USC Tobacco Industry Monitoring Project Collection
Re: 1982 Black Market Report
Abstract
RJR memo, with handwritten forwarding instructions, regarding 1982 Black Market Report. Discusses differences in sales and consumer trends, including teenage usage (under 18 years] not reflected in consumer data but included in audit sales. Recommends data for identifying demographic sub-groups representing strategic opportunities for Special Marketing Plans directed against Blacks.
Fields
- Author
- Monahan, Ellen
- Moore, J R
- Strategy
- Yes
- Message
- None
- Target Market
- African American
- Subject
- advertising
- African Americans
- marketing
- African Americans
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