USC Tobacco Industry Monitoring Project Collection
External Forecast
Abstract
External forecast produced by RJR. Charts consumer demographics and projections for smoking ages, (including 14-24) values, sex roles and smoker environment. Charts demand for menthols by African Americans, whites, and young adults. Charts competitive market and new brands from Philip Morris and market share by brand. Forecasts taxes, future bans on advertising, and incidence of smoking. Discusses new product, Real, to compete with PM's Merit.
Fields
- Target Market
- Adults
- African American
- Young Adult
- Strategy
- Yes
- Message
- None
- Subject
- advertising
- African Americans
- marketing
- Young Adults
Document Images
OCR for 1009 does not yet exist
OCR for 1009 does not yet exist
OCR for 1009 does not yet exist
OCR for 1009 does not yet exist
OCR for 1009 does not yet exist
OCR for 1009 does not yet exist
OCR for 1009 does not yet exist
OCR for 1009 does not yet exist
OCR for 1009 does not yet exist
OCR for 1009 does not yet exist
