USC Tobacco Industry Monitoring Project Collection
Why B&W is Entering the Hispanic Segment.
Abstract
Presentation on why Brown and Williamson is entering the Hispanic segment. Notes that Mexican Americans are a key segment of U.S. Hispanics and are concentrated in the Southwest. Cites study showing that Hispanic identification is high. Hispanics have a high smoking incidence and are predominantly pack purchasers. Compares Hispanic smokers in the Southwest to Tex/Mex smokers.
Fields
- Target Market
- Hispanic
- Strategy
- No
- Yes
- Message
- None
- Subject
- demographics
- Hispanics
- Latinos
- marketing
- research
- Hispanics
Document Images
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S OK ?
HISH $ROKING INCIDENCE
{119) INDEX VS, U,S, TOTAL
PREDOMINANTLY PACK PURCHASERS
82g OF VOLUME
PREDOMINANTLY NON-MEnTHOL PURCHASERS
821 O~ S~OKE~S
PREDOMINANTLY FULL-TASTE PURCHASERS
6qZ OF SHOKERS
SOURCE: 1982 HISPAN]C SMOKER STUDY
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