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--;* j6a avo- SUMMARY OF LORILLARD PUBLIC RELATIONS ACTIVITIES February - June 1983 9cuIOco July 18, 1983

SUMMARY OF LORILLARD PUBLIC RELATIONS ACTIVITIES 4 February - June 1983 This summary was compiled by Sara R. Ridgway, Vice President--Public Relations, and the Carl Byoir & Associates, Inc. account group of Robin Leedy and Gene Oliva. Representative samples of Lorillard coverage by print media are attached. All clippings are available for review upon request. FUNCTION ACTIVITY STATUS Tobacco Trade Media News releases on personnel promotions, transfers and new Completed Relations hires concerning Lorillard's New York Office, Sales Organization and plant p.ersonnel were prepared and distrib- uted to 36 tobacco trade publications, plus marketing editors. A total of four individual releases were prepared covering eight personnel changes. Responded to inquiries by media regarding federal Completed excise tax increase and its effect on industry per company guidelines. , Distributed SATIN press kits to all trade media. Completed Consumer Brand Wrote and distributed 48 separate news releases on Completed Promotions NEWPORT Ski Series at 45 mountains in Northeast and Midwest. Release drafted for NF.G]PORT "River Rafting Races" Continuing to publicize summer-long schedule of events. 4sU.iioEa

LORILLARD PUBLIC RELATIONS RCsPORT 7/83 < FUNCTION ACTIVITY . STATUS Consumer Brand Followed up with Amateur Softball Association as to Completed ' Promotions (cont d) conflict regarding NEWPORT sponsorship of softball. Discussed with brand group and decided to drop negotia- tions with this association. Researched other existing softball organizations and Continuing located the U.S. Slo-Pitch Association. Discussed NEWPORT sponsorship with organization's president and brand group. Attended weekend softball tournaments in Petersburg and Continuing met with each of three NF.WPO:T softball site directors to discuss brand's involvement with upcoming tournaments in Wilson, N.C., Lafayette, La., and Oklahoma City, Ok. Researched several promotional concepts for SATIN, including the "SATIN Island Ferry," and discussed with brand group. Arranged for in-houqe SATIN Valentine's Day launch celebration in New York Office and plant locations. Handled raffle, secured gifts, cards, coffee, etc. Responded to media and other inquiries regarding SATIN launch. Continuing Completed Cont inuing Contacted by Bill Abrams, marketing editor at The Wall Completed Street Journal, re SATIN launch. Followed up and arranged for interview with J. Robert Ave by Abrams. Sent out approximately 250 SATIN press kits to business Completed editors at nation's top daily newspapers, wire services and feature syndicates. (For summary of media coverage, see addendum.) 2

LORILLARD PUBLIC RELATIONS REPORT 7/83 FUNCTION ACTIVITY STATUS Consumer Brand Answered inquiries on Lorillard test markets by media. Continuing Promotions (cont'd) Responded to inquiries on KENT Sports Business 'Continuing advertorial. Issued press announcement of padkage/name change of Completed KENT GOLDEN LIGHTS and its future inclusion in KENT family campaign. Arranged for sampling and use of BEECHNUT props for Completed annual Mississippi picnic in Central Park. Internal Communications Completed work on fourth-quarter LEAFS and distrib- Completed uted in March. Issue contained 20 pages of news and features pertaining to all of Lorillard and Loews highlights. Worked extensively with Loews art depart- ment and Bob DeBlasio on production of this issue. Completed work on first-quarter '83 LEAFS, distrib- uted June 30. Began work on second-quarter '83 LEAFS, due mid- August. Participated in all-day speaker/news conference training session at MediaCom, subsidiary of Carl Byoir & Associates. Completed Continuing Completed Handled arrangements for anniversary celebrations Completed for Messrs. Ave and Orcutt. - 3 -

LORILLARD PUBLIC RELATIONS REPORT 7/83 FUNCTION ACTIVITY STATUS External Programs Answered inquiries from various media on Lorillard Continuing and Media Activities brands, advertising, promotions, etc. Updated personnel and agency roster on Lorillard Completed and other Loew's divisions for annual trade magazines reports. Hometown releases concerning eight Lorillard personnel Completed promotions, transfers, etc., were written and distrib- uted to newspapers and other publications across the country. Responded to inquiry from Jacksonville, Fla. newspaper Completed reporter re additives in cigarettes. Sent mailgram- response from Lorillard on this subject to reporter. Responded to Wall Street Journal reporter for industry piece. Completed Responded to TIME reporter for industry piece. Completed Trade Association Attended mid-year NATD convention in Chicago. Completed Relations Chaired fund raising for 1983 Women in Communications Completed Matrix Awards. Addressed 1983 YWCA-Tribute to Women in International Completed Industry awards seminar in Houston. Attended the Conference Board annual meeting at Plaza Completed Hotel. OiFGIt0E0

LORILLARD PUBLIC RELATIONS REPORT 7/83 FUNCTION ACTIVITY STATUS Trade Association Arranged for art donation from Lorillard to Modesto Completed Relations (cont'd) Tobacco Co. Arranged for SATIN presentation to Stanley Stacey of Completed Cavalla Tobacco Co. Set up television interview with station WAVE in Completed Louisville which featured the plant. Attended 1983 Public Relations Seminar Committee meeting. Completed Handled press arrangements for A[•INY Installation Completed Luncheon -- Lady Bird Johnson guest speaker. IIWGII0E0

SELECTED PRESS CLIPPINGS zVUtoCo

~ _......,....• ,.,,....~ ..~.,...»......~ , .. TOBACCO REPORTER RALEIGH, NC MONTHLY 4,000 S ~ f~g _~6 19 883 Lorillard Lorillard has announced the pro- motions of four field sales repre- sentatives to assistant division managers. Richard J. Belongia will assist in the Milwaukee sales area. He has been with Lorillard as a sales repre- sentative in Green Bay, Wis., since 1981. Jenny J. Lewis, with the company siiice 1980, has moved to the Atlan- ta, Ga., division from Columbia, S.C. Matthew Caso III, formerly located at the Bronx, N.Y., division has moved to Plainview, Long is- land. Steven T. Simpson, formerly a sales representative in Bowling Green, Ky., is assigned to the Louis- ville division. He has been with the company since 1977. TABIIIC JflUlil!!1L INTE,illt`.f IU;'AL MAINZ, E11. GEIi i.9ANY H1-PAnrtTll+_'( AP R I Ci Cl 3 BUI~/~ELLE'S CV41I4Eo 1 1, ~_4 C-•ST9RE BUSINESS NEW YORK, NY 10 TI. A YR. 44,500 FEB 1983 t~.. ,. Lorillard, New York, NY, has promoted the following field sales representatives to assistant division managers: Richard J. Belongia to the Milwaukee sales area; Jenny L. Lewis to the Atlanta, GA, division; Matthew Ceso IlI to Plainview, Long Island; and Steven T. Simpson to the Louisville division. ------ - Susan F. Smith has been ap- pointed Sales Analysis Man- ager for all company brands at Lorillard. Before joining the company, she was a Sales Re- search Manager for the Clairol _ Susan F. Smith division of Bristol-Myers Co. She earned a bachelor of arts degree from Western Mary- land College. (DR) f i 'l OBACCO IN'1'ERNA'J' iONAI. March, 1983 ~%~~=I174~~ ---- - --- -- _-_-------- Larillard has announced several changes in its brand management group in New York. Katie P. Curren, who joined Lorillard in October, 1982, is the new assitant brand manager for True and Max cigarettes. She previously headed her own marketing consulting firm in New Orleans, La. Monty Kiernan has been advanced from brand manager to senior brand manager for Kent and Kent III. Before joining Lorillard, he was marketing manager for Quality Bakers of America. Andrew Pasheluk has been appointed senior brand manager for True and Max cigarettes. He was previously brand manager for Golden Lights. Pasheluk was an account supervisor at Ted Bates & Co. Inc. before joining Lorillard. Claudia Garbin was advanced to associate brand manager from assistant brand manager for chewing tobaccos. Before joining Lorillard in 1978, she was employed at Joseph E. Seagram and Sons. Curren Pasheluk Garbin

~ `......,.... ,.......,~......,.,..........~.....I TOBACCO REPORTER RALEIGH, NC MONTHLY 4,000,5 ~ gA/ F E $ 19- 83 Lor911ard Lorillard has announced the pro- motions of four field sales repre- sentatives to assistant division managers. Richard J. Belongia will assist in the Milwaukee sales area. He has been with Lorillard as a sales repre- sentative in Green Bay, Wis., since 1981. Jenny J. Lewis, with the company siiice 1983, has moved to the Atlan- ta, Ga., division from Columbi S.C. a, Matthew Caso III, formerly located at the Bronx, N.Y., division has moved to Plainview, Long Is. land, Steven T. Simpson, formerly a sales representative in Bowling Green, Ky., is assigned to the Louis- ville division. He has been with the company since 1977. r ~I- °~_ ^. C-•ST9RE BUSINESS NEW YORK, NY 10 TI. A YR. 44,500 FEB 1983 Lorillard, New York, NY, has promoted the following field sales representatives to assistant division managers: Richard J. Belongia to the Milwaukee sales area; Jenny L. Lewis to the Atlanta. GA, division; Matthew Ceso III to Plainview, Long Island; and Steven T. Simpson to the Louisville division. Susan F. Smith has been ap- pointed Sales Analysis Man- ager for all company brands at Lorillard. Before joining the company, she was a Sales Re- search Manager for the Clairol division of Bristol-Myers Co. She earned a bachelor of arts degree from Western Mary- land College. (DR) ~ r_1 TAQ111:.It)U111!AL INTEIiN.,",TIO*,".Af, MAINZ, ~1I. GEHi9nNY aI rannTl+t_ r APR 1 c;93 8, f 19~I?ELLE'S '1'OBACCO INI'EIZNA`I'IONAL March, 1983 Lorillard has announced several changes in its brand management group in New York. Katie P. Curren, who joined Lorillard in October, 1982, is the new assitant brand manager for True and Max cigarettes. She previously headed her own marketing consulting firm in New Orleans, La. Monty Kiernan has been advanced from brand manager to senior brand manager for Kent and Kent III. Before joining Lorillard, he was marketing manager for Quality Bakers of America. Andrew Pasheluk has been appointed senior brand manager for True and Max cigarettes. He was previously brand manager for Golden Lights. Pasheluk was an account supervisor at Ted Bates & Co. Inc. before joining Lorillard. Claudia Garbin was advanced to associate brand manager from assistant brand manager for chewing tobaccos. Before joining Lorillard in 1978, she was employed at Joseph E. Seagram and Sons. Curren Pasheluk Garbin

, __....,......_~..d....a-- - ~,,,,.., TOBACCO REPORTER RALEIGH, NC MONTHLY 4,000,~,~~,1~s, v~.ee• FE B 19-83 Lorillard Lor~_ ~l, lard_has announced the pro- motions of four field sales repre- sentatives to assistant division managers. Richard J. Belongia will assist in the Milwaukee sales area. He has been with Lorillard as a sales repre- sentative in Green Bay, Wis., since 1981. Jenny J. Lewis, with the company siiice 1989, has moved to the Atlan- ta, Ga, division S.C from Columbia, . Matthetv Caso 111, formerly located at the Bronx, N.Y., division has moved to Plainview land. , Long Is- Steven T. Simpson, formerly a sales representative in Bowling Green, Ky., is assigned to the Louis- ville division. He has been with the company since 1977. TABfIK Jf)U1111!1L INTEIiN!'~ T10;'11t, MAINZ, ~11. GEIIi,9ANY Ht r1lnrliHt_ r APR 1 ~ ~3 BU/e%'ELLE'S CVx.1ioea r 17~-~,4 C-•ST9RE BUS.INESS NEW YORK, NY 10 TI. A YR. 44.,iott FEB f98;3 ~:.. Lorillard, New York, NY, ~ has promoted the following , field sales representatives to assistant division managers: Richard J. Belongia to the Milwaukee sales area; Jenny L. Lewis to the Atlanta, GA, division; Matthew Ceso III to Plainview, Long Island; and Steven T. Simpson to the Louisville division. Susan F. Smith has been ap- pointed Sales Analysis Man- ager for all company brands at Lorillard. Before joining the company, she was a Sales Re- search Manager for the Clairol_- Susan F. Smith division of Bristol-Myers Co. She earned a bachelor of arts degree from Western Mary- land College. (DR) ; r CI 1 7 14_17 ,~~`, TOBACCO INTERNATIONAL March, 1983 7-~-~ - - ~ ~' Lorill'irc has announced several changes in its brand management group in New York. Katie P. Curren, who joined Lorillard in October, 1982, is the new assitant brand manager for True and Max cigarettes. She previously headed her own marketing consulting firm in New Orleans, La. Monty Kiernan has been advanced from brand manager to senior brand manager for Kent and Kent III. Before joining Lorillard, he was marketing manager for Quality Bakers of America. Andrew Pasheluk has been appointed senior brand manager for True and Max cigarettes. He was previously brand manager for Golden Lights. Pasheluk was an account supervisor at Ted Bates & Co. Inc. before joining Lorillard. Claudia Garbin was advanced to associate brand manager from assistant brand manager for chewing tobaccos. Before joining Lorillard in 1978, she was employed at Joseph E. Seagram and Sons. Curren P asheluk Garbin