Worldwide Military Status Report

USC Tobacco Industry Monitoring Project Collection

Worldwide Military Status Report - 000700

Date: 21 Aug 1991
Length: 12 pages
2040299659
Jump To Images

http://tobaccodocuments.org/usc_tim/2040299659-9670.html
Derived from: /pm/2040299659-9670.html

snapshot_pm 2040299659-2040299670

Abstract

Letter to long distribution list (See "Recipients") from Larry Glennie. Sales volume up (provides percentages and raw units. "Overseas unit growth will begin to erode in August as the Persian Gulf build up began August 1990." Provides Volume, Percent Change & other numbers for USA, Ships (tax paid vs. tax free), Europe, Asia, Latin America. Brand performance data included as well for Marlboro, B&H, VS, Merit, Cambridge, Alpine, Bucks, AAV, Bristol, & Parliament. Discusses U.S. Military monthly activities: "Distribution of Marlboro Medium is strong in Commissaries and Marine & Navy Exchanges. AAFES is slower...[and] will be the center of our game plan for August. Information on various promotions: Racing mugs, lighters, coupons, music concerts, etc. In the Political section: "Veteran Canteens will discontinue all sales of tobacco products by the end of October....lobbying efforts...failed." Comparison charts by manufacturer. Chart indicating coupon denominations by brand. Competitive intelligence. Overseas promotions included Marlboro Music in Bahrain, Spain, Wiesbaden, Heidelberg, Karlsruhe & Hanau; Formula One replica car displayed; golf & bowling tournaments; raft race; fishing contest. Growth in military sales for overseas Asia market lowered the YTD deficit. In Okinawa the Marlboro Mugs, T-shirts & cassettes were very popular at Marlboro Country Night. Info on troup withdrawls from Korea, golf course moved to south of Seoul. Bermuda womens & mens softball tournaments: women all wore VS merchandise, men wore PM & Marlboro hats. "Tax free sales for the year are up 5.5% which is a result of the Gulf conflict."

Fields

Type: MEMO, MEMORANDUM; CHAR, CHART, GRAPH, TABLE, MAPS; REPT, REPORT, OTHER
Target Market: military
Strategy: yes
Named Organization: American; Amms; Anderson Afb; Armed Services Comm; Auto; Bw, Brown & Williamson; Esquire; Family; Iwakuni Marine Corps Exchange; Jet; Kadena Commisary Complex; Lifestyle; Lm, Liggett & Myers; Lor, Lorillard; Marauder; Marine Corps Exchange; Miil; Munich Military Community Aafes Europe; Mwa; Navy Air Station; Navy Commissary; Navy Exchange; Off Duty; Osan Air Base; Overseas; Overseas Post; Pop Tech; R+R Shoppers; RJR, R.J.Reynolds; Senate; Sport; Sports Afield; Tsa Eurcor; Tv Guide; US 2nd Infantry Division; Uso; Wiesbaden Commissary; Yokosuka Navy Exchange; Yongsan Teague + Osan Commissaries; Aafes
Named Person: Coombs, B.; Madden, M.; Oren
Author: Glennie, L.
Subject: armed forces; #18525 (event); #18526 (event sponsorship); market segment; market segmentation; marketing; sports event; sports marketing; sports sponsorship; taxation
Brand: Aav; Alpine; American Lights; Barclay; Belair; Benson & Hedges; Bristol; Bucks; Bull Durham; Cambridge; Camel; Capri; Carlton; Chesterfield; Class A; Doral; Eve; Generic; Gpc; Heritage; Kent; Kool; L&M; Lark; Lucky Strike; Magna; Malibu; Marlboro; Merit; Misty; Montclair; More; Newport; Now; Pall Mall; Parliament; Philip Morris; Pyramid; Raleigh; Richland; Ritz; Salem; Savy; Sterling; Tareyton; True; Vantage; Viceroy; Virginia Slims; Winston

Document Images

Page 11: xbr93e00

ASIA COMPETITIVE ACTMTy The following denominations of coupons are being used by the competition. $1.00 $1.50 $2.00 $2.50 $3.00 $3.50 $4.00 $5.00 American Carlton X X Lucky X Pall Mall X x Pall Mall F X X Tareyton X X Malibu X X X B&W GPC X Belair X Kool x Raleigh X X Richland X Viceroy X X Capri X Barclays x L&M Chesterfield Eve X Generics Lark X L&M Class A X X Lorrillard (B&W) Kent Newport Newport Strps X X X X True RJR Camel X X X Doral X X X Salem X X X X Winston X X X X X Magna X Ritz (YSL) ~ X X X More X X X X ~ CI Vantage X X Now ~ ~ ~ ~ - 10 -

Page 12: xbr93e00

LATIN AMERICA Monthly Activity Shipments for July were 13.1 million units vs. 6.9 for July '90. Y-T-D sales stand at 66.8 million units,12.8% or 7.6 million units ahead of the same period last year. Sales for July were very good in all countries in the Latin America Region with Bermuda placing the largest military order PM has ever received from the island. Mike Madden and Bruce Coombs worked Bermuda in early July securing the order which included Marlboro Medium. Medium has also been ordered by the Navy in Guantanamo Bay, Cuba. PROMOTIONS July promotions included on carton coupons and VPR's as well as 25 cents on pack VPR's. Marlboro T-Shirts, poker dice, playing cards and coffee mugs were also used on various carton and pack promotions. Marlboro and Cambridge lighters were continued in Panama on both pack and carton promotions depending on location and outlet. In Puerto Rico, Marlboro lighters were free with 2 pack purchases in the Roosevelt Roads and Ft. Buchanan USO's. Our anually sponsored Bermuda womens and mens softball tournaments were held during the 4th of July week. All the womens teams wore various Virginia Slims T-Shirts and hats while the mens teams wore other P.M. branded T-Shirts along with Marlboro hats. Over 240 sailors played in the tournament while many more were in the stands during the week long double elimination tournament. P.M. also helped with the cost of a fireworks display on the 4th. POLITICAL INFORMATION Nothing to report this month. SHIPS AFLOAT Navy ships (tax paid) sales were down 10.9% for July with 9.6 million units sold compared to 10.7 million units for the same month in 1990. Tax paid sales for the year are down 22.7% with a total of 44.6 million units sold compared to 60.3 million units for 1990. Tax free sales for the year are up 5.5% which is a result of the Gulf conflict. Now that most ships are back in their U.S. ports, sales of tax paid cigarettes should increase over the coming months. - 11 -

Tobacco Documents Online

USC Tobacco Industry Monitoring Project Collection