Tobacco Documents Online

: . I WEEKLY PROGRESS REPORT ~ Please enter the appropriate information and turn in to your supervisor by noon, each Friday. Name: Date: 1. Number of calls/contacts made during week: . Types of locations where POS placed and amounts placed in 3. Total number of easels placed: Brochures: easels and brochures were each: Li'quor Grocery Convenience "Mom 'n Pop" Tobacco Shop Other (please list) Any special problems? List below: . Comments/Recommendations? 6. Resupply -- (specify quantity) I need more: brochures easels

... POI NT OF SALE P - S. F. REFEkc;:DT1M Page 3 ;, ~-*1 A lead time will be worked out for requests for resupply. 1000 easels and 150,000 brochures will be available for resupply and replacement. Logistics will be worked out to accommodate the various groups. Reporting form--.which will be_included in the Sell-kit. staff and campaign Headquarters, using the Weekly Progress DISTRIBUTION Initially, the following general allocation of'POS materials will be as follows: Group per cent initial supply initial supply (Per EASELS (3000) BROCHURES (300,000) RJ R 20 30Q 30,000 PM 20 300 30,000 LOR 15 225 22,500 BWT 15 225 22,500 LIG 8 120 12,000 DIS 10 150 15,000 VEN 10 150 15,000 TOB RTLS 2 30 3,000 Total 100t 1,500 150,000 IV. RESUPPLY/MONITORING Resupply and monitoring will be coordinating through TI . C cen• sami

POINT OF SALE PLAN - SAN FRANCISCO REFERENDUM I. STRATEGY RATIONALE -Voter Contact It is not enough to hope that voters agree with our position. We must ensure that these voters actually turn out on election day or cast an absentee ballot for our side. We have to make it easy for them. The "NO" message and an absentee ballot application should be available to them in. retail stores and vending outlets. With the help of our TAN volunteers, these materials can be placed in retail outlets all over the city. A. MEMBER COMPANIES Because of their many past calls on accounts within the city, participation of our member company sales forces is key in placing point-of-sale materials (during normal sales calls) in accounts/retail outlets (i.e. grocery, liquor, convenience, and drug stores, tobacco stores, etc.)._ With all member companies participating, saturation should be effected within 30 days maximum. Even though there are common accounts, it will be reinforcement rather than duplication. K B. WHOLESALERS/VENDORS In addition to member companies sales forces, the Wholesalers and Vendors who service accounts in the city will place POS material with their accounts, thus rein- forcing total saturation. Vendors will place counter- type easels and brochures on top of vending machines and on bars in taverns. Additionally assuming an easily-removed vinyl sticker is developed, they will place these on the front of machines throughout the city. C. TOBACCO RETAILERS Tobacco retailers will have a special opportunity to provide "NO" material to customers since most will be smokers. In one-on-one application, absentee voter brochures can be distributed to the non-hositle voters. D. RETAILERS . Where possible, groups such as the Arab Grocers Association, Northern California Grocers Association, CalPac, Chinese Grocers, etc. will be contacted prior to placement dates. This is to further reinsure their cooperatiorn in taking and displaying POS.

POINT OF SALE PL1( - S.F. REFERENDUM Page 2 Director of the California Association of Tobacco and Candy Distributors will coordinate activities with the wholesaler and vendor members of his association. Alverson and Frakes will make contacts with those others who are not members of The POS placement program will be supervised by Dan ~ Alverson, and Terry Frakes, TI Staff. Dennis Loper, Executive • contacting retailers groups with coordination from TI staff. CATCD. Ed Grant a tobacconist and member of the San Franciscans Against Government Intrusion, will coordinate preplacement contacts with the tobacco retailers with assistance from TI staff. Jim Foster, Campaign Director will assist TI staff in II. PRE-PLACEMENT BRIEFINGS A. GROUP BRIEFINGS Preplacement briefings with the various sales forces will be held on or about September 15 when POS materials will be delivered from the printers. These groups will include: a. Member company personnel b. Wholesaler/vendor personne.l c. Tobacro Retailers • d. Other wholesalers/vendors participate'in the briefings. Times and places for the briefings will be worked out on a tentative basis with the various groups individually. POS materials must be avail- able for groups'immediate distribution following the brief- ings to ensure enthusiasm. TI staff (Alverson and Frakes) wil:h schedule, coordinate, and supervise all briefings. Senior Campaign personnel will B. PRESENTATION FORMAT FOR BRIEFINGS There will be four major elements of the briefing: 1. Campaign Update 2. Consumer Strategy 3. Explain POS Plan and issue POS Materials ~ 4. Q ~ A The briefings should last no longer than 1 hour. Information "sell-kits" will be provided each individual who will be placing POS materials. The kit will contain: . O 1. Fact Sheet - Background on the Ordinance ~ 2 Fact Sheet - Q& A's - possible retailer's . W , questions 3. Weekly progress report check list N

SCHEDULE Week of: 8/15 22 29 9/5 12 19 26 10/3 ~ 10 17 24 31 11/7 8 Draft Plan f Sell Kit x x x• PrePlacement Briefings x POS Distribution x xL x x x x x x Resupply x x x x x Monitoring x x x x x x x x Creative for Materials x x' Design/Layout x x : Production x x x ~

QUESTIONS $ ANSWERS I( Why should I care about the ordinance or participate,in the campaign? A. Because it will eventually cut into your profits. Because worker smoking will be restricted, fewer cigarettes will be bought, reducing store traffic and related "impluse" sales of other items in your store. f'-~ store? Q. What if some of my non-smoking customers get mad because I'm displaying campaign materials and threaten a boycott of my information available as a service for your customers. A. It is highly unlikely that this will happen. By displaying and distributing campaign material, you are merely making the Does this include an official absentee ballot application? A. Yes. Instructions for filling it out are right on the application. When is election day? A. Voters will have an opportunity to vote NOon Proposition P on November 8, 1983. But if you vote ABSENTEE, you won't have to go to the polls; you can vote by mail from your own home. Can anyone vote absentee? A. Yes, if you are a registered voter. The last day to register for this election is October 7. Am I violating any laws by giving out these applications? C e A. No. Q. Haven't we voted on this before? A. Not this particular ordinance proposal. Voters have defeated two previous initiatives on this question before in statewide elections in 1978 and 1980.