IOIiiAL- HLA.CK p i MONITOR ROP REGION 7 LIST AB BLACK . _- - I- -- - -- - I-- i - ' f - } - - - - - - -

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2040730979 Virginia Slims 1988 Outdoor CATEGORY JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC 30-SHEET POOL PAINT POOL V ~I V PEDESTRIAN/COMMUTER , _2-SHEET_ SUBWAY _ _ S_UBWAY _S_Q_UARES COMMUTER CLOCKS V DIRECTIONAL CLOCKS '\/~ ' \/ 2-SHEET COMMUTER V ~ ~ TAXI TOPS CONVENIENCE STORES v ~I \/ ETHNIC BLACK PAINT 8-SHEET,." ,; 2-SHEET SUBWAY COMMUTER CLOCKS \/ NiED ACT IA _ _ _ --- -- AISLEVISION `_ - V V * Parliament cut-in in Region 1 markets. _ ~ ~

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PARL I AMEM - BUDGET $MM MAGAZINES $2,0 SUPPLEMENTS + REG I ONAL MAGAZ I NES 3,1 OUTDOOR 3,3 PRODUCTION 1,0 TOTAL $9,4 REVISIONS 0 0 GRAND TOTAL $T.4 N O O ~ W O O O 0

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2040730981 PARLIAMENT - ALL COPY SPLITS 1988 ADVERTISING MONTH JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV WEEKS STARTS MONDAY 1 ~ IS ,Z) t 141 ,71 21 1 I 1 ( 4 / ZO -l 1 ) 1 10 2 21 ,2 ( 1 0 7 21 LS WEEKLIES TV Guide p P P P I Time ~ P P P P P P P Newsweek p p ~ p p p p People p p p p r P (~ P P Sports Illustrated p = ~ P p P P BI-WEEKLIES Rolling Stone p p P p p 0 0

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2040730982 PARLIAMENT - ALL COPY SPLITS 1988 ADVERTISING MONTH FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN'8 MEN' S --- - -- ----- - -- --------- -- Playboy ~ -- ~ -- -- -~--- - p -- -- - ~ Penthouse p P ~ -._P-- ------- - p P Ski p - --- ------- Omn i _ -- ~ GQ ~ - ~ - P WOMEN'S - SERVICE Better Homes & ~ ~ ~ p p Gardens Family Circle p Women's Day P, p p Mc Call's Ladies Home Journal P p , Redbook -- ~------ - ---- _ - - ~ --T. _ - _ WOMEN' S-FASHION/ IMAGE ---- - -- - - ---- - !- --y- - ---- - Cosmopolitan ~ - - ~~ - -- P - Glamour Mademoiselle p Vogue ~ ~ P t~ Brides Modern Bride

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2040730983 PARLIAMENT - ALL COPY SPLITS 1988 ADVERTISING MONTH FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN'8r GENERAL INTEREST Cable Guide P r' Life --- -- - ----- -- ~ ----- - _---- --- ----- - - ~ - - - ------ _ _ _ _ _ - --- ----~ , _-- -- - -- - Psychology Today -~------ -- - -- - --- ~- -. P - -- ~ ----- ---- ~ - - -- - - -- -- - - ~ --- --- - --- - - - - - - REGIONAL/LOCAL - - New England Monthly Boston Magazine p a New York Magazine p P I P R p NYC Theatre Market p ~ ~ P (Showbill/Playbill) - - Connecticut Magazin p p ~ a j~ p -- -- ------- - ----- ----- ------- - - - ---- ----- - -~- -- -- - - I - -- , - ------- ----- 0 0 9

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2040730984 PARLIAMENT MONTH JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC WEEKS STARTS MONDAY y II 14 : ~ g IS .~ 1 71 141 71 lE ~ 1 i 1 ~ ~ 1 20 ~ p ~ / t2 Z .Z ~ U 7 21 l S Z 11, SUPPLEMENTS PARADE * }~ p i~ i ~ 1 P USA WEEKEND * P P F j' 1' i ~' 1 SUNDAY METRO ' - --- - ---- - - INDEPENDENTS -- ~ -- - -- - -- - - - --- - - - - - LONG I SLAND b 1 NEWSDAY NEW YORK TIMES ' ~ p p F ~' I - - -- - --- _ ----------- -- - -- - ~ - - - - - - - - - ---- -------- --- - - I - - - - - - - - - - - - - . ~ ( I - - -- -------- . .~ ,,, ~ - *0 L INSERTIONS IN REGION 1 MARKETS ~ 0

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2040730985 Parliament 1988 Outdoor CATEGORY JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC 3 0-SHEET- POOL PAINT POOL hPEDESTRIAN/COMMUTER ~b 2-SHEET SUBWAY- ----------- ~- - SUBWAY SQUARES Q - p - _ COMMUTER CLOCKS fl p DIRECTIONAL CLOCKS ---- - ~ ~ _ 2_SHEET COMMUTER ~ ~ P TAXI TOPS ,. * ParjWment cut-in in Region 1 markets. In NYf,,, 30-sheet is O.O.P.

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z CANfBRIDGE - BUDGET MAGAZINES $ .7 NEWSPAPERS 5,4 FSI .5 OuTDOOR 1,6 PRODUCTION ,9 TOTAL $9,1 REvisioNs NEWSPAPERS -2,7 (INSERTS FOM 6 TO 3) TOTAL -2.7 GRAND TOTAL , + N O ,,,~ ~ O J GJ O (0 00 m I

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2040730987 CAMBRIDGE 1988 ADVERTISING MONTH JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC WEEK STARTS MONDAY 1 r / Z 1 11 Z 2 I 1 q ( 2 y 11 I$ IS 21 5 2 ~ 17 Z 31 ) 2 5 It 1S WEEKLIES TV Guide(P-B&W)Nat'l P P P p p _.- - ~ i ~ - --- -- -- - ~ ~II ~ ; ~ - - - - -- -- - - - - - ~ . - - - - - - - - - - - - - ~ - - - - - - - - T t F - - j - - fi - iI I I I -1 1 1 I - t i - - - - - - - - MONTH FEB I MAR APR MAY JUN JUL AUG SEP OCT NOV DEC JAN'89 _ - ---~ -- MILITARY I { I ~ I ~ ~ -- - ------- . Of f Duty _ - ~ t- - _- _ -: ---- I ~ -- . -- Stateside Fam.i.ly -----,- . ' P ---_------ ~ -------- , r --- - -- --- - ~ _ _ - N ~' - Military Lifestyle -- - ----- - -- _- - ----~-- ---- - _ J_ _ - - - - -- -----_---~ Army-Navy-Air Force - ~ ~ P - ---~- ---- - - - - --- -- --- -- __ - -._ - --- Times (Weekly) I --r--- i ~ I --~ - - ~ - - _ - _ ------ -----~------ _ `_ _ - Salute --~~ ; - - _~- ~ _ -- ---- I --- r- - --------------- -- ----- - -- - --- ---,- - .~ ---____T _ ---- - -- - ~ - -- -- --- -- r - - - ---- , - . . - - - _ -- _ _--__- - --- - --- --- - - ---- ..-- } - - ---- --- -- ----- - -- _ --- ----_____ . ____ ------ -7--^. - ---,- --- 4 ~_ -----1--~ --- ~ ,~^~

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2040730988 CAMBRIDGE MONTH JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC I WEEKS STARTS MONDAY y I I 14 : ~ g IS z~ Z 1 141 21 1 1`S 1 1 1, 1 0 1 21 ZS L ROP LIST ABC & USSPI, ~ 26 KEY TAS LIST ABC & USSPI, ~, 20 KEY TAS ' LIST ABC & USSPI, 24 KEY TAS FSIS BUY ONE, GET ONE ~ FREE/$2.00 OFF TASTE CHALLENGE BUY ONE, GET ONE ~ ~ FREE I t - - -- - -- - -- -- - -- -- - ' I ~ I -- - - ' ' ~ . 1 - t - - - - 9 9 0

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2040730989 Cambridge 1988 Outdoor CATEGORY I JAN ACTMEDIA AISLEVISION y FEB MAR APR MAY IJUNE JULY AUG SEP I OCT NOV I DEC 0 40

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~ PLAYERS - BUDGET $NM MAGAZINES $ ,300 FSI ,400 OuTDOOR ,500 PRODUCTION ,400 TOTAL $1,600 REVISIONS MAGAZINES -.050 FSI -.200 OUTDOOR -.250 TOTAL -.500 GRAND TOTAL I;T00

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2040730991 PLAYERS LIGHTS 25'S 1988 ADVERTISING MONTH WEEKS STARTS MONDAY WEEKLIES TV Guide(regional- select list only) JU MAY APR FEB MAR JAN Iq 1jj3a iq l je1 3 I G 1 20 a ! !1 l 1 0 ~ L1 u Z q I I i~: I 8 151 t I 21 / ~ 2 ------- -- - ---------------- ------- ---- ------------------ ------ --------------------- - ------- -- -- ------- -------------- -- ----------- - ---------------- - --------- 0 N JUL AUG Sf:I' ()l'1' NOV 1 DLC

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2040730992 PLAYERS MONTH JAN T};I3 MAR APR MAY JUN JUL AUG SEP OCT NOV DEC WEEKS STARTS MONDAY y II I~[ : ~ g IS ~~ 2 1 71 21 ' 1 I 1 I 6 / 1 20 .1 0 7 ZI Il L FSIS $3.00 OFF CARTON ` $2.50 OFF CARTON ~ BUY ONE GET ONE I FREE $ 2 . 0'0' OFF-'C"ART'ON ~ t - - -- - ---- - ----- ._ . _ _ _ _ .- _ - -. _ __ . . . t - ~ 1 - - - - - - - - - ~ - - - - - I I

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Players 1988 Outdoor CATEGORY JAN ACTMED IA AislPVision FEB MAR APR MAY JUNE JULY AUG SEP OCT 2040730993 NOV 0

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