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USC Tobacco Industry Monitoring Project Collection

Subject: Smoker Share vs. Volume Share

Date: 24 Sep 1981
Length: 2 pages
503417827-503417828
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youth 1090

Abstract

Memo on Smoker Share vs. Volume Share, based on Tracker and MSA data. Discusses differences in smoker share and volume levels for several key brands. States Winston smokers are heavier consumers, probably due to demographic profile: male, 25-49. States Salem smokers are lighter consumers. States that Marlboro has a large representation among smokers under 18, but Tracker doesn't interview below age 18. States that Kool is similarly underrepresented because of its "ethnic skew."

Fields

Strategy
Yes
Author
Monahan, Ellen
Message
None
Target Market
African American
Youth
Brand
Kool (BW (1933-2003)/RJR (2003-present))
First Menthol cigarette line, released in 1933. Premium priced brand.
Marlboro (PM)
Salem (RJR)
Winston (RJR)
Subject
African Americans
Ethnic Groups
sales
Urban Areas

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