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SUMMARY OF LORILLARD PUBLIC RELATIONS ACTIVITIES 830200 - 830600

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~ _. ..,~ ., ,.,.. ..,~ .~.,..........., ., ,., TOBACCO REPORTER RALEIGH, NC MONTHLY 4,000 r FE 9 1_9 8~3 Lorillard Lorillard has announced the pro- motions of four field sales repre- sentatives to assistant division managers. Richard J. Belongia will assist in the Milwaukee sales area. He has been with Lorillard as a sales repre- sentative in Green Bay, Wis., since 1981. Jenny J. Lewis, with the company shice 1989, has moved to the Atlan- ta, Ga., division from Columbia, S.C. Matthew Caso 111, formerly located at the Bronx, N.Y., division has moved to Plainview, Long Is- land. Steven T. Simpson, formerly a sales representative in Bowling Green, Ky., is assigned to the Louis- ville division. He has been with the company since 1977, TABAK JI1UIif ML INTE I I ll t''.T I tl; ". AL MAINZ, h1. rEHi,9ANY al r•,inrirw_r APR BUl~/ZELLE'S CV4II0E0 C-•ST9RE BUSINESS NEW YORK, NY 10 TI. A YR. 44,500 FEB 1983 ~~. ,. Lorillard, New York, NY, has promoted the following field sales representatives to assistant division managers: Richard J. Belongia to the Milwaukee sales area; Jenny L. Lewis to the Atlanta, GA, division; Matthew Ceso III to Plainview, Long Island; and Steven T. Simpson to the Louisville division. ------- -- - - Susan F. Smith has been ap- pointed Sales Analysis Man- ager for all company brands at Lorillard. Before joining the company, she was a Sales Re- search Manager for the Clairol _ Susan F. Smith division of Bristol-Myers Co. She earned a bachelor of arts degree from Western Mary- R land College. (D ) I r . rr G~L~'II ~%4, , 'lOBACCO INTI;RNATi0NAL. Mar.ch, 1983 L '~~r/74~F~ Lorillard has announced several changes in its brand management group in New York. Katie P. Curren, who joined Lorillard in October, 1982, is the new assitant brand manager for True and Max cigarettes. She previously headed her own marketing consulting firm in New Orleans, La. Monty Kiernan has been advanced from brand manager to senior brand manager for Kent and Kent III. Before joining Lorillard, he was marketing manager for Quality Bakers of America. Andrew Pasheluk has been appointed senior brand manager for True and Max cigarettes. He was previously brand manager for Golden Lights. Pasheluk was an account supervisor at Ted Bates & Co. Inc. before joining Lorillard. Claudia Garbin was advanced to associate brand manager from assistant brand manager for cheNving tobaccos. Before joining Lorillard in 1978, she was employed at Joseph E. Seagram and Sons. Curren Pasheluk Garbin
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-f alililNGTUN, CONN. HE:GIS1 CR u. I 2 125 , J~ lr~r"e!(jc-l I)y Nh.trv t'annm; Monday's snowstorm proved winter had not gone down for the final count. Between 12 and 15 inches of "white gold" was dumped on New England ski areas, infusing new life into a somewhat dismal ski season. Some Vermont and New Hamp- shire ski areas reported up to 20 inches of snow. "This will really get people fired up and out here on the slopes. We're tickled about it," was one ski area operator's reaction. The new storm, coming just in time for the big Washington's birthday week, delighted ski area operators who said it should lengthen the ski season considerably. Cold temperatures fol- lowed the storm, restoring winter conditions to ski country. .The 1983 Newport "Alive With Pleasure" ski spree comes to Mohawk Ski Area, Cornwall, this weekend, as part of a tour of ski resorts in the northeast and midwest. Special events and activities are scheduled for both days and will include ski races, giveaways and award presentations. Events are open to skiers at all skill levels who are at least 21 years of age. All participants will receive Newport ski hats. This is the third year Lorillard is sponsoring the U;`y,piAU.SkUipree Last year's event at Mohawk drew hundreds of' participants. t1t,4It0E0 - ITHACA, N.Y, JouRtlnL pAII.Y 20,300 <</~~rli FEB 3 Newport Ski Spree The 1583 Newport " Aliv Wih et pleas- ure" Ski Spree will be held Feb. 4-6 at Greek Peak as a part of a tour of ski resorts in the Northeast and Midwest. Special events and activities are Scheduled all three days. Included are ski races, prizes and an awards presenta- tion. Events are open to skiers at all skill levels who are at least 21. Also scheduled is a"Ski Free" week sweepstakes with five grand prizes of a for two at a ski resort of each winner's choice. Second- and third-place prizes include skis and bindings. For more information, contact Ellen Schmitz at 212-841-8807. 4- - INCENTIVE r;; ,,li ;,-7i:; ; NEW Y011`:f!. MONTHLY 34, 100 aPR Lorillard Division Loews The- atres Inc., New York NY. (Ncw- port cigarcttcs). "Newport's Ski Sprcc Swccpstukcs." 4 prize levels: Week's ski vacation for 2 at any US resort, inclu ling airfarc, hotel, ski ,~ , ;lits, lifl hckut, _rd S 1Ot)0: com- plctc ski outlits; ski cyuipmcnt; ski hats. ,--~ 7 _{ 4 PETOSKEY. Nll!,'H. 1JEWS-flclrEdafJ D. 10.n0o ~41t.1- ~ 3 i 9 1 ._~ ', 3 Ski Spree At Boyne Mt.,, BOYNE MT.-The 1983 Newport "Alive With Pleasurej' Ski pree comes to Boyne Mt. March 4-6 as part of a tour of ski resorts in the Northeast and Midwest. Special activities and events are scheduled for both days and will in- clude races, give-aways and presen- tations. Events are open to skiers of all skill levels and they must be 21. 4 On Saturday dance contest will be ; held.
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-f .~IiRIfdGTUN, CONN. REGIS I ER ~1 ~ u.12,12s l ,~~- l/ SjlcY reUt%,~ J__1 1 7 ITHACA, N.Y. JQURN/1L pAILY 20,300 /I FEB Monday's snowstorm proved winter had not gone down for the final count. Between 12 and 15 inches of "white gold" was dumped on New England ski areas, infusing new life into a somewhat dismal ski season. Some Vermont and New Hamp- shire ski areas reported up to 20 inches of snow. "This will really get people fired up and out here on the slopes. We're tickled about it," was one ski area operator's reaction. The new storm, coming just in time for the big Washington's birthday week, delighted ski area operators who said it should lengthen the ski season considerably. Cold temperatures fol- lowed the storm, restoring winter conditions to ski country. 'The 1983 Newport "Alive With Pleasure" ski spree comes to Mohawk Ski Area, Cornwall, this weekend, as part of a tour of ski resorts in the northeast and midwest. Special events and activities are scheduled for both days and will include ski races, giveaways and award presentations. Events are open to skiers at all skill levels who are at least 21 years of age. All participants will receive Newport ski hats. This is the third year Lorillard is sponsoring the Last year's event at Mohawk drew hundreds of' participants, VV4It4EU r.,r. t•Newport Ski Spree The 1983 Newport "Alive With Pleas- ure" Ski Spree will be held Feb. 4-6 at Greek Peak as a part of a tour of ski resorts in the Northeast and Midwest. scheduled all three days, fncluded are ski races, prizes and an awards presenta- tion. Events are open to skiers at all skill levels who are at least 21. Also scheduled is a "Ski Free" sweepstakes with five grand prizes of a week for two at a ski resort of each i ' ' =f 4-~l w nner s choice. Second- and third•place prizes include skis and bindings. For more information, contact Ellen Schmitz at 212-841-8807. PETOSKEY. NIi!;H. flE'~VS-fi~1nE1.'d D. 10.11t)0 C 3 C7 i i 7 4 +B INCENTIVE NEW Ypt11 ", f!.:. MONTftLY :14, 1o0 U r~rt.rl~c%s~ ., . A P R Lorillard Division Loews The- atres Inc., Nc%1, 1'ork NY. (New- port cigarcttes). "Newport's Ski Spree Sweepstakes." 4 prize levels: Week's ski vacation for 2 at any US resort, including airfare, hotel, ski ,:.,;tit., lift ucku~, ~nd S IOI)0; com- plctc ski outlits; ski equipment; ski hats. , Ski Spree At Boyne Mt. ,, i BOYNE MT.-The 1983 Newport "Alive With Pleasure' Skt Spree comes to Boyne Mt. March 4-6 as part of a tour of ski resorts in the Northeast and Midwest. Special activities and events are scheduled for both days and will in- elude races, give-aways and presen- tations. Events are open to skiers of all skill levels and they must be 21. i 1 On Saturday dance contest will be ', I held.
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:::arj 1. h )' N I<<n• Va il I l i l l l J Monday's snowstorm proved winter had not gone down for the final count. Between 12 and 15 inches of "white gold" was dumped on New England ski areas, infusing new life into a somewhat dismal ski season. Some Vermont and New Hamp- shire ski areas reported up to 20 inches of snow. "This will really get people fired up and out here on the slopes. We're tickled about it," was one ski area operator's reaction. The new storm, coming just in time for the big Washington's birthday week, delighted ski area operators who said it should lengthen the ski season considerably. Cold temperatures fol- lowed the storm, restoring winter conditions to ski country. ' The 1983 Newport "Alive With Pleasure" ski spree comes to Mohawk Ski Area, Cornwall, this weekend, as part of a tour of ski resorts in the northeast and midwest. Special events and activities are scheduled for both days and will include ski races, giveaways and award presentations. Events are open to skiers at all skill levels who are at least 21 years of age. All participants will receive Newport ski hats. This is the third year Lorillard is sponsoring the Last year's event at Mohawk drew hundreds of' participants. tti~IL0~0 - 7 -4,P A ITHItCA, N.Y, JQURtl/1L 11AILY 20,300 / FEB -1 g98) 113 r,• Newport Ski Spree - The 1983 Newport "Alive With Pleas- ure" Ski Spree will be held Feb. 4-6 at Greek Peak as a part of a tour of ski resorts in the Northeast and Midwest. Special events and activities are scheduled all three days. Included are ski races, prizes and an awards presenta• tion. Events are open to skiers at all skill levels who are at least 21. Also scheduled is a"Ski Free" sweepstakes with five grand prizes of a week for two at winner's choicea ski resort of each . Second- and third•place prizes include skis and bindings. Schmitz at 212 8418807~n' contact Ellen INCENTIVE NEW YQW:, MOPJTHLY :)4,100 APR I l)` ~,3( Lorillard Division Loews The- atres Inc., New York NY. (New- port cigarcttcs). "Newport's Ski Spree Swccpstaketi." 4 prize levels: Week's ski vacation for 2 at any US resort, including airfare, hotel, ski ;lit., lift uckct, and $10O0; com- plctc ski outlits; ski eyuipmcnt; ski hats. PETUSKEY. ft91!,'H. iJE'uVS-RcIIIFVJ 0. c0.4()0 hi A R Ski Spree I At Boyne Mt. rtitr cA. BOYNE MT.-The 1983 Newport "Alive With Pleasure' Skt pree ~ comes to Boyne Mt. March 4-6 as ; part of a tour of ski resorts in the Northeast and Midwest. Special activities and events are scheduled for both days and will in- e clude races, give-aways and presen- tations. , Events are open to skiers of all skill levels and they must be 21. ~ On Saturday dance contest will be held.
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1aItRItdGTON, CoNN. (IEGtSICR /l. 12,125 // ~~tlY/Ye((c•'~ { bi' Man' Vanni>fli ` •i I 11cj t_' ~ Monday's snowstorm proved winter had not gone down for the final count. Between 12 and 15 inches of "white gold" was dumped on New England ski areas, infusing new life into a somewhat dismal ski season. Some Vermont and New Hamp- shire ski areas reported up to 20 inches of snow. "This will really get people fired up and out here on the slopes. We're tickled about it," was one ski area operator's reaction. The new storm, coming just in time for the big Washington's birthday week, delighted ski area operators who said it should lengthen the ski season considerably. Cold temperatures fol- lowed the storm, restoring winter conditions to ski country. .The 1983 Newport "Alive With Pleasure" ski spree comes to Mohawk Ski Area, Cornwall, this weekend, as part of a tour of ski resorts in the northeast and midwest. Special events and activities are scheduled for both days and will include ski races, giveaways and award presentations. Events are open to skiers at all skill levels who are at least 21 years of age. All participants will receive Newport ski hats. This is the third year Lorillard is sponsoring the ~11-p~,~~~Last year's event at Mohawk drew hundreds of particlpants. ~'ti~ItOl;rti - ITHlICA, N.Y, JnuRr~lnL ()AILY 20,300 ,~i t/~~g. FEB 1; : r ~• Newport Ski Spree The 1983 Newport "Alive With Pleas- ure" Ski Spree will be held Feb. 4-6 at Greek Peak as a part of a tour of ski resorts in the Northeast and Midwest. Special events and activities are scheduled all three days• Included are ski races, prizes and an awards presenta- tlon. Events are open to skiers at all skill levels who are at leas(21. Also scheduled is a"Ski Free" sweepstakes with five grand prizes of a week for two at a ski resort of each winner's choice. Second- and third-place prizes include skis and bindings. For more information, contact Ellen Schmitz at 212-841-8807. INCENTIVE P„'.li'": NEW YQC`:, f!.:. MorrrHLY :)4,100 APR i (~),,,3 Lorillard Division Loews The- atres Inc., Ncw Yoik Nl'. (New- port cigarettes). "Newport's Ski Spree Sweepstaketi." 4 prize levels: Week's ski vacation for 2 at any US resurt, includine airfarc, hotel, ski , . ;lit,, lift uckut, , rd $IOQ0; com- plete ski outlits; ski equipment; ski hats. L;:3;i / 7 PrTUSKEY. Nll ,'H, 11EW3-Rctlll:tPJ n• lo.4un J - ; Ski Spree At Boyne Mt. BOYNE MT.-The 1983 Newport "Alive With Pleasure`' Skt Sree comes to Boyne Mt. March 4-6 as part of a tour of ski resorts in the Northeast and Midwest. Special activities and events are scheduled for both days and will in- clude races, give-aways and presen- tations. Events are open to skiers of all skill levels and they must be 21. ~ On Saturday dance contest will be ' held.
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COi1TLtil1D, N.Y. DEG9DCRAT (S'rRACUSE MAnKET AREA) W. 2,4 5 2 (~~(Li/'ifUC'l- N , ;3y, 19, 8, 3 Grcek Peak site - ®fSks Spree !- The 19a:; Newport "Aiive, is: is the third year T.or- With Pleasure" Ski Spree tllard is:sponsoring the New comes to Greek Peak, Cort- port Ski Spree. Last year's •landi ;N,Y., this weekend, events at Greek Peak drew Feb: 4-Feb. 6, as part of a tour of 'ski resorts in the Nort.heast and Midwest. Special events and activ- ities are scheduled for both days and will include ski races, free giveaways and award presentations. Events are open to skiers at all skill levels 1v11o - ai7e at least 21 ye'ar'_i' of' -a`ge. All partici- pants will receive Newport ski hats. On Saturday evening New- port will host' dance con- tests at the base lodge bar and neighboring pubs. For further information check at the base lodge. !3,41101," O hundreds of pa,rticipants to the fun and excitement. "'1'here's something for ev- eryone, regardless of skiing ability," said Roland Ham- mer, Newport brand man- ager. "With the tremendous responFe we received from hoth participants and the resorts we've been able to make tbis year even better. No. 'one should miss it,' he added. This year's events also 'include,a "Ski Free' sweep- stakes ,,,~,ith five grand prizes of t week for two at the ski resort of each win- ner's choice (anywhere in the U.S.), round-trip air fare, 'hotel accomodations, complete ski outfits, lift tickets and $1,000 for meals and exnenses. Second and third-place prizes include skis and bindings. The sweepstakes will be advertised in national mag- azines and will be promoted. at point-of-sale. P:?6DDLET0IL1/1J, N.Y. })EfiliLO RFCORD n. Mun. FEB -4 J98 3 C6NVENIEPiCE STORE NE1,'JS NEN YORK, N.Y. BI•WEEKL.Y 35,000 ~~tYQll(' h. MAR 1983 , « Ken Farber - AS,oine sl-dIng - Busch Weekend at Brodic~ "ar,lintain, hIaSs, Saturday and Sunday, with IVew•nOrt "Allve w'ltii Y! a>:ura" sche- duled thr fo31o"~ing •Neekend. '~ - i'+ Ski If.::^iak: ma;a•r.in.r:ddit r:+ce ca!nf, at Ji:rtin~. I't cik, IVl S ' r! nd ' s:!s. a~urday anr; ! ay. :!n+1 N, .l;ort Ski Sp t?ue follov:i:rg v:,.,r.t:end. ree 'Fhe 1I:ld Rivf•r f)c ;t,i i!1 X-C Itr, ve at Mnd Itiver, %'t., Fch. 13. - The Litlivr-:;iry of VcrnIont Winter Carnival at. Stowf', Vt., G0day attd S,&irrd'ay, The QI:ehe-r: City Wir.t~,r +'art~ival Carltlfiuil;g through Feb. 13. -- The 17 S Ski 7`eam Celebrity Classicc a.ld 15~intcr':ar- ;liVA at Park Ci't}-, Utah, 1' eb. '?-1?. f e aFabc:, U!ster Fjt;;tcu L!u.ef ond nn avid "-ier, u weekly r.qjL;nm fo; afiticnaras of Ihe d:w„nlll .ariety cf tISt3 Newport 'Ski Spree' Lorillard'sN ewport cigarettes arc the center of a sweepstakes offering five grand prizes consisting of a week for two at a ski resort to be chosen by each of the winners. The sweepstakes began with advertisements in national magazines and is supported with point-of-sale. Coupons worth $1.50 toward the purchase of Newport cigarettes are also included in the of- fering. The sweepstakes is part of the "19R3 Newport Ski Spree," which in- cludes prornotional activities at selected mountains throughout the ski season. The sweepstakes deadline isApri130.
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f:?6DDLETO'L1/id, N.Y. T1:...-w5 ,}lERlilD RFCORO O- SufJ. 7a ~7s C0nTLfiND, N.Y. DEG90CRAT (SYiiACUSE h1f1f11(ET AREA) w. 2,4 5 2 ~~~ '91 81 3 Grcek Peak site of Sks Spree The 1983 Newport "Alive Wit.h Pleasure" Ski Spree comes to Greek Peak, Cort- Ia-ndi N.Y., this weekend, Feh. 4-Feb. 6, as part of a tour of 'ski resorts in the N6rtheast and Midwest. Special events and activ- ities are scheduled for both days and will include ski races, free giveaways and award presentations. Events are open to skiers at all skill levels tivho, a: e at least 21 of--age. All partici- pants will receive Newport ski hats. On Saturday evening New- port will host• dance con- tests at the hase lodge bar and neighboring pubs. For further information check at the base lodge. SvL1t0vo This is"the third year Lor- illard is.sponsoring the New port Ski Spree. Last year's events at Greek Peak drew hundreds of pa,rticipants to the fun and excit•ement. "'1'here's something for ev- eryone, regardless of skiing ability," said Roland Ham- mer, Newport brand man- ager. "With the tremeridous resnonFe we received from hoth participants and the r•esorts, we've been able to make this year even better. No. 'one 'should miss it,' he added. This year's events also 'include,a "Ski Free' sweep- stakes •-~-ith five grand prizes of t week for two at the ski resort of each win- ner's choice (anywhere in the U.S.), round-trip air fare, 'hotel accomndations, complete ski outfits, lift tickets and $1,000 for meals and exnenses. Second and third-place prizes include skis and bindings. The sweepstakes will be advertised in national mag- azines and will be promoted . at point-of-sale. FER CONVENIENCE STORE NEt'IS WEVV YORK, N.Y. BI-Wt:EKLY 35,000 MAR 1983 Ken Farber - Alnine siffing -- Busch Weekend at Brodi; "aoitnt:;in, hlass., Saturday and Sunday, with New•nort "AI'rve wltil I'!k•asure'• sche- du1~ thr foi~ing weeken~i. ~" A Ski magazine adult r- ~.ce cain,, at Jiminy I'c ak, iVFa: s. Saiurday an !s runday. ~nd ;'vf!..lxort Ski Spree the followinF v;,,r.r'ond. -The C:re:,t 1l:id Rivc-r t)ca; r,t:il1 X-C I?ace at Mad Itivcr, Vt., Feh_ 13. - The Univer.;ity of Ver mont Winter Carnival at Stnwe. Vt., today aud S<rt!irda;. 't'he Qrieii.`- : (;itv Wir!fer C_1ri'iv:1l Cont.irirSrrlg throupi: P'e b. 13. -- The V.S Sici ;'eiirn Celehrity Classic a.irl W;nter r:ar• nW•al at Park Ci't}-, Utah, Feb. 9-;2. F:era Fprhez, Ul,tar f3u:eau Llv4 ond an avid skier, wri~~s u weelsly colvmm fcr affitienar;os of thee d.^.wniiill ariet j of rha sp.O. Newport 'Ski Spree' LorsNewport cigarettes arc the center of a sweepstakes offering five grand prizes consisting of a week for two at a ski resort to be chosen by each of the winners. The sweepstakes began with advertisements in national magazines and is supported with point-of-sale. Coupons worth $1.50 toward the purchase of Newport cigarettes are also included in the of- fering. The sweepstakes is part of the "1983 Newport Ski Spree," which in- cludes promotional activities at selected mountains throughout the ski season. The sweepstakes deadline is April 30.
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r:?1[3DLET0tNW, N.Y. TE:..~_S dERALF) RFCORD n. s{{ra. /:?,)7s CDRTLI'if1D, N.Y. DEr-9DCRAT (SYRACUSE nIArttcFT AREA) tiv. 2,4 5 2 FE9 ().3ci/ i~k;A Ken Farber - Alpine skdiny Greek Peak site ®f Skd Spree r-- The 1983 Newport "Alive , This: is the third year Lor- Wit.h Pleasure" Ski Spree rllard is:sponsoring the New comes to Greek Peak, Cort- por't Ski Spree. Last` year's .land~ N.Y, this weekend events at Greek Peak drew Feh ~ 4-Feb ~ 6, as part of a hundreds of participants to tour of 'ski resorts in the the fun and excitement. Northeast and Midwest. "~l'here's something for ev- Special events and acliv- eryone, regardless of skiing ities are scheduled for both ability," said Roland Ham- days and will include ski lner, Newport brand man- races, free giveaways and ager. "With the tremendous award presentations. L:vent~ responee we received from are open to skiers at all skill both participants and the leve}s ~wha,are at least 21 i'E's4i'tG, we've been able to !,'F'.a+>> df'-a'ge. All partici- make tk~"is year even better. pants will receive Newport No 'one 'should miss it,' he ski hats. added. On Saturday evening New_ .: This year's events also port will host' dance con- rnclude~a "Ski Free sweep- tests at the base lodge bar stakes . a ith five grand and neighboring pubs. For prizes of t week for two at further information check at the ski resort of each win- the base lodge. ner s ah.0ice (anywhere in tl U S St'4IL`JC0 ~e ...}, round-trrp air fare, 'hotel accomodations, complete ski outfits, lift tickets and $1,000 for meals and exnenses. Second and third-place prizes include skis and bindings. The sweepstakes will be advertised in national mag- azines and will be promoted , at point-of-sale. CONiiENIENCE STORE NEUVS IJE'vV YORK, N.Y. BI-4YEEtSLY 35,000 MAR 1983 Newport 'Ski Spree' Busch We«~lkend at Brodie .1otrn+.:;in, Rla::s., Saturd.+.y ar,d Sur,day, with Newo.r,rt "Alive with Y!k,&ure` schc:- duled thc folio••aing weelten(f. " A Ski ma;azi{i, adt{lt rc?ce camp r ,~„ n,, ;;t 3i:nin; l.+k. 1.vIs--.. tiallurday and runday. :.nd 'vf•.>;;ort sF;i S~,ree the fo]Io~•:ing vnrr•r•:crd. ' -'the Cir~-,At ti3:,ti .Rivr r U~;s~.{u:ill X•C' I?ace at !via,d kivcr, Vt., Fc:h. !3. - The Unive~.sity of Vermont PJinter Carnival at Stowe. Vt., today and &&trn'ay. The isuebi=;: CitV Winti`i' i':~ti?1Va1 cont;i,ui;ig throuQi: Feb. 1 J. 't'he U.S Ski I cant Celehrity Clas.sic a;,d W:ntar':ar• n:val at Park t'ity. Utsh, Teb. P-12 Ke3, Fa:aer, MtPr Rurrcv Cl,!:af ar,ri on avid "-ier; C{ bVPEItIy rr71U;T~ri fCr afiUCnO[iaS Of (ltn ~CJrfety Gf rhe sp.; t. _Lorilla~ rd's Newport cigarettes are the center of a sweepstakes offering five grand prizes consisting of a week for two at a ski resort to be chosen by each of the winners. The sweepstakes began with advertisements in national magazines and is supported with point-of-sale. Coupons worth $1.50 toward the purchase of Newport cigarettes are also included in the of- fering. The sweepstakes is part of the "1983 Newport Ski Spree," which in- cludes promotional activities at selected mountains throughout the ski season. The sweepstakes deadline is Aprit 30.
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9V4jL0E0 TOBACCO REi URTE11 RALEIRli, NC MOPJTHLY 4,000 A P R i Lorillard explains $5 ~ savings certificate offer A consumer savings-certificate ( program worth up to $5 toward the ~ purchase of any_Lorillard cigarette brand was begun last I)ecember and will run through the next few months. Cartons marked with the special offer contain a mail-in cer- tificate. Consumers can mail up to four certificates, along with two package-bottom flaps with each certificate. In return, they receive a $1.25 store-redeemable coupon. In addition, a one-time free standing insert ran in Sunday sup- plements last January, containing store coupons worth an additional $1.25 on any carton of Lorillard cigarettes, making a total savings of $6.25 available to the consumer.
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Ft/(Jt1 :i ` ~ I:itlPt: '!', A P ~ h m Ellen Sc I Lorillard _ Lorillard: Ellen M. Schmitz is promoted to brand manager. Newport cigarettes. I UNI'I'ED STATES TOBACCO JOURNAL Newlxort. With the com- panNl since 1979-. she ~,,as forntcrly atisoci,rte brund managcr tor New- port. I'rior tojoin- ino LorillarcJ, Schmitz was pr(jj- crt analyst fur NPD Rc.carch hcre. Schmitz appointed manager for Newport N1:\V 1'ORK: Lorill.ual has pnnnrucd F.llen N1. Scliniitr to fvawi ntana,_,cr for Schmitz Shcc is a nicmbcr of thc Amcrican G ~~~LIOEO Markcting Astiociatimn. April 22, 1983 rl.;Pl PIEDIA l:1DUSTRY P;EI,'.,;-ETTER NEW YORK, NY Vri=.KLY dj,~~z: f~.l ~,~ ./~/{ I l' R 20 1 fJ v/w.: ~ I, /~11TT T I~TI ~. JLiiL n~Li.i .w..~, .... .~ LORILLARD,,,Ellen Schmitz promoted to brand manager for Newport cigarettes, Schmitz be- gan her career as project analyst for NPD Research in New York (78-79) before joining Lorillard in '79 as market research analyst. From '80 to '82, she served as assistant brand manager for Newport, taking on associ- ate brand manager duties last year, A mem- ber of the American Marketing Association, I 0 Il 7-~--7 C1 DRUr, sTOi'E r!f . ,t , FJEtY 1'OC;;, fL'(. nt 1vEEKLr 37,2 :1 n MAY 2 Lorillard h<t5 announct~(l t he promotion of )~:Ilen ~1I. Schmitz to brand manager for Newport . .' With the company since 1979, she was formerly associate brand manager for Newport. Prior to joining the company, she was project analyst for NPD Research in New York. She is a member of the Ameri- can Marketing Association.

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