USC Tobacco Industry Monitoring Project Collection
Franchise
Abstract
Handwritten notes on Franchise, possibly to frame demographics. Gives list of best/worst attributes, accomplishments/regrets, themes for ads. Mentions Hispanic and Black psychographics.
Fields
- Strategy
- Yes
- Message
- None
- Target Market
- African American
- Women
- Brand
- Camel (RJR)
- Doral (RJR)
- Newport (Lorillard)
- Salem (RJR)
- Virginia Slims (PM)
- Winston (RJR)
- Subject
- sales
- marketing
- advertising
- African Americans
- Brand Preferences
- Branding
Document Images
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