Tobacco Documents Online

To: From: Subject: PHILIP MORRIS U.S.A. INTER -OFFICE CORRESPONDENCE'' 100 Park Avenue, New York, N.Y. 10017 Mr. J. F. Cullman 3rd Date: March 18, 1970 R. R: Millhiser Lewis Powell's "Comments on the Vietnamese War" a joy to read', e so easy to under- stand once over. Thanks for sending this late st one to me. The clarity and logical structure of Lewis Powell's writings make them In reading through his comments starting part way down page 18, it immediately brought to mind the "Draft Statement for Bill Enactment" dated 3/ 17/70 which Jim Bowling sent me yesterday. Let me,41e=006i; plagiarize Lewis Powell's words here and hiiggest.it for the final para- graph in this draft statement -- ~t G "'I~ retrospect~l our indu~ y for dubious reasons elected not to engage in psychological, political and propaganda activities vst;w ofry •r,j` ,~ef• Attcef~flA as was d~ n so extensively against us~ As a result, what^wa- /l ha~r~$t most objective and rigorous institutions of research, ~`ve have lost in• the arenas of publ~c opinion.`JIPWhile~L~ we were relatively silent and inact'rtre in the-se critical aread, the most devastating political, and psych olo~ical media war'~are T ! . ; ~„ ev r kno n as conduct d a ai t ided b e w w e g ns usiAa y massive en ,- forced free TV time,,which brought into every American home exaggerated statements and psychological vignettes, often selected for sensationalism and sometimes even for bias. This reporting did not portray a balanced overall picture. Certainl~ was not designed~ reflect the status of research knowl'~e~ge~`a`~` }'1 e result was widespread popular miscoinception--both as to the nature of disease and the role of smoking. "We hope to correct this and encourage objective reasoning so that all forces can be effectively utilized to resolve the un- answered questions in the smoking and health controversy. " RRM: dk cc: Mr. G. Weissman Mr. P. D. Smith Mr. J. C. Bowling