USC Tobacco Industry Monitoring Project Collection
Subject: High Cost of Smoking/Brennan Dawson Interview
Length: 4 pages
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Transcript of NBC Nightly News TV program. Quotes HHS Secretary that smoking costs $52 billion a year in health expenses and lost productivity, that 26% of Americans still smoke, and that blacks smoke more than whites, as do the less educated and those living below the poverty line. Discusses Uptown, targeted to blacks, and Dakota, targeted to women. Tobacco Institute spokeswoman, Brennan Davidson states smoking is an adult choice, smokers know about health risks, and that smokers are no less productive than non-smokers.