USC Tobacco Industry Monitoring Project Collection
SUMMARY OF LORILLARD PUBLIC RELATIONS ACTIVITIES 830200 - 830600
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~ _. ..,~ ., ,.,.. ..,~ .~.,..........., ., ,.,
TOBACCO REPORTER
RALEIGH, NC
MONTHLY 4,000
r
FE 9 1_9 8~3
Lorillard
Lorillard has announced the pro-
motions of four field sales repre-
sentatives to assistant division
managers.
Richard J. Belongia will assist in
the Milwaukee sales area. He has
been with Lorillard as a sales repre-
sentative in Green Bay, Wis., since
1981.
Jenny J. Lewis, with the company
shice 1989, has moved to the Atlan-
ta, Ga., division from Columbia,
S.C.
Matthew Caso 111, formerly
located at the Bronx, N.Y., division
has moved to Plainview, Long Is-
land.
Steven T. Simpson, formerly a
sales representative in Bowling
Green, Ky., is assigned to the Louis-
ville division. He has been with the
company since 1977,
TABAK JI1UIif ML
INTE I I ll t''.T I tl; ". AL
MAINZ, h1. rEHi,9ANY
al r,inrirw_r
APR
BUl~/ZELLE'S
CV4II0E0
C-ST9RE BUSINESS
NEW YORK, NY
10 TI. A YR. 44,500
FEB 1983
~~.
,.
Lorillard, New York, NY,
has promoted the following
field sales representatives to
assistant division managers:
Richard J. Belongia to the
Milwaukee sales area; Jenny
L. Lewis to the Atlanta, GA,
division; Matthew Ceso III to
Plainview, Long Island; and
Steven T. Simpson to the
Louisville division.
------- -- - - Susan F. Smith has been ap-
pointed Sales Analysis Man-
ager for all company brands
at Lorillard. Before joining the
company, she was a Sales Re-
search Manager for the Clairol _
Susan F. Smith
division of Bristol-Myers Co.
She earned a bachelor of arts
degree from Western Mary-
R
land College.
(D
) I
r
.
rr
G~L~'II ~%4, ,
'lOBACCO INTI;RNATi0NAL.
Mar.ch, 1983
L '~~r/74~F~
Lorillard has announced several changes in its
brand management group in New York.
Katie P. Curren, who joined Lorillard in October,
1982, is the new assitant brand manager for True
and Max cigarettes. She previously headed her own
marketing consulting firm in New Orleans, La.
Monty Kiernan has been advanced from brand
manager to senior brand manager for Kent and
Kent III. Before joining Lorillard, he was marketing
manager for Quality Bakers of America.
Andrew Pasheluk has been appointed senior
brand manager for True and Max cigarettes. He
was previously brand manager for Golden Lights.
Pasheluk was an account supervisor at Ted Bates &
Co. Inc. before joining Lorillard.
Claudia Garbin was advanced to associate brand
manager from assistant brand manager for cheNving
tobaccos. Before joining Lorillard in 1978, she was
employed at Joseph E. Seagram and Sons.
Curren Pasheluk
Garbin

-f alililNGTUN, CONN.
HE:GIS1 CR
u. I 2
125
,
J~
lr~r"e!(jc-l
I)y Nh.trv t'annm;
Monday's snowstorm proved winter had not gone down for the
final count. Between 12 and 15 inches of "white gold" was
dumped on New England ski areas, infusing new life into a
somewhat dismal ski season. Some Vermont and New Hamp-
shire ski areas reported up to 20 inches of snow.
"This will really get people fired up and out here on the slopes.
We're tickled about it," was one ski area operator's reaction.
The new storm, coming just in time for the big Washington's
birthday week, delighted ski area operators who said it should
lengthen the ski season considerably. Cold temperatures fol-
lowed the storm, restoring winter conditions to ski country.
.The 1983 Newport "Alive With Pleasure" ski spree comes to
Mohawk Ski Area, Cornwall, this weekend, as part of a tour of
ski resorts in the northeast and midwest. Special events and
activities are scheduled for both days and will include ski races,
giveaways and award presentations. Events are open to skiers
at all skill levels who are at least 21 years of age. All participants
will receive Newport ski hats. This is the third year Lorillard is
sponsoring the U;`y,piAU.SkUipree Last year's event at Mohawk
drew hundreds of' participants.
t1t,4It0E0 -
ITHACA, N.Y,
JouRtlnL
pAII.Y 20,300
<</~~rli
FEB 3
Newport Ski Spree
The 1583 Newport "
Aliv Wih
et pleas-
ure" Ski Spree will be held Feb. 4-6 at
Greek Peak as a part of a tour of ski
resorts in the Northeast and Midwest.
Special events and activities are
Scheduled all three days. Included are ski
races, prizes and an awards presenta-
tion. Events are open to skiers at all skill
levels who are at least 21.
Also scheduled is a"Ski Free"
week sweepstakes with five grand prizes of a
for two at a ski resort of each
winner's choice. Second- and third-place
prizes include skis and bindings.
For more information, contact Ellen
Schmitz at 212-841-8807.
4-
-
INCENTIVE r;; ,,li ;,-7i:; ;
NEW Y011`:f!.
MONTHLY 34, 100
aPR
Lorillard Division Loews The-
atres Inc., New York NY. (Ncw-
port cigarcttcs). "Newport's Ski
Sprcc Swccpstukcs." 4 prize levels:
Week's ski vacation for 2 at any US
resort, inclu ling airfarc, hotel, ski
,~ , ;lits, lifl hckut, _rd S 1Ot)0: com-
plctc ski outlits; ski cyuipmcnt; ski
hats.
,--~
7 _{ 4
PETOSKEY. Nll!,'H.
1JEWS-flclrEdafJ
D. 10.n0o
~41t.1-
~ 3 i 9 1 ._~ ', 3
Ski Spree
At Boyne Mt.,,
BOYNE MT.-The 1983 Newport
"Alive With Pleasurej' Ski pree
comes to Boyne Mt. March 4-6 as
part of a tour of ski resorts in the
Northeast and Midwest.
Special activities and events are
scheduled for both days and will in-
clude races, give-aways and presen-
tations.
Events are open to skiers of all
skill levels and they must be 21. 4
On Saturday dance contest will be ;
held.

-f .~IiRIfdGTUN, CONN.
REGIS I ER
~1 ~
u.12,12s l
,~~-
l/ SjlcY reUt%,~
J__1 1
7
ITHACA, N.Y.
JQURN/1L
pAILY 20,300
/I
FEB
Monday's snowstorm proved winter had not gone down for the
final count. Between 12 and 15 inches of "white gold" was
dumped on New England ski areas, infusing new life into a
somewhat dismal ski season. Some Vermont and New Hamp-
shire ski areas reported up to 20 inches of snow.
"This will really get people fired up and out here on the slopes.
We're tickled about it," was one ski area operator's reaction.
The new storm, coming just in time for the big Washington's
birthday week, delighted ski area operators who said it should
lengthen the ski season considerably. Cold temperatures fol-
lowed the storm, restoring winter conditions to ski country.
'The 1983 Newport "Alive With Pleasure" ski spree comes to
Mohawk Ski Area, Cornwall, this weekend, as part of a tour of
ski resorts in the northeast and midwest. Special events and
activities are scheduled for both days and will include ski races,
giveaways and award presentations. Events are open to skiers
at all skill levels who are at least 21 years of age. All participants
will receive Newport ski hats. This is the third year Lorillard is
sponsoring the Last year's event at Mohawk
drew hundreds of' participants,
VV4It4EU
r.,r. tNewport Ski Spree
The 1983 Newport "Alive With Pleas-
ure" Ski Spree will be held Feb. 4-6 at
Greek Peak as a part of a tour of ski
resorts in the Northeast and Midwest.
scheduled all three days, fncluded are ski
races, prizes and an awards presenta-
tion. Events are open to skiers at all skill
levels who are at least 21.
Also scheduled is a "Ski Free"
sweepstakes with five grand prizes of a
week for two at a ski resort of each
i
'
'
=f 4-~l
w
nner
s choice. Second- and thirdplace
prizes include skis and bindings.
For more information, contact Ellen
Schmitz at 212-841-8807.
PETOSKEY. NIi!;H.
flE'~VS-fi~1nE1.'d
D. 10.11t)0
C 3 C7 i i 7 4 +B
INCENTIVE
NEW Ypt11 ", f!.:.
MONTftLY :14, 1o0
U r~rt.rl~c%s~
., .
A P R
Lorillard Division Loews The-
atres Inc., Nc%1, 1'ork NY. (New-
port cigarcttes). "Newport's Ski
Spree Sweepstakes." 4 prize levels:
Week's ski vacation for 2 at any US
resort, including airfare, hotel, ski
,:.,;tit., lift ucku~, ~nd S IOI)0; com-
plctc ski outlits; ski equipment; ski
hats.
, Ski Spree
At Boyne Mt. ,,
i BOYNE MT.-The 1983 Newport
"Alive With Pleasure' Skt Spree
comes to Boyne Mt. March 4-6 as
part of a tour of ski resorts in the
Northeast and Midwest.
Special activities and events are
scheduled for both days and will in-
elude races, give-aways and presen-
tations.
Events are open to skiers of all
skill levels and they must be 21. i
1 On Saturday dance contest will be ',
I held.

:::arj 1.
h )' N I<<n Va il I l i l l l
J
Monday's snowstorm proved winter had not gone down for the
final count. Between 12 and 15 inches of "white gold" was
dumped on New England ski areas, infusing new life into a
somewhat dismal ski season. Some Vermont and New Hamp-
shire ski areas reported up to 20 inches of snow.
"This will really get people fired up and out here on the slopes.
We're tickled about it," was one ski area operator's reaction.
The new storm, coming just in time for the big Washington's
birthday week, delighted ski area operators who said it should
lengthen the ski season considerably. Cold temperatures fol-
lowed the storm, restoring winter conditions to ski country.
' The 1983 Newport "Alive With Pleasure" ski spree comes to
Mohawk Ski Area, Cornwall, this weekend, as part of a tour of
ski resorts in the northeast and midwest. Special events and
activities are scheduled for both days and will include ski races,
giveaways and award presentations. Events are open to skiers
at all skill levels who are at least 21 years of age. All participants
will receive Newport ski hats. This is the third year Lorillard is
sponsoring the Last year's event at Mohawk
drew hundreds of' participants.
tti~IL0~0 -
7 -4,P A
ITHItCA, N.Y,
JQURtl/1L
11AILY 20,300
/
FEB
-1 g98) 113
r, Newport Ski Spree -
The 1983 Newport "Alive With Pleas-
ure" Ski Spree will be held Feb. 4-6 at
Greek Peak as a part of a tour of ski
resorts in the Northeast and Midwest.
Special events and activities are
scheduled all three days. Included are ski
races, prizes and an awards presenta
tion. Events are open to skiers at all skill
levels who are at least 21.
Also scheduled is a"Ski Free"
sweepstakes with five grand prizes of a
week for two at
winner's choicea ski resort of each
. Second- and thirdplace
prizes include skis and bindings.
Schmitz at 212 8418807~n' contact Ellen
INCENTIVE
NEW YQW:,
MOPJTHLY :)4,100
APR
I l)` ~,3(
Lorillard Division Loews The-
atres Inc., New York NY. (New-
port cigarcttcs). "Newport's Ski
Spree Swccpstaketi." 4 prize levels:
Week's ski vacation for 2 at any US
resort, including airfare, hotel, ski
;lit., lift uckct, and $10O0; com-
plctc ski outlits; ski eyuipmcnt; ski
hats.
PETUSKEY. ft91!,'H.
iJE'uVS-RcIIIFVJ
0. c0.4()0
hi A R
Ski Spree
I
At Boyne Mt.
rtitr cA.
BOYNE MT.-The 1983 Newport
"Alive With Pleasure' Skt pree
~ comes to Boyne Mt. March 4-6 as
; part of a tour of ski resorts in the
Northeast and Midwest.
Special activities and events are
scheduled for both days and will in-
e clude races, give-aways and presen-
tations.
, Events are open to skiers of all
skill levels and they must be 21. ~
On Saturday dance contest will be
held.

1aItRItdGTON, CoNN.
(IEGtSICR
/l. 12,125
//
~~tlY/Ye((c'~
{
bi' Man' Vanni>fli
` i I 11cj t_'
~
Monday's snowstorm proved winter had not gone down for the
final count. Between 12 and 15 inches of "white gold" was
dumped on New England ski areas, infusing new life into a
somewhat dismal ski season. Some Vermont and New Hamp-
shire ski areas reported up to 20 inches of snow.
"This will really get people fired up and out here on the slopes.
We're tickled about it," was one ski area operator's reaction.
The new storm, coming just in time for the big Washington's
birthday week, delighted ski area operators who said it should
lengthen the ski season considerably. Cold temperatures fol-
lowed the storm, restoring winter conditions to ski country.
.The 1983 Newport "Alive With Pleasure" ski spree comes to
Mohawk Ski Area, Cornwall, this weekend, as part of a tour of
ski resorts in the northeast and midwest. Special events and
activities are scheduled for both days and will include ski races,
giveaways and award presentations. Events are open to skiers
at all skill levels who are at least 21 years of age. All participants
will receive Newport ski hats. This is the third year Lorillard is
sponsoring the ~11-p~,~~~Last year's event at Mohawk
drew hundreds of particlpants.
~'ti~ItOl;rti -
ITHlICA, N.Y,
JnuRr~lnL
()AILY 20,300
,~i t/~~g.
FEB
1; : r ~ Newport Ski Spree
The 1983 Newport "Alive With Pleas-
ure" Ski Spree will be held Feb. 4-6 at
Greek Peak as a part of a tour of ski
resorts in the Northeast and Midwest.
Special events and activities are
scheduled all three days Included are ski
races, prizes and an awards presenta-
tlon. Events are open to skiers at all skill
levels who are at leas(21.
Also scheduled is a"Ski Free"
sweepstakes with five grand prizes of a
week for two at a ski resort of each
winner's choice. Second- and third-place
prizes include skis and bindings.
For more information, contact Ellen
Schmitz at 212-841-8807.
INCENTIVE P'.li'":
NEW YQC`:, f!.:.
MorrrHLY :)4,100
APR i (~),,,3
Lorillard Division Loews The-
atres Inc., Ncw Yoik Nl'. (New-
port cigarettes). "Newport's Ski
Spree Sweepstaketi." 4 prize levels:
Week's ski vacation for 2 at any US
resurt, includine airfarc, hotel, ski
, . ;lit,, lift uckut, , rd $IOQ0; com-
plete ski outlits; ski equipment; ski
hats.
L;:3;i / 7
PrTUSKEY. Nll ,'H,
11EW3-Rctlll:tPJ
n lo.4un
J
-
; Ski Spree
At Boyne Mt.
BOYNE MT.-The 1983 Newport
"Alive With Pleasure`' Skt Sree
comes to Boyne Mt. March 4-6 as
part of a tour of ski resorts in the
Northeast and Midwest.
Special activities and events are
scheduled for both days and will in-
clude races, give-aways and presen-
tations.
Events are open to skiers of all
skill levels and they must be 21. ~
On Saturday dance contest will be '
held.

COi1TLtil1D, N.Y.
DEG9DCRAT
(S'rRACUSE MAnKET AREA)
W. 2,4 5 2
(~~(Li/'ifUC'l-
N
,
;3y, 19, 8, 3
Grcek Peak site -
®fSks Spree
!-
The 19a:; Newport "Aiive, is: is the third year T.or-
With Pleasure" Ski Spree tllard is:sponsoring the New
comes to Greek Peak, Cort- port Ski Spree. Last year's
landi ;N,Y., this weekend, events at Greek Peak drew
Feb: 4-Feb. 6, as part of a
tour of 'ski resorts in the
Nort.heast and Midwest.
Special events and activ-
ities are scheduled for both
days and will include ski
races, free giveaways and
award presentations. Events
are open to skiers at all skill
levels 1v11o - ai7e at least 21
ye'ar'_i' of' -a`ge. All partici-
pants will receive Newport
ski hats.
On Saturday evening New-
port will host' dance con-
tests at the base lodge bar
and neighboring pubs. For
further information check at
the base lodge.
!3,41101," O
hundreds of pa,rticipants to
the fun and excitement.
"'1'here's something for ev-
eryone, regardless of skiing
ability," said Roland Ham-
mer, Newport brand man-
ager. "With the tremendous
responFe we received from
hoth participants and the
resorts we've been able to
make tbis year even better.
No. 'one should miss it,' he
added.
This year's events also
'include,a "Ski Free' sweep-
stakes ,,,~,ith five grand
prizes of t week for two at
the ski resort of each win-
ner's choice (anywhere in
the U.S.), round-trip air
fare, 'hotel accomodations,
complete ski outfits, lift
tickets and $1,000 for meals
and exnenses. Second and
third-place prizes include
skis and bindings.
The sweepstakes will be
advertised in national mag-
azines and will be promoted.
at point-of-sale.
P:?6DDLET0IL1/1J, N.Y.
})EfiliLO RFCORD
n. Mun.
FEB -4 J98 3
C6NVENIEPiCE STORE NE1,'JS
NEN YORK, N.Y.
BIWEEKL.Y 35,000
~~tYQll(' h.
MAR 1983
,
«
Ken Farber - AS,oine sl-dIng
- Busch Weekend at Brodic~ "ar,lintain, hIaSs, Saturday
and Sunday, with IVewnOrt "Allve w'ltii Y! a>:ura" sche-
duled thr fo31o"~ing Neekend. '~
- i'+ Ski
If.::^iak: ma;ar.in.r:ddit r:+ce ca!nf, at Ji:rtin~.
I't cik, IVl S ' r! nd '
s:!s. a~urday anr; ! ay. :!n+1 N, .l;ort Ski Sp
t?ue follov:i:rg v:,.,r.t:end. ree
'Fhe 1I:ld Rivfr f)c ;t,i i!1 X-C Itr, ve at Mnd
Itiver, %'t., Fch. 13.
- The Litlivr-:;iry of VcrnIont Winter Carnival at. Stowf',
Vt., G0day attd S,&irrd'ay,
The QI:ehe-r: City Wir.t~,r +'art~ival Carltlfiuil;g through
Feb. 13. -- The 17 S Ski 7`eam Celebrity Classicc a.ld 15~intcr':ar-
;liVA at Park Ci't}-, Utah, 1' eb. '?-1?.
f e aFabc:, U!ster Fjt;;tcu L!u.ef ond nn avid "-ier,
u weekly r.qjL;nm fo; afiticnaras of Ihe d:wnlll .ariety cf
tISt3
Newport 'Ski Spree'
Lorillard'sN ewport cigarettes arc
the center of a sweepstakes offering
five grand prizes consisting of a week
for two at a ski resort to be chosen by
each of the winners. The sweepstakes
began with advertisements in national
magazines and is supported with
point-of-sale. Coupons worth $1.50
toward the purchase of Newport
cigarettes are also included in the of-
fering. The sweepstakes is part of the
"19R3 Newport Ski Spree," which in-
cludes prornotional activities at
selected mountains throughout the
ski season. The sweepstakes deadline
isApri130.

f:?6DDLETO'L1/id, N.Y.
T1:...-w5 ,}lERlilD RFCORO
O- SufJ. 7a ~7s
C0nTLfiND, N.Y.
DEG90CRAT
(SYiiACUSE h1f1f11(ET AREA)
w. 2,4 5 2
~~~ '91 81 3
Grcek Peak site
of Sks Spree
The 1983 Newport "Alive
Wit.h Pleasure" Ski Spree
comes to Greek Peak, Cort-
Ia-ndi N.Y., this weekend,
Feh. 4-Feb. 6, as part of a
tour of 'ski resorts in the
N6rtheast and Midwest.
Special events and activ-
ities are scheduled for both
days and will include ski
races, free giveaways and
award presentations. Events
are open to skiers at all skill
levels tivho, a: e at least 21
of--age. All partici-
pants will receive Newport
ski hats.
On Saturday evening New-
port will host dance con-
tests at the hase lodge bar
and neighboring pubs. For
further information check at
the base lodge.
SvL1t0vo
This is"the third year Lor-
illard is.sponsoring the New
port Ski Spree. Last year's
events at Greek Peak drew
hundreds of pa,rticipants to
the fun and excitement.
"'1'here's something for ev-
eryone, regardless of skiing
ability," said Roland Ham-
mer, Newport brand man-
ager. "With the tremeridous
resnonFe we received from
hoth participants and the
resorts, we've been able to
make this year even better.
No. 'one 'should miss it,' he
added.
This year's events also
'include,a "Ski Free' sweep-
stakes -~-ith five grand
prizes of t week for two at
the ski resort of each win-
ner's choice (anywhere in
the U.S.), round-trip air
fare, 'hotel accomndations,
complete ski outfits, lift
tickets and $1,000 for meals
and exnenses. Second and
third-place prizes include
skis and bindings.
The sweepstakes will be
advertised in national mag-
azines and will be promoted .
at point-of-sale.
FER
CONVENIENCE STORE NEt'IS
WEVV YORK, N.Y.
BI-Wt:EKLY 35,000
MAR 1983
Ken Farber - Alnine siffing
-- Busch Weekend at Brodi; "aoitnt:;in, hlass., Saturday
and Sunday, with Newnort "AI'rve wltil I'!kasure' sche-
du1~ thr foi~ing weeken~i. ~"
A Ski magazine adult r- ~.ce cain,, at Jiminy
I'c ak, iVFa: s. Saiurday an !s runday. ~nd ;'vf!..lxort Ski Spree
the followinF v;,,r.r'ond.
-The C:re:,t 1l:id Rivc-r t)ca; r,t:il1 X-C I?ace at Mad
Itivcr, Vt., Feh_ 13.
- The Univer.;ity of Ver mont Winter Carnival at Stnwe.
Vt., today aud S<rt!irda;.
't'he Qrieii.`- : (;itv Wir!fer C_1ri'iv:1l Cont.irirSrrlg throupi:
P'e b. 13.
-- The V.S Sici ;'eiirn Celehrity Classic a.irl W;nter r:ar
nWal at Park Ci't}-, Utah, Feb. 9-;2.
F:era Fprhez, Ul,tar f3u:eau Llv4 ond an avid skier, wri~~s
u weelsly colvmm fcr affitienar;os of thee d.^.wniiill ariet j of
rha sp.O.
Newport 'Ski Spree'
LorsNewport cigarettes arc
the center of a sweepstakes offering
five grand prizes consisting of a week
for two at a ski resort to be chosen by
each of the winners. The sweepstakes
began with advertisements in national
magazines and is supported with
point-of-sale. Coupons worth $1.50
toward the purchase of Newport
cigarettes are also included in the of-
fering. The sweepstakes is part of the
"1983 Newport Ski Spree," which in-
cludes promotional activities at
selected mountains throughout the
ski season. The sweepstakes deadline
is April 30.

r:?1[3DLET0tNW, N.Y.
TE:..~_S dERALF) RFCORD
n. s{{ra. /:?,)7s
CDRTLI'if1D, N.Y.
DEr-9DCRAT
(SYRACUSE nIArttcFT AREA)
tiv. 2,4 5 2
FE9
().3ci/ i~k;A
Ken Farber - Alpine skdiny
Greek Peak site
®f Skd Spree
r--
The 1983 Newport "Alive , This: is the third year Lor-
Wit.h Pleasure" Ski Spree rllard is:sponsoring the New
comes to Greek Peak, Cort- por't Ski Spree. Last` year's
.land~ N.Y, this weekend events at Greek Peak drew
Feh ~ 4-Feb ~ 6, as part of a hundreds of participants to
tour of 'ski resorts in the the fun and excitement.
Northeast and Midwest. "~l'here's something for ev-
Special events and acliv- eryone, regardless of skiing
ities are scheduled for both ability," said Roland Ham-
days and will include ski lner, Newport brand man-
races, free giveaways and ager. "With the tremendous
award presentations. L:vent~ responee we received from
are open to skiers at all skill both participants and the
leve}s ~wha,are at least 21 i'E's4i'tG, we've been able to
!,'F'.a+>> df'-a'ge. All partici- make tk~"is year even better.
pants will receive Newport No 'one 'should miss it,' he
ski hats. added.
On Saturday evening New_ .: This year's events also
port will host' dance con- rnclude~a "Ski Free sweep-
tests at the base lodge bar stakes . a ith five grand
and neighboring pubs. For prizes of t week for two at
further information check at the ski resort of each win-
the base lodge. ner s ah.0ice (anywhere in
tl U S
St'4IL`JC0
~e ...}, round-trrp air
fare, 'hotel accomodations,
complete ski outfits, lift
tickets and $1,000 for meals
and exnenses. Second and
third-place prizes include
skis and bindings.
The sweepstakes will be
advertised in national mag-
azines and will be promoted ,
at point-of-sale.
CONiiENIENCE STORE NEUVS
IJE'vV YORK, N.Y.
BI-4YEEtSLY 35,000
MAR
1983
Newport 'Ski Spree'
Busch We«~lkend at Brodie .1otrn+.:;in, Rla::s., Saturd.+.y
ar,d Sur,day, with Newo.r,rt "Alive with Y!k,&ure` schc:-
duled thc folioaing weelten(f. "
A Ski ma;azi{i, adt{lt rc?ce camp r
,~ n,, ;;t 3i:nin;
l.+k. 1.vIs--.. tiallurday and runday. :.nd 'vf.>;;ort sF;i S~,ree
the fo]Io~:ing vnrrr:crd. '
-'the Cir~-,At ti3:,ti .Rivr r U~;s~.{u:ill XC' I?ace at !via,d
kivcr, Vt., Fc:h. !3.
- The Unive~.sity of Vermont PJinter Carnival at Stowe.
Vt., today and &&trn'ay.
The isuebi=;: CitV Winti`i' i':~ti?1Va1 cont;i,ui;ig throuQi:
Feb. 1 J.
't'he U.S Ski I cant Celehrity Clas.sic a;,d W:ntar':ar
n:val at Park t'ity. Utsh, Teb. P-12
Ke3, Fa:aer, MtPr Rurrcv Cl,!:af ar,ri on avid "-ier;
C{ bVPEItIy rr71U;T~ri fCr afiUCnO[iaS Of (ltn ~CJrfety Gf
rhe sp.; t.
_Lorilla~ rd's Newport cigarettes are
the center of a sweepstakes offering
five grand prizes consisting of a week
for two at a ski resort to be chosen by
each of the winners. The sweepstakes
began with advertisements in national
magazines and is supported with
point-of-sale. Coupons worth $1.50
toward the purchase of Newport
cigarettes are also included in the of-
fering. The sweepstakes is part of the
"1983 Newport Ski Spree," which in-
cludes promotional activities at
selected mountains throughout the
ski season. The sweepstakes deadline
is Aprit 30.

9V4jL0E0
TOBACCO REi URTE11
RALEIRli, NC
MOPJTHLY 4,000
A P R
i Lorillard explains $5
~ savings certificate offer
A consumer savings-certificate
( program worth up to $5 toward the
~ purchase of any_Lorillard cigarette
brand was begun last I)ecember
and will run through the next few
months. Cartons marked with the
special offer contain a mail-in cer-
tificate. Consumers can mail up to
four certificates, along with two
package-bottom flaps with each
certificate. In return, they receive
a $1.25 store-redeemable coupon.
In addition, a one-time free
standing insert ran in Sunday sup-
plements last January, containing
store coupons worth an additional
$1.25 on any carton of Lorillard
cigarettes, making a total savings of
$6.25 available to the consumer.

Ft/(Jt1 :i ` ~
I:itlPt: '!',
A
P ~
h
m
Ellen Sc
I Lorillard
_
Lorillard: Ellen M.
Schmitz is promoted to
brand manager. Newport
cigarettes.
I
UNI'I'ED STATES TOBACCO JOURNAL
Newlxort.
With the com-
panNl since 1979-.
she ~,,as forntcrly
atisoci,rte brund
managcr tor New-
port. I'rior tojoin-
ino LorillarcJ,
Schmitz was pr(jj-
crt analyst fur NPD
Rc.carch hcre.
Schmitz appointed
manager for Newport
N1:\V 1'ORK: Lorill.ual has pnnnrucd
F.llen N1. Scliniitr to fvawi ntana,_,cr for
Schmitz
Shcc is a nicmbcr of thc Amcrican
G ~~~LIOEO Markcting Astiociatimn.
April 22, 1983
rl.;Pl
PIEDIA l:1DUSTRY
P;EI,'.,;-ETTER
NEW YORK, NY
Vri=.KLY
dj,~~z: f~.l
~,~
./~/{
I l' R 20 1 fJ v/w.: ~ I, /~11TT T I~TI
~. JLiiL n~Li.i .w..~, .... .~
LORILLARD,,,Ellen Schmitz promoted to brand
manager for Newport cigarettes, Schmitz be-
gan her career as project analyst for NPD
Research in New York (78-79) before joining
Lorillard in '79 as market research analyst.
From '80 to '82, she served as assistant
brand manager for Newport, taking on associ-
ate brand manager duties last year, A mem-
ber of the American Marketing Association,
I
0 Il 7-~--7 C1
DRUr, sTOi'E r!f . ,t ,
FJEtY 1'OC;;, fL'(.
nt 1vEEKLr 37,2 :1 n
MAY 2
Lorillard h<t5 announct~(l t he
promotion of )~:Ilen ~1I. Schmitz
to brand manager for Newport .
.' With the company since 1979,
she was formerly associate
brand manager for Newport.
Prior to joining the company,
she was project analyst for
NPD Research in New York.
She is a member of the Ameri-
can Marketing Association.
